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The Advanced Selling Podcast

Hosted by Bill Caskey and Bryan Neale: B2B Sales Trainers

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks.

1120 episodes · publishes weekly · latest 2026-06-22

Rank

#217

Substance

23.0

/ 100

Why it scores where it does

The Advanced Selling Podcast ranks #217 on The B2B Podcast Index with a substance score of 23.0 out of 100, scored across 3 recent episodes. It scores highest on insight density and guest caliber. The episode spends roughly the first 3 minutes on anniversary promotion and an irrelevant TikTok anecdote before reaching substance. The actual ideas—drift in activity metrics, naming fear, either/or vs. both/and thinking—are real but presented at a surface level with no supporting depth or mechanism.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

5.3 / 20

The episode spends roughly the first 3 minutes on anniversary promotion and an irrelevant TikTok anecdote before reaching substance. The actual ideas—drift in activity metrics, naming fear, either/or vs. both/and thinking—are real but presented at a surface level with no supporting depth or mechanism.

“drift happens slowly and it is immeasurable until it's huge and massively measurable”

“you're used to making uh 10 outbound reaches you know a week, and that's served you well, and then all of a sudden at 10 turns into eight a week, and it doesn't seem like a big deal until you do that for a year”

Originality

4.3 / 20

Every concept here—fear as a limiter, limiting beliefs about possibility, either/or vs. both/and framing, drift-as-weight-gain analogy—is standard fare in sales coaching and general self-help. No contrarian or first-principles arguments appear anywhere in the episode.

“Elon Musk has about the same number of hours per day as we do, and he's worth a trillion, and we're not”

“it's either make a million dollars, not see my kids. It's a it's a binary choice. You don't have to pick one”

Guest Caliber

5.0 / 20

There are no guests—only two co-hosts who are long-tenured sales coaches. They reference working with an unnamed external coach but bring no practitioner with documented at-scale results into the conversation to validate or complicate the ideas.

“I work with a coach sometimes, and he says the first thing I do when I go into a company is okay, where's the fear?”

“we've been doing this since 06, and we want you to be a part of this celebration”

Specificity & Evidence

4.3 / 20

The only numbers in the episode are illustrative hypotheticals (10 calls to 8, $500K to $1M) rather than real client data, named companies, or documented outcomes. No case studies, no citations, no attributed research.

“Is it possible for you to go from$500,000 to a million dollars of income?”

“10 outbound reaches you know a week...10 turns into eight a week...eight then turns to seven”

Conversational Craft

4.0 / 20

This is two hosts loosely riffing without a structured interview dynamic; there are no probing follow-up questions, no challenges to each other's claims, and frequent meandering (the TikTok digression, forgetting the episode's own title). The conversation is affirmatory rather than generative.

“what do they they say something now? They don't say double stamp, but what do the kids say?”

“Yeah, it's really good. God's funny, my wife was just telling me about this.”

Standout episodes

  • Patterns of Limitation: Part 2

    2026-06-22

    28
  • Patterns That Are Holding You Back

    2026-06-15

    22
  • Why Your Spiritual Foundation Is Your Biggest Sales Asset

    2026-06-08

    19

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 60 tracked in total.

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