The B2B Podcast Index
The Advanced Selling Podcast

Why Your Spiritual Foundation Is Your Biggest Sales Asset

The Advanced Selling Podcast · 2026-06-08 · 18 min

Substance score

19 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality4 / 20
Guest Caliber5 / 20
Specificity & Evidence3 / 20
Conversational Craft3 / 20

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The episode cycles through six principles—serve first, detach from outcomes, be a guide, know your uniqueness—that are decades-old consultative selling concepts repackaged with biblical verses. There are virtually no novel, non-obvious claims for a B2B operator; the content is padding and platitude from start to finish.

The moment we shift from how do I close this deal to how do I genuinely help this person, everything changes.
Clarity and confidence come when you release your grip on the result.

Originality

4 / 20

The biblical framing is the only differentiating device, but it adds no new intellectual content—scripture verses are simply appended to standard sales-coaching tropes. The anti-persistence stance is mildly contrarian but is asserted without any mechanism or evidence.

You don't have to be persuasive or persistent. But that's the that's the identity we've taken on.
Most people spend their careers trying to be a better version of someone else. But the market does not need that version of someone else.

Guest Caliber

5 / 20

This is a solo monologue by a mid-tier sales coach who runs a coaching program and webinars; there is no guest at all. The host references working with financial planners but gives no evidence of operating at meaningful B2B scale himself.

I know that some of you are clients of mine, uh, paid clients, some of you are community service clients on the podcast.
I hang around a lot of not a lot, but a few people from the church.

Specificity & Evidence

3 / 20

There are almost no named companies, concrete metrics, timelines, or dollar figures anywhere in the episode. The lone quasi-example—financial planners being shaped by upbringing—is entirely anecdotal and vague. Biblical verse citations are the most specific references in the transcript.

Like if you sell financial planning, a lot of the times I work with financial planners and people who are high-level you know, high net worth people, and these people who sell these products typically they've had something happen to their parents
Jeremiah 29, 11, for I know the plans I have for you.

Conversational Craft

3 / 20

There is no guest, no interview structure, and no follow-up questioning possible; it is a solo monologue. The host also breaks the episode mid-way to pitch a webinar and coaching product, undercutting the stated principle of detaching from outcomes.

we've got one coming up June 11th. Uh it's called the Lev the 2X Leverage Workshop. And it's complimentary, 60 minutes.
I'm not, as a guider, I'm not invested in in you doing business with me. I'm just not. I'm just not.

Conversation analysis

Computed from the transcript - who did the talking, and the verbal tics along the way.

Filler words

uh16you know13so12right7like6I mean4kind of2um1literally1anyway1

Episode notes

Send us Fan Mail Bill goes somewhere different today — and that's intentional. In this solo episode, Bill Caskey shares the first six of twelve core sales principles, each grounded in a biblical reference. From understanding your divine assignment and serving before selling, to detaching from outcomes and deploying your unique gifts, Bill connects the spiritual underpinnings of great selling to the real-world results you're after. This isn't a tactics episode. It's a foundation episode — and for many listeners, it may be the most important one they hear. Part two drops in a few days on another solo episode. The Insider program is open for enrollment. To

Full transcript

18 min

Transcribed and scored by The B2B Podcast Index.

1 00:00:06,080 --> 00:00:09,039 SPEAKER_00: Hey guys, I'm not really sure how to uh broach 2 00:00:09,039 --> 00:00:11,759 this subject with you for today's podcast, but we're going 3 00:00:11,759 --> 00:00:14,400 to be talking about some biblical principles and some 4 00:00:14,400 --> 00:00:16,960 biblical references to the principles that we teach. 5 00:00:17,120 --> 00:00:22,320 And this all comes from my belief that our spirituality, 6 00:00:22,480 --> 00:00:26,879 our spiritual grounding and strength determines a lot of 7 00:00:26,879 --> 00:00:28,239 what we do in the marketplace. 8 00:00:28,480 --> 00:00:31,280 And I don't just mean what we do, but what we achieve in the 9 00:00:31,280 --> 00:00:31,760 marketplace. 10 00:00:32,000 --> 00:00:34,479 So you might say, well, Bill, I thought you guys have been 11 00:00:34,479 --> 00:00:37,119 talking about, you know, tactics and strategies and all that. 12 00:00:37,280 --> 00:00:37,600 Yeah. 13 00:00:37,759 --> 00:00:39,359 But I think there's an underpinning. 14 00:00:39,840 --> 00:00:42,719 There's an underpinning of what we'll call a spiritual 15 00:00:42,719 --> 00:00:47,359 worldview, which is, do I believe in a power greater than 16 00:00:47,359 --> 00:00:47,840 myself? 17 00:00:48,079 --> 00:00:51,759 Do I believe in something that's out there that's bigger and 18 00:00:51,759 --> 00:00:52,799 beyond me? 19 00:00:53,039 --> 00:00:58,000 And if I do, how will the belief in that help me do my job better 20 00:00:58,000 --> 00:01:02,399 and improve my state in life and well-being and all that? 21 00:01:02,640 --> 00:01:07,519 So I'm going to go through six principles today, six next week, 22 00:01:07,840 --> 00:01:11,760 that uh, and probably next week's will be on the solo 23 00:01:12,239 --> 00:01:14,560 episode, but we'll go through them nonetheless. 24 00:01:14,799 --> 00:01:19,760 And these are 12 principles that we teach in our work, and you've 25 00:01:19,760 --> 00:01:24,239 heard on the podcast, but I'm going to deliver a little bit of 26 00:01:24,239 --> 00:01:26,799 a biblical reference to some of these. 27 00:01:27,040 --> 00:01:30,159 Not because I don't think you believe me as is. 28 00:01:30,480 --> 00:01:33,120 I think sometimes we just need a second source. 29 00:01:33,439 --> 00:01:36,719 You know, Bill Kaske and Brian Neal and whomever say this 30 00:01:36,719 --> 00:01:40,079 stuff, but what about the world's oldest text? 31 00:01:40,400 --> 00:01:42,480 What does it say about these principles? 32 00:01:42,719 --> 00:01:46,879 So I'm going to go through six today, and uh I would love 33 00:01:46,879 --> 00:01:47,840 comments from you. 34 00:01:47,920 --> 00:01:53,599 And I know for those of you who are not biblical, spiritual, uh, 35 00:01:53,920 --> 00:01:57,840 don't believe in such things, this probably is not the episode 36 00:01:57,840 --> 00:01:58,319 for you. 37 00:01:58,480 --> 00:02:01,760 And you might want to just pass and pick us up next time. 38 00:02:01,920 --> 00:02:05,840 Uh but I know many of our listeners uh, you know, it's 39 00:02:05,840 --> 00:02:06,159 okay. 40 00:02:06,319 --> 00:02:07,200 It's okay either way. 41 00:02:07,359 --> 00:02:07,840 How about that? 42 00:02:08,000 --> 00:02:08,879 So here's number one. 43 00:02:09,039 --> 00:02:10,000 Principle number one. 44 00:02:10,319 --> 00:02:15,840 I believe that you have a divine assignment and a divine purpose. 45 00:02:16,000 --> 00:02:21,360 I believe that God made us on purpose for a thing. 46 00:02:21,520 --> 00:02:27,840 He he or she gave us an identity that we live out today. 47 00:02:28,080 --> 00:02:31,599 And the closer you can understand what that divine 48 00:02:31,599 --> 00:02:37,360 assignment is, the more likely you are to live inside of that 49 00:02:37,360 --> 00:02:39,120 and be the best you can be. 50 00:02:39,360 --> 00:02:43,599 The biblical reference is Jeremiah 29, 11, for I know the 51 00:02:43,599 --> 00:02:45,280 plans I have for you. 52 00:02:45,680 --> 00:02:50,240 Plans to prosper you and not to harm you, plans to give you a 53 00:02:50,240 --> 00:02:52,080 hope and a future. 54 00:02:52,479 --> 00:02:56,719 So the idea here is that we need to figure out well, how do we 55 00:02:56,719 --> 00:03:00,240 internalize that this work that we do, whatever you sell, 56 00:03:00,400 --> 00:03:02,879 whatever business you're in, is not random. 57 00:03:03,120 --> 00:03:06,479 That there's a there's a knitting of your life that 58 00:03:06,479 --> 00:03:09,759 happened that has led you to this place, and it might lead 59 00:03:09,759 --> 00:03:13,039 you to another place in a couple of years, but generally I don't 60 00:03:13,039 --> 00:03:15,280 find that everything's by coincidence. 61 00:03:15,520 --> 00:03:20,000 Like if you sell financial planning, a lot of the times I 62 00:03:20,000 --> 00:03:23,759 work with financial planners and people who are high-level you 63 00:03:23,759 --> 00:03:27,280 know, high net worth people, and these people who sell these 64 00:03:27,280 --> 00:03:30,159 products typically they've had something happen to their 65 00:03:30,159 --> 00:03:34,400 parents to in their upbringing that causes them to really 66 00:03:34,400 --> 00:03:37,599 understand the assignment of helping people with their money 67 00:03:37,599 --> 00:03:38,800 and their wealth, etc. 68 00:03:39,280 --> 00:03:42,000 Now, you call that a divine assignment or coincidence? 69 00:03:42,159 --> 00:03:42,560 I don't know. 70 00:03:42,639 --> 00:03:45,439 I I think it's a divine, I think there's something divine about 71 00:03:45,439 --> 00:03:48,159 you taking an experience that you had earlier in life and 72 00:03:48,719 --> 00:03:50,479 creating what you do today out of it. 73 00:03:50,639 --> 00:03:52,800 Number two, serve first. 74 00:03:54,159 --> 00:03:59,599 Uh I think the obligation is to create value before extracting 75 00:03:59,599 --> 00:03:59,919 it. 76 00:04:00,400 --> 00:04:04,800 And we talk about this when it comes to how do you communicate 77 00:04:04,800 --> 00:04:06,800 your value to another human being? 78 00:04:07,039 --> 00:04:08,319 Do you brag about it? 79 00:04:08,560 --> 00:04:11,520 Do you tell them how lousy their life is going to be without it? 80 00:04:11,759 --> 00:04:12,639 Hopefully not. 81 00:04:12,960 --> 00:04:17,120 Or do you inquire, which we teach, inquire about, well, 82 00:04:17,199 --> 00:04:20,240 what's what are the issues you have, you being Mr. 83 00:04:20,399 --> 00:04:23,199 Prospect, that are causing you trouble? 84 00:04:23,360 --> 00:04:26,480 What what where are you where are you lacking? 85 00:04:26,639 --> 00:04:30,079 Where do you want to go and where do you have a what is 86 00:04:30,079 --> 00:04:33,279 causing you to be blocked in the pursuit of that? 87 00:04:33,759 --> 00:04:37,279 And you serve people by having that conversation. 88 00:04:37,519 --> 00:04:40,480 I gotta tell you, most people don't have that conversation. 89 00:04:40,720 --> 00:04:45,519 I hang around a lot of not a lot, but a few people from the 90 00:04:45,519 --> 00:04:46,160 church. 91 00:04:46,480 --> 00:04:49,439 And nobody seems to want to have that conversation. 92 00:04:49,920 --> 00:04:52,560 What is your obligation to create value? 93 00:04:52,720 --> 00:04:54,079 Where are you going? 94 00:04:54,319 --> 00:04:55,680 What's in the way? 95 00:04:56,000 --> 00:04:59,040 It's a very simple question, and I want you to learn how to ask 96 00:04:59,040 --> 00:04:59,839 your prospects that. 97 00:04:59,920 --> 00:05:01,680 But ask yourself that too. 98 00:05:02,240 --> 00:05:05,839 And the moment we shift from how do I close this deal to how do I 99 00:05:05,839 --> 00:05:09,439 genuinely help this person, everything changes. 100 00:05:09,600 --> 00:05:14,399 Your presence changes, your vibe shifts, everybody feels it. 101 00:05:14,720 --> 00:05:16,160 Trust accelerates. 102 00:05:16,240 --> 00:05:18,000 You know, we talk about the trust gap. 103 00:05:18,160 --> 00:05:21,680 You want to build it, you want to decimate the trust gap? 104 00:05:21,839 --> 00:05:25,360 Ask this question How can I help this person? 105 00:05:25,680 --> 00:05:26,399 Bible. 106 00:05:26,720 --> 00:05:28,480 Matthew 20, 26. 107 00:05:29,040 --> 00:05:33,839 Whomever wants to become great among you must be your servant. 108 00:05:34,160 --> 00:05:35,439 You have to serve people. 109 00:05:35,680 --> 00:05:37,759 Serve first, serve always. 110 00:05:38,079 --> 00:05:42,319 By you serving people, you will reap the rewards, and not in 111 00:05:42,319 --> 00:05:42,720 heaven. 112 00:05:42,879 --> 00:05:46,079 You'll reap the rewards here on earth. 113 00:05:46,399 --> 00:05:49,439 Be in serve first mode. 114 00:05:49,920 --> 00:05:52,000 Sell second mode. 115 00:05:52,319 --> 00:05:55,279 Serving, you're serving by selling them, but you're not 116 00:05:55,279 --> 00:05:56,639 selling them and then serving them. 117 00:05:56,720 --> 00:06:00,240 You're serving them by asking the right questions in the sales 118 00:06:00,240 --> 00:06:03,600 process, and you're explaining your value in a clear and 119 00:06:03,600 --> 00:06:06,160 concise way, and then people are saying, Yeah, you know what? 120 00:06:06,240 --> 00:06:07,120 I want on board. 121 00:06:07,279 --> 00:06:08,720 I want to do this with you. 122 00:06:08,959 --> 00:06:14,560 There are a couple other verses, but Galatians 5.13 says, serve 123 00:06:14,560 --> 00:06:16,959 one another humbly in love. 124 00:06:17,759 --> 00:06:19,040 Serve one another humbly. 125 00:06:19,120 --> 00:06:19,600 I like that one. 126 00:06:19,680 --> 00:06:24,000 Okay, principle number three: be a guide, not a convincer. 127 00:06:24,319 --> 00:06:28,079 Your role in professional selling is to illuminate the 128 00:06:28,079 --> 00:06:31,680 path, not to drag people down the path. 129 00:06:32,639 --> 00:06:36,399 Convincing, and even some persuading, is exhausting. 130 00:06:36,480 --> 00:06:39,680 And to be honest with you, it's not very effective because every 131 00:06:39,680 --> 00:06:43,839 time you go out trying to persuade somebody to your way of 132 00:06:43,839 --> 00:06:45,680 thinking, there's resistance. 133 00:06:45,839 --> 00:06:48,319 They throw up the gauntlet of resistance. 134 00:06:48,480 --> 00:06:49,600 We all do it. 135 00:06:49,920 --> 00:06:54,319 Guiding, though, is sustainable and it's empowering for you. 136 00:06:54,480 --> 00:06:55,920 It's powerful for them. 137 00:06:56,160 --> 00:07:01,439 So when you position yourself as a person who helps prospects 138 00:07:01,439 --> 00:07:07,439 understand A, where they are, B, where they want to go, and C 139 00:07:07,839 --> 00:07:11,759 what might be in the way and how to get to that promised land, 140 00:07:11,920 --> 00:07:13,680 you become indispensable. 141 00:07:14,319 --> 00:07:17,040 You're not interchangeable, you're not a commodity. 142 00:07:17,279 --> 00:07:18,959 You're indispensable. 143 00:07:19,439 --> 00:07:24,399 Proverbs 11 14 says, for lack of guidance, a nation falls. 144 00:07:24,639 --> 00:07:28,000 But victory is won through many advisors. 145 00:07:28,639 --> 00:07:34,800 And that the notion there is that we are an advisor to our 146 00:07:34,800 --> 00:07:36,560 prospects, to our clients. 147 00:07:36,720 --> 00:07:39,040 Just like I might be an advisor to you. 148 00:07:39,120 --> 00:07:42,639 And I know that some of you are clients of mine, uh, paid 149 00:07:42,639 --> 00:07:45,519 clients, some of you are community service clients on the 150 00:07:45,519 --> 00:07:46,079 podcast. 151 00:07:46,319 --> 00:07:50,720 But hopefully I have helped guide you over the months or 152 00:07:50,720 --> 00:07:51,360 years. 153 00:07:51,600 --> 00:07:53,600 I am not trying, I never try to convince people. 154 00:07:53,680 --> 00:07:54,160 I do webinars. 155 00:07:54,319 --> 00:07:56,079 In fact, we've got one coming up June 11th. 156 00:07:56,160 --> 00:07:58,800 Uh it's called the Lev the 2X Leverage Workshop. 157 00:07:58,959 --> 00:08:01,199 And it's complimentary, 60 minutes. 158 00:08:01,279 --> 00:08:05,279 Uh, let's see, I'll put in the show notes how to get access to 159 00:08:05,279 --> 00:08:05,600 that. 160 00:08:05,839 --> 00:08:11,360 Um, but it's a 60-minute free webinar on the three master keys 161 00:08:11,439 --> 00:08:15,040 I have found to really leveraging yourself in the world 162 00:08:15,040 --> 00:08:16,720 of selling and achievement. 163 00:08:16,959 --> 00:08:20,079 But I tell people right up front, look, you're all we're 164 00:08:20,079 --> 00:08:21,199 all adults here. 165 00:08:21,439 --> 00:08:24,160 I'm going to make you an offer at the end, going to invite you 166 00:08:24,160 --> 00:08:25,600 to participate in something that we're doing. 167 00:08:25,680 --> 00:08:27,199 It's called the 2x group. 168 00:08:27,680 --> 00:08:31,439 You may discover as we go that, man, this would be perfect. 169 00:08:31,600 --> 00:08:34,480 You may discover this would be the biggest waste of time and 170 00:08:34,480 --> 00:08:35,840 money ever in my life. 171 00:08:36,080 --> 00:08:37,200 I don't care. 172 00:08:37,600 --> 00:08:38,879 I really don't care. 173 00:08:39,200 --> 00:08:40,960 I mean, I'm not I'm not biased. 174 00:08:41,039 --> 00:08:43,519 I'm not here trying to get you to do something. 175 00:08:44,240 --> 00:08:46,960 And we're going to talk about principle number four, which is 176 00:08:46,960 --> 00:08:48,320 detach from outcomes. 177 00:08:48,559 --> 00:08:53,440 But I'm not, as a guider, I'm not invested in in you doing 178 00:08:53,440 --> 00:08:54,240 business with me. 179 00:08:54,399 --> 00:08:55,360 I'm just not. 180 00:08:55,919 --> 00:08:56,960 I'm just not. 181 00:08:57,200 --> 00:09:00,080 I I would would I prefer you do business than not? 182 00:09:00,240 --> 00:09:01,840 Well, yeah, if it's the right thing. 183 00:09:02,080 --> 00:09:04,639 If I believe I can help you and you believe you can help me, and 184 00:09:04,639 --> 00:09:07,120 you say you want to go to a different place and you really 185 00:09:07,120 --> 00:09:08,320 are committed to that, yeah. 186 00:09:08,399 --> 00:09:09,919 Well, it's better. 187 00:09:10,559 --> 00:09:13,120 But I'm never convincing or persuading. 188 00:09:13,279 --> 00:09:13,840 Never. 189 00:09:14,159 --> 00:09:17,200 Principle number four, detach from outcomes. 190 00:09:17,919 --> 00:09:20,159 You know, you've heard us say this, me say this. 191 00:09:20,320 --> 00:09:24,000 Clarity and confidence come when you release your grip on the 192 00:09:24,000 --> 00:09:24,320 result. 193 00:09:25,039 --> 00:09:30,080 You become more confident when you do not have a grip on the 194 00:09:30,080 --> 00:09:30,399 result. 195 00:09:32,720 --> 00:09:35,360 Attachment, which is the opposite of detachment, of 196 00:09:35,360 --> 00:09:38,000 course, it's the outcome or attachment to the outcome, is 197 00:09:38,240 --> 00:09:43,120 what makes people pushy, desperate, and weak. 198 00:09:43,919 --> 00:09:47,440 When you are genuinely detached, like I just told you in my 199 00:09:47,440 --> 00:09:52,320 webinars, when you can walk away, you show up as your best 200 00:09:52,320 --> 00:09:52,960 self. 201 00:09:53,440 --> 00:09:58,159 The real you, your true identity shows up when you're not 202 00:09:58,399 --> 00:10:01,360 wondering and wishing when the customer is going to say yes. 203 00:10:01,519 --> 00:10:02,879 And prospects sense that free. 204 00:10:03,039 --> 00:10:06,159 They want to be a part of that, draws them in, doesn't push them 205 00:10:06,159 --> 00:10:06,639 away. 206 00:10:06,879 --> 00:10:10,639 So where in the Bible do we find a little bit of this detachment? 207 00:10:10,960 --> 00:10:16,639 Matthew 6.34 says, Therefore, do not worry about tomorrow, for 208 00:10:16,639 --> 00:10:19,120 tomorrow will worry about itself. 209 00:10:19,759 --> 00:10:21,840 And really, isn't that what detachment is? 210 00:10:22,080 --> 00:10:27,200 Detachment's the springing free of our worry about the future if 211 00:10:27,200 --> 00:10:29,679 we can't fix this thing in the present, like we don't get this 212 00:10:29,679 --> 00:10:32,080 deal or we don't get the book call or whatever. 213 00:10:32,720 --> 00:10:36,399 Isn't that what detachment really allows us to do is to set 214 00:10:36,399 --> 00:10:37,600 aside the worry of tomorrow? 215 00:10:37,919 --> 00:10:40,080 We're not worried, we're not concerned with it. 216 00:10:40,320 --> 00:10:41,519 We'll do all the right things. 217 00:10:41,600 --> 00:10:44,080 We're not going to sit sit around in bed and eat chocolates 218 00:10:44,159 --> 00:10:44,480 all day. 219 00:10:44,559 --> 00:10:46,399 We're going to go out and work, we're going to serve people, 220 00:10:46,480 --> 00:10:50,159 we're going to tell our stories, we're going to post, but I'm 221 00:10:50,159 --> 00:10:51,279 detached from the outcomes. 222 00:10:51,440 --> 00:10:52,720 I don't ever worry about tomorrow. 223 00:10:52,799 --> 00:10:54,799 Now, I can't say I don't ever worry about tomorrow. 224 00:10:54,879 --> 00:10:59,519 Yeah, I mean I sometimes I like if I have something big coming 225 00:10:59,519 --> 00:11:03,200 up the day after, you know, tomorrow or the day after. 226 00:11:03,360 --> 00:11:06,720 Yeah, I'll set my mind on it, but I don't know if I worry 227 00:11:06,720 --> 00:11:11,840 about I used to, but I believe these biblical principles and 228 00:11:11,840 --> 00:11:14,480 whether you have a spiritual foundation really helps you let 229 00:11:14,480 --> 00:11:14,639 go. 230 00:11:14,720 --> 00:11:18,240 And you know what happens when you let go and get unattached 231 00:11:18,240 --> 00:11:19,039 from the outcomes? 232 00:11:19,200 --> 00:11:19,919 People feel that. 233 00:11:20,080 --> 00:11:21,759 People want to be around you. 234 00:11:22,559 --> 00:11:26,559 Customers now, the trust explodes between you. 235 00:11:26,720 --> 00:11:31,440 All right, principle number five know and deploy your uniqueness. 236 00:11:31,600 --> 00:11:33,759 Your gifts are not accidental. 237 00:11:34,000 --> 00:11:35,200 They're part of your assignment. 238 00:11:35,360 --> 00:11:37,279 And we talked about that a little bit earlier, divine 239 00:11:37,279 --> 00:11:37,519 purpose. 240 00:11:37,759 --> 00:11:40,399 But this is about your uniqueness. 241 00:11:40,720 --> 00:11:45,440 Most people spend their careers trying to be a better version of 242 00:11:45,440 --> 00:11:46,639 someone else. 243 00:11:47,440 --> 00:11:51,440 But the market does not need that version of someone else. 244 00:11:51,759 --> 00:11:58,000 It needs the full, unapologetic, unique expression of you. 245 00:11:59,039 --> 00:12:01,759 Your unique combination of experience, perspective, and 246 00:12:01,759 --> 00:12:03,120 insight is an asset. 247 00:12:03,440 --> 00:12:07,120 Can't be replicated, can't be commoditized, probably can't be 248 00:12:07,120 --> 00:12:07,759 shipped. 249 00:12:08,879 --> 00:12:11,679 So what is that unique expression of you? 250 00:12:11,919 --> 00:12:14,639 And are you afraid to deliver it? 251 00:12:14,960 --> 00:12:19,360 I know in my business life I've been afraid from time to time to 252 00:12:19,360 --> 00:12:23,919 deliver my unique expression because I have counterintuitive 253 00:12:23,919 --> 00:12:24,559 takes. 254 00:12:24,879 --> 00:12:27,440 I have non-traditional strategies. 255 00:12:27,840 --> 00:12:29,679 And you've heard them here. 256 00:12:30,159 --> 00:12:34,159 And sometimes when I get ready to share those, I get a little 257 00:12:34,159 --> 00:12:34,960 queasy. 258 00:12:35,200 --> 00:12:38,799 Oh, am I going to be accepted in the club if I say this? 259 00:12:39,360 --> 00:12:42,399 Then at some point you realize there is no club you're trying 260 00:12:42,399 --> 00:12:43,440 to get accepted into. 261 00:12:44,080 --> 00:12:46,799 Or you get accepted in the club, and you say, I don't really want 262 00:12:46,799 --> 00:12:47,600 to be in this club. 263 00:12:47,759 --> 00:12:49,039 That's not the club for me. 264 00:12:49,279 --> 00:12:51,679 Okay, what's the biblical foundation to this? 265 00:12:51,919 --> 00:12:53,600 Here's Romans 12, 6. 266 00:12:53,759 --> 00:12:57,919 We have different gifts according to the grace given to 267 00:12:57,919 --> 00:12:58,879 each of us. 268 00:12:59,360 --> 00:13:03,039 I've been listening to a lot of Jamie Winship, who's an online 269 00:13:03,279 --> 00:13:03,679 pastor. 270 00:13:03,759 --> 00:13:07,120 He does a lot of uh interviews on YouTube, and he's got a 271 00:13:07,120 --> 00:13:10,320 program called Identity Exchange that he does with his wife, and 272 00:13:10,320 --> 00:13:12,480 he talks a lot about identity. 273 00:13:12,879 --> 00:13:14,879 And really that's what this is. 274 00:13:15,039 --> 00:13:20,000 Our uniqueness is wrapped up in who we are at our core level, 275 00:13:20,159 --> 00:13:25,360 not who we say we are, not who other people tell us we are, but 276 00:13:25,360 --> 00:13:26,960 who we really are. 277 00:13:27,200 --> 00:13:29,039 And that's a hard thing to get to. 278 00:13:29,279 --> 00:13:32,639 It's uh you don't just you know, you don't just roll up and say, 279 00:13:32,799 --> 00:13:34,639 okay, well, I'm gonna you ask me who I am. 280 00:13:34,799 --> 00:13:36,720 Here's my uh here's my paragraph. 281 00:13:36,879 --> 00:13:42,320 I mean it's it's work because we have been, I don't know, 282 00:13:42,639 --> 00:13:46,399 infiltrated by the world to say, well, you have to be this 283 00:13:46,399 --> 00:13:46,559 person. 284 00:13:46,720 --> 00:13:48,879 If you're gonna be in this business, you have to be this 285 00:13:48,879 --> 00:13:49,120 person. 286 00:13:49,360 --> 00:13:52,799 If you're gonna be in sales, you have to be persuasive. 287 00:13:53,279 --> 00:13:54,639 You've probably heard that. 288 00:13:54,879 --> 00:13:57,440 If you're gonna be in sales and be successful, you have to be 289 00:13:57,440 --> 00:13:58,240 persistent. 290 00:13:58,559 --> 00:13:59,440 No, you don't. 291 00:13:59,679 --> 00:14:01,840 You don't have to be persuasive or persistent. 292 00:14:02,000 --> 00:14:04,720 But that's the that's the identity we've taken on. 293 00:14:04,799 --> 00:14:06,399 I'm persuasive and I'm persistent. 294 00:14:06,559 --> 00:14:10,879 Well, okay, maybe you are, but you don't have to be that way 295 00:14:10,879 --> 00:14:12,639 for you to be successful in sales. 296 00:14:12,799 --> 00:14:15,360 And I will challenge, I will challenge anybody. 297 00:14:15,440 --> 00:14:17,440 And I know I've got some challengers out there I hear 298 00:14:17,440 --> 00:14:18,480 from them on LinkedIn. 299 00:14:18,799 --> 00:14:20,240 Bill, you don't know what you're talking about. 300 00:14:20,320 --> 00:14:22,879 You've got to be persistent, you kind of not give up, you've got 301 00:14:22,879 --> 00:14:24,480 to keep calling people long after. 302 00:14:25,759 --> 00:14:27,200 Not in my world, you don't. 303 00:14:27,440 --> 00:14:28,960 Not with my philosophy, you don't. 304 00:14:29,120 --> 00:14:31,600 What you do need to do is do a better job up front of 305 00:14:31,600 --> 00:14:34,320 understanding their dilemmas and being able to explain your 306 00:14:34,320 --> 00:14:34,720 value. 307 00:14:34,879 --> 00:14:35,840 Let that suffice. 308 00:14:36,159 --> 00:14:39,440 Now you you get rid of all these thousands of follow-up 309 00:14:39,600 --> 00:14:40,480 conversations. 310 00:14:41,519 --> 00:14:44,080 So we have different gifts according to the grace given to 311 00:14:44,080 --> 00:14:44,480 each of us. 312 00:14:44,559 --> 00:14:48,639 There's a couple other uh biblical references here, uh, 313 00:14:48,799 --> 00:14:50,399 but I think that should do on that one. 314 00:14:50,559 --> 00:14:54,080 So principle number five is know and deploy your uniqueness. 315 00:14:54,480 --> 00:14:57,759 Our uniqueness scares the you know what out of us. 316 00:14:58,159 --> 00:14:59,440 It really does. 317 00:14:59,759 --> 00:15:05,120 Because we have been built in a world that rewards conformity. 318 00:15:05,279 --> 00:15:08,799 It doesn't reward people stepping out of line. 319 00:15:08,879 --> 00:15:10,879 It's the whole tall poppy syndrome. 320 00:15:10,960 --> 00:15:13,840 You know, you grow too much, somebody's gonna cut you off at 321 00:15:13,840 --> 00:15:14,159 the knees. 322 00:15:14,480 --> 00:15:17,759 Principle number six your body is your temple. 323 00:15:18,799 --> 00:15:22,159 Physical fitness is not separate from professional performance. 324 00:15:22,720 --> 00:15:24,480 It is performance. 325 00:15:26,080 --> 00:15:32,000 We need, as professionals, to think clearly under pressure, to 326 00:15:32,240 --> 00:15:35,840 bring the right kind of energy and presence to the to the 327 00:15:35,840 --> 00:15:39,600 marketplace, and all of that flows from our physical 328 00:15:39,600 --> 00:15:40,240 condition. 329 00:15:40,960 --> 00:15:47,120 And neglecting our physical body is is not humility, it's poor 330 00:15:47,120 --> 00:15:50,480 stewardship of the instrument, the physical instrument you've 331 00:15:50,480 --> 00:15:52,559 been given to carry out your assignment here. 332 00:15:54,720 --> 00:15:56,879 First Corinthians 6, 19 and 20. 333 00:15:57,039 --> 00:16:00,159 Do you know that your bodies are temples of the Holy Spirit? 334 00:16:00,559 --> 00:16:05,360 You are bought at a price, therefore honor God with your 335 00:16:05,360 --> 00:16:06,240 bodies. 336 00:16:09,759 --> 00:16:14,639 So I and I know that sometimes people around me say, you know, 337 00:16:14,720 --> 00:16:15,759 Bill, that's not your lane. 338 00:16:15,919 --> 00:16:17,440 Physical fitness is not your lane. 339 00:16:17,679 --> 00:16:20,399 Look, my lane is anything that can help you grow. 340 00:16:20,720 --> 00:16:25,039 I don't I don't care what anybody admonishes me for. 341 00:16:25,759 --> 00:16:30,720 My lane is anything that's going to help you get a result without 342 00:16:30,720 --> 00:16:32,559 working yourself to the bone. 343 00:16:32,799 --> 00:16:35,840 So if that means shooting better video, we're gonna talk about 344 00:16:35,840 --> 00:16:36,000 that. 345 00:16:36,080 --> 00:16:38,559 If that means physical fitness, we're gonna talk about that. 346 00:16:38,720 --> 00:16:42,399 If that means spiritual foundation, check, check, and 347 00:16:42,399 --> 00:16:43,039 check. 348 00:16:43,440 --> 00:16:46,720 Because I don't want to limit myself in talking to you about 349 00:16:46,720 --> 00:16:49,120 just sales training and sales tactics. 350 00:16:49,200 --> 00:16:50,000 And here's a tip. 351 00:16:50,080 --> 00:16:52,080 When they say this, you say that. 352 00:16:52,639 --> 00:16:54,559 Here's a tie-down close. 353 00:16:54,720 --> 00:16:56,879 If they're not closing, tie them down. 354 00:16:57,039 --> 00:16:59,360 I mean, literally, get your rope out and tie them down. 355 00:16:59,519 --> 00:17:01,120 No, you're not gonna hear that here. 356 00:17:01,360 --> 00:17:04,799 What you're going to hear is all lanes, all roads that lead to 357 00:17:04,799 --> 00:17:05,759 your success. 358 00:17:06,960 --> 00:17:10,160 And if that's not what you want, if you came in for sales tips, 359 00:17:10,319 --> 00:17:11,279 go somewhere else. 360 00:17:11,440 --> 00:17:13,759 I'm gonna give you some sales tips, but it's gonna be 361 00:17:13,759 --> 00:17:15,200 non-traditional, counterintuitive. 362 00:17:15,279 --> 00:17:17,440 You're probably not gonna be able to learn them and use them 363 00:17:17,440 --> 00:17:17,839 anyway. 364 00:17:17,920 --> 00:17:23,039 But if you want true growth, income growth, sales growth, 365 00:17:23,200 --> 00:17:25,359 results growth, this is the right place for you. 366 00:17:25,519 --> 00:17:26,640 Hopefully that helps you today. 367 00:17:26,720 --> 00:17:27,200 Those are six. 368 00:17:27,279 --> 00:17:30,960 I'll go through the next six on a uh solo episode that'll 369 00:17:30,960 --> 00:17:32,480 probably come out here in a couple days. 370 00:17:32,640 --> 00:17:33,759 And I hope that has been helpful. 371 00:17:33,920 --> 00:17:37,759 Go to advanced sellingpodcast.com slash 372 00:17:37,759 --> 00:17:40,160 LinkedIn if you want to comment on this. 373 00:17:40,319 --> 00:17:41,599 Good, bad, or ugly. 374 00:17:41,839 --> 00:17:42,400 Love to hear it. 375 00:17:42,640 --> 00:17:43,200 Bye.

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