EP 12 - 10 Years of Insurance Industry Secrets | Varun Kaushik

Episode notes

How Insurance Marketing Actually Works: 10+ Years of Industry Insights with PolicyBoss CMO Building trust in a skeptical market takes more than flashy ads. In this deep-dive episode, Varun Kaushik shares how he's transformed insurance marketing at PolicyBoss over the past decade, moving from pure B2C to B2B2C, scaling a 40,000+ agent network across 800+ PIN codes, and discovering why traditional marketing channels still outperform the latest trends. In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to Varun Kaushik , Chief Marketing Officer at PolicyBoss and a marketing veteran with 18+ years across IT, B2B SaaS, and InsurTech. Varun leads marketing for one of India's largest insurance broking platforms, managing the critical bridge between business, technology, and customer experience.

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