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#3997The Sales Evangelist57.8 / 100Get badge
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The Sales Evangelist

Hosted by Donald C. Kelly

Listed under Business › Entrepreneurship, Business › Marketing, Business › Careers

★5.0on Apple Podcasts · 50 recent reviews

I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status.

2000 episodes · publishes weekly · latest 2026-09-21 · ~25 min/episode

Rank

#3997

Substance

57.8

/ 100

Breakdown

Scored 2026-07
Updated monthly

Sales rank

#159 of 279

Best B2B Sales Podcasts →

Across the index

#3997 of 6203

Substance

Top 64%

outscores 36% of the index

Why it scores where it does

The Sales Evangelist ranks #3997 on The B2B Podcast Index with a substance score of 57.8 out of 100, scored across 4 recent episodes. It scores highest on insight density and specificity & evidence. There are a handful of usable specifics - the 40-minutes-of-recovery-per-8-hours-of-effort ratio, the box breathing mechanics at 3 breaths per minute, and the 6-to-12-month rewiring timeline - but they are interspersed with long stretches of motivational padding, host cheerleading, and ad reads that chew up roughly a third of the runtime. A B2B operator gets maybe four actionable ideas across 30 minutes.

The five-dimension breakdown

Averaged across 4 recently scored episodes, with cited evidence.

Insight Density

13.0 / 20

There are a handful of usable specifics - the 40-minutes-of-recovery-per-8-hours-of-effort ratio, the box breathing mechanics at 3 breaths per minute, and the 6-to-12-month rewiring timeline - but they are interspersed with long stretches of motivational padding, host cheerleading, and ad reads that chew up roughly a third of the runtime. A B2B operator gets maybe four actionable ideas across 30 minutes.

“you can have eight hours of sustained effort and as long as you have 40 minutes of dedicated recovery to balance it out, you're going to be awesome”

“it takes about depending on the individual, six months to a year of practice to where then you've rewired your automatic breathing process”

Originality

11.0 / 20

Box breathing, positive self-talk, the OODA loop, and mindfulness-as-concentration-training are all well-circulated frameworks in the personal development and leadership space by 2014; the SEAL framing adds texture but not conceptual novelty. The 'effort vs. recovery don't need to be equal time' ratio is the one genuinely fresh framing in the episode.

“failure is not an option. It wasn't because we couldn't fail. We just took the word out of our lexicon”

“I'm feeling good, I'm looking good, I ought to be in Hollywood”

Guest Caliber

10.3 / 20

Mark Divine has genuine practitioner credibility - 20 years as a SEAL, firsthand training of candidates, and a specific 2006 origin story for box breathing - but by the time of this recording he is already operating primarily as a coach and author rather than as an active operator, which slightly dilutes the real-world signal for a B2B audience.

“I was in, I was a seal for 20 years. And a good part of that time, I was training new seals”

“I introduced a. A practice called box breathing back in 2006. And I used it to train Navy SEALs”

Specificity & Evidence

12.3 / 20

The breathing protocol is concretely specified (5-count in/hold/out/hold, 3 breaths per minute, 20-minute sessions) and the OODA loop is attributed to Colonel John Boyd, but evidence for the bolder health claims - weight loss through breathing, the optimal 6-breaths-per-minute finding - is vague ('research just came in') with no citations, and there is zero sales-specific data or case evidence.

“inhaling through the nose, five Count, inhale, five count, exhale. And then you hold the breath after the inhale and the exhale for five counts”

“research just came in like two years ago that that is the, actually the optimal breathing pattern for ideal health and longevity”

Conversational Craft

11.3 / 20

The host asks sequential follow-up questions that advance the three-part framework, which is competent structuring, but there is no pushback whatsoever on bold claims (breathing causing weight loss, 80% of thoughts being garbage), and affirmations like 'Oh man, it's a great combination' dominate the responses, leaving the guest entirely unchallenged.

“Oh, Man, it's a great combination. And the great thing about this is not like you're telling us something that's going to take like, you know, 6,000, you know, all of our days of work”

“So go deeper. So we'll go into that right now, then, you know, optimizing your body for mental resilience”

Standout episodes

  • Building Resilience In a Tough Sales World | Mark Divine - 2014

    2026-06-26

    64
  • Bad Mouthing Your Competitor | Donald C. Kelly - 2017

    2026-07-06

    63
  • What Got You to President's Club Will Not Keep You There | Meredith Elliott Powell - 2013

    2026-06-22

    57

Rank over time

2 periods tracked.

Episodes

4 scored on substance · 69 tracked in total.

  • Bad Mouthing Your Competitor | Donald C. Kelly - 2017

    2026-07-06 · 15 min

    63 / 100
  • Building Resilience In a Tough Sales World | Mark Divine - 2014

    2026-06-26 · 30 min

    64 / 100
  • What Got You to President's Club Will Not Keep You There | Meredith Elliott Powell - 2013

    2026-06-22 · 30 min

    57 / 100
  • Dream BIG: What Every Sellers Must Do To Shatter Their Dreams | Jason VanDevere - 2012

    2026-06-19 · 31 min

    47 / 100

What listeners say on Apple Podcasts

★★★★★
Practical and inspiring
Donald does such a great job with this show and his content. I find the episodes to teach very practical strategies I can use to generate more sales while also giving me the inspiration I need to go out and actually do it!!

- Jason.v.4

★★★★★
Practical, Insightful, and Worth Your Time
The Sales Evangelist is a standout podcast for sales leaders and enablement professionals. The conversations are grounded, insightful, and full of practical takeaways you can apply immediately. Donald has a great way of drawing out useful perspectives from his guests. Always worth the listen.

- EKConsulting

Frequently asked

What is The Sales Evangelist's substance score?
The Sales Evangelist scores 57.8 out of 100 for substance and ranks #3997 on The B2B Podcast Index. That puts it ahead of 36% of the B2B podcasts we rank and #159 of 279 in Sales. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Sales Evangelist worth listening to?
The Sales Evangelist is ranked on The B2B Podcast Index with a substance score of 57.8/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Sales Evangelist?
The Sales Evangelist is hosted by Donald C. Kelly.
How often does The Sales Evangelist publish?
The Sales Evangelist publishes weekly, has 2000 episodes, released its most recent episode on 2026-09-21.
Which The Sales Evangelist episode should I start with?
Our highest-scoring recent episode is "Building Resilience In a Tough Sales World | Mark Divine - 2014" (64/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

HubSpot · 3LinkedIn Sales Navigator · 3Blue Mango Studios · 3Angel City Football Club · 3The Sales Evangelist · 3GartnerForbesFast CompanyVandiverMistakes that Made Me

Guests who've appeared

Mark KapczynskiMark DivineMeredith Elliott PowellJason VanDevere

Topics this show covers

The themes that come up most across this show's episodes.

Sales and marketing alignmentCustomer Acquisition Cost (CAC)Return on Ad Spend (ROAS)Customer Lifetime Value (LTV)Pipeline reviewsMQL and SQL metricsRevenue goals and shared incentivesLead quality and intent scoringMarketing automation and nurturingStorytelling and messaging consistencyLinkedIn Sales NavigatorHubSpotG2 reviewsCustomer testimonialsGoogle Reviewsenterprise software salesLaserficheCompetitive positioning strategy

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