The Growth and Scaling Podcast with Todd Westra · 2026-05-19 · 27 min
Most brand founders hit a growth ceiling because they get too attached to their craft. Amy Riordan, CEO of Sachin and Babi, reveals how blending creative intuition with data-driven decision-making supercharged her company's expansion - without sacrificing its soul. If you're feeling stuck in scaling your fashion business or unsure how to align artistry with analytics, this episode is your blueprint for transformation. Amy shares her strategic shift from small batch collections to scaling e-commerce, leveraging data to understand what the customer truly values. You'll discover how she used data interpretation to refine product-market fit, build customer loyalty, and elevate brand storytelling in a crowded market. We break down the importance of balancing creative vision with business discipline, and how outside perspectives can turn a familial business into a powerhouse. You'll explore: the role of trust and humility in bringing new leadership into a family-owned brand, how to harness data without diluting your creative identity, and practical steps to communicate across departments for more cohesive growth.
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