
Hosted by The Futur
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.
444 episodes · publishes weekly · latest 2026-07-01 · ~48 min/episode
Rank
#5085
Substance
47.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5085 of 6182
Substance
Top 82%
outscores 18% of the index
The Futur with Chris Do ranks #5085 on The B2B Podcast Index with a substance score of 47.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Jodie Cook is a genuine practitioner - she founded, ran for nine years, and successfully sold a social media agency with multiple offers and no earn-out - but this episode almost entirely ignores those credentials in favour of a manifestation chat, wasting whatever operational depth she could provide.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely occupied with a manifestation/vision-board anecdote and law-of-attraction platitudes. The only marginally actionable B2B idea buried inside is 'don't appear desperate in deals,' but even that is delivered as anecdote rather than structured insight, and the rest is filler storytelling about cookies and bench-press shirts.
“I typed into YouTube how to manifest and I found this girl called she's called Amy Westmoreland she's got a channel with about 120,000 subscribers and I watched her four-step process”
“if you need it for survival it's like it's almost like another part of your brain is activated then you can't even think straight you become desperate”
The episode recycles the most well-worn tropes in self-help - vision boards, law of attraction, 'the universe is listening,' don't be needy - without a single contrarian or first-principles angle. The Siri/Alexa analogy for 'the universe' is the only faint attempt at a fresh frame, and it goes nowhere.
“The universe is listening. The universal brain is listening. And it's going to serve you people, ideas, and things that you want more of.”
“what you focus on, you find more of”
Jodie Cook is a genuine practitioner - she founded, ran for nine years, and successfully sold a social media agency with multiple offers and no earn-out - but this episode almost entirely ignores those credentials in favour of a manifestation chat, wasting whatever operational depth she could provide.
“When I sold my agency, I'd had it for nine years or something and we'd had offers for sale”
“we had 12 chemistry meetings. We had six second meetings, got three offers and we sold it”
The agency sale sequence contains a few genuine specifics (12 chemistry meetings, 6 second meetings, 3 offers, no earn-out), and the bench-press world championships goal is concrete, but the majority of the episode is abstract hand-waving about energy, the universe, and dogs sensing intentions.
“we had 12 chemistry meetings. We had six second meetings, got three offers and we sold it once”
“I wrote myself a pretend check for the exact amount I wanted to sell for”
Chris Do occasionally pushes back lightly ('you rolled your eyes,' questioning Amy's controversial Step 3) and asks decent follow-up questions about timelines and volume of manifestations, but he never meaningfully challenges the woo-woo premises and frequently reinforces them with his own anecdotes, leaving central claims entirely unexamined.
“you said it's a little controversial because you're not supposed to allow yourself to doubt and not want. That seems to be counterintuitive to this whole manifestation thing”
“do you ever have a rough timeline in place or how do you deal with the timeline side of things?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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