
The Secret Life of Great Leaders
Hosted by TripleGoal
Most leadership advice barely scratches the surface. The Secret Life of Great Leaders goes further. Hosted by Michael Bunting, Founder of TripleGoal, this podcast explores what true transformation looks like in leadership, business, and life.
12 episodes · publishes fortnightly · latest 2026-06-09
Rank
#0
Substance
49.3
/ 100
Why it scores where it does
The Secret Life of Great Leaders ranks #0 on The B2B Podcast Index with a substance score of 49.3 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and specificity & evidence. Paul Sweeney has genuine cross-level operational credibility—from lost-baggage handler to CSO of a FTSE 100 company—and his book draws on primary research rather than anecdote alone; he is not a career thought-leader but a genuine practitioner-turned-researcher, though he remains a relatively obscure figure running a small consultancy rather than a widely-validated operator at scale.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
10.0 / 20The episode packs in a genuine density of research citations and non-obvious claims—power corrupting behaviour predictably, the Oxford well-being study null result, the Burtsorg 40% cost saving—but the conversation loses momentum through the host's lengthy self-referential interjections and repeated circling back to his own Triple Goal framework, diluting the payload per minute.
“there's actually no link between something called culture and organizational performance...there's actually no evidence that organizations that set out to change their culture have any effect on their performance”
“companies this year globally will spend $100 billion on individual well-being interventions...We we can find no evidence that any of these interventions have made any difference to anybody”
Originality
8.7 / 20The witchcraft analogy for organisational culture is a genuinely memorable reframe, and the emergent-property argument against deliberate culture-setting is underused in mainstream management discourse; however, the broader 'systems beat individuals' thesis and culture-industry scepticism are increasingly well-trodden, and the episode doesn't extend those contrarian threads into truly novel territory.
“in my book I compared culture to the 15th century obsession in in England with witchcraft”
“the whole leadership industry is based on this um what I call the disnification of organizational thinking”
Guest Caliber
11.7 / 20Paul Sweeney has genuine cross-level operational credibility—from lost-baggage handler to CSO of a FTSE 100 company—and his book draws on primary research rather than anecdote alone; he is not a career thought-leader but a genuine practitioner-turned-researcher, though he remains a relatively obscure figure running a small consultancy rather than a widely-validated operator at scale.
“one of my clients uh offered me a C-suite role as chief strategy officer of a big real estate business that ended up being in the FTSE 100 while I was still there”
“I just kept on seeing the same dead ideas everywhere, zombie leadership, the same bullshit”
Specificity & Evidence
11.3 / 20The episode is unusually concrete by podcast standards: named researchers (Paul Piff at UC Irvine, Barry Oshri), named organisations (Burtsorg, Corporate Rebels, Boeing), hard figures (15,000 nurses, 1,000 self-organising teams, 40% cost saving, 45% of top-tier cars ignoring pedestrian crossings, 14% of leaders ever reading peer-reviewed research), and a named Oxford study with a tracked population of 40,000—enough specificity that a listener could verify claims.
“that company has got fifteen thousand nurses, and they operate in a thousand self-organizing teams...saved the Dutch healthcare system 40% versus the way they used to do it before”
“Forty five percent of the most expensive cars just drove straight through the pedestrian crossing and pretended that they weren't there”
Conversational Craft
7.7 / 20The host occasionally lands a sharp catch ('You're now making the case for leadership development') and uses a concrete scenario to ground abstract claims, but he too frequently agrees wholesale, pivots to lengthy promotion of his own Triple Goal framework, and allows Paul's systemic critique to go unchallenged on its weakest points—leaving productive tensions unexplored.
“You're now making the case for leadership development. You're now saying let's help this leader change their behaviour.”
“If all these are bullshit and it doesn't work, right? What what's and this this chairman seeing their CEO behaving in ways and going, I have to change this personnel”
Standout episodes
- The Hard Truth About Leadership & Culture60
2026-05-22
- Treat People Uniquely, Not Equally: Paul Hutton on Building a #1 Great Place to Work47
2026-05-01
- Leadership as a Living System41
2026-06-09
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 12 tracked in total.