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Custom GPTs

A guide to the best B2B podcast coverage of Custom GPTs - the shows and 32 episodes that go deepest, ranked by substance, not downloads.

Custom GPTs are moving from experimentation to strategic deployment across industries - from credit unions optimizing board communications to law firms automating contract review with ChatGPT, and nonprofits scaling impact beyond initial AI curiosity. Episodes cover practical implementations like cloning workflows for productivity gains, building AI answer engines for B2B marketing, and the progression from custom GPTs toward autonomous agents, with insights from practitioners across financial services, professional firms, and entrepreneurship on avoiding common pitfalls and maximizing ROI.

Best shows on Custom GPTs

Best episodes on Custom GPTs

  1. Building Agents & Removing Friction, with Kelly McCord of SimpliPhi

    Meeting of the Minds · 2026-03-03

    86 / 100

    …I also like ChatGPT because of their custom GPTs.…

  2. From Static to Dynamic: How to Turn AI Into Your Sales Enablement Cheat Code w/Michele Nieberding

    Product Marketing for You · 2026-04-08

    85 / 100

  3. 297 | From Prompt to Powerful: The Secret Formula Behind High-Impact AI Videos with Eve Whitaker

    Leveraging AI · 2026-06-02

    80 / 100

    …It's just easy for me to share my custom GPTs." And so a little, foreshadowing, I am sharing this custom GPT with your audience.…

  4. 269: Are You Actually Using Claude - Or Just Scratching the Surface?

    Creator's MBA · 2026-04-16

    80 / 100

    …I really honed in on ChatGPT because of custom GPTs - the ability to train them and sell them.…

  5. From Sega to Salesforce: How Jonathan Green Uses AI and Platform Thinking to Transform Supply Chain Operations | Supply Chain Saga Ep. 017

    Supply Chain Saga · 2025-01-05

    78 / 100

  6. The Generalist’s Revenge: How AI is Leveling the Professional Playing Field | Tim Cakir

    Unlocked Professional: AI and Future of Work · 2026-05-13

    77 / 100

    …when awards, rewards, according to first place, second place, third place, and everybody votes and his relevance to work, innovation and quality of output and teams built agents and back then it was custom GPTs, workflows, automations, vibe coded internal applications, everything you can imagine that you can do with AI today.…

  7. TDM S3 Ep5 - How Slack is Changing DevRel with AI - Kurtis Kemple (Slack & Salesforce AI)

    The Data Mix Podcast · 2025-02-07

    76 / 100

    …about to uh uh change uh we know that like smaller more specialized uh models uh with guard rails and and better instruction perform better it's why we have like uh Cloud projects and your own custom gpts that you can upload your rag data to and Define how you want them to behave right like so we know that that is that uh and so I just think that ayou know sales force and agent force are so well positioned and then when…

  8. Charlie Ninegar, COO of DSS Games, on Getting People Off Their Phones and Growing Against the Grain

    AI for Business Leaders · 2026-03-28

    75 / 100

    …peaker B: We've made a custom few custom GPTs and this was fun.…

  9. From Playing With AI to Putting It to Work: A Practical Guide for Supply Chain and IT Leaders

    Auto Supply Chain Champions · 2026-05-11

    73 / 100

  10. How Credit Unions Are Using AI to Support Board Communication and Strategic Planning

    C.U. on the Show · 2026-06-30

    70 / 100

    …That's really kind of the catalyst, uh, for us developing master prompts and then master prompts turning into custom GPTs.…

  11. Stop Sounding Like ChatGPT: AI Strategies For Creating Content That Sounds Like YOU!

    Not Nice. Clever. · 2025-10-30

    70 / 100

  12. 304 | Chat is dead... long live agents - 99.8% of tokens used by OpenAI are now agentic (Codex), Google stock down 7.2% on top researchers departure, AI is transforming healthcare, and more AI news for the week of June 26, 2026

    Leveraging AI · 2026-06-27

    69 / 100

    …box that you can use in order to run agentic capabilities across more or less every aspect of the business Now, if it wasn't obvious that that's where the world is going, OpenAI are going to sunset custom GPTs.…

  13. EP 286 - Using AI in Marketing Without Losing the Human Touch

    Alt Marketing School · 2026-05-24

    67 / 100

  14. Content-First Design: Transforming User Experience with Sarah Johnson

    FutureProof · 2026-01-05

    66 / 100

    …They do not even know custom GPTs are a thing.…

  15. AI Revolution: How a Top Sales Leader Compressed 6-Month Projects to 10 Days

    The Scale Up Show · 2025-05-21

    66 / 100

  16. How AI is redefining the CSM role with Adam Parsons

    CS School · 2025-09-30

    65 / 100

    …So you can, you can start, you know, with a few YouTube videos and tutorials, building your own stuff out like that beyond just, you know, the, the UI custom GPTs that you can build.…

  17. 299 | The magical world of AI skills - stop chatting with AI and let it work for you with Isar Meitis

    Leveraging AI · 2026-06-09

    65 / 100

    …To make this simple for all of you that has built either projects or custom GPTs, Think about a custom GPT or a project that doesn't live just in that project or the custom GPT, but is available basically anywhere in your AI universe.…

  18. The State of AI for Entrepreneurs in Mid-2026 | Ethan King

    EO 360° · 2026-06-24

    63 / 100

    …These are your in LLM M assistance, like your custom GPTs.…

  19. What AI Actually Changes for Accounting Firms Today

    Accounting Voices · 2026-06-22

    62 / 100

    …They're already building their own custom GPTs.…

  20. AI Answer Engines & GEO: The Future of B2B Marketing

    Marketing In The Now · 2026-06-30

    62 / 100

    …peaker A: A lot of, a lot of our work ends up in things that look like custom GPTs M so whether it's for a customer or an internal use case or the sales team doing sales messaging, we're building either agentic or training custom GPTs directly that are uh, M that are appearing as answer engines…

  21. Unlocking Entrepreneurial Success with John Smalley

    FutureProof · 2026-01-21

    58 / 100

  22. Customer Success Playbook Podcast S3 E63 - AI Revolution in Customer Success: From Chorus to Custom GPTs

    The Customer Success Playbook · 2025-06-08

    55 / 100

  23. How to Clone Yourself and Get Superpowers | Ep. 135

    King Moves · 2026-06-09

    54 / 100

    …And then level two is where you can build like custom GPTs in gems in Gemini, uh, projects in Claude.…

  24. Stop Getting Scammed: Why Business Owners Must Learn AI w/ Alan Pentz

    OwnerRX Podcast with Alan Pentz · 2025-12-19

    52 / 100

    …But like now I'm trying to do it so that you build one product or one workflow across the entire course and you learn like, okay, how do I use basic tools like Claude projects and custom GPTs how do I then maybe get those to orchestrate into multi agent flows workflows?…

  25. 305 | Mastering AI Automation: Custom GPTs to Agents with Isar Meitis

    Leveraging AI · 2026-06-30

    52 / 100

    …7 00:00:15,836 - > 00:00:19,236 There have been growing rumors in the past few months that 8 00:00:19,245 - > 00:00:21,763 OpenAI will cancel custom GPTs.…

  26. Beyond the Prompt: Moving Nonprofits from AI Curiosity to Action

    Go Beyond Fundraising: The Podcast for Nonprofits · 2026-06-09

    51 / 100

  27. How Top Companies Are Using AI Agents to 2X Revenue (Without Replacing Anyone)

    The Scale Up Show · 2025-05-19

    48 / 100

    …So, so ChatGPT, we look at projects versus custom GPTs.…

  28. How To Increase Check Average With Better Menu Strategy

    Brand to Table · 2026-05-04

    43 / 100

    …So one of the things that I've created with chat GPT are called custom GPTs.…

  29. Tech Titans Talk: Bill Gates and Sam Altman Weigh in on the Future of AI, GPT-5 & Google Gemini

    Mesmerizing Marketing™ · 2024-01-16

    35 / 100

    …And if you guys need a custom GPT, I'm actually creating custom GPTs.…

  30. Create Winning Video Ads in 15 Minutes (My Custom GPT Workflow)

    The Scaling Lab · 2026-04-04

    …Today, I wanna go into the exact process, step-by-step on how you can create and deploy a series of custom GPTs that are a workflow for creating your next winner in less than 15 minutes.…

  31. S2. Ep9 - Why Everyone's Moving to Claude (And How to Do It)

    AI Automations for Business · 2026-03-05

  32. The Promise and Peril of AI in Business

    On the Brink with Andi Simon · 2026-06-26

    …When we build these prompts, we also build custom GPTs for each client that has all these tools.…