Marketo

…A HubSpot or Marketo landing page takes twenty minutes.…

…I've seen Marketo instances where two contacts from the same account each claim the last touch, and the revenue gets double-counted in reports.…

…Patrice, you were a adopter of the marketing automation world, Marketo.…

…And also the integrations, right? Cause it's like, you can take your data, put it in HubSpot, part of marketo, Eloqua, what have you.…

…Like this makes no sense, right? And if funny enough, actually, when I was at Duarte, uh I brought in Marketo and this was, mean, early stages where, you know, marketing automation platforms were basically going through their hype cycle of like, it's going to completely obliterate all marketing and replace all the marketers,…

…Luna: Well, a lot of these tools - Marketo, Pardot, HubSpot - they license based on contact tiers.…

…HubSpot, Marketo, Pardot - they all have sms native features or integrations now.…

…one of those people, you know, we've spoken a few times now, but like, kind of like, I feel like I've known you for 10 years without really knowing you super well, like from swimming in the small Marketo pond, we've both been in.…

…the pieces of content are that people are reading? Yeah, so the different things we use is Salesforce is our primary source of truth, so we've got a lot of data flowing into that, but we also use Marketo as our CRM, and then a tool called Bizible that helps with touchpoint attribution.…

…I mean your point about, you know, you didn't mention Marketo personally there but Marketo, they were one of the, you did work for Marketo, right?…

…And David expands on this, and he picks on Marketo a little bit here David: when you're going and working with, I, I'm gonna pick on Marketo here just because I have a very specific, uh, example here in mind.…

…And then of course our featured speaker, we got John, who is, as you guys all know, the co, the original co founder of Marketo, also the founder of Fave.…

…We'd just done a rollout of Marketo.…

…And it's all marketo based or Adobe Shop.…

…I spent a lot of time getting really good at using HubSpot, and Salesforce, and things like Marketo, really understanding what these solutions can do.…

…Well, I've moved, I've moved over to B2B marketing and I thought, you know, I was at Marketo and then LinkedIn and I just thought, you know, I'd never thought I'd be a B2B marketer per se, but it's been an interesting ride and I'm trying to keep my, my roots of music through photography and just trying to do…

…You know, Traditional marketing tools like Marketo and HubSpot tend to struggle more with API ing that data in whereas like an Iterable or, you know, customer IO or much better at it and course O matic just makes it even easier.…

…The technical part: ABM platforms like 6sense or Demandbase generate intent scores, but they don't automatically write back to Marketo or HubSpot.…

…From early investments in companies like Marketo to building and selling his own startup to now stewarding capital on behalf of families.…

…Uh, we sold it to Marketo.…

…Um, I worked at Marketo as my first real content job.…

…And today our guest is someone who has worked in the B2B marketing space for nearly 25 years, having served as VP and CMO roles at Marketo and Engagio.…

…I mean, your first sales job was at Marketo, right?…

…Eloqua, Pardot, Marketo, HubSpot.…

…Uh, so about a decade of mops experience and that goes across the board and Pardot, HubSpot and Marketo.…

…But then I also think, you know, they are the bigger platforms like Salesforce, like Marketo, and they also do have some real good benefits.…

…Marketing software provider Marketo teamed up with social media strategist Mari Smith: Their joint social media campaign skyrocketed engagement and brand mentions for both parties.…