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Marketo

A guide to the best B2B podcast coverage of Marketo - the shows and 32 episodes that go deepest, ranked by substance, not downloads.

Marketo remains a core platform for B2B marketing automation, yet these episodes reveal persistent gaps in how companies deploy it effectively. From SMS channel blind spots and MQL reliability issues to budget waste on inactive contacts and attribution failures in account-based marketing, the platform's limitations become clear when organizations lack proper data architecture and customer context layers to support it.

Best shows on Marketo

Best episodes on Marketo

  1. How B2B Brands Overlook Offline Event Attribution

    The Marketing Operator Podcast with Fexingo · 2026-06-29

    90 / 100

    …A HubSpot or Marketo landing page takes twenty minutes.…

  2. Why B2B Brands Fail at Account Based Marketing Attribution

    The Marketing Operator Podcast with Fexingo · 2026-07-01

    88 / 100

    …I've seen Marketo instances where two contacts from the same account each claim the last touch, and the revenue gets double-counted in reports.…

  3. Beyond Efficiency: Why AI Is Forcing Marketing to Rethink Everything, Not Just Cut Costs

    Disambiguation · 2026-06-10

    87 / 100

    …Patrice, you were a adopter of the marketing automation world, Marketo.…

  4. 179: From Instinct to Operating System: How Wistia Turned Strategy Into a Scalable Machine

    Move The Needle · 2026-02-24

    87 / 100

    …And also the integrations, right? Cause it's like, you can take your data, put it in HubSpot, part of marketo, Eloqua, what have you.…

  5. B2B Trust System: Ashley Faus on Human Centered Thought Leadership

    Beyond B2B Marketing · 2026-02-01

    86 / 100

    …Like this makes no sense, right? And if funny enough, actually, when I was at Duarte, uh I brought in Marketo and this was, mean, early stages where, you know, marketing automation platforms were basically going through their hype cycle of like, it's going to completely obliterate all marketing and replace all the marketers,…

  6. How B2B Brands Waste Budget on Inactive Contacts

    The Marketing Operator Podcast with Fexingo · 2026-06-30

    85 / 100

    …Luna: Well, a lot of these tools - Marketo, Pardot, HubSpot - they license based on contact tiers.…

  7. Why Your Marketing Automation Ignores SMS

    The Marketing Operator Podcast with Fexingo · 2026-07-03

    85 / 100

    …HubSpot, Marketo, Pardot - they all have sms native features or integrations now.…

  8. The Journey to VP of Marketing Ops - Kimi Corrigan

    RevOps FM · 2025-02-12

    82 / 100

    …one of those people, you know, we've spoken a few times now, but like, kind of like, I feel like I've known you for 10 years without really knowing you super well, like from swimming in the small Marketo pond, we've both been in.…

  9. What Galileo Can Teach Us About Creating Fintech Content for Enterprise Customers | Scott Henderson & Rosa McGoldrick, Marketing Leaders, Galileo

    Market Like a Fintech · 2025-06-25

    81 / 100

    …the pieces of content are that people are reading? Yeah, so the different things we use is Salesforce is our primary source of truth, so we've got a lot of data flowing into that, but we also use Marketo as our CRM, and then a tool called Bizible that helps with touchpoint attribution.…

  10. From the moshpit to the marketing plan | What a decade in the music business taught Jason Miller about attention in B2B

    Trust & Influence in B2B · 2026-08-05

    81 / 100

    …I mean your point about, you know, you didn't mention Marketo personally there but Marketo, they were one of the, you did work for Marketo, right?…

  11. 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)

    Humans of Martech · 2026-06-23

    80 / 100

    …And David expands on this, and he picks on Marketo a little bit here David: when you're going and working with, I, I'm gonna pick on Marketo here just because I have a very specific, uh, example here in mind.…

  12. The Rise and Fall of the MQL - Live Workshop Recording with Jon Miller

    GTM Live · 2026-07-01

    80 / 100

    …And then of course our featured speaker, we got John, who is, as you guys all know, the co, the original co founder of Marketo, also the founder of Fave.…

  13. Why Employee Advocacy Fails on LinkedIn (And What to Do Instead)

    Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · 2026-06-02

    80 / 100

    …We'd just done a rollout of Marketo.…

  14. IBM's AI Marketing Journey from Experimentation to Intentional Execution with Craig Mills

    APAC's B2B Growth Podcast · 2026-05-21

    79 / 100

    …And it's all marketo based or Adobe Shop.…

  15. Jacob Nikolau - NovoED

    Demand Generation Club Podcast · 2024-02-06

    77 / 100

    …I spent a lot of time getting really good at using HubSpot, and Salesforce, and things like Marketo, really understanding what these solutions can do.…

  16. #134 Becoming Proactive Through Data Activation with Tejas Manohar, Co-Founder at Hightouch

    Hashmap on Tap · 2022-08-18

    75 / 100

  17. Jonathan Morgan - AchieveIt

    Demand Generation Club Podcast · 2024-02-16

    72 / 100

  18. Episode 13 Jason Miller: The Problem with B2B Value Propositions, Positioning & Messaging

    The Problem With B2B Marketing · 2025-10-16

    71 / 100

    …Well, I've moved, I've moved over to B2B marketing and I thought, you know, I was at Marketo and then LinkedIn and I just thought, you know, I'd never thought I'd be a B2B marketer per se, but it's been an interesting ride and I'm trying to keep my, my roots of music through photography and just trying to do…

  19. The Art of Collaboration in Digital CS with Holly Goodliffe | Episode 096

    The Digital CX Podcast · 2025-04-08

    69 / 100

    …You know, Traditional marketing tools like Marketo and HubSpot tend to struggle more with API ing that data in whereas like an Iterable or, you know, customer IO or much better at it and course O matic just makes it even easier.…

  20. Demand generation in B2B: Insights from NetApp and Thermo Fisher Scientific

    B2B Marketing Leaders Podcast · 2026-06-17

    66 / 100

  21. Why Your Marketing Automation Ignores ABM Intent Data

    The Marketing Operator Podcast with Fexingo · 2026-07-30

    66 / 100

    …The technical part: ABM platforms like 6sense or Demandbase generate intent scores, but they don't automatically write back to Marketo or HubSpot.…

  22. #97 - The $3B Giving Machine (Ben Choi, Managing Partner at Next Legacy)

    Investing In Integrity · 2026-03-12

    64 / 100

    …From early investments in companies like Marketo to building and selling his own startup to now stewarding capital on behalf of families.…

  23. Episode 5: How to navigate SaaS business through the recession | A Downturn Special

    Building eCommerce With Redwan F. · 2022-07-10

    63 / 100

    …Uh, we sold it to Marketo.…

  24. Metrics for Creatives: How Airtable measures success through their Content Efforts: Margaret Jones, Head of Content at Airtable

    Martech Masters: Presented By Nextiny Marketing · 2021-05-13

    63 / 100

    …Um, I worked at Marketo as my first real content job.…

  25. Customer Context: Heidi Bullock on the Missing Layer in AI-Powered B2B Marketing

    Beyond B2B Marketing · 2026-05-17

    62 / 100

    …And today our guest is someone who has worked in the B2B marketing space for nearly 25 years, having served as VP and CMO roles at Marketo and Engagio.…

  26. EP 221: Why Generalists Win in a Fast-Changing Talent Market

    The Breakthrough Hiring Show · 2026-06-09

    62 / 100

    …I mean, your first sales job was at Marketo, right?…

  27. Neil Tewari: Marketing Can't Be the Company's AI Bottleneck

    10 Minute Martech · 2026-08-18

    61 / 100

    …I think everybody just chose Salesforce, everybody chose Marketo, everyone chose 6Sense and they all kind of got to work and there was members of the team that go down and use those tools to the fullest extent and there wasn't like that m much else to be kind of thought about when it…

  28. ARR per FTE Is the Only Metric That Matters

    The GTM Reset · 2026-05-08

    58 / 100

    …Eloqua, Pardot, Marketo, HubSpot.…

  29. Building a MOPs Team (ft. Garrett Erny)

    Marketing Ops Confessions · 2022-07-28

    54 / 100

    …Uh, so about a decade of mops experience and that goes across the board and Pardot, HubSpot and Marketo.…

  30. Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce

    The Marketing Automation Moment Podcast · 2025-09-26

    50 / 100

    …But then I also think, you know, they are the bigger platforms like Salesforce, like Marketo, and they also do have some real good benefits.…

  31. B2B Influencer Marketing Tactics Ep 27

    Inter-Dev B2B Digital Marketing Podcast, hosted by CEO Aia Laser · 2024-10-27

    42 / 100

    …Marketing software provider Marketo teamed up with social media strategist Mari Smith: Their joint social media campaign skyrocketed engagement and brand mentions for both parties.…

  32. Your Emails Don't Suck - Your System Does

    B2B Marketing Pint · 2025-11-11