80: Using AI at Work to Evolve Content Strategy and Audience Growth with Michael Stelzner

Episode notes

Chris Daigle sits down with Michael Stelzner , founder of Social Media Examiner and host of the Social Media Marketing Podcast , to explore how AI is transforming content creation, audience building, and the future of media businesses. Michael shares how he and his team use AI to brainstorm, repurpose, and accelerate production - without losing the human connection that drives trust and creativity. They discuss the balance between automation and authenticity, how AI fits into editorial workflows, and why leaders must stay curious instead of fearful when adopting new technologies. Michael also breaks down the evolving landscape of social media and SEO in the age of AI, explaining how creators and companies can stay relevant as algorithms and consumer behaviors shift. This episode offers practical insights for marketers, executives, and entrepreneurs looking to integrate AI into their creative process while keeping the focus on human storytelling. About Michael Stelzner Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World , the industry’s largest social media marketing conference.

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