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Vibemakers

Hosted by WRKdefined Podcast Network

Workplace culture doesn’t come from a slide deck (gross)...it comes from people. Vibemakers is a podcast for the ones shaping the experience of work from the inside out: the HR & people ops folk, founders, leaders, and misfits building culture through small bets, big beliefs, and a whole lot of trial and error.

10 episodes · publishes monthly · latest 2025-11-10

Rank

#124

Substance

39.3

/ 100

Why it scores where it does

Vibemakers ranks #124 on The B2B Podcast Index with a substance score of 39.3 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and insight density. Jitske Kramer is a credible practitioner with genuine field research—visiting voodoo priests in Togo, fieldwork in Indonesia—and a coherent intellectual framework from published books, but she is primarily a keynote speaker and thought leader rather than a B2B operator who has scaled organizations.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

8.3 / 20

The episode offers a few genuinely interesting conceptual frames—liminality applied to organizational change, the trickster archetype misapplied to leadership, and the shaman/chief distinction—but the conversation is meandering and abstract, with significant padding and high-level moralizing that a smart B2B operator would find hard to operationalize.

“kickoff sessions are separation rituals. The kickoff is separating us from the old.”

“we have created a world which is unique for our humanity, where we have tools like AI and Internet, which are limitless”

Originality

8.0 / 20

The anthropological lens—trickster archetype as miscast CEO, voodoo priest as organizational shaman—offers genuinely fresh framing for leadership concepts, but the underlying critique of unlimited-growth culture and burnout is well-trodden territory dressed in new vocabulary.

“what we did, we put an infinite value at the core of our society. That means that if you have that...You have values, things you find important, and from that you grow behavior which is collective”

“we have Jack Sparrows as CEO and Pinocchio as political leader”

Guest Caliber

10.3 / 20

Jitske Kramer is a credible practitioner with genuine field research—visiting voodoo priests in Togo, fieldwork in Indonesia—and a coherent intellectual framework from published books, but she is primarily a keynote speaker and thought leader rather than a B2B operator who has scaled organizations.

“I went, for instance, and I describe it in tricky times to togo to visit voodoo priests”

“I was in the jungle in Indonesia in January, deep in the jungle for a different film project, documentary”

Specificity & Evidence

6.7 / 20

The episode contains a handful of concrete anchors—Arnold Van Gennep's 1900s coinage, a Netherlands healthcare workforce statistic, the 1970s gold standard—but is almost entirely devoid of named companies, financial metrics, or case studies a B2B operator could verify or benchmark against.

“we got rid of the gold Standard in the 1970s, so we have a limitless space where we can play with money”

“One in three needs to work in the healthcare system to keep it sustainable as it is”

Conversational Craft

6.0 / 20

The host occasionally lands a genuinely sharp question—reframing AI as either cost-cutting or people-freeing—and brings relevant personal experience, but most questions are broad scene-setters and no claims are meaningfully challenged or probed for evidence.

“I just posed this question of is it a way to reduce cost or is it a way to free up the people that work within your walls”

“What do leaders really Kind of misunderstand about that concept or where do you see them taking missteps”

Standout episodes

  • Culture, Tricksters, and Tricky Times with Jitske Kramer

    2025-10-07

    47
  • How to Be an All-In Manager: Building Cultures of Safety, Candor, and Care

    2025-11-10

    43
  • Leadership First: The Real Work of Culture Activation with Brian Vogel

    2025-07-03

    28

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 10 tracked in total.

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