Topic
G2 reviews
A guide to the best B2B podcast coverage of G2 reviews - the shows and 9 episodes that go deepest, ranked by substance, not downloads.
G2 reviews can be a surprisingly powerful growth lever for startups - one company landed 10,000 signups from a single customer review. With messaging and brand strategy becoming critical differentiators (as covered by ex-CMO of Gong and frameworks like Shannon Kearns' message testing approach), understanding how to earn and leverage reviews ties directly into broader growth and positioning strategy that impacts everything from email open rates to product-market fit signals.
Best shows on G2 reviews

The Transaction
1 episode · best 90.0/100

Marketing for Startups with Fexingo
1 episode · best 87.0/100

Belkins Podcast
1 episode · best 82.0/100

The Customer UnSuccess Podcast
1 episode · best 81.0/100

Scrappy ABM
1 episode · best 70.0/100

Product Marketing for You
1 episode · best 69.0/100

SaaS District
1 episode · best 67.0/100

The Sales Evangelist
1 episode · best 63.0/100
Best episodes on G2 reviews
- 90 / 100
How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75
The Transaction · 2026-03-17
- 87 / 100
How a Startup Used a Single Customer Review to Land 10k Signups
Marketing for Startups with Fexingo · 2026-07-03
- 82 / 100
Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23
Belkins Podcast · 2026-04-10
- 81 / 100
The Silent Competitor: How One Client Deployed a Rival Solution Under the Radar w/ Kristi Faltorusso
The Customer UnSuccess Podcast · 2025-09-22
- 70 / 100
Twenty Email Opens, Zero Replies: What That Signal Actually Means | Ep. 271
Scrappy ABM · 2026-05-28
- 69 / 100
Stop Guessing on Launch Day: Meet Your New Message Testing Framework w/Shannon Kearns
Product Marketing for You · 2026-05-14
…And that input data is coming from things like previous message tests, if you've run them, competitor ads, um, Reddit reviews, or if you're in B2B G2 reviews.…
- 67 / 100
How AI Is Changing Growth, Teams, and Startup Strategy with Jon Mest #244
SaaS District · 2026-06-12
- 63 / 100
Bad Mouthing Your Competitor | Donald C. Kelly - 2017
The Sales Evangelist · 2026-07-06
How B2B Marketers Use Dark Funnels to Find Invisible Buyers
B2B Marketing with Fexingo · 2026-07-20