How I Built the 'Seinfeld' of bedding brands with Colin McIntosh of Sheets & Giggles - The Needle Movement Podcast

Topics in this episode

Chubbies ecommerce humor shinesty dtc bedding

Episode notes

Today’s guest is Colin McIntosh, from the DTC bedding company, Sheets and Giggles. Listen in because Colin has some great tips for marketing teams and business owners on how to make your brand stand out. Often, marketing can get overly technical especially with things like CRO, conversion rate optimization or marketing performance. But there's a simple route. A great way to improve your conversion rate is to create a cool brand. Some people call that likeability. that people enjoy, like or can laugh with. Think about it: there have to be a dozen companies selling beds and bedding: Casper, Brooklinen, Sleep Number, Boll and Branch, Purple, Tuft and Needle. And they all mix in together. But that name, Sheets and Giggles. You can't forget that name. And their humorous take on bedding. Plus how they plant a tree for every sale and their COVID- donations. On their website, they also won me over with a cute Dog mention - it's like they know that I'm a dog owner and they know my dog, Nico, my border collie. All these things create a moat for a business. Everyone's concern is copycats and how do you protect yourself. Do things that another company can't replicate.

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