How a Solo Dev Built a SaaS That Sells Only via Cold Email

Episode notes

Episode 98 of The Indie Hacker Podcast. Lucas and Luna dive into the story of a solo developer who bootstrapped a SaaS product to 10K monthly recurring revenue using nothing but cold email outreach - no content marketing, no social media presence, no paid ads. They break down the specific tactics: how he sourced leads from niche directories, crafted a three-sentence pitch that got a 40% open rate, and built a product that solved a pain point so acute that recipients actually thanked him for the email. They also discuss the ethical line between useful cold outreach and spam, and why this approach works particularly well for B2B developer tools. Plus, a brief behind-the-scenes moment on listener support keeping the show ad-free. #ColdEmail #Bootstrapped #SoloDeveloper #SaaS #10KMRR #IndieHacker #B2BSaaS #DevTool #ZeroMarketing #SalesTactics #EmailOutreach #CustomerAcquisition #Business #Technology #FexingoBusiness #BusinessPodcast #IndieHackerPodcast #Fexingo Keep every episode free: buymeacoffee.com/fexingo

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