Velocity: Performance Marketing Podcast · 2026-03-28 · 40 min
In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Nishith Srivastava (Nish), Founder of Agentics (the "Anti-Consultancy") and a 26-year veteran of global giants like Ogilvy, JWT, and Tech Mahindra . Nishith breaks down the structural shift required to survive the next decade: moving away from "strategy on slides" toward multi-agent orchestration where 100+ AI agents work in sync to solve complex business problems. KEY TOPICS COVERED: 00:00 - From Digital to Intelligence: Nishith’s 23-year evolution through the world's biggest agencies. 05:47 - The "Anti-Consultancy" Philosophy: Why strategy without execution is just a deck. 08:19 - The Multi-Agent Opportunity: Scaling beyond one chatbot to 100+ autonomous agents. 13:34 - The "Validation First" Framework: How to scale AI across 100 stores without breaking the system. 18:43 - AI Transformation vs. AI Native: Moving from "Rule Engines" to "Reasoning Engines". 23:29 - The 10x Productivity Leap: Why AI shouldn't replace humans, but make them superhuman. 34:35 - Rapid Fire: Why Claude is for research, and why Grok has "advertising flair". 35:45 - Build vs.
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