Velocity: Performance Marketing Podcast · 2026-03-18 · 50 min
How Topmate Turns Creators into ₹4L+/Month Earners | Creator Economy Sales Playbook Followers don't pay bills. Sales systems do. In this debut episode, Anuj Niranjan reveals how Topmate built a sales-assisted engine that takes creators from inconsistent revenue to ₹4L+/month - without needing a single new follower. From cold-calling 200 people to land his first cohort, to building a 25-person sales floor that closes for creators across AI, product management, and tech - this is the BOFU playbook no one talks about. In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to Anuj Niranjan , VP of Creator Growth at Topmate and an IIT Bombay alum who's gone from Citibank risk modelling to trading floors to running creator monetization at one of India's fastest-growing creator economy platforms.
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EP 15 - Breaking down the "AI Native" Enterprise | Nishith Srivastava
EP 13 - Real Estate Marketing 101: Moving from Lead Gen to Revenue Accountability | Kapil Arora
EP 12 - 10 Years of Insurance Industry Secrets | Varun Kaushik
EP 11 - How Vikas Chawla Built Social Beat into a ₹2500 Cr Digital Agency Powerhouse