Velocity: Performance Marketing Podcast · 2026-02-12 · 1h 4m
Most agencies chase Mumbai and Delhi. Vikas Chawla built Social Beat from Chennai and turned it into a ₹2500 crore powerhouse. In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Vikas Chawla, Co-Founder of Social Beat, Influencer.in , and D2Scale. Vikas shares how contrarian decisions, starting outside India's advertising hubs, organizing around media instead of creative, and building complementary businesses instead of chasing vanity scale, created one of India's most successful independent agencies. From Facebook page likes in 2012 to full-funnel attribution in 2026, Vikas walks us through the evolution of digital marketing metrics, the structural advantages of a media-first approach, and why AI is forcing agencies to double down on business strategy and creative strategy as their only defensible moats.
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EP 13 - Real Estate Marketing 101: Moving from Lead Gen to Revenue Accountability | Kapil Arora
EP 12 - 10 Years of Insurance Industry Secrets | Varun Kaushik