
The Futur with Chris Do · 2026-07-01 · 15 min
Key moments - from our scoring
Substance score
27 / 100
Five dimensions, 20 points each
Chris Do and Jodie Cook delve into manifestation as both a practical tool and a philosophical concept. Cook shares her experience with Amy Westmoreland's four-step manifestation process (state what you want, visualize with specificity, acknowledge doubt, release attachment) and recounts manifesting a chocolate chip cookie in Lisbon - an event she later published about in Forbes. Do discusses his own approach: developing a clear vision, intensifying focus, designing the outcome in detail, publicly announcing intentions, then taking concrete action (calling brokers, consulting his wife, checking finances). The conversation weaves together law of attraction principles with pragmatic decision-making. A key insight emerges in step four of manifestation: releasing desperation and not wanting something so intensely that you make poor decisions or become blind to red flags. Do emphasizes that desperation repels opportunity, while detachment paradoxically attracts it. Cook's agency sale exemplifies this - by positioning her nine-year-old business as a valuable asset she didn't need to sell, she attracted three offers and negotiated a better deal. The episode challenges listeners to examine whether they truly believe in manifestation or are just "believing just in case," ultimately arguing that conviction matters more than half-measures. Topics span intention-setting, focus psychology, eliminating neediness in negotiations, and the role of social platforms in broadcasting desires to activate loose networks.
Step one: state what you want clearly (e.g., 'I want a chocolate chip cookie'). Step two: be specific and speak as if you already have it ('It's warm and tasty, I can't believe I have it'). Step three: acknowledge doubt and past uncertainty you've overcome. Step four: release the need - accept you don't require the thing to be happy or survive.
He got a clear vision of what he wanted, thought about it intensely until it became urgent, designed it mentally and in notes, then publicly announced it on social media without expectations, understanding that someone in his network (degrees of separation) might know a solution.
By positioning the agency as a valuable cash cow she truly didn't need to sell, she signaled power and attractiveness to buyers, which led to three offers and a better deal - the detachment made her more appealing than desperation would have.
The episode suggests both work: speaking aloud activates your social network (two or three degrees of separation), while intention itself may be detected (referenced through dog intuition studies), but taking action on your desires is what actually closes the gap.
Chris Do argues full commitment is required because half-measures signal inauthenticity; it's like 'believing in God just in case,' which an all-knowing entity would detect as dishonest, making the half-belief pointless.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode is almost entirely occupied with a manifestation/vision-board anecdote and law-of-attraction platitudes. The only marginally actionable B2B idea buried inside is 'don't appear desperate in deals,' but even that is delivered as anecdote rather than structured insight, and the rest is filler storytelling about cookies and bench-press shirts.
I typed into YouTube how to manifest and I found this girl called she's called Amy Westmoreland she's got a channel with about 120,000 subscribers and I watched her four-step process
if you need it for survival it's like it's almost like another part of your brain is activated then you can't even think straight you become desperate
The episode recycles the most well-worn tropes in self-help - vision boards, law of attraction, 'the universe is listening,' don't be needy - without a single contrarian or first-principles angle. The Siri/Alexa analogy for 'the universe' is the only faint attempt at a fresh frame, and it goes nowhere.
The universe is listening. The universal brain is listening. And it's going to serve you people, ideas, and things that you want more of.
what you focus on, you find more of
Jodie Cook is a genuine practitioner - she founded, ran for nine years, and successfully sold a social media agency with multiple offers and no earn-out - but this episode almost entirely ignores those credentials in favour of a manifestation chat, wasting whatever operational depth she could provide.
When I sold my agency, I'd had it for nine years or something and we'd had offers for sale
we had 12 chemistry meetings. We had six second meetings, got three offers and we sold it
The agency sale sequence contains a few genuine specifics (12 chemistry meetings, 6 second meetings, 3 offers, no earn-out), and the bench-press world championships goal is concrete, but the majority of the episode is abstract hand-waving about energy, the universe, and dogs sensing intentions.
we had 12 chemistry meetings. We had six second meetings, got three offers and we sold it once
I wrote myself a pretend check for the exact amount I wanted to sell for
Chris Do occasionally pushes back lightly ('you rolled your eyes,' questioning Amy's controversial Step 3) and asks decent follow-up questions about timelines and volume of manifestations, but he never meaningfully challenges the woo-woo premises and frequently reinforces them with his own anecdotes, leaving central claims entirely unexamined.
you said it's a little controversial because you're not supposed to allow yourself to doubt and not want. That seems to be counterintuitive to this whole manifestation thing
do you ever have a rough timeline in place or how do you deal with the timeline side of things?
Computed from the transcript - who did the talking, and the words that came up most.
What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want without becoming obsessed with it. From vision boards to agency exits to the danger of desperation, this one gets surprisingly tactical for a woo topic. Timestamps: (00:00) - Intro (01:00) - Vision Boards and Manifesting Wrong (02:15) - The Four-Step Manifestation Framework (04:45) - Chris's Take: Belief Has to Be All-In (06:57) - Chris's Own Manifestation Process (09:18) - How Many Things to Manifest at Once (10:12) - The Problem with Wanting Too Badly (11:06) - Jodie's Agency Sale and the Power of Detachment (12:46) - Desperation Is Repulsive (13:54) - Does the Universe Read Your Intentions?
Transcribed and scored by The B2B Podcast Index.
Siri and Alexa and Google, they're always listening to us because they're waiting for our commands. It is feeding a very giant computer brain somewhere. Let's accept that this is true. And the easiest way you can tap into that is the people who are creating the kind of content need to know what it is you're interested in.
And if you touch and look at anything or search, it's going to send you more of what you're looking for. We know that. The minute you click on an ad for a car, more car ads are going to come your way. And eventually, you'll find a deal that's really good, that meets all the criteria that you have.
And you'll be in the lot driving home in your new car. So we go one level of abstraction, just one tiny little baby level abstraction. The universe is listening. The universal brain is listening.
And it's going to serve you people, ideas, and things that you want more of. Until you have to make a decision. Do I want this or do I not want this? This is going to sound super woo-woo, but I don't even care because I feel like it doesn't matter.
You might enjoy it. I made a vision board last year and on it, I put a bench press shirt, which is what I wear to bench press equipped. And I put that on it to represent winning the world championships in my sport, which is equipped bench press. and then not long after it I went to a training session with the GB coach for the bench press team and he handed me a new shirt and then I realized after it was the exact same shirt on my vision board like the same brand the same color the same everything and I was like oh my god that's really weird I feel like I like manifested a bench shirt and then I told my friend about it who's really really into this and she was like yeah you are totally manifesting wrong you put on your vision board that you wanted to win the world championships but you put a picture of the bench shirt so she was like this is really good because it shows that you've got like a connection you can manifest stuff but now you need to do it right like you have to be very specific about what you want you can't just put this and it means that it has to have words and everything I was like okay so the other day I typed into YouTube how to manifest and I found this girl called she's called Amy Westmoreland she's got a channel with about 120,000 subscribers and I watched her four-step process for manifesting and it was like so step one is you have to say what you want like I want a chocolate chip cookie and then step two is you have to say what you want but be very specific and then talk about it as if you've already got it so like I want a chocolate chip cookie I want it to be really warm and really tasty and oh my god I can't believe I got this chocolate chip cookie like I never thought I would but now I've got it and it's here and it tastes amazing it's really good and then set three which she said is kind of controversial is she's like then you have to kind of acknowledge the doubt so you have to say I don't know how I'm going to get a chocolate chip cookie and for her she was like it's during COVID it's in my house I'm in my house I can't go outside I haven't got any chocolate chip cookie ingredients in the house I haven't got them here so I don't I don't really know if it's possible but that has never stopped me before before I have had doubt and things have still come my way.
And then step four was that you have to release the need to have the thing that you manifested. So it's like, you know what? I don't even want a chocolate chip cookie that much. Like I'm fine without one.
Maybe I don't even like that much. And I definitely don't need one to survive. My life is already fine without one. So I went through these four steps and then I tried it with a bunch of different stuff.
But then also I wrote up her four step sequence in a new article for Forbes, just as it was in my mind. And I used her example in it and then published the article, didn't really think anything else of it. And then a couple of days later I walking down the exact street in Lisbon I walked down like a hundred times before the exact same time on the way somewhere specific And one of the bakeries kind of someone comes out and he got this entire tray of chocolate chip cookies And he comes up to me and he's like, hey, do you want a sample?
And I was like, oh, yeah, cool. Just took one. And then a couple of minutes later, I was like, no, I actually did this. I literally wanted a chocolate chip cookie.
so now I'm like what else did you roll your eyes I feel like I saw that you were a little a little no like what else can I do like my powers my powers are obviously so good that I've managed to do this with someone else's words I don't even want one of myself so now I'm like what else am I gonna do so one thing I did was I emailed Amy I don't know her at all but I emailed Amy and I sent her the link to the Forbes article that I'd written and I just wrote you manifested this so that she can see that and that'll be quite cool for her.
But now I'm like, what else can I manifest? So I'm really down for playing this game. Okay. This is fascinating to me.
Number one is Amy is doing some strange things in her manifestation technique there. Right. And you said it's a little controversial because you're not supposed to allow yourself to doubt and not want. That seems to be counterintuitive to this whole manifestation thing to begin with.
So I think about this a lot because there are a lot of people who say, I want this. I want to speak on a stage. I want to write a book. I want my post to go viral.
And they really do nothing. They just have more want, I think. Greater desire, but nothing else there. So we're to believe in this thing because I think it's one of those things where for me, it's binary.
You either believe in it or you don't. You can't halfway believe in it because that doesn't make any sense. It's like, and hopefully it doesn't piss off a lot of people, but like, I'll just believe in God just in case. Just in case there is a God.
I don't really, but I'm just going to say, I mean, people will say that. If God exists and if God is omnipotent and omniscient, well, don't you think God knows you're faking it? I can tell when my kids are faking it. I can tell when friends are faking it with me.
I don't hold them in high regard. I have to have a conversation with them. So that doesn't make any sense. That's like a fool's errand to say, like, I semi-believe and I except like an all-powerful, all-knowing being.
And I'm only going to believe that just in case it doesn't work out, just in case it's true. But do you think acknowledging that you might have some doubts means that you're not fully on board? No, I think having some skepticism is okay. But to say that I'll do this just because it's convenient for me right now, that's the very specific argument I'm making, especially with this whole God thing, where we're saying to ourselves, I'm not sure God exists, but I better just believe just in case it is true.
that's just like the lowest level of commitment i think i'd rather you just not believe i guess to take it out of religion theology and philosophy if we go back to this whole manifestation thing which is pretty woo to begin with they say like i'm not sure manifestation works but i'll just try it to me it's like don't even bother have you manifested stuff all the time from a conscious process. Yes. What's your four-step process? I get a vision into my head is what I want.
And it's very clear. And usually it's way more than what I have the means to be able to do. And I sit on that for a while, meaning like I really think about it until it really intensifies. And I think then this gets into the law of attraction, what you focus on, you find more of.
And so if I'm thinking about a space, let's just say like a warehouse space or an office space, of course now ads will pop up or things that you would normally miss now you're going to see and I just keep working on it I design it literally or just in my mind like what is it I want I taking notes all the time everywhere I go And then it becomes really hot and boiling to a point And relatively new thing I do now is I just tell the world what I want. And I do it in the loudest, most available platforms, which is social media.
And I say, I'm going to be in an office space that looks like X, Y, and Z. This is what I'm looking for right now. And I don't have any expectations that the universe is going to answer. But I know perhaps a friend of a friend, two or three degrees of separation.
Somebody may know somebody who's like, oh, we can help Chris with this. Let's make that happen because we want the same thing. And it's mutually beneficial for us to do that thing. And then the forces come together and it either happens or it doesn't.
But it always happens for me. It's just the question of how long the timeline is. And I'm a very patient person. And it will always happen with everything.
So I don't let temporary setbacks get in my way. And I also don't believe it's just magic because what are now the next five steps I have to take in order to achieve that thing? Well, I got to call a broker. I got to talk to my wife.
I have to figure out the budget. I have to look at our finances. And I have to really ask myself, is this something that if it were to come true, something that would bring me joy and move me forward in my life? If it isn't, then it's just one of these careless ones and not something that's really backed up.
And luckily, I have enough people in my life that I trust, that have integrity, that when I tell them something like this, they can do a quick vibe check with me to make sure. That person mostly is my wife. It's like, you sure you want this? And what is this going to do for you again?
And it's just usually just a little pumping the brakes just to make sure. And then I'm like, no, I want it. Or I have to do some more thinking. And then eventually it's going to happen.
How many things are you manifesting at any given time? I never keep track. but I try to focus mostly on the biggest stuff. And then because when you manifest on the biggest stuff, the little things happen in the buildup to the big stuff.
You mentioned timeline, but do you ever, cause I feel like one of the rules is that you kind of don't have a timeline because you can't cause you have to kind of like, that's it. It's just like at some point I'll trust your timeline, but then do you ever have a rough timeline in place or how do you deal with the timeline side of things? Well, I think some people are like, I'm going to get married and have children by 40 or 30 or whatever it is, they definitely have a timeline because there's a biological deadline to this thing too.
But when it comes to my life, most of it is really way, way above like where I thought I was going to be. It's all gravy for me right now. It's all bonus time. And so it doesn't really matter.
I don't feel that rush to do things. And the reason why I say that, Jody, is because when you want something so bad, I think you start to make poor decisions. Somebody comes into your life like, oh, Chris, you want this thing? And you're like, oh, I so want that thing.
And then what you don't see, and because you have your blinders up, you don't see all the weird stuff that they're doing around you, by you, and you become blind. You become so obsessed over this thing. I think that step four from Amy was actually really important, that I actually don't want this thing that much. And I would just explain a little bit differently.
Don't want it so much that you become blind and become obsessed and that you can't see around the corners. And that's really important. For example, people will pop up in my DMs like, hey, we're looking to acquire, we're looking to invest companies just like yours, education space. We've been watching you.
I'm like, no, I need to do it on my own terms. And I think if you become so obsessed with that result, you make really poor decisions and it'll come back to bite you in the butt. Yeah, I had exactly the same or similar. When I sold my agency, I'd had it for nine years or something and we'd had offers for sale but I didn't really it was kind of similar it was like yeah nah not right now and then when I decided I wanted to sell I wrote myself a pretend check for the exact amount I wanted to sell for wrote the date signed it the perfect buyer said it was for one social media agency with no earn out I think we might have talked about this before because you said Jim Carrey did it as well for acting services rendered.
And that was the exact amount of his first job. But the whole sales process, because I used a broker to do it, it was like, OK, this is the process now. We have 12 chemistry meetings. We had six second meetings, got three offers and we sold it once.
But in all of those conversations, I feel like the reason it worked and the reason we got three offers and the reason we got a really good deal was because the whole time I was like, I don't really want to sell this thing. It's really good. I really enjoy it. It doesn't even take that much of my time.
I travel the world. I train. Yeah, I've got this agency, but like, it's just a cash cow. Prize it out of my hands.
You tell me why I should give it to you. And there was just something about that sense of the power that I felt like I had that felt like it made us have the really good deal. And I don't know, it was true, but it wasn't like that true. Like, I think there was an element of like showmanship in the meetings that I emphasized a little bit.
But it was still the ultimate crux of it was I don't need this. I definitely don't need it for survival. because yeah if you need it for survival it's like it's almost like another part of your brain is activated then you can't even think straight you become desperate yeah and people can smell that somehow they really can because you kind of invite them into your life well let's say like you say i need to be married by 40 or 30 whatever the age is and you're constantly like hey do you know anybody do you know anybody hey are you available would you like to go out and so you drop all your filters.
All your instincts are gone. And so then they can see it. Like when you need a job and you know how I know, I just look at my inbox, my DMs, desperation is like, it reeks and it's really repulsive. Desperation means you invite people into your life.
So you overshare because you are convinced that you have to do that in order to get the thing that you want. You invite people to take advantage of you when you're desperate. Desperate for work. So you're like, yeah, I don't have $200 for this thing.
Yeah, I'm going to abuse you in this relationship, physically, emotionally, everything. So if you were in on this very beginning of this conversation, you're rolling your eyes like Jodi and Chris are crazy. Let's just say that's what you're thinking. Now you reach the end of our conversation.
Maybe I've turned a corner with you. Maybe. The universe is always listening, but then do you have to say things out loud or is the universe reading our brainwaves as well oh something i read the other day there was a i don't know what book this is from and i don't know what story this is but they were testing the intuition of dogs with their owners and it was like does a dog know when their owner the dog knows when their owner comes home but does the dog know when their owner starts going home and they tested the dog's reaction to their owner first coming through the door then turning and then like turning and getting into their car to come home and the dog knew when the owner got in the car to come home but the dog also knew the moment like it started acting differently the moment the owner had the intention of going home so it's like you can be that connected to something like an animal that you spend a lot of time with that it knows when you've just got this tiny intention of something you're going to do So if a dog can do it, the universe can probably do it as well.
Like the, whatever you want to call it, love, God, the infinite, anything. It must know. There's so much we don't know. There's so much that we don't know.
We know that everything's energy, including us. And energy can move at very quick speed. So we just don't know.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.