Topic

Customer Lifetime Value (LTV)

A guide to the best B2B podcast coverage of Customer Lifetime Value (LTV) - the shows and 19 episodes that go deepest, ranked by substance, not downloads.

Customer Lifetime Value (LTV) is the metric that separates sustainable growth from vanity metrics - yet most operators measure it wrong. These episodes expose why traditional attribution fails on subscriptions, why ROAS improvements don't guarantee profitable growth, and how brands like those using Recharge optimize retention and funnel efficiency to actually maximize customer value across their lifecycle rather than chasing short-term revenue spikes like Prime Day or campaign wins.

Best shows on Customer Lifetime Value (LTV)

Marketing Analytics with Fexingo
1 episode · best 82.0/100
Ecommerce Coffee Break
1 episode · best 82.0/100
Startup Ignition Podcast
1 episode · best 82.0/100
DTC POD
2 episodes · best 80.0/100
Scalability School
1 episode · best 80.0/100
Scaling With People
1 episode · best 76.0/100
The Retail Tea Break
1 episode · best 74.0/100
Humans of Growth
1 episode · best 73.0/100

Best episodes on Customer Lifetime Value (LTV)

How Marketing Attribution Fails on Subscription Models
Marketing Analytics with Fexingo · 2026-07-02
82 / 100
Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have - Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)
Ecommerce Coffee Break · 2026-05-20
82 / 100
Matt Holman: E-commerce Subscription Playbook, CPG, From Prison to Profit
Startup Ignition Podcast · 2026-03-26
82 / 100
#364 - Cracking the Code on Retention: Recharge CEO Reveals What Best-in-Class Subscription Brands Do Differently
DTC POD · 2025-10-31
80 / 100
The Evolution of Creative Strategy With Sarah Levinger
Scalability School · 2026-03-26
80 / 100
Should You Raise Capital? What Growth Investors Really Look For with Isabelle Tashima
Scaling With People · 2026-06-17
76 / 100
Retail Without Silos Featuring Curvy Kate, Blackcircles & Persi
The Retail Tea Break · 2026-06-04
74 / 100
The ROAS Trap: Why Better Numbers Don’t Always Mean Better Growth
Humans of Growth · 2026-06-11
73 / 100
The Profit-First Approach to E-Commerce Growth
The DTC Insider · 2026-06-05
72 / 100
How CFOs can drive profitable growth through finance and customer focus
Better Finance: CFO Insights podcast · 2026-03-23
69 / 100
#366 - 360° Brand Growth: How Premium Brands Crack the UK, Optimize Their Funnel & Scale Profitably
DTC POD · 2025-12-11
66 / 100
Ep 137: How to LEAD Client Expectations
Marketing Agency Exposed Podcast · 2023-11-10
59 / 100
The Revenue Factory: Engineering Predictable B2B Growth
Driving Growth: The Go-To-Market Podcast · 2026-05-20
55 / 100
What 8 & 9 Figure Brands Have (That You Don't)
The Brand Builder Podcast · 2021-02-03
55 / 100
My Prime Day Strategy (It's Not Revenue or Profit)
Ecomm Breakthrough · 2026-07-02
51 / 100
9. The 90% Rule: Why Most Startups Fail and How to Avoid It
Business Mastermind Podcast By Tim Herlord · 2026-06-03
34 / 100
Stop Blaming CPM - This 1 Formula Tells You If You Can Scale
The Scaling Lab · 2026-05-20
Only 1% of Businesses Know Their LTV (Are You Guessing Your CAC?)
The Scaling Lab · 2026-03-24
Practical Ways Sales and Marketing Can Work to Increase Revenue in 2026 | Mark Kapczynski - 2023
The Sales Evangelist · 2026-07-27