WinsDay · 2026-07-24 · 1h 7m
In this episode of the Winsday Podcast, host Jessie Lizak sits down with Lisa Williams, CEO of Hello Again Products and Founder of The TOKE Agency, and Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, for a conversation about what it takes to build authentic brands in an AI-first world. Drawing from their experience in branding, marketing, and communications, Lisa and Jimi explain why human connection is becoming more valuable - not less - as AI transforms how customers discover and evaluate businesses. The discussion explores how marketers can keep their messaging human while embracing AI, why building a strong personal brand has become a competitive advantage, and how AI search is quickly becoming the new form of referrals for businesses and founders. Lisa and Jimi also explain why founders who remain invisible online are missing valuable opportunities, sharing practical strategies for increasing visibility, building trust, and creating meaningful relationships with customers in the age of AI.
Turning Buyer Attention Into Action67 / 100How AI, Automation, and GEO Are Driving Marketing Growth61 / 100Why More Leads Won’t Fix Your Sales Problem58 / 100How to Drive Pipeline and Revenue with Behavior-Based Marketing55 / 100Turning Brand and Visibility Into Revenue Growth72 / 100