Patterns of Limitation: Part 2
The Advanced Selling Podcast · 2026-06-22 · 13 min
Substance score
28 / 100
Five dimensions, 20 points each
What our scoring noted
Our reviewer’s read on each dimension, with quotes from the episode.
Insight Density
The episode spends roughly the first 3 minutes on anniversary promotion and an irrelevant TikTok anecdote before reaching substance. The actual ideas—drift in activity metrics, naming fear, either/or vs. both/and thinking—are real but presented at a surface level with no supporting depth or mechanism.
drift happens slowly and it is immeasurable until it's huge and massively measurable
you're used to making uh 10 outbound reaches you know a week, and that's served you well, and then all of a sudden at 10 turns into eight a week, and it doesn't seem like a big deal until you do that for a year
Originality
Every concept here—fear as a limiter, limiting beliefs about possibility, either/or vs. both/and framing, drift-as-weight-gain analogy—is standard fare in sales coaching and general self-help. No contrarian or first-principles arguments appear anywhere in the episode.
Elon Musk has about the same number of hours per day as we do, and he's worth a trillion, and we're not
it's either make a million dollars, not see my kids. It's a it's a binary choice. You don't have to pick one
Guest Caliber
There are no guests—only two co-hosts who are long-tenured sales coaches. They reference working with an unnamed external coach but bring no practitioner with documented at-scale results into the conversation to validate or complicate the ideas.
I work with a coach sometimes, and he says the first thing I do when I go into a company is okay, where's the fear?
we've been doing this since 06, and we want you to be a part of this celebration
Specificity & Evidence
The only numbers in the episode are illustrative hypotheticals (10 calls to 8, $500K to $1M) rather than real client data, named companies, or documented outcomes. No case studies, no citations, no attributed research.
Is it possible for you to go from$500,000 to a million dollars of income?
10 outbound reaches you know a week...10 turns into eight a week...eight then turns to seven
Conversational Craft
This is two hosts loosely riffing without a structured interview dynamic; there are no probing follow-up questions, no challenges to each other's claims, and frequent meandering (the TikTok digression, forgetting the episode's own title). The conversation is affirmatory rather than generative.
what do they they say something now? They don't say double stamp, but what do the kids say?
Yeah, it's really good. God's funny, my wife was just telling me about this.
Conversation analysis
Computed from the transcript - who did the talking, and the verbal tics along the way.
Filler words
Episode notes
Send us Fan Mail Bill and Bryan continue their series on the hidden patterns that quietly cap sales performance. Building on last episode's conversation about "drift," they dig into two more limiting patterns: fear (and why naming it is the first step toward detachment) and the belief that bigger outcomes simply "aren't possible." Along the way, they tackle the either/or trap — the binary thinking that convinces salespeople they have to choose between income and time, ambition and family, more and enough — and make the case for replacing it with "and." Plus, a bizarre drone-rescue story that turns into a surprisingly useful metaphor. This episode also kicks off the celebration of ASP's 20th anniversary — Bill and Bryan want to hear from you. Send in an audio or video sharing what the podcast has meant to you for a chance to attend an exclusive live coaching celebration this September. The Insider program is open for enrollment. To
Full transcript
13 minTranscribed and scored by The B2B Podcast Index.
1 00:00:06,480 --> 00:00:08,800 SPEAKER_01: Welcome back to the Advanced Selling Podcast, the 2 00:00:08,800 --> 00:00:11,199 longest running sales training podcast, podcast history. 3 00:00:11,279 --> 00:00:12,640 I'm one of your hosts, Bill Kaske. 4 00:00:12,880 --> 00:00:14,320 Host number two, Brian Neal. 5 00:00:14,560 --> 00:00:19,920 We are celebrating this year 20 years at the microphone. 6 00:00:20,160 --> 00:00:23,839 And we've been doing this since 06, and we want you to be a part 7 00:00:23,839 --> 00:00:24,800 of this celebration. 8 00:00:24,960 --> 00:00:29,039 So if you haven't already, make sure you send in an audio or a 9 00:00:29,039 --> 00:00:30,800 video, but an audio is fine. 10 00:00:31,039 --> 00:00:35,119 With what has this podcast done for you, meant for you? 11 00:00:35,280 --> 00:00:38,960 Maybe if you if you're now the number one person on the stack 12 00:00:38,960 --> 00:00:41,280 rank and you just started listening two years ago and you 13 00:00:41,280 --> 00:00:45,759 can attribute 99.9% of your success to the podcast, or 1%, 14 00:00:46,240 --> 00:00:47,280 we'd love to hear it. 15 00:00:47,439 --> 00:00:52,880 And for everybody who uh gives us that and sends in an audio, 16 00:00:53,200 --> 00:00:57,280 we will give you a ticket, punch your ticket, as Brian says, to a 17 00:00:57,280 --> 00:01:00,399 live coaching event that we're going to do only for the people 18 00:01:00,399 --> 00:01:04,239 who have sent in these audios and videos sometime in 19 00:01:04,239 --> 00:01:04,640 September. 20 00:01:04,799 --> 00:01:06,719 Be a one hour, one and a half hour. 21 00:01:06,799 --> 00:01:10,159 We'll we'll do something that'll be fun and you'll get access to 22 00:01:10,159 --> 00:01:10,319 it. 23 00:01:10,400 --> 00:01:12,959 You'll be an elite member of uh some kind of club. 24 00:01:13,200 --> 00:01:13,920 SPEAKER_00: You'll be in a club. 25 00:01:14,000 --> 00:01:16,000 You'll be in the celebration, the 20th celebration club. 26 00:01:16,079 --> 00:01:17,120 What is 20th? 27 00:01:17,200 --> 00:01:19,680 You know, is it like silver and gold? 28 00:01:20,480 --> 00:01:20,719 I don't know. 29 00:01:21,200 --> 00:01:22,000 I don't even know if I look that up. 30 00:01:22,079 --> 00:01:22,959 Yeah, I'll have to find it out. 31 00:01:23,280 --> 00:01:23,840 Check it out. 32 00:01:24,239 --> 00:01:27,040 Uh yeah, real quick, we're gonna get to our carry-on topic from 33 00:01:27,040 --> 00:01:27,359 last time. 34 00:01:27,439 --> 00:01:30,799 We're talking about um uh limitations, and we're gonna 35 00:01:30,799 --> 00:01:33,200 start with the drift thing, but we're just talking about uh what 36 00:01:33,200 --> 00:01:33,920 did you call them, Bill? 37 00:01:34,159 --> 00:01:35,040 Something's of limitations. 38 00:01:35,200 --> 00:01:36,000 Oh, patterns of limitations. 39 00:01:36,640 --> 00:01:37,680 I'm sorry, I couldn't find patterns. 40 00:01:37,840 --> 00:01:38,799 Patterns of limitations. 41 00:01:38,879 --> 00:01:40,000 We're gonna keep talking about that. 42 00:01:40,159 --> 00:01:42,480 Uh, before that, and I'll forward this to Travis. 43 00:01:42,640 --> 00:01:44,480 Um, uh, this is a TikTok video. 44 00:01:44,560 --> 00:01:45,680 I thought this was interesting. 45 00:01:45,840 --> 00:01:47,280 I'm gonna read the caption. 46 00:01:47,439 --> 00:01:51,040 And the uh the uh caption says in this video of this like 47 00:01:51,040 --> 00:01:54,239 parachute thing falling down from the sky into the woods. 48 00:01:54,480 --> 00:01:58,400 And it says, uh, incredible footage shows a drone delivering 49 00:01:58,400 --> 00:02:01,920 water and food to two lost hikers near Bear Mountain, 50 00:02:02,000 --> 00:02:02,959 Colorado on Thursday. 51 00:02:03,040 --> 00:02:06,159 The hikers were reportedly running low on water and phone 52 00:02:06,159 --> 00:02:08,639 battery before emergency teams responded. 53 00:02:08,800 --> 00:02:10,960 The two were safely rescued and are uninjured. 54 00:02:11,039 --> 00:02:14,960 And what I thought was if we can get a drone to the guys to drop 55 00:02:14,960 --> 00:02:18,400 a bottle of water, can't we get a helicopter there to come pick 56 00:02:18,400 --> 00:02:18,800 them up? 57 00:02:19,039 --> 00:02:20,879 Like, why are we why are we flying? 58 00:02:20,960 --> 00:02:23,840 Okay, first step, let's get the drone, let's fly it 40 hours 59 00:02:23,840 --> 00:02:26,960 over there, get them some water, then we'll take the helicopter 60 00:02:27,039 --> 00:02:28,080 and then we'll go get them. 61 00:02:28,240 --> 00:02:30,639 I'm like, what are we out of order here? 62 00:02:30,719 --> 00:02:31,759 This seems really silly. 63 00:02:31,840 --> 00:02:34,240 And are they really lost if we can find them with the drone? 64 00:02:34,319 --> 00:02:35,520 They got their cell phones on. 65 00:02:35,680 --> 00:02:37,599 I just the whole thing, I'm like, this is just an 66 00:02:37,599 --> 00:02:39,840 interesting, it just seemed to me. 67 00:02:40,080 --> 00:02:41,039 Yeah, are they really lost? 68 00:02:41,280 --> 00:02:42,879 They really lost they were lost. 69 00:02:43,039 --> 00:02:44,479 Well, yes, but then the drone found them. 70 00:02:46,240 --> 00:02:47,520 They're right over the top of them. 71 00:02:47,599 --> 00:02:49,039 I'm like, you're not lost anymore, man. 72 00:02:49,120 --> 00:02:49,680 We can see you. 73 00:02:49,759 --> 00:02:52,240 You're found, you are here, your eyes have been opened. 74 00:02:52,319 --> 00:02:53,759 Anyway, there's a lot of questions around. 75 00:02:54,159 --> 00:02:55,120 A lot of questions on this. 76 00:02:55,280 --> 00:02:58,080 I'm sure I'm missing something here, but it just thought, well, 77 00:02:58,159 --> 00:03:00,800 before we send the helicopter to rescue the guys, why don't you 78 00:03:00,800 --> 00:03:03,120 send them a couple buckets of water and an iPhone charger? 79 00:03:03,840 --> 00:03:08,000 An iPhone charger of a portable battery, and then we'll talk 80 00:03:08,000 --> 00:03:08,960 about when to go get them. 81 00:03:09,199 --> 00:03:11,039 Like, why don't we just go get them now? 82 00:03:11,280 --> 00:03:14,240 SPEAKER_01: I guess the cost of a helicopter rescue is probably 83 00:03:14,240 --> 00:03:16,479 a little bit more than the cost of a couple bottles of water 84 00:03:16,479 --> 00:03:17,520 delivered to a drone. 85 00:03:17,599 --> 00:03:19,840 So I guess they're probably trying to save a little money, 86 00:03:19,919 --> 00:03:21,680 their lives are not worth that much. 87 00:03:22,000 --> 00:03:22,879 SPEAKER_00: Oh my gosh. 88 00:03:23,039 --> 00:03:26,080 Uh, okay, so let's go to um uh our topic. 89 00:03:26,240 --> 00:03:30,000 We're doing patterns of um limitation here. 90 00:03:30,159 --> 00:03:35,680 We ended last uh episode talking about drift, and I want to just 91 00:03:35,759 --> 00:03:37,759 again, what do they they say something now? 92 00:03:37,840 --> 00:03:39,680 They don't say double stamp, but what do the kids say? 93 00:03:39,759 --> 00:03:44,240 They say pull a thread or double double down, it's some there's a 94 00:03:44,240 --> 00:03:44,800 word they use. 95 00:03:44,960 --> 00:03:45,599 Oh man. 96 00:03:45,759 --> 00:03:54,560 Anyway, uh drift happens slowly and it is immeasurable until 97 00:03:54,560 --> 00:03:57,280 it's huge and massively measurable. 98 00:03:57,439 --> 00:04:00,800 Drift happens really slowly over time, and then all of a sudden, 99 00:04:00,879 --> 00:04:02,560 yeah, kind of like weight gain. 100 00:04:02,719 --> 00:04:04,960 You like gain a little bit of weight over a long period of 101 00:04:04,960 --> 00:04:06,719 time, and you're like, How did I get to here? 102 00:04:07,039 --> 00:04:12,560 And so I think it's important to recognize drift early and 103 00:04:12,560 --> 00:04:15,360 recognize that small drift matters. 104 00:04:15,680 --> 00:04:20,160 That's what I wanted to uh add to that, that small drift 105 00:04:20,160 --> 00:04:20,480 matters. 106 00:04:20,560 --> 00:04:25,519 So an example would be you're used to um you're used to making 107 00:04:25,519 --> 00:04:31,519 uh 10 outbound reaches you know a week, and that's served you 108 00:04:31,519 --> 00:04:35,600 well, and then all of a sudden at 10 turns into eight a week, 109 00:04:35,759 --> 00:04:40,000 and it doesn't seem like a big deal until you do that for a 110 00:04:40,000 --> 00:04:42,160 year, and then it becomes a huge deal. 111 00:04:42,480 --> 00:04:44,800 And if eight then turns to seven, it's a bigger deal. 112 00:04:44,959 --> 00:04:48,720 So notice drift early, and every little bit of drift matters. 113 00:04:48,800 --> 00:04:50,319 SPEAKER_01: Yeah, it's like drift. 114 00:04:50,560 --> 00:04:51,759 It is weight, it's a weight thing. 115 00:04:51,839 --> 00:04:54,800 If you're not weighing yourself, you know, once a day or once a 116 00:04:54,800 --> 00:04:58,000 week or whatever, it's two pounds here, three pounds there, 117 00:04:58,079 --> 00:04:58,800 and yep. 118 00:04:59,040 --> 00:05:01,839 Uh, and then you wake up and you're a hundred pounds, and 119 00:05:01,839 --> 00:05:03,759 yeah, then it's hard. 120 00:05:04,079 --> 00:05:04,959 Yes, it's hard to get back. 121 00:05:05,199 --> 00:05:05,680 Yes, yes, yes. 122 00:05:05,839 --> 00:05:07,519 All right, so we were going through these patterns of 123 00:05:07,519 --> 00:05:07,759 failure. 124 00:05:07,920 --> 00:05:09,199 Drift was one we ended on. 125 00:05:09,279 --> 00:05:09,920 Did you have another one? 126 00:05:10,160 --> 00:05:10,639 Do you want me to go? 127 00:05:10,879 --> 00:05:12,319 Well, you go one and then I'll think of another one. 128 00:05:12,480 --> 00:05:13,279 Okay, all right. 129 00:05:13,519 --> 00:05:20,319 Um, one I don't think we I think we get uh blinded by the pattern 130 00:05:20,319 --> 00:05:24,720 of limitation that has to do with fear and has to do with how 131 00:05:24,720 --> 00:05:29,519 much of our behavior is driven by fear, and is that a good 132 00:05:29,519 --> 00:05:30,160 thing? 133 00:05:30,480 --> 00:05:34,560 And you know, I know in the in the Catholic Church there's a 134 00:05:34,560 --> 00:05:38,879 confession, I presume there's a orientation to confession and 135 00:05:38,879 --> 00:05:41,360 that what is that once a week or once at what when do you when do 136 00:05:41,360 --> 00:05:41,839 you do confession? 137 00:05:42,079 --> 00:05:43,040 You go as much as you want to go. 138 00:05:43,199 --> 00:05:43,920 As much as much as you need. 139 00:05:53,519 --> 00:05:56,800 You need to be, you know, free to move and free to say, and you 140 00:05:56,879 --> 00:05:58,480 gotta be, you can't worry about the outcome. 141 00:05:58,639 --> 00:06:01,519 Well, if you're I can't do that if I'm afraid. 142 00:06:01,680 --> 00:06:04,800 If I'm afraid of the future, or I'm afraid if I do this, what's 143 00:06:04,800 --> 00:06:05,279 going to happen? 144 00:06:05,439 --> 00:06:07,199 If I don't do this, what's going to happen? 145 00:06:07,360 --> 00:06:11,680 If fear is governing everything around you, then you can't be 146 00:06:11,680 --> 00:06:12,240 detached. 147 00:06:12,399 --> 00:06:14,399 You just can't because it's the fear is too. 148 00:06:14,720 --> 00:06:17,360 And so the question becomes is well, how do I get rid of that 149 00:06:17,360 --> 00:06:17,759 fear? 150 00:06:17,920 --> 00:06:21,519 And I think you have to, you have to name it, you have to 151 00:06:21,519 --> 00:06:22,319 admit it. 152 00:06:22,560 --> 00:06:26,480 And uh I've I work with a coach sometimes, and he says the first 153 00:06:26,480 --> 00:06:29,680 thing I do when I go into a company is okay, where's the 154 00:06:29,680 --> 00:06:30,160 fear? 155 00:06:31,040 --> 00:06:32,720 And I'm like, Do they answer? 156 00:06:32,959 --> 00:06:35,360 Because, oh, everybody knows exactly where the fear is. 157 00:06:35,519 --> 00:06:37,759 Well, I'm afraid that if we don't succeed, the company's 158 00:06:37,759 --> 00:06:40,079 gonna fail, or we're gonna profitability, or they're gonna 159 00:06:40,079 --> 00:06:40,480 fire me. 160 00:06:40,560 --> 00:06:45,439 Or but he says by coming clean with the fear, it just releases 161 00:06:45,439 --> 00:06:46,959 the energy of detachment. 162 00:06:47,040 --> 00:06:50,959 He didn't call it detachment, but I don't think we spend 163 00:06:50,959 --> 00:06:54,959 nearly enough time focusing or or just being mindful of where 164 00:06:54,959 --> 00:06:55,439 the fear is. 165 00:06:55,519 --> 00:06:57,519 You don't have to obsess on it, but you have to at least name 166 00:06:57,519 --> 00:06:57,680 it. 167 00:06:57,920 --> 00:06:58,800 SPEAKER_00: Yeah, it's really good. 168 00:06:58,959 --> 00:07:01,360 God's funny, my wife was just telling me about this. 169 00:07:01,600 --> 00:07:04,160 I don't know if it's the same person or where she's getting 170 00:07:04,160 --> 00:07:06,000 her information from, but yeah. 171 00:07:06,319 --> 00:07:08,079 Um, yeah, naming the fear. 172 00:07:08,160 --> 00:07:10,319 She was we just talked about it yesterday at brunch. 173 00:07:11,120 --> 00:07:20,240 Um okay, I have one that goes uh to um the the limiting um 174 00:07:20,560 --> 00:07:24,160 pattern around seeing what's possible. 175 00:07:25,199 --> 00:07:31,120 And I think a lot of people that sell have a limitation pattern 176 00:07:31,439 --> 00:07:34,240 of thinking that things are not possible that are. 177 00:07:35,279 --> 00:07:40,079 And you can roll back things in the world, like the first 178 00:07:40,079 --> 00:07:43,360 trillionaire, and go to a place where you're like, There'll 179 00:07:43,360 --> 00:07:44,399 never be a trillionaire. 180 00:07:44,720 --> 00:07:47,199 And now there is, and now there's one, and there's 181 00:07:47,199 --> 00:07:49,120 probably gonna be another one coming up here soon. 182 00:07:49,360 --> 00:07:50,879 So that's possible. 183 00:07:51,040 --> 00:07:52,720 So then you go, well, is it possible to have a 184 00:07:52,720 --> 00:07:53,519 quadrillionaire? 185 00:07:53,600 --> 00:07:59,519 I'm like, it is because it is, and so notice your your limiting 186 00:07:59,519 --> 00:08:00,480 pattern here. 187 00:08:00,720 --> 00:08:05,279 If when you're served an idea or a seed from Bill Kaske or Brian 188 00:08:05,279 --> 00:08:08,720 Neal or someone, your leader, your boss, and your first 189 00:08:08,720 --> 00:08:11,759 reaction is that's not possible in my territory. 190 00:08:11,839 --> 00:08:13,279 Yeah, they won't go for that. 191 00:08:13,360 --> 00:08:15,439 And watch what your pattern does. 192 00:08:15,600 --> 00:08:18,800 Your pattern finds validation to that belief. 193 00:08:18,959 --> 00:08:21,759 Well, the last time we did that, well, when we presented that, 194 00:08:21,839 --> 00:08:23,519 they were they they they kiboshed it immediately. 195 00:08:23,600 --> 00:08:24,160 Well, when was that? 196 00:08:24,319 --> 00:08:25,360 Well, that was four years ago. 197 00:08:25,519 --> 00:08:27,439 Okay, life's world's a little different. 198 00:08:27,680 --> 00:08:30,560 So just notice, and this is one of those things like a FedEx 199 00:08:30,639 --> 00:08:33,600 arrow, like the arrow in the FedEx uh logo that a lot of most 200 00:08:33,600 --> 00:08:34,559 people have seen, some have not. 201 00:08:34,639 --> 00:08:37,840 If you've never seen the FedEx logo arrow, look for it, you'll 202 00:08:37,840 --> 00:08:38,000 see it. 203 00:08:38,080 --> 00:08:39,360 You never unsee it. 204 00:08:39,759 --> 00:08:42,879 Um that until you're seeing these things, you won't see 205 00:08:42,879 --> 00:08:43,039 them. 206 00:08:43,279 --> 00:08:44,960 So you have to force yourself to see. 207 00:08:45,120 --> 00:08:47,840 Boy, every time that we bring that up, I don't think that's 208 00:08:47,840 --> 00:08:48,159 possible. 209 00:08:48,240 --> 00:08:50,639 I don't think my territory can produce a million dollars. 210 00:08:50,720 --> 00:08:52,159 Yeah, it never has. 211 00:08:52,320 --> 00:08:54,080 And I I can't see a path to it. 212 00:08:54,240 --> 00:08:57,759 You have to look for the path to it and figure out how. 213 00:08:58,159 --> 00:09:01,440 Um, and that I think it's a really, really common common 214 00:09:01,440 --> 00:09:02,320 limiting pattern. 215 00:09:02,559 --> 00:09:05,360 SPEAKER_01: And that's kind of like the question of what do you 216 00:09:05,360 --> 00:09:05,519 want? 217 00:09:05,679 --> 00:09:08,639 Like I start all my coaching uh was well, what do you want? 218 00:09:08,799 --> 00:09:10,720 What do you want for your from your business? 219 00:09:10,879 --> 00:09:12,080 What do you want your income to be? 220 00:09:12,159 --> 00:09:13,279 What do you want your lifestyle? 221 00:09:13,360 --> 00:09:14,720 What's the want here? 222 00:09:14,879 --> 00:09:18,399 And a lot of times, well, probably 80% of the time, people 223 00:09:18,399 --> 00:09:19,200 can't really tell you. 224 00:09:19,360 --> 00:09:19,759 Uh-uh. 225 00:09:20,000 --> 00:09:23,039 They can't really tell you what's what they really want. 226 00:09:23,200 --> 00:09:24,080 Well, I want more. 227 00:09:24,159 --> 00:09:25,840 Well, I want more free time with my kids. 228 00:09:26,000 --> 00:09:26,639 That's not enough. 229 00:09:26,720 --> 00:09:29,200 I gotta I gotta be a little more vivid with that. 230 00:09:29,440 --> 00:09:32,960 And that comes as a it's a cousin to your possibilities. 231 00:09:33,039 --> 00:09:34,879 It's like, what well, what's possible? 232 00:09:35,039 --> 00:09:39,919 Because if I'm only wanting what's possible for me in my 233 00:09:39,919 --> 00:09:42,799 current state, then I may not be wanting enough. 234 00:09:43,440 --> 00:09:45,600 Because once I realize, well, what's possible? 235 00:09:45,679 --> 00:09:48,480 Is it possible for you to go from$500,000 to a million 236 00:09:48,480 --> 00:09:49,440 dollars of income? 237 00:09:49,679 --> 00:09:50,559 I don't know. 238 00:09:50,799 --> 00:09:53,679 And I'll show you how it is, and then you're like, well, that's 239 00:09:53,679 --> 00:09:54,879 my new goal, right? 240 00:09:55,039 --> 00:09:59,200 But if there's if there's no felt possibility there, what you 241 00:09:59,200 --> 00:10:01,600 want will always be less than what you could have. 242 00:10:01,679 --> 00:10:05,759 And I I I don't, this is not about money all you know, all 243 00:10:05,759 --> 00:10:06,399 the time. 244 00:10:06,639 --> 00:10:09,440 Uh it's about what do you what do you want your life to look 245 00:10:09,440 --> 00:10:09,840 like, really? 246 00:10:10,000 --> 00:10:10,639 SPEAKER_00: Yeah. 247 00:10:11,200 --> 00:10:16,159 And it's very common in that setting to you do the either or 248 00:10:16,159 --> 00:10:17,360 birth both and game. 249 00:10:17,440 --> 00:10:20,799 This is a limiting pattern, either or both and, which means 250 00:10:20,799 --> 00:10:24,320 we tend to, when we're in a a pattern of limitation, think, 251 00:10:24,480 --> 00:10:25,919 well, it's either this or that. 252 00:10:26,080 --> 00:10:30,000 I either will never see my kids or I can't make a million 253 00:10:30,000 --> 00:10:30,240 dollars. 254 00:10:30,399 --> 00:10:33,440 It's either make a million dollars, not see my kids. 255 00:10:33,519 --> 00:10:34,960 It's a it's a binary choice. 256 00:10:35,120 --> 00:10:36,240 You don't have to pick one. 257 00:10:36,399 --> 00:10:40,559 You put the and in there and say, How can I make a million 258 00:10:40,559 --> 00:10:45,600 dollars in sales and still take you know six weeks of vacation? 259 00:10:45,759 --> 00:10:48,720 Now we're uh solving for something that's really cool and 260 00:10:48,720 --> 00:10:48,960 fun. 261 00:10:49,120 --> 00:10:51,919 Yeah, but your limiting pattern will tell you that you can't do 262 00:10:51,919 --> 00:10:53,519 that, yeah, instantly. 263 00:10:53,759 --> 00:10:56,000 SPEAKER_01: Yeah, I I I'm already working 40 hours a week, 264 00:10:56,080 --> 00:10:56,320 Brian. 265 00:10:56,399 --> 00:10:58,080 I you know get to a million dollars. 266 00:10:58,159 --> 00:11:00,000 I mean, I don't have any more time. 267 00:11:00,080 --> 00:11:01,360 Who's saying anything about time? 268 00:11:01,519 --> 00:11:02,240 Right, totally. 269 00:11:02,320 --> 00:11:04,000 They right, right, exactly. 270 00:11:04,320 --> 00:11:06,960 Your 40 hours may not be spent properly. 271 00:11:07,120 --> 00:11:10,480 Maybe your 40 hours are spent for the 500 or whatever, the 272 00:11:10,639 --> 00:11:11,519 whatever the income is. 273 00:11:11,600 --> 00:11:14,240 Yeah, your 40 hours are very different when it comes to a 274 00:11:14,240 --> 00:11:17,200 million dollars, but they're still 40 hours, it's not a 275 00:11:17,200 --> 00:11:21,840 hundred hours, but you might have to admit that the 40 hours 276 00:11:21,840 --> 00:11:23,919 is not gonna get you to where you want to go. 277 00:11:24,000 --> 00:11:25,679 That's spent the same way, I mean. 278 00:11:25,919 --> 00:11:28,720 SPEAKER_00: And I want to call out when Bill is coaching this, 279 00:11:29,120 --> 00:11:32,320 any coach or a manager or me, anybody, when they say that to 280 00:11:32,320 --> 00:11:34,799 you, and your instant reaction is what you just heard Bill say, 281 00:11:34,960 --> 00:11:37,679 Well, I don't have time, you know, that's a limiting pattern. 282 00:11:37,759 --> 00:11:40,720 Yeah, you've got to notice that, and you're like, that's where 283 00:11:40,720 --> 00:11:42,399 your answer is because you got to get rid of that pattern, 284 00:11:42,559 --> 00:11:44,320 you'll you'll never be free of it. 285 00:11:44,399 --> 00:11:46,000 You just won't until you figure that out. 286 00:11:46,159 --> 00:11:48,399 SPEAKER_01: Yeah, I mean, Elon Musk has about the same number 287 00:11:48,399 --> 00:11:51,039 of hours per day as we do, and he's worth a trillion, and we're 288 00:11:51,039 --> 00:11:51,200 not. 289 00:11:51,279 --> 00:11:52,559 And so was he lucky? 290 00:11:52,720 --> 00:11:53,360 Was he smart? 291 00:11:53,600 --> 00:11:54,320 Maybe, maybe. 292 00:11:54,399 --> 00:11:56,720 Was he a great salesperson and a really good marketer? 293 00:11:56,879 --> 00:11:57,279 Yeah. 294 00:11:57,440 --> 00:11:59,440 Um, but he used his time differently, yeah. 295 00:12:00,399 --> 00:12:05,360 So it's not and and I've seen some of his videos that he's 296 00:12:05,360 --> 00:12:08,080 done where people have asked him how he spends his time, and it's 297 00:12:08,240 --> 00:12:10,799 it's always in the service of problems. 298 00:12:11,120 --> 00:12:12,639 Uh, like what's the problem here? 299 00:12:12,720 --> 00:12:14,240 Well, how do we fix that problem? 300 00:12:14,399 --> 00:12:18,000 It's never, hey, let's just talk about, you know, let's it's it's 301 00:12:18,000 --> 00:12:19,279 always problem-focused. 302 00:12:19,360 --> 00:12:22,320 And I guess that's a do you have one more before we end? 303 00:12:22,559 --> 00:12:23,120 I don't go ahead. 304 00:12:23,279 --> 00:12:23,600 You got one? 305 00:12:23,919 --> 00:12:24,720 No, throw one in there. 306 00:12:24,799 --> 00:12:25,039 We're good. 307 00:12:26,240 --> 00:12:28,639 Uh, I don't want to, I don't want to belabor the fact because 308 00:12:28,720 --> 00:12:31,919 we've given you enough now that you need to go through these two 309 00:12:31,919 --> 00:12:33,360 or three today that we did. 310 00:12:33,519 --> 00:12:36,879 And uh I think we can sometimes be guilty of giving too much and 311 00:12:36,879 --> 00:12:39,360 then your head's spinning at a too high a rate. 312 00:12:39,440 --> 00:12:42,639 So just take these two or three and ask yourself the question or 313 00:12:42,639 --> 00:12:45,120 am I limited by some of these patterns of thought? 314 00:12:45,360 --> 00:12:46,320 I love it. 315 00:12:46,559 --> 00:12:49,440 SPEAKER_00: Okay, go to the website, chime in, yeah. 316 00:12:49,759 --> 00:12:54,559 20th anniversary uh celebration, please send us a video of what 317 00:12:54,559 --> 00:12:57,039 the podcast has meant to you, uh, what you've learned from 318 00:12:57,039 --> 00:12:59,360 listening to the podcast, any personal anecdote you want to 319 00:12:59,360 --> 00:13:02,000 share with us that will buy you a ticket to our September 320 00:13:02,000 --> 00:13:04,960 celebration coaching event in uh September of 2026. 321 00:13:05,440 --> 00:13:05,679 Awesome. 322 00:13:05,840 --> 00:13:06,080 That's it. 323 00:13:06,159 --> 00:13:06,720 We'll see you next time.