77. Getting Found Online By Your Guests And How AI Is Changing Everything

Episode notes

We're tackling a hot topic that's causing a stir across the experiential travel world - from glamping hosts and retreat leaders to boutique accommodation owners: Is traditional SEO… officially dead? If you've ever found yourself wondering how on earth you're meant to keep up with the pace of change in the digital world... you're not alone. And today's episode is one you won't want to miss if you want help keeping up. With AI search, zero-click results, and Google's new overviews changing the way people find information, website traffic is down across all industries by an average of 20%. So the real question becomes: What now? And what should you be doing differently ? To unpack all of this, I'm joined by the brilliant Kenny Ridgell from Ridge Media. Kenny works with some huge hospitality names, but what I love most is how grounded and practical his advice is, especially for those of us building meaningful businesses without a corporate marketing team in our back pocket.

• 80. The Future of Glamping: 3D-Printed Eco Pods From Recycled Plastic Bottles!74 / 100
• 79 Bali Vibes, Miami Roots: How BAYA is Redefining the Landscape Resort - Ben Wolff65 / 100
• 78. Starting Small, Dreaming Big: How Coorie Retreats Built a Vibrant Glamping Brand60 / 100
• 76. The Low Season Advantage: Unlocking Hidden Profit and Purpose in Off-Peak Travel
• 75. The 10-Year Shift That Can Change Your Business And Life