
[Special episode] How Microsoft, HP, and SAS build data-driven territories, quotas & incentives
The Sales Compensation Show · 2025-07-15 · 54 min
Episode notes
What happens when three powerhouse leaders from Microsoft, HP, and SAS unpack the science behind sales planning? You get a modern look at how the absolute best-in-class are designing smart territories, quotas, and incentive plans—grounded in data, not gut instinct. In this special episode of The Sales Compensation Show , we’re sharing a high-impact session from the Sales Planning Summit featuring a behind the scenes with: Edie Cagle , VP of Global Revenue Operations at SAS Maria Oczko-Canant , VP of Sales Compensation & Planning at HP, and Nandini Ramaswamy , VP of Worldwide Incentive Compensation at Microsoft Hosted by Nabeil Alazzam, CEO of Forma.ai, this panel dives deep into: How to design equitable, efficient sales territories using data What analytics-driven quota-setting really looks like Ways to optimize sales incentives to influence behavior and drive results The role of AI and forecasting in staying ahead of market shifts Real-world examples of how top enterprises are evolving their sales planning Serious about turning sales planning into a strategic advantage? Then this conversation is a must-listen!