Hosted by Hawky
Listed under Business › Marketing
Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry.
16 episodes · publishes fortnightly · latest 2026-04-29 · ~50 min/episode
Rank
#6
Substance
91.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
General rank
#1 of 267
Across the index
#6 of 6183
Substance
Top 1%
outscores 100% of the index
Velocity: Performance Marketing Podcast ranks #6 on The B2B Podcast Index with a substance score of 91.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. AJ Wilcox is a true deep specialist - over 11 years running a LinkedIn-ads-only agency, $200M in managed spend, and formerly LinkedIn's largest spending account worldwide - making him unusually credible on this specific channel.
Averaged across 1 recently scored episode, with cited evidence.
The episode is packed with concrete, actionable LinkedIn ads tactics - default settings to disable, bidding methods, engagement vs cookie retargeting, three-stage funnel exclusion logic - that a channel operator likely hasn't all heard, though interspersed with rambling and some obvious points.
“go and uncheck that box”
“LinkedIn is auto checking a box called the LinkedIn Audience Network”
Several genuinely counterintuitive claims for the niche - message ads beating conversation ads, the brand awareness objective being worse than website visits for awareness, and frequency being a misleading metric - go beyond recycled LinkedIn ads advice.
“we can't use conversation ads anymore if just can't perform”
“I actually get cheaper awareness, lower CPMs and higher engagement rates... by running some of those ads in the website visits objective”
AJ Wilcox is a true deep specialist - over 11 years running a LinkedIn-ads-only agency, $200M in managed spend, and formerly LinkedIn's largest spending account worldwide - making him unusually credible on this specific channel.
“We actually recently passed 200 million”
“I ended up growing that to become LinkedIn's largest spending account worldwide”
Strong use of concrete numbers and a memorable named example (the fraudulent Sudoku app consuming budget), plus specific open-rate figures and pricing history, though some claims remain qualitative.
“one month, 67 % of our budget went to a single Sudoku app on Android”
“message ads, we used to get open rates over 55 % all the time”
The host asks relevant, sequenced questions and occasionally pushes back on lead quality and follower reach, but many prompts are soft, some claims go unchallenged, and the host inserts a product pitch mid-interview.
“Are you really converting? Like, is that something”
“But even if those 1,000 people... whoever is probably following you is going to see your content”
First period on the Index - history builds from here.
1 scored on substance · 16 tracked in total.
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