How a Solo Dev Scaled to 10K MRR by Firing 90 Percent of Customers

Episode notes

In episode 170, Lucas and Luna explore a counterintuitive growth story: a solo developer who hit $10K MRR by deliberately cutting 90% of his customers. They break down the numbers behind the decision, the psychology of customer churn, and how a narrow focus on a niche pain point created pricing power. With 2026 context, they discuss why 'firing' customers can compound revenue, how to calculate the real cost of a bad-fit user, and why the product roadmap gets simpler once you stop serving everyone. A sharp case study for indie hackers and SaaS founders wondering if growth is always about adding. #IndieHacker #SaaS #SoloDeveloper #CustomerChurn #NicheProduct #PricingStrategy #ProductLedGrowth #MRR #Bootstrapping #TechBusiness #BusinessPodcast #FexingoBusiness #SaaSRevenue #CustomerAcquisition #ProductMarketFit #LeanStartup #DigitalNomad #StartupLife Keep every episode free: buymeacoffee.com/fexingo

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