The B2B Podcast Index
The Inner Edge: Leadership, Self-Mastery, and Reinvention for a New Era

E95: Ignite! Find Purpose and Meaning Within Yourself and Your Organization with Dr. Alise Cortez

The Inner Edge: Leadership, Self-Mastery, and Reinvention for a New Era · 2025-03-06 · 25 min

Episode notes

“ I have been a card carrying member of the Walking Dead myself. I know what that is like. That's why I do the work that I do today, which is to awaken people to their passion and purpose and then inspire them to make a contribution worthy of their one precious life.” - Dr. Alise Cortez In this episode, I talk to Dr. Alise Cortez, the Chief Ignition Officer at Gusto, NOW!, an inspirational speaker, organizational logotherapist, social scientist, author, and podcast host. You'll hear Dr. Alise talk about how we can go about finding more meaning in our lives and in our work. She’ll also share some powerful practices and exercises to help ignite your purpose. In this episode: Understand logotherapy and its teachings Dr. Alise’s early onset midlife crisis (which may sound familiar) A cry for meaning and some powerful practices to help you find it Why finding meaning and purpose is so important in our life and work The 3 sources of meaning Being fulfilled by being part of something bigger Ways to activate meaning and create greater purpose inside organizations Purpose statement X mission statement X vision X values And more!

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