The Digital CX Podcast · 2024-09-10 · 39 min
In this episode of the Digital CX podcast, Alex Turkovic chats with Bob Mathers about personal branding on LinkedIn, the balance between human interaction and digital communication, and other strategies for customer success. They explore how storytelling, authenticity, and thoughtful use of technology can enhance customer experiences and build trust, both in professional relationships and personal brands. Chapters: 04:48 - The power of selfies and personal connection 06:51 - Bob’s Growth Mixtape: A podcast about life, not CS 08:23 - Humanizing customer conversations in business 11:23 - Coaching hockey and finding parallels in consulting 13:26 - Overcoming bias in consulting and discovery 15:45 - The digital success sweet spot 18:13 - Navigating the balance of analysis and action in consulting 20:57 - The rise of customer portals and integrated success plans 23:11 - Combining digital with human for optimal onboarding 27:56 - Building a personal brand on LinkedIn: Tips and takeaways 31:42 - Bob’s content diet Enjoy!
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