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Nike

A guide to the best B2B podcast coverage of Nike - the shows and 20 episodes that go deepest, ranked by substance, not downloads.

Nike's dominance in athletic footwear and apparel faces mounting pressure from both direct competition and industry-wide challenges. These episodes examine Nike's strategic vulnerabilities - from the rise of circular economy competitors like Sole Responsibility capitalizing on fashion returns, to broader questions about whether the brand has lost its competitive edge. Alongside tactical discussions on customer insights, AI-driven shopping experiences, and specialty retail differentiation, the coverage reveals how legacy brands must adapt through data-driven marketing, gamification, and customer-centric innovation to sustain growth in an increasingly fragmented market.

Best shows on Nike

Best episodes on Nike

  1. The $1 Trillion Question: Why Brands Are Still Underinvesting in Women’s Sports

    Adspeak · 2026-06-30

    83 / 100

    …I'll call it with Nike.…

  2. Retail Through a Nomadic Lens: Nick Harbaugh on Global Perspectives and Execution

    Retail Relates · 2026-03-25

    82 / 100

    …So hopefully I show show that in my videos and I try to you know pinpoint and it's a hybrid blend, right? You know, I'll show Nike, Samsung, Michael Kors, international brands we're all familiar with, and then I'll show a mom pa that, you know, has it and nothing to do with corporate America, but it's again that yin and yang because maybe some of…

  3. Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit

    The CMO Podcast · 2026-05-27

    80 / 100

  4. From the Boardroom to the Pitch: Michael Smith on Building Teams, Tech, and Community

    Retail Relates · 2025-11-12

    75 / 100

    …He served as the CIO for the Estee Lauder Companies and as a former Nike executive where he spent more than two decades leading innovation across technology, supply chain, and commercial operations.…

  5. Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

    Rapid Response · 2026-06-30

    72 / 100

    …Plus the hottest and not so hot campaigns from the likes of Adidas, Nike, Starbucks and more.…

  6. Buy or build? The decision you can't afford to get wrong

    In Other Words · 2026-05-28

    70 / 100

    …Today's guest is Elaine Barsoom, former Nike tech innovation and partnerships leader and now venture partner at Silicon Foundry.…

  7. Learning Curves Are for Losers - Target's Next Act, Costco's Durable Difference, and Sukoshi's Beauty Breakout

    Spieckerman Speaks Retail · 2026-03-03

    70 / 100

    …They've added John Hoke from Nike and Steve Bratspies, whose name may sound familiar because he is ex-Walmart.…

  8. How a 21-Year-Old Built a 1,000-Player Soccer Company in College | EP197

    Entrepreneur Perspectives · 2026-06-22

    68 / 100

    …Powered by Nike, Largest player led soccer program in the US and you are at Brown University.…

  9. Branded Merchandise Strategy: Ethan Dowie on Visibility, Loyalty, and Referrals | Ep. 207

    Business Superfans® Advantage · 2026-04-28

    67 / 100

    …It was for a little company that most of you might know called Nike.…

  10. Rezolve CEO Sees Growing Competition Over Control of AI Shopping

    PYMNTS Podcast · 2026-04-06

    66 / 100

    …The first is that you and I, if I said I've got to go and buy a pair of trainers, I'd go WWFootLocker and WW Nike, I go to one or two stores, maybe via Google or whatever, and then I'd end up selecting a pair of shoes and buying them, right?…

  11. "Consumers don't buy features, they buy solutions", with Brian Button and Michal Lasman

    CMO Convo · 2026-06-16

    63 / 100

    …I would love to ask, do you have any good example of a company that has successfully turned from being kind of like more functional product into something that is emotional, differentiated, like Nike.…

  12. How to close the growth gap: turning customer insights into business results with Robyn Bolton

    Insights Unlocked · 2026-06-29

    62 / 100

    …In this episode, I sit down with Robin Bolton, founder of Miles Zero and author of Unlocking Innovation, who has spent her career helping companies like Medtronic, Nike and Santa Fe turn bold ideas into real business results.…

  13. Customer-first: The Road Runner Sports Approach to Specialty Retail

    Retail Media Moguls · 2025-02-20

    58 / 100

    …And when I joined in 2012, specialty running, really it was Nike.…

  14. NFT Gucci Sweaters In The Metaverse

    Venture Bros · 2022-07-28

    54 / 100

    …Why have these brands not engaged in the metaverse for all this time? Why has it Gucci and Nike and the rest of them been knuckles deep in the universe as they have.…

  15. Setting Intentions feat. Dr. Ian Brooks

    Big Picture Business Podcast · 2022-12-28

    52 / 100

    …peaker B: That's her name, you've also worked with bank of America, Guitar Center, Nike, Sony, and Warner Brothers.…

  16. Has Nike lost its magic?

    Business Daily · 2026-07-01

    49 / 100

    …This week we're talking about the global sports brand Nike.…

  17. Delivering Marketing Joy Episode 606 - Embracing Failure in Business

    Delivering Marketing Joy · 2026-07-01

    48 / 100

    …Understandably, everybody, especially from a brand standpoint, has this goal of being like the next Nike or the next Yeti or whatever it is.…

  18. Marketing Match Game: Episode 20

    Almost Productive: A podcast mostly about marketing · 2026-05-21

    27 / 100

    …I'm going to say Nike, because I think the swoosh is just like, classic.…

  19. Epsilon: Driving Commercial Change Through Gamification (#783)

    Let's Talk Loyalty · 2026-06-25

    …Um, I think Nike does this really, really well because, um, it's not what you get from Nike always, it's who you become.…

  20. How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns

    eCommerce MasterPlan

    …Um, we also work with several of the main retailers and yet we're seeing brands like Nike, Adi on Hoka, um, product like that when we're working with the retailers.…