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market research

A guide to the best B2B podcast coverage of market research - the shows and 34 episodes that go deepest, ranked by substance, not downloads.

Market research spans critical business decisions - from understanding buyer psychology in B2B purchases to leveraging AI-powered market intelligence for healthcare engagement with physicians and patients. Episodes cover reducing wasted research efforts, extracting subtle insights that drive purchasing decisions, and applying research findings to strategic priorities like mid-year refocusing, business acquisitions, and growth-focused operations.

Best shows on market research

Best episodes on market research

  1. Quitting vs. Giving Up with Mike Evans, the Founder of GrubHub

    Founders Forward Podcast · 2022-11-15

    82 / 100

    …I mean, the biggest waste of time is like market research, like going and asking people, hey, would you buy this thing?…

  2. From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz

    The Curiosity Current: A Market Research Podcast · 2026-06-16

    74 / 100

    …We are here to dive into the fast-moving waters of market research, where curiosity isn't just encouraged, it's essential.…

  3. #295: Research and Analytics: the Peanut Butter and Chocolate of Data?

    The Analytics Power Hour · 2026-04-14

    73 / 100

    …peaker C: I don't know, have you done, have you done much like market research or customer research?…

  4. The Value of Product Marketing with Rory Woodbridge (Pleo, ex-Google, YouTube)

    byProduct Live · 2024-06-19

    71 / 100

    …There's commercial insights, so competitive intelligence and landscape, maybe win -loss analysis, maybe market research around customer demand and so on.…

  5. The coming qualitative renaissance with Deborah Mendez

    The Curiosity Current: A Market Research Podcast · 2026-05-26

    71 / 100

    …We're here to dive into the fast moving waters of market research where curiosity isn't just encouraged, it's essential.…

  6. Market research in B2B and understanding the subtle insights that shape buyers’ decisions

    Value-driven Marketing · 2026-03-20

    68 / 100

    …And this is where market research comes in.…

  7. EP35: 女性談薪水的 5 個心理地雷（Say Less, Get More 給我的啟發）

    B2B Sales & BD Club · 2026-01-26

    67 / 100

  8. #67: AI Is The New Fire; Don't Get Burned

    B2B Insights Podcast · 2025-02-26

    62 / 100

    …And I mean, unless you've been living under a rock, I think you'll have noticed that AI has started to make itself felt in a big way in the market research world and in the world in general more broadly.…

  9. AI for Inventors: What to Use It For (And What NOT To Do)

    Pitch to Product · 2026-05-21

    61 / 100

    …Check sources if you are doing it for market research.…

  10. AI Is Not Your New Employee It Is Your Intern

    Nerds On Tap · 2026-04-03

    61 / 100

  11. EP 156 - Stop Wasting Research with Jake Burghardt

    Product for Product Management · 2026-06-10

    59 / 100

    …These days we could talk about everything from UX research to market research to data science to conventional business intelligence to customer support to sales feeds.…

  12. S0E3: Zizzer-Zoof Seeds and Product Market Fit

    Productly Speaking: Real Stories for Product Managers

    55 / 100

    …peaker B: Um, I guess the analogy works though, right? Like instead of taking your entire team to a new place, you would do market research on that place before you decide to go set up shop there.…

  13. How Can Healthcare Marketers Use AI-Powered Market Intelligence to Better Engage Physicians and Patients? with Kamya Elawadhi

    Provider's Edge · 2026-06-24

    47 / 100

    …of a grandfather, uh, playing with the grandchild, right? Why is they're telling an emotional story about you're living longer, you're enjoying your life, a quality of life, right? So it's about market research that we know people are connected to and use those research for intelligently and connecting with the public.…

  14. Beyond the Stage with Kristina Cross & Brie Peña

    LIFESTYLE SOLOPRENEUR · 2026-06-25

    44 / 100

    …You know, we do a lot of research, a lot of market research to find out, you know, what it is that people want and don't want and how we can fill those needs in a way that kind of combines our passions and our core values with that service.…

  15. The #1 Reason Inventors Fail (And How to Avoid It)

    Pitch to Product · 2026-06-04

    38 / 100

    …We break down the steps the reason why there's six spokes is because there's a marketing component We have to start doing the market research to figure things out.…

  16. What Real-Life Travel Teaches You About Running Your Business

    Beyond Product Management · 2026-05-28

    36 / 100

    …In business This is market research and competitive landscape.…

  17. 79 \\ Help! I do everything EXCEPT what Grows My Business (How to OVERCOME PROCRASTINATION, PERFECTION, AVOIDANCE and SELF-SABOTAGE and FOCUS ON GROWTH)

    MOONSHOT ENTREPRENEUR · 2025-10-09

    36 / 100

    …Like, for example, market research.…

  18. Buying a Business 20 The Art of the Deal, Buy Smart Not Fast

    Buying A Business · 2025-11-26

    33 / 100

    …Market research is essential to assess the market's overall attractiveness and businesses competitive position within the market.…

  19. Leadership Lessons: How to Reflect, Recharge, and Refocus Mid-Year

    We've All Done It · 2026-06-30

    30 / 100

    …Uh, we're gonna get into market research.…

  20. Data quality is not a filter, it's a discipline

    The Curiosity Current: A Market Research Podcast · 2026-07-21

  21. Human in the decision loop with Elle Park

    The Curiosity Current: A Market Research Podcast · 2026-07-07

  22. An outsider's case for why surveys will outlast every trend with Marin Mrsa

    The Curiosity Current: A Market Research Podcast · 2026-05-19

  23. What cleaning habits reveal about consumer psychology with Oksana Sobol

    The Curiosity Current: A Market Research Podcast · 2026-04-28

  24. Five lessons from a year of market research conversations with Stephanie and Molly

    The Curiosity Current: A Market Research Podcast · 2026-03-17

  25. Turning insight into impact: What CMOs really want from market research

    The Curiosity Current: A Market Research Podcast · 2025-11-25

  26. Stop Chasing Speed: Build Consistency That Predicts Outcomes

    The Curiosity Current: A Market Research Podcast · 2025-11-11

  27. Measuring what matters in a world of short attention spans with Aarti Bhaskaran

    The Curiosity Current: A Market Research Podcast · 2026-03-31

  28. When the data is right but the decision is wrong with Ernest Baskin

    The Curiosity Current: A Market Research Podcast · 2026-02-24

  29. The researchers you need aren't looking for research jobs with Charitie Dantis-Gayo

    The Curiosity Current: A Market Research Podcast · 2026-01-13

  30. Earning a seat at the table: risk, value, and the power of insight with Ed Kahn

    The Curiosity Current: A Market Research Podcast · 2025-12-23

  31. The psychology of human-centered AI with David Evans

    The Curiosity Current: A Market Research Podcast · 2025-12-16

  32. Older adults, gaming, and tech stereotypes with Dr. Brittne Kakulla

    The Curiosity Current: A Market Research Podcast · 2026-02-03

  33. How causal AI is revolutionizing consumer and market research with Jason Cohen

    The Curiosity Current: A Market Research Podcast · 2026-01-20

  34. Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart

    The Curiosity Current: A Market Research Podcast · 2025-07-08