Klaviyo

…at customer um, like the whole customer experience from acquisition all the way through building a loyalist like in a tool like a CMS system or customer relationship management, uh system like Klaviyo or Attentive, you can really make a lot of, of pretty quick wins right away.…

…Like, I'll tell you that, you know, Klaviyo sending, Shopify, sending, and then like randomly some app that you've never heard of is on there.…

…She's currently CMO of the AI darling You.com, and previously has led marketing for Lightspeed Commerce, Klaviyo, and Dropbox.…

…I'll be talking about Klaviyo.…

…It can be via Klaviyo or other tools like PostScript, did you say?…

…So, so how does that look in practice? Say we are, say we're using Klaviyo.…

…Other tools, uh, in the marketing automation space like Braze or Klaviyo have been optimized for B2C or consumer marketing.…

…I'm your host, John Fontenot, and today we get to speak to Grant Deakin, Head of product at Klaviyo Services.…

…Klaviyo is like a great example of like a pre AI app.…

…It's available in Klaviyo, also some other platforms where you insert part in the email when you drag and drop, let's say part of the email and you insert that block in multiple emails and you update it in one place and it automatically updates…

…Our backbone is Shopify Klaviyo.…

…What being in this space, what are you seeing from the sales org with deal flow, with not necessarily number of deals, but we opened up with today's market, Klaviyo is this emerging 800 pound gorilla.…

…a, a complete kind of course driven, proposition where I share how toss, whether it's, about HubSpot, whether it's about Klaviyo and e-commerce, but just basically getting down into the nitty gritty of, email deliverability.…

…What do today's fastest growing direct to consumer brands all have in common? They use Klaviyo to personalize their marketing, build their customer relationships and automate their online sales.…

…So can we build these segments from Klaviyo or from Shopify or wherever it is to actually be proactive with these customers?…

…So the first staff member at a flower gifting startup where I learned from two phenomenal entrepreneurs and just being on the tools, learning Shopify, Klaviyo, everything from scratch from, you know, two people who had done this a couple of times really successfully was the best possible dunk into D.C.…

…Klaviyo is trying to become a CRM.…

…We specifically leverage, uh, help people leverage the first party data in their Meta ads and other marketing channels as well, like Google Ads, klaviyo, et cetera.…

…That's why I personally love when brands transition all the transactional emails to Klaviyo.…

…So we can easily plug it into klaviyo, et cetera.…

…coincidence because we came right now to the place where I think thanks to that approach we right now perfectly understand where we are in the market because we are somewhere between companies like Klaviyo or ActiveCampaign which offers you know like I would say smaller easy solutions to smaller companies and between like big guys like Adobe or Salesforce which work on like this very strictly, I would say enterprise,…

…The amount of times Klaviyo and Meta will somehow have failed and you haven't got your up to date segments feeding through.…

…$6,000 in Klaviyo, $600 in Google Analytics.…

…So, uh, we use a piece of software, esp, uh, call email service provider called Klaviyo.…

…I'll just say that, um, the other products that we're kind of running to is uh, Klaviyo for our email, um, email marketing and automation.…

…Like how does this, how does decile actually work with your tech stack? Do you like plug it into Shopify and your klaviyo, your Facebook, how does that work?…

…How do I do that? I may be using Shopify, Klaviyo, I may be using keep, uh, activecampaign.…

…peaker A: Yeah, uh, Klaviyo has been a huge part of our business since the beginning and yeah, we're doing a lot of flows.…

…With current technology, say that you're on Shopify or Amazon, there are things that you can do or say klaviyo for email where it's like, hey, from a retargeting perspective, here's a specific segment we want to um, leverage to ensure that hey, someone who's lapsed gets a 10% off offer or on Amazon there's something called brand…

…It's Shopify, it's Klaviyo, it's Meta ads, it's Google Ads.…