EP 13 - Real Estate Marketing 101: Moving from Lead Gen to Revenue Accountability | Kapil Arora

Episode notes

In this episode of Velocity: Performance Marketing Podcast by Hawky , we dive into the complex world of real estate marketing with Kapil Arora , Assistant Vice President of Business Strategy & Marketing at ANAROCK . With over a decade of experience across leading firms like Shriram Properties and Xanadu , Kapil reveals how marketing in the "realty" space is shifting from selling mere specifications to selling a lifestyle. Discover how ANAROCK operates as an end-to-end "mandate firm" for developers , the role of Anarock.ai in optimizing the buyer journey , and why "trust" remains the most valuable currency in an industry with increasingly long decision cycles. Kapil also breaks down the evolving persona of millennial and Gen Z home buyers and why influencer marketing is becoming a dominant force in property sales.

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