Making engaging product marketing videos for sellers that they LOVE

Most product marketing videos don't fail because the product is bad. They fail because no one watches them. They're too long, too technical, too focused on features, and not enough on what actually matters to the buyer. So if your sellers aren't using the videos, this is probably why.

Hi everyone, I'm Matt. Today we're talking about how to create product marketing videos that your sellers will actually use. and your buyers will actually engage with. Because a great product video should do more than just explain.

It should help close deals. Let's break down exactly how to make that happen. Tip number one, start with the sales conversation, not the product. The biggest mistake is starting with the product.

Instead, start with the sales conversation. Ask yourself, what problem is this buyer trying to solve? What objections come up again and again What moments in the deal does this video support Your video should feel like it answering a real question not delivering a generic overview For example instead of here our platform try here's how you reduce onboarding by 50%. By changing from product to outcome, that makes the video more useful in a sales cycle.

Tip number two, keep it short, focused, and intentional. No one's asking your sellers for a 10-minute video, So the sweet spot is actually 60 to 120 seconds. One video, one message. If you try and cover everything, people won't remember.

Break the content into quick feature highlights, objection handling clips, industry-specific use cases. This makes it easier for sellers to pick the right video at the right moment. Think of your video library as a toolkit instead of a long presentation. Tip number three, design for how people actually watch.

your videos aren't being watched in perfect condition they being watched between meetings on small screens sometimes without sound Steven Spielberg would not approve of these conditions So I want you to design for that Use captions and subtitles clear visuals and call zoomed-in product moments, and get to the point fast. You've got about 5 to 10 seconds to earn attention. If your intro is slow, your viewer is gone. Tip number four, make it easy for sellers to use.

Even the best video won't work if sellers don't use it. So remove friction. Give your reps suggested talk tracks and guidance on when to send the video in the sales cycle. Simple context like, hey, send this after the first demo.

You can provide copy and paste email snippets or messages. Make it easy for your content to get used. The easier you make it, the more it gets used. Because in reality, if sellers have to think too hard about it, they'll skip it.

Tip number five, add a human touch. highly polished doesn always mean highly effective Sometimes a slightly more human conversational video performs better than a scripted corporate one Consider mixing formats product walkthroughs face camera explainers customer storytelling People connect with people. So in product marketing, don't lose that human element. Tip number six, track what's actually working.

Finally, measure what matters. Look at view rates, drop-off points, which videos are actually being shared by sellers. If no one is using a video, that's a signal. If buyers are re-watching certain sections, that's a signal too.

Use the data to refine your content and double down on what works. At the end of the day, great product marketing videos aren't about saying more. They're about saying the right things in the right way at the right time. Keep them focused and easy to use and your sellers will actually rely on them.

I hope you found this helpful. If you did, please subscribe for more practical sales and enablement strategies, and we'll see you in the next video.