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Words That Work

A guide to the best B2B podcast coverage of Words That Work - the shows and 1 episode that go deepest, ranked by substance, not downloads.

Best episodes on Words That Work

  1. Say This, Not That: Why Precise Language in Sales Closes More Deals

    The Advanced Selling Podcast · 2026-06-29

    74 / 100

    …You remember Frank Luntz, L-U-N-T-Z, political pollster? Yeah, um, he wrote a phenomenal book a while ago, 2007, called Words That Work.…