How Can Healthcare Marketers Use AI-Powered Market Intelligence to Better Engage Physicians and Patients? with Kamya Elawadhi

Sabrina Rumbach: Most healthcare organizations have more data than ever before. Yet many teams still struggle to understand what physician need from the data that they have, what patients are looking for and how to make faster commercial decisions. In today's episode we're joined by Kemya Alawadi, co founder and UM president of Docare. An MM UM&M UM women of distinction honoree and top woman in media. An Ad Tech 2025 recipient, she shares how AI powered marketing intelligence is helping healthcare marketers turn data into actionable insights that drive stronger patient and physician engagement.

Sabrina Rumbach: Healthcare entrepreneurs, are you ready to rewrite the rules for your business so you

Sabrina Rumbach: can have more time off a great

Sabrina Rumbach: team and more income while creating a positive social impact?

Sabrina Rumbach: Then you are in the right place. Welco to the provider's edge. I'm your host Sabrina Rumbach. I'm a provider, an international peak performance keynote speaker and a best selling author. Let's open the gateway to profitability for you today. My guests and I help healthcare entrepreneurs and startup founders like you break through barriers so you can control your business, control your life and control your future. This is your defining moment to be a disruptor in healthcare.

Sabrina Rumbach: One of the most common topics we have been discussing is healthcare AI. And AI seems like a big buzzword in everything nowadays. So today we have the amazing Kamia uh. Alawadi here. She is a co founder and the president for docare, the AI powered operating system for healthcare marketing. Yes, there is a sector and the domain for that and she drives global strategy, client partnership and operational execution helping pharma and life sciences partners and organizations monetize marketing through AI advanced analytics and real time optimization. Named as the MM um um. Women of distinction Distinction and top women in media and ad Tech in 2025. We're so honored to have you here because we're big component both from my own TED Talk. Too many things that we do is about having women as leaders in not just healthcare but healthcare technology innovation. So I'm so excited for you to share more about what you guys are building as we start off. I think people have misconception of what AI truly is and AI should be a collaborative sparring partner for all of the clinical staff admin size not just a automation. So tell us more about how do you see in uh leveraging AI as a partnership and in what you guys have created for Docker.

Kamya Elawadhi: Thank you Sabrina. Thank you so much for warm welcome. Just to keep it very brief and just to introduce and mention about what and how what expertise I bring bring on table. I have Been an advertiser from very long time m. I completed my advertising sprint in advertising agency, then moved to marketing and then mastered storytelling. In all these years when I was doing all different roles in advertising agencies, I realized one thing which is so essential to build out anything which is data. And over a period of time at docare we realized that data exists. When the conversation around AI really started, it was all around how we can make data be more accessible. So it was all about automation, it was all about how we can make it, utilize it to find things which we were uh, finding difficult to search or look up. It was never about finding insights. And truly AI has shown up as a great sparring partner because you can actually convert that data insights to, to an actionable insights which a marketer can really use and know what exactly they need to do as next steps, next action. And at docare we take pride in building out anything and everything that comes from those sparring partners. Using data, uh, using AI and helping marketeers make those decision making moments much easier and simpler to identify. And then action it.

Sabrina Rumbach: You know, when we think about healthcare marketing, I think people also needed to take a step back of just like marketing anything, right. If you think about life insurance in itself, some of them are painting a whole amazing picture of a story of a grandfather, uh, playing with the grandchild, right? Why is they're telling an emotional story about you're living longer, you're enjoying your life, a quality of life, right? So it's about market research that we know people are connected to and use those research for intelligently and connecting with the public. And that's what exactly uh, Cameo is saying, right? We need to have the right data. If we're creating content, advertisement, education materials toward the public and they're not connecting to those messages or they don't quite understand because we have too much lingo or we are teaching them on one area that doesn't really quite fit what they are searching for. Of course those searchability is going to be low and your conversion into what you're trying to solve in biotech life sciences, it's going to be a longer journey. Right. And because pharma is already tough enough based on um, their name and cultures and all the back end of what it requires to create that. So makes sense of using an AI tool to help us to predict and gather the right data and simulate it. I want you to also tap into that collaborative way of guidance because you guys have recently done a workshop where you select a 75 people who are in the arena of healthcare marketing and driving the right message, educating the public and creating uh, softwares that exactly lead to their daily impact on their job role. So how did that idea got created in the first place and then what did you guys actually create that people are already using right now?

Kamya Elawadhi: So anytime when we were talking to any technology team members ever, they would always go back to whiteboard. Let's you know, uh, go to whiteboard and then find a solution to it. When we were in a conference, we used to listen to lot of other people coming and sharing ideas and then we would go back to our daily jobs and then continue daily jobs without any impact, without any change in our life. We would utilize that conference only as medium of networking, medium of upskilling ourselves for latest trends, know people who are who's who in the category and industry. Then we also parallel were trying to understand what you just mentioned about the different segments and language understanding when it comes to healthcare. There are two key components to healthcare. One which is patient, another which is HCP and patient and HCP doesn't speak the same language. That came up as one of the big learning area when we were planning out these things. Because the, this event is because physician understand way complex stuff, very technical language. Their search or the pattern they learn or the things that they look up are very technical in nature. And they, they look for certain type of, you know, information materials, they look up, their behavior to search data is very different versus a consumer who is trying to figure out what issues they have through symptoms and then gradually land and they're using the simple language. The first challenge that we felt that really needs to be addressed is when a physician is thinking here, a patient is thinking here to bring that gap, bridge that gap and find a common path which is more easily understood. And marketer has to talk to both patient and physician. So what we wanted to create together was to create a solution that help marketer, uh, bridge that gap, help marketers have more insights where they can action it in real time. We actually interviewed and met almost 400 people who industry leaders, brains who actually wanted to participate in this event. It was called Health Decode. When we got so many application, of course that was an overwhelming response we got and we had to pick and make our bets because our entire program was built for 75 people, 75 people, best brains in the category industry, people who have really created an impact in their organizations and place and category and industry overall came together. Brainstorm worked in lot of multiple smaller groups and created a product which was built, tested and then passed on into beta phase two, some of our beta partners to further keep working on it. That product has been fantastically overwhelming results that we have got from that product and I think we are very hopeful that we will do a lot more of these collaborative maker session. All of the people that became maker I feel that so connected to them because they are as much as a co founder or a maker as I feel that I have built this organization or any product in my life.

Sabrina Rumbach: Yeah, that's like a Simon right? Like you have hundreds of applications and only be able to select the best 75. And these people are so engaged with you on um, co collaboration because they wanted to build up for their own use. And I think you got um, definitely hit a nail on the head by saying when we go to these large conferences we're so excited. This talk, that talk, this panel, I'm seeing aisles of IELTS demos. But then what's going to happen right after or some of us have endless conversation with startup, uh, with executive, with the investors and then half the time people forget what they even talked about. Right. So of course you follow up your nurturing way, it's going to be difficult. So you guys are bringing people exactly right together and start building it right there and really become more practical solution on what people are looking for.

Sabrina Rumbach: AI is everywhere now, but Kemya brought uh us back to what actually matters and that is using AI as a thought partner, not just another automation tool. We talked about how data becomes valuable only when it leads to action, why patients and physicians often speak completely different languages and how the strongest innovations come from building alongside the people who experience the problems every day. That's where adoption, trust and real impact beginning. If you are listening to this, you're likely one of the healthcare clinicians, experts, leaders, operators and investors out there. We wanted to hear from you your expertise when collaborated with other thought leaders in the space. That's how we can create innovations as well as push the newer innovations forward faster. Come um, join us at our next virtual Mastermind. Go to luma.com healthboard advisors or visit us at ah healthboard advisors.com all right, let's get back to the second half of the show.

Sabrina Rumbach: Give me a 60 second summary about the end of the day what was the name of the product you guys are building and then how people are using it now?

Kamya Elawadhi: It's called Daily Command. We actually never named the product. It was named by those 75 makers. We had few shortlisted versions where everybody voted and picked up the name that to the product that they built together. And we always feel that people who have to face the problem should own the solutions as well. And hence that maker concept really helped them build a solution that helps them each and every day. What this product does is to simplify and bring all data that exists. And in healthcare the tons of data available. There are claim data, there uh, are sales data, there are CRM data, there are signals that are available, there are physician data that is available, patient data that is available. Bringing all of that data together to identify and have aspiring partner where you can actually chat, talk or brainstorm ideas about building out strategies, identifying media plan, Keep a track of trends. So use it like a daily partner where when you log in for your workday, go to that identify where your brand stands. Is there any big issue in the category that happened, any big announcement? With so many new news every uh, every single day, there's so much happens overnight. It's important to keep a track and especially when it comes to healthcare. Considering that there are so many variables from geographic to ethnicity, other cultural nuances that impact your health trends overall, those data really are something that marketer used to look up, search and find solutions, see patterns. This tool does all of that.

Sabrina Rumbach: Yeah, that's the critical thing is when you do true market research, it takes so much time when you create something like the daily command that filters and synthesize based on your industry. Because we understand healthcare have so many niches, right? You can be life science and biotech is very different than people purely interoperability. And it's also different from the each of the disease subspecialty. Right. Your primary care carries all over a broad spectrum. But your cardiologist, your oncologist, your dermatologist, ent everyone is going to have a different trend in what's happening in the market. What's the next big innovation, what's the new device that they might want to use? Tracking issue, right? So when you have the right data synthesized, analyzed, um, every day, every week, however that is set up for you and then you can be more up to date and you can not just wear checking trends but really following the direction where the market is going. And I think uh, many of us from the traditional marketing, we say that yes, we create your three months plan for marketing, but it's actually about the timing of implementation really quickly review this data point on your sales marketing data point on how things are working so you can quickly make the adjustment decision and keep moving forward. If we delay that progression then actually you probably is missing the mark. Than your competitors. So it's so important for AI tool what doctor can do is about bring people in the most timely way. And I think what's uh, also amazing is you guys are collaboratively creating these and some uh, of your other case study, I believe what you mentioned was that even when physicians right on uh, Epic Cerner they're putting in a medication prescribing to the patients and that medication might be still has a high ticket and you guys connected with the pharma, uh, and life sciences are able to suggest there are a coupon discount code where there's other ways to patient can get to those medication. Therefore they are ensuring patients are being compliant and not did not go to the pharmacy because it's too expensive for them.

Sabrina Rumbach: Right.

Sabrina Rumbach: So you guys are really building a holistic way of creating AI, not just the automation, not just a tool but it's part of the daily work function as we go forward.

Sabrina Rumbach: One lesson founders can take away from today's conversation so far is that um, great products rarely come from sitting in a conference room guessing what the market wants. Kamya and her team brought together healthcare leaders, marketers and innovators to build a solution side by side with the people facing the problem every day. That's a power reminder that adoption becomes much easier when your users have a voice in shaping the product because you are solving real challenges instead of making assumptions about them. So we want to give you a voice. We want to hear from you if you are a founder leading a company that has raised beyond series A funding or your organization is beyond 5 million arrows in a health system, pharma, private practice, federal health system. We want to hear your story on how you are every day supporting patients, supporting your team and supporting innovations from making the better healthcare of tomorrow. Go to the providersedge.com to apply as uh, one of our speakers and we so appreciate it for you to join the ranks of a podcast that has been top 100 under entrepreneurship in the US and UK and we are top 2.5% globally. All thanks to you, all of our listeners. All right, last bit before we wrap up today's conversation.

Sabrina Rumbach: So I'm so excited for everything that you guys have been doing. We know we're going to link many of your current workflow product in our show now and then. How can people best continue to have that discussion with you whether they wanted to run a similar event like what you guys did for that 75 people, more, perhaps smaller for their own organization, or using what doc care has already created.

Kamya Elawadhi: We are available through LinkedIn or our website we anybody can reach out and connect. We would love to have collaborate and um built out. We are actually doing lot of those such session with different pharma accounts companies and agencies who are trying to make move towards AI. Every company has mandate to work on AI and the tool that we have built which is daily command works like a superpower to marketers, works like a uh partner to physician uh where they are able to identify and find out the right insights when they really need it, not after or before and works like an affordability partner for a patient where they are able to comfortably find the right kind of copay right kind of affordability support that are available in the market for them to really stick on prescription. So we are always available and would love to chat with anybody who's interested in knowing more about uh what things we are bringing to market.

Sabrina Rumbach: Amazing and also we know carrying is such an amazing speaker award winning a women led company and for anybody who wanted to explain explore more AI related connect with her directly. What's the best way? Is that LinkedIn to reach out to you personally or is that email?

Kamya Elawadhi: LinkedIn would be perfect.

Sabrina Rumbach: Perfect all ah right. We love LinkedIn. We know LinkedIn is a great support for many of our professional relationship. So send her a message and tip for you. Make sure you add a personal message that you heard her talk on um our podcast because herself and me we always get so many LinkedIn requests if we don't really know where you coming in from. It's harder to judge who to stuff um and going through the inbox. So always add a personal message and I can't wait to see all the other amazing things that you guys are creating in the ecosystem and continue to support you as you guys are expanding into more physicians hand more patients to bridge the gap on um the newer Life Science product and how physicians are able to support patients in leveraging these biotechnologies. So until next time. Bye guys.

Kamya Elawadhi: Thank you.

Sabrina Rumbach: Today's conversation highlight why the future of healthcare won't be shaped by AI alone. Rather it will be shaped by the leaders who know how to use it wisely. Camyas demonstrated how organizations can transform overwhelming amounts of data into meaningful decisions, helping teams move faster without sacrificing quality or human connections. Most importantly, she reinforced that the strongest innovations are built through collaboration, not in silos. Here are the key innovations learning points from today's episode. Most founders build products individually because they believe in they have to protect their intellectual properties. They are the best of things, the best founders actually build with the market. One of my favorite parts of this conversation was hearing how Kamya's team interviewed nearly 400 industry leaders and then brought together 75 of the best minds in healthcare marketing to co create a solution. Instead of assuming what users need, they build directly with the people facing the problem every day. That's a lesson many founders miss when they are moving fast. Number two Data alone doesn't create value. Actionable insights do. Healthcare is drowning in data. Claims data, CRM data, physician data, patient data, sales data. The challenge isn't collecting information anymore. The challenge is turning that information into decisions your team can act on. Um, today, not six months from now. 3. AI should be a thought partner, not a replacement for human judgment. Cameo reframed AI in a way that that many healthcare leaders need to hear. The goal isn't to automate people out of the process. The goal is to help clinicians, marketers and executives make better decisions with greater confidence and speed. Number four Adoption happens when you bridge language gaps. Patients and physicians do not speak the same language. One communicates through simple symptoms and daily experiences. The other communicates through clinical terminology and evidence. Companies that can bridge that gap will always outperform companies that stay stuck speaking only to one audience. 5. Conferences don't create transformation. Implementation does. Too many people attend conferences, take notes, exchange business cards, and then return to work unchanged. What stood out from Kemnia's approach was transforming collaboration into action by building something tangible, doing the process itself. That's where real innovation happens. Now let me ask you this. If you bring together 75 of your ideal customers into one room for a day, what would you ask them before building your next product feature? Thank you for listening.

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