2023: Education, Copywriting, Email, New Blood.

Episode notes

It’s our first episode of the new year. Our #1 goal for 2023 is to make growth stress-free. No more late night freak-outs or tense meetings about hitting revenue numbers. We’ll review four initiatives that set you up for success: Education, Copywriting, Email Marketing and Customer Acquisition. They all work together to give savvy brands an enormous edge. We’ll cover how education sets you up for elite performance, why copywriting is the secret sauce to better results and how to balance getting new audiences in with keeping your current customers on cloud nine. Also included, is a 3-step email marketing action plan on what to prioritize - Hint: it’s the items that we’ve seen from our clients drive revenue the most. Image credit: Photo by Hadija Saidi on Unsplash Highlights: (02:40) Education in Digital Marketing and Ecommerce (04:19) Why marketers need to be open to education (07:36) How to get better at email marketing (10:22) Demystifying copywriting and why it’s the secret sauce to improve performance. (15:53) ChatGPT and AI-writing assistants (17:17) The Power of Email Marketing (18:43) 3 initiatives that will move the needle on email marketing. Which ones to prioritize?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• What Vendors Get Wrong - A Fractional CMO’s Honest Take on MarTech SalesThe MarTech Matrix · on Klaviyo86 / 100
• The AI-Native CMO: Rewiring Marketing For Warp SpeedThe Get · on Klaviyo84 / 100
• Why Revenue Is Up But Profit Isn't Moving: The Unit Economics Blind Spot Most Shopify Brands Have - Misha Druzhinin | Why Revenue Doesn’t Equal Profit, Why Scaling Profit Beats Scaling Revenue, The Hidden Danger Of Discounts (#481)Ecommerce Coffee Break · on Klaviyo82 / 100
• How to Turn Your Social Fans Into Subscribers and Buyers with Jesse ClemmenseCommerce Impact Podcast · on Klaviyo82 / 100
• 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)Humans of Martech · on Klaviyo80 / 100
• How Klaviyo is Redefining B2C CRM, Services, and AI with Grant Deken, Head of Product of Klaviyo ServicesLessons In Product Management · on Klaviyo80 / 100

• Building the Perfect Welcome Series With Jeff Luscynski87 / 100
• How to Double Your Sales with Chase Clymer
• How Noah Learner Tripled His Income with SEO
• 7 New Klaviyo Features Email Marketers Should Know About
• Lesser-Known Secrets to Black Friday/Cyber Monday Success