Using Energy To Build A Successful Business w/ Jill Coleman

Speaker A: Hey, my name is Brennan Myers and welcome to the Create youe Experience where we ignite your breakthrough Create your experience and bring your vision to life.

Speaker B: Uh, I can't sit around and wait till it goes right. Cause I've been hopping over obstacles my whole life. I got a vision and I know it's about to take flight. I'm dedicated to growth. I keep my mind right. I fell down, got up. Um, I'm unbreakable anything in my way. I'm a breakthrough. Lights, camera, action. Take two. Can't worry about what they do. You gotta create you.

Speaker A: Welcome to the Create you Experience. It's your host, Brennan Myers. And boy, oh boy, am I excited for today. Now, before we get started, of course we always need to present our sponsor, the create youe Experience. MyCoachAI.com Our Official Partner here at the Creative Experience. Are you a coach or trainer struggling with using WhatsApp for your group messaging, text message for one on one client communication, email for check ins, workout programs on a software like trainerize, True Coach or even Google Sheets Kajabi as a resource center, Google Drive to store all of your content. And running into the problem of too many systems or a lack of quality with the experience you're providing your client. Well, luckily for you, mycoachai.com is smarter, faster and just simply genius. One platform that consolidates all the systems using streamlined communication and automation to simplify your coaching, to provide a better experience for your clients and a place for you to start and or scale your business by working on your business rather than in your business. This Sounds like the One Stop Shop platform for you. Then go to www.mycoachai.com to learn more. Now, uh, back to the podcast. So today we are welcomed by Jill Coleman. She's been in the game for nearly 13 years. She is a business coach for health and fitness professionals. And I do want to just like throw it out there. Um, you're quite successful. You've worked with and helped over two 500 fit pros, so you kind of know what you're talking about. You also are the host of the Best Life podcast in the FitBiz. You podcast with 2.5 million downloads and you have just been in the game for a while. I'm so excited that you're here. You already spoke to the mastermind for my, uh, coach, AI.

Speaker C: Thanks so much. Yeah, you had a great group. They were, they were like really loving it. You can tell that they're just wanting to crush it.

Speaker A: Absolutely.

Speaker C: It's a lot of fun.

Speaker A: We actually, we just launched actually, uh, like publicly, officially. We've been private all year. We just launched about like seven days ago now. Amazing coaches coming in, so excited. Anyway, so tell us a little bit about you. Like 13 years in the game, you've seen a lot of it. Just start opening up. Whatever comes to your mind. Let's get rocking.

Speaker C: Yeah, for sure. You know, and it's, it was interesting. You and I talked about, like we were on the OR right after I spoke to your mastermind folks, um, just how much, because you've been in the space for such a long time too, and we know a lot of the same people and the space has changed quite a bit. Um, but I started out as a blogger, so this is like back in 2010. And I, at the time I was a full time personal trainer, Griffith instructor, and I was running a university fitness center. So I was working about 80 hours a week in the gym. And um, I read the four hour work week like many do, and I was like, okay, but Tim doesn't understand the fitness industry. There's so much scarcity in the fitness industry. We need to work more, you need more clients. You know, I mean, the gym industry especially is really scarce. So I remember just not really taking it in and then realizing I had this moment right before I started Drill Fit. I was actually driving across town at 8 o' clock at night on a Friday night to train one single client for $15. And I was like, I was like, what am I doing right now? Like, my friends and family were out to dinner. It was the weekend, everyone's relaxing. And I remember being like, how did I get to this place? I have to figure out how to make more time because I, you know, I mean, this is the thing especially, I mean, you're the same way, I'm sure. It's like if you have more time, you work more, right? Like, it's like, okay, I can take on another client, I take them on. And so that was a huge aha moment for me. And finally at that point, I started doing some small changes to make more space in my schedule to be able to work, like you said, on the business instead of in the business. And that was when I started Drill Fit as a blog. And I knew nothing about business. I certainly didn't know anything about Internet business, but I just committed to blogging every single day. And the one thing I was good at was consistency. And I wasn't the smartest and I certainly didn't have the most mind blowing science and all that kind of stuff. But people read the blog because it was conversational and because it was just like little easy tips. And back in 2010, you know, there just wasn't as much competition. Not as sad as uh, sad, as uh, saturated as it is now. And within two years or 18 months we had grown Jill Fit online to a six figure business. And people started asking me like, how are you doing what you're doing? And I was like, well, I don't know everything but I can at least teach you what I've done. So I started doing some light business mentorship. And of course as one does, you start like learning more and you start getting excited about the possibilities. And so since then it's been like just a full on business. And we still do about a quarter of our revenue direct, uh, to consumer fitness and nutrition programs. Uh, I like to keep my hand like in that space. But the majority of what we do now is business mentorship for health and wellness pros. People who are like me 13 years ago and really want to learn how to do the online thing today.

Speaker A: Yeah, it's interesting. We have a very similar story. Like 10 or 11 years ago I was, I was going to train somebody and I was like, why am I not creating like content? Like I, I train people in a unique way and I use a lot of calisthenics and it's really fun. I really enjoy myself. Why am I not like doing. I read the four hour work week. I did a lot of the same things and I um, started my business. My first business was called All Core Society. A lot of people have no idea about this, but I was like all about the core. So it was like the society of All Core. Uh, and um, I printed out like, I don't know, I, I think I've said I spent $10,000 on shirts or it was really just four. I'm pretty sure it was like $4,000 but I sold like 15 of them. I'm like, okay, I wasn't successful with it, but I kind of was. I, I had one step forward and someone was buying it so someone must want to do it. And then it just started scaling and my life, you know, changed forever. So when you got into the business coach, well, let's go back to you actually coaching yourself. Um, what's the passion behind it? Like why, why do you enjoy it so much?

Speaker C: Yeah, you know, I was just one of those lucky people who just loved exercise their entire life. I didn't ever had any like issue with it. I never had like any issue with you know, being overweight or having any health problems. I was just that person who was wanted to push myself. And I pushed myself at work and I pushed myself my body. And I actually started doing figure competitions and when I was 24 years old, and for about seven years, I did a bunch of competitions. And I was doing fitness modeling at the time. And like a lot of fitness professionals, you can get to that point where you just do really become really obsessed with your body and obsessed with food and obsessed with trying to get leaner and trying to get magazine covers and all of those kind of things. And so I spent my twenties in what now I call ego pursuits, even though at the time it was something that I really wanted. And I ended up getting like seven magazine covers and doing the whole fitness modeling thing, um, like getting signed and actually like, not insta model, but like actually getting paid to do modeling. But for me, it just became this massive energy drain because I was at the gym like three times a day, you know, and I'm eating seven times a day. I have Tupperwares, and I'm so. I had no time to even spend if I wanted to build a business. And so when I started Jill fit in 2010, I had just a come to Jesus where I was like, all right, you got to figure out your eating and exercise. Like, you got to figure out a way to like, stay healthy, be healthy, but also automate it so you can give your time to this business. And so, you know, now we have a nutrition philosophy at Jill fit called moderation 365. And we've certified like over 250 professionals in that certification. So people go out and teach other people this methodology. And essentially it's from the three years that I spent really, like, teaching myself how to eat moderately and mindfully and all that kind of stuff. So back in 2014 was when we put this program out first. And no one really talked about intuitive eating back then. You know, that's kind of a bigger thing now. But back then, if you read magazines, muscle mags, stuff like that, it was just like meal plans and workout programs and, you know, getting off stage. No one is talking about rebounding. No one's talking about, um, you know, rate we gain, regain. No one's talking about macro counting that much in terms of reverse dieting. Now there's so many more resources, but I remember just feeling so alone in that struggle. And so what we teach our students now is like, how they can now take it out to the masses. And it works really well. Because we do the business thing too. So it's like learn the nutrition philosophy, learn the business stuff, and then go out and sort of crush. So, um, yeah, I was one of those people who just, you know, really just struggled with food obsession, body obsession, like a lot of people do in their. A lot of women do in their 20s, and kind of like pulled myself out of that hole and. And turned it into a business.

Speaker A: You seem very grounded. Tell us about that.

Speaker C: Thanks.

Speaker A: You being grounded, what is. What do you do in your life? What do you have in your life that supports your business so much and your consistent progression? I mean, you've had setbacks, right?

Speaker C: Oh, uh, totally.

Speaker A: As well, like.

Speaker C: Oh, yeah, I definitely have also so supported your.

Speaker A: Your groundedness. Because I'll give you an example right now. I've been building my coach AI for the last three years, and I'm exhausted. And it is a grind, especially trying to bring something to life, which now we have, but something so as perfect as it gets, the one stop shop. Something so. So success driven for coaches and clients, like the whole. All of it. And, um, it takes so much out of you. And even today, like, yesterday I was grounded. Today I feel off my bandwagon, like, a little bit. I have so much more on my plate today than I did yesterday. So tell us. I'm. I'm intrigued by you, Joe, because the way that you also spoke in front of our mastermind, I also take that stuff in as a CEO and an owner of a company. It's growing, like, so quickly.

Speaker C: Totally. So amazing. Yeah. I mean, listening to you do a commercial for my AI at the beginning of this podcast, I was like, I'm sold. That thing's amazing. I can't imagine how much time and energy it took. That is really huge. It really is. You know, anyone can create a course anyway, great. You know, like a little webinar or something like that. But an app is just next level. Especially an app that includes as much as you. You guys put in that thing. So, uh, congrats. That's huge. Yeah, it's a labor of love. You know, there are, uh, There definitely have been setbacks. I do want to be honest about this, though. You know, starting in 2010, I felt like the space was saturated back then, and it wasn't. You know, looking around, there was only maybe a handful of women kind of doing fitness and especially fitness business. It has been traditionally more male, uh, dominated. Um, but so I want to, like, validate that if someone is starting today, there are pros and cons. So it's probably going to be harder in a lot of ways because you do have to niche down faster. You do have to say something a little bit different. You have to have a little bit more edge to you. You know, I could get away with recipe blogs and random workouts and those kind of things as content back then, and that doesn't really work as much now. However, when I was getting started, maybe when you were too, Brandon, like, we didn't have the platforms we have now. We didn't coach AI. Uh, are you kidding me? I was selling, I was sending my clients fucking Excel spreadsheets. Like, you know, like, we didn't have any of the tools that people have now. I mean, I think I built my own website and I think I like hired someone for like $10,000 to build a website. Like, there wasn't Pinterest and Instagram and like, if you were lucky, you had like a Facebook page. Like, there just wasn't as many tools, right? So in a lot of ways it's a lot easier now, but it also is harder and a lot of ways. So I really had a pretty, um, easy first few years. I would say the hardest thing, and I think this will probably resonate for your audience, especially if you're listening to this and you're a coach or an entrepreneur. Some of the hardest things in growing your business is the stuff is managing the other stuff in your life. Your friends, your family, your kiddos, if you're a parent, right? Like your, your energy, your time, your not even time management, more energy management. You know, like, you're. You have a full day of work and then you come home and you have the kids and you got to get ready and you got the house and you got all these kind of things. So my biggest struggles were really sort of around productivity, around energy management. And I went through like a whole divorce, like, while I was building this business. And so, uh, for those years, they were kind of just holding pattern years. You know, I'm not trying to grow and crush. I'm like trying to just, you know, keep my head above water. And so I do want to validate that. If you're listening to this and you want to have a long career, you know, 13 years is not that long, but in Internet years, it's. It's long. But if you do want to have a long career, you're going to have to figure out how to continue taking small steps forward in your business as life is happening. So, and I don't mean to, I don't Want to, I don't want to make anyone scared and say stuff like you need to stay relevant, but in a way you do. So even when I was going through my divorce and I moved from North Carolina to LA and I didn't know anyone out here and I'm trying to like meet people and establish myself and really that was all I had known. I was in North Carolina for 15 years, married for 10 years. Like all these kind of change, life changes, you know, you have to figure out how to and, and I really, my personality is that I like everything being on me, you know, I know some people don't, but for me I like the idea that my successes are my own and also my failures are my own. And so I love this idea of and this is a big reason why we do what we do at Jill Fit is to empower women to be financially independent. Like I was so lucky that I had my business when I left my marriage that like, you know, it wasn't a seven figure business at the time, it was making me enough money to have a rent in LA and you know, be able to move and not have to be te to you know, um, my old, the town or a job or anything like that. And so a lot of the why what we do at Jill Fit is to empower women to not only have time, freedom and autonomy, but financial freedom. And most of my clients are 40 plus and they are second career, maybe third career and they just want to have a little bit more time with their kiddos m financial freedom, like all of these kind of things. They don't need to make a million dollars. That's not their goal. Their goal is like I just want to have more of a lifestyle business. I want to do something I love and feel like I'm making an impact. And so it's been a fun 13 years of sort of ups and downs but nothing, not everything has been, you know, smooth sailing. We I've had a good a number of wins, but I've also taken a good amount of Ls too.

Speaker A: So this energy thing, I don't know if you know this, I think I mentioned this on the poll, but I live in Argentina, did you know that?

Speaker B: Mhm.

Speaker C: Yeah, I saw that on your social

Speaker A: and um, it's interesting because, and you look familiar now, now that you mentioned that you lived in la. I lived there for six years.

Speaker C: Okay.

Speaker A: And that's when I was like booming the most with my social and growing and, and just like you, the first few years were very, very easy. It was There wasn't a lot of competition. Uh, for me, there was like a keno body. There was.

Speaker C: Oh, yeah.

Speaker A: V shred.

Speaker C: Yeah.

Speaker A: Was just a couple things, but there wasn't anybody. Most people weren't selling online like a crazy amount. They were doing more in person stuff. And even with the business coaching side of things, um, I was, I, I owned something called the Creative Fitness Academy. I don't know, have you ever heard of that by chance at all? Probably not. Um, but I launched it, I don't know, like seven or eight years ago to teach people, fitness professionals how to go online. Like, like me.

Speaker C: Yeah.

Speaker A: And it was, even then, it was just so much easier and, and, and then, you know, as time has gone on, obviously I've gone through a lot of, a lot of different ups and downs and respect to you going through a divorce, still continuing powering like that. I couldn't even imagine what that's like. And then moving to LA on top of that, which is like, when you move to la, I don't know if anybody's listening and they've not been to LA or they don't understand the rat race of LA or how intense it could be. But when you go there, you're surrounded by so many. There's so many people that haven't made it at all, but you're also surrounded by people that are making it like, at a very high level. And it's quite confusing when you first get there. It's like, whoa, like, I just met this guy. He's just a beach guy.

Speaker C: He like, was the founder of csi and like, this guy. Yeah, like, I literally was just walking. I live in Manhattan beach and I was walking on the Strand, which is like our little boardwalk, and I literally met a guy who, I see him all the time out there and he's like, oh, yeah, like I, you know, I'm a documentary filmmaker. My best friend is the founder of csi, that series. And that's just like everyone is doing something amazing here. Yeah. And I can definitely mess with you for sure.

Speaker A: And, and it's so, it's, it's confusing because there's also people that are not doing anything that are just living there,

Speaker C: that are also trying to be in the entertainment industry.

Speaker A: And yeah, it's just, there's so much. So I can definitely feel for that. And, um, your ups and downs and the way that you run your company. Now tell us about that. Because you work with fit pros, but you also have, you work with everyday people. General, I think fit pros are the Same. They're everyday people that want something more in their life. They want to be. They have a passion behind fitness or training or health or wellness. So what is your. What is your attack every day when you're working with all the types of clients? Because I treat them all the same. I don't think a fit pro is any different than the woman that wants just a little bit more time, freedom with their children. So. Totally. How do you approach it?

Speaker C: Yeah, I mean, the energy management discussion is also a really good. And I love that you said, like, some days you feel more grounded and other days you feel maybe a little bit more all over the place. I think that's pretty normal. Um, I read this book back in. Gosh, um, 2009, called the Power of Full Engagement by Phil. I can't remember his name. It's called the Powerful Engagement, and it really opened my eyes to, uh, the concept of energy management, because I was just thinking, we hear from people all the time. I don't have the time to do that, or I'm just so booked up or whatever when you look at it. And I. I was the first person to sort of realize this about my own thing. I actually did have the time to build my online business because I was getting home from the gym at like, I don't know, seven or eight at night. I could sit down and work for a couple hours before bed, but I didn't have the energy, so it's different. So I'm very sensitive to my clients who are moms, and they also are working a corporate job. They're working in the gym, and they're teaching a bunch of classes. When you're in the service industry, you. You kind of. People don't know. But when you're in the service industry, you're giving so much. And now, of course, it's Zoom calls and it's, you know, all that kind of stuff. But you show up and you have to teach for an hour, two hours on a Zoom call. Like, that is so draining to you. And it's funny because my partner is a fireman, and so he just goes to work and comes home. When he's off work, he's off work. So he doesn't understand. He's like, you just were on. All you did was be on Zoom for two hours. I'm like. But I had to, like, show up and like, be fully present and be like, teach and educate, and it's draining. And so for before. Oh, yeah, totally. Yeah, it's so. It's just totally. It's a different way of working. And so if we come from like a corporate or a time for money, the situation where you go, oh, I was in the gym for this many hours and I had this many clients and I should get paid this much. Internet business is different than that. It's gonna be a huge wake up call for people who think that they should get compensated for every hour that they're working, just not what happens online. So it's really important as an entrepreneur that you understand your own energy and that you start. And so anyway, this book kind of had this idea of taking m almost like strategic downtime throughout the day. And I remember at the time feeling like that's just lazy. Like I'm going to go for a walk at like 2 in the afternoon or I'm going to like lay on the couch and read a book at like three in the afternoon, you kidding me? Like that. It felt so lazy to me. But then I started implementing it slowly and, and I really believe this. Brendan, you get this as a CEO too. Is it is unfair to your team, it's unfair to your clients and customers for you not to take care of your own energy. Because I can't be showing up to their calls frustrated, impatient, irritated. Right? Like I had to show up and I gotta serve. And so it is literally selfish for me to not take care of my own energy. So that might mean not talking to someone for a couple days. Like not talking to anybody for a couple days. You know, just being like, I need to lay on the couch, I have to. And it can be perceived as lazy, but it's like, I need to go for a walk, I need to play with my dog, I need to do some of these things. And what my. Actually I have a business coach, James Wedmore. I don't know if you know, um, him. She's like pretty big in the Internet marketing space. He always says resting is working. And I truly believe that. And it's so hard for us entrepreneurs because we go, well, we have an extra hour, let's just do a little bit extra work, you know. And so I really have had to teach myself to not wear busy as a badge of honor and instead really focus on like presence and focus and um, you know, just being attentive and being patient. Sometimes I'll be on these calls with my clients for like two and a half hours and they're asking all the same questions that all the beginners always ask. But that's, I'm there to serve them. So I can't be getting Impatient, frustrated, trying to wrap it up sooner, like I'm there for them, you know. And so really it's, it's a game. Not so much of time management, but energy management. And I think if you are someone who's trying to build your business, you have to look and audit your schedule. You can't just add another like 10, 15 hours of online stuff to an already packed in person schedule. And so you have to audit your time. And that's where we talk about things like, I don't know, like cutting back on drinking for example. Like that would be just an example. I mean I come from a big Irish family. We like to drink, we're social. But I know for me if I, if I drink during the week, I'm going to show up, I'm not going to show up my best during uh, the next day. And so it's little things like that they have to start paying attention to going to bed earlier, like just really protecting your time. And I hate to say stuff like this, but if someone's can like asking questions in a DM or can I pick your brain? Can I take you to coffee? Like all that stuff is great, but all of those little things are not benign. So it's like, yes, I'm here to serve, but I also have to figure out um, where my priorities are and sort of tier them out a little bit. So for example, my paying clients get the most energy from me. They get the most time, most energy, most like they get everything from me. And then it's like, okay, my email subscribers, right, they're like, they've taken a little bit of initiative to be part of my ecosystem, my social followers, but I can't be answering questions for free in my DMs. That's unfair to my paying clients. So it's a lot of those kind of conversations we have to, that get real with ourselves about like where we're spending our time and energy and where we're not and really protect it so much. And this is so hard. I have a team of nine people like I can't, I can't not show up fully present for them. I can't be getting frustrated with them and impatient. I'm the one who needs to lead from the front so they pick up on my energy. If I come in stressed and all over the place and frantic, what energy you think they're going to take on now none of us are productive. And so I'm really paying attention. In this like last three years since I've scaled the business on like, this kind of stuff. And this doesn't. It's not sexy, but this is the stuff that really helps with growth and scaling and all the things you want to do.

Speaker A: I agree with every single bit what you're saying. Um, there I. So here I live in Cordoba, Argentina, which is not generally where they call them junkies. Like people from the United States, they're called Yankees, essentially. And I always tell them like, no, the Yankees, they're from New York. Uh, I'm not a Yankee, like, whatever. But I just, I go along with, um. But they're very, very fluid. And they're fluid with their day. So they're like, yeah, I'm just gonna stay up until 7am Then they're just going to. If they want to drink mate, which is yerba, uh, mate, I'm sure you've heard of it. Yeah, but they sip it out of this little like, cool ancient cup and they pour it from a thermos. I do it too now, but they'll drink it at like 7pm with older friends, or if they feel like just hanging out outside of a store, they'll just hang out inside of a store. And I, When I was living in Mexico, one thing that I, that I started doing, which was really, really important for me because I was on sales calls all day, um, reviewing the, the way that coaches were utilizing the platform, all the feedback. It's exhausting just speaking to people all day. And, um, anytime that I felt like I needed to just get up and go walk or I needed to go to the sauna or I needed to just go work out, or even instead of riding my bike to go work out, I was going to walk, walk to the gym to give myself more space just because I felt like that's what my energy needed. I did it. And when I was doing that, when I was going to the beach, when I felt like going to the beach or canceling a call just to protect my energy, to give myself some space, I found myself performing at a higher level and being more creative and supporting more to my team. Because especially when you are a coach and you're bringing on new clients, if you have four sales calls in a day and on the fourth sales call, you are showing every bit of your exhaustion, your fatigue, and you're not giving them the same as your first, they pick up on it. And it's not that they pick up on it and they can call you out on it. They pick up on just, oh, this is maybe not the right fit. Or the energy is a Little off, you know. So totally I agree with you. It's a huge piece on tapping into this energy because I, I found the book by the way. I'm going to buy it myself and read it. I think it's a perfect time for me. What are some things that you're doing right now in your life? Do you have any kids? Are you married, are you remarried or you're dating or like where are you at in your life and how do you manage your energy with even more business success? Because that is.

Speaker B: Mhm.

Speaker A: It's heavier the more that you make.

Speaker B: Mhm.

Speaker C: Yeah, totally. So, um, yeah, no kids. And I have a partner. We've been together almost six years. We live together, uh, in la. He's a fireman, paramedic. So very different job than me, which is really nice. And I always thought I would want to date or marry another entrepreneur and maybe. But for me this has been really nice to kind of like have an off switch that makes sense because I love talking business but I have friends for that, you know, so this, it's not that he can't support me, it's just, you know, that's not the way his brain works. So that's been really nice for me. I think one of the things that's been happening, at least in our business the last three years since 2020, 2020 was like, obviously it was such a weird year for everybody. It was very weird year in because as someone who teaches personal trainers how to build their online business, I mean it was just like so many people came into the business and that was our first seven figure year. But I got to the point where because I didn't have the infrastructure in place to handle all the people who wanted to learn, um, I started taking on more and more one on one clients, which I normally don't do. And so I remember looking up, it was like early 2021 and I was, I looked up and I was kind of like, I'm in an autonomy trap. I literally started this job so because I like to travel, like I'll go to Australia for like a month, like I'll just go. And I was like, I started this job to have autonomy and I'm literally at a zoom call most days of the week from like 9 to 5. How did I get here? I'm back at the gym. That's how I felt in early 2021 because I had nowhere to put people. I was a solopreneur at the time. I had someone, uh, who was a part time VA who had Been with me for years, who was great but I was like, I got to figure something out. And so that was when I started scaling and started hiring team. And the good news about being as busy and taking on as many one on one clients that had a good amount of cash, right. So I could like start hiring and things like that. Um, so yeah, we, it took us about um, two years to get a full time head of operations. Our head of fulfillment and customer success is now full time. We have four coaches, we have some admins that work for us and then we also have like a full time ads person, podcast person, like all of these things. But at first I was really scared to scale because I had been doing it myself and I was, you know, uh, we're at like a multiple six figure level. It was, it wasn't bad. I could do what I wanted, go when I wanted, but I was running everything and I was doing a lot of things that either I shouldn't be doing or I was just not good at. You know, it's like I could do build the sales page and I could queue up the emails and I could reset the passwords but like that's not really the best use of my time. Could there be someone else out there who not only is better at this than me but actually really likes doing this kind of stuff? Checking the box, right. I'm like I'm, I'm just more of a creative person, a teacher, a coach. So now three years later, um, I have way more time than I had three years ago and I'm pretty m much just only working in my zone of genius which is content creation, um, teaching and coaching. Everything else in the business gets taken by someone else. And at first I didn't really like that model. I didn't really like the, the idea of the. And you can probably relate to this, the responsibility of it. You know, now I'm, I'm really responsible for people's livelihood. You know, it's like not. These people aren't full time. I mean they're not part time, they're full time with me. So it's like there is a respons there. The leadership is just how do you show up is a lot different. And so I can't just you know, go to Australia for the month, like not talk to anybody. You know, I have to have like a couple meetings on my schedule. At least one meeting on my schedule, ah, a week. So I'm very much an autonomy driven person. And so having that experience of being in that trap of being like, how did I get back to the gym? Like the, the, the metaphorical gym in early 2021, and then making. And, and for me, I like the idea of scaling because I also got to learn new skill, you know, management and training and leadership and all of these things are for me, delegation and trusting people and whatever. But I just got to the point where I was like, I have so much on my plate. Anyone can take anything. Like, I think entrepreneurs sometimes struggle with control issues. At that point. I had no control issues. I was like, anyone can take anything off my plate at this point because I was so overwhelmed. And I think those moments are good pivot moments for your business to look up and go, yeah, somebody needs to change here. And it's uncomfortable, you know. You know Brendan Burchard, right? No, Brendan Burchard. Yeah. So he's one of the things he says that I love. He says the biggest, um, hindrance to more success is some success. I think sometimes we get out of that miserable place and then we get to like, the complacency. It's almost harder to try again to get to another level because you're like, well, this is good. Whereas if I'm in the gym 80 hours a week, I'm, um, fucking miserable. I will do anything to get out of this. But you get to a point of, you're like, I'm like 6, $700,000 a year, like just me part time VA. Get to go to Australia. Like it's, you go, well, this isn't too bad. But in order to get to the next level, that activation energy is a lot harder and m. So that's really about what we've been doing the last few years. And it's been just, it's just been fun to grow again. It's been fun to just do different things and, and to really get a lot of my time back too.

Speaker A: And you love the idea of such a big, big business or when you Talk about the 600, 700k having one part time va, making the multiple sixes. To be honest, being in a position that I am being an owner, like there's no turning back for me. So there's not even like a blink of a, a of a change there. But y, um, if I could look back at it, there's such a huge part on my end, being in it of being like, man, if only I had my energy in the way that I, that I had it five, six years ago or even seven years ago where I didn't have so many calls on my schedule. While also having to write SOPs, making adjustments to SOPs, developing, providing more ideas, taking feedback, doing any cancellations, doing research on that, talking to investors, doing all that. Like, many times I think about. I'm like, geez, I. I understand that this business could be worth a billion dollars and. And compete with a Kajabi and do all these different things, but I. I think about my energy back then. I'm like, wow, that was easy. Would I have done it all over again if. If, If. If I had the chance? So what's your perspective? You mentioned the $607k. You literally want walked through it. You went, you. You lived it, and now you are living something bigger and greater and more challenges and more on your shoulders.

Speaker C: So, yeah, it is, you know, and I think for a lot of people, that's why they don't want to scale. Right? Everything you just mentioned, now I have to. Now not only am I. I have to show up and I got to train people, right? I got to do all this kind of stuff. And there is, like, a buffer period, right? So I'll get. I'll give you a couple reasons why I like. Number one, we're making more, way more of an impact than we ever have. Like, so for me, you know, when we're, like, scaling up our offers, we're literally doubling and tripling the amount of enrol we're getting in our programs. And to me, that's just the ripple effect of being able to help someone and remembering why we're doing this and then making sure that we're delivering great product on the other side. Like, that, to me, is massive. That's a huge piece of it. The other part of it is what I mentioned earlier about learning a new skill. For me, um, I'm someone who wants to constantly be learning, and I'm like, okay, this is something I've never done in Internet business. I've never taken on team. I've never brought on people. I've never been, like, a leader. And I remember when I hired my coach, James, I asked him because he. I thought I was very much under the impression that, like, if I have a team, I'm working around the clock. Like, I was like, if I bring out a team, now I'm responsible. Like, I'm doing this. I couldn't understand, I couldn't conceptualize that I could actually work less if I had a team. And James told me that he works about one hour a day. And I was like. And he is. He has a $12 million business. And I was like, okay, how, how. And really, it all. It all came down to how he trained his team.

Speaker B: Team.

Speaker C: Like, they don't need him for decisions. Right. Like, this is a big piece of what we try to do. And we use, uh, something called eos. It's like, uh, rocket fuel. I think you and I talked about this. We use, um, this sort of Gino Wickman's system. It's like rocket fuel and traction and a lot of what we do in the business. Like, my team doesn't have to run decisions by me for the most part. Like, uh, they just. Like, they just run the business. And we kind of think about the business as, like, a machine, you know? Yes. I'm the face of the company. We're really even trying to, like, change that a little bit. But we really want this to be able to something like, I'm going to Japan for two weeks to snowboard next week. And, like, I'm, um, like, bye. Like, make money while I'm gone. Like, try, like, you know, so. But they're in a position where they can do that. They. They have all of our stuff. They have all of our assets. We have a great brand. We've been doing this a long time, so I think it's been a. It's been a pull and push of wanting control and, like, keep it small and just being able to move on the fly and whatever. Because now my. My timelines are longer.

Speaker A: Right.

Speaker C: My runways are longer, all that kind of stuff. Um, but we're making a bigger impact. And I actually am working and doing the least in the business I've ever done. And I'm also doing things that light me up, I'm sure. Like, you know, you talking to investors or getting on the phone or doing SOPs doesn't light you up. But getting to talk to other coaches and trainers and whatever. It's like, I love when I'm on stage and I'm talking to my students and my clients, that's. That's what I want to spend my time doing. I don't want to reset people's passwords. Right. Like, stuff like that. And luckily, you can find someone who does, like, doing that stuff. Our head of Customer success loves a good checklist. Check it off. And she would even say that, like, she'll call and make my doctor's appointments for me. She just loves that kind of stuff. So finding people who have complementary strengths and actually are better at some of these things than you are is really key.

Speaker A: Yeah. So it's like you went through the. The hectic side of things where all your energy was like, oh, my gosh, like, how do I control it?

Speaker B: It.

Speaker A: You read a book and we're, we're kind of playing around with this, but you read a book and then all of a sudden, you know, you started utilizing your energy to, uh, to better serve your life and better serve your business. And then it led to you eventually scaling your business and delegating and utilizing essentially your energy in that way in order to then open up the space for you to go to, to Japan to snowboard for two weeks, not have a call with me and sign up a partnership between you guys and leave, um, me hanging.

Speaker C: No, but, no, we're definitely gonna do that for sure, but not while I'm in Japan. We're definitely gonna do that for sure,

Speaker A: but it's, uh, no, I'm coming to Japan. We're gonna be getting this partnership done. Uh, yeah, it's cool because the, it shows the process of getting there. And I always like to tell people that if you're listening or whatever it is, even when you're reading a book from somebody or you're listening to a podcast, gaining your own ideas from the information that's being provided is what is so powerful. And once we, we can understand whether we're business owners or just regular, everyday people that are listening to a podcast, whatever it is, like here you have two people that have found success in their own ways and have a personality, uh, and certain traits and certain leadership skills and certain things where we have big aspirations, big goals with business, and we're doing big things. Things. But that does not necessarily mean you have to do that. Like you said, your partner is a firefighter, paramedic, doing incredible things with this world, but in a different way. He's his, his job, and he's done with his job. And if you want to make $600,000, which is a lot of money, by the way, uh, and I want to make sure everybody is clear on that. It is a lot of money. The average salary here in Argentina is probably like 200 or $250 per month. And so just making enough to be able to travel a bit and do the things that you want is okay. And if you can gather your own ideas from what we talk about and what you read and the other podcasts and other videos, that's what it's all about. And utilizing the ideas for yourself. And when you're working with people, Jill, when you are, whether it's a, B, uh, two C, when you're working with Your, the, the clients that are trying to lose weight or gain some weight, whatever it is, or if you're working with a fit pro who has this big like, idea or is trying to make money online, how do you navigate. It's a tough question to kind of um, to really express in the way that I want it to be answered. But when you're working with any person, how do you, how do you get the ideas across to, to them that, that they can build either the business or the body or get to their goals in the way that they want to get to them? Like you can accomplish X, Y and Z. It doesn't have to be this totally. It doesn't have to be like $10,000 a month or uh, it doesn't have to be um, being ripped, uh, and going to a bodybuilding show or being that, that in Instagram, ah, model. You said that earlier. Being an Instagram model, how do you paint the picture for them and work with them to fit their wants and needs, like hm. And really even understand what they are? Because many times they don't even know what they are. They, they think they know because they've seen oh, $10,000 in a month or oh, this ripped bodybuilder or this person. So how do you get them to that, that journey and really expand their, I don't know, their energy, their mindset?

Speaker C: I love it. It's such a good question. And um, I love that you said this because I also want to validate and just express that, ah, when I was starting and probably when you were starting to Brendan, like we weren't seeing the numbers we're seeing now, you know, like, no, I was on Facebook. No one was saying like 10k months or like make a million dollars, like, or you know, have a hundred thousand followers on social media. Like that was wild to me. Like the fact that your next door neighbor can have a million followers now is wild to me, right? But like when we were starting, I was just hoping to get like, like I don't know, a dozen people reading my blog. I was like, my God, like a dozen people read the blog. Someone I don't know read the blog, right? So I do feel for a lot of the people coming into the space that are in the first few years now because there is, and there can feel like an over, um, emphasis on revenue and numbers and followers and audience size, right. And downloads for the podcast and all the kind of things. Whereas when I was starting and maybe when you were too, I was just like, I remember doing my first launch and making like 200 bucks and being like, I'm rich. Like, literally, you know, because it's, it's so different at the time you go, wow. I was walking, I remember I got my very first like, online payment. I was walking through Target and a PayPal receipt came through for like 25 bucks. And I was like, are you kidding me? I just made 25 at, uh, Target. I'm not even doing anything to make that money. Like, are you kidding? So I do. The space has changed, but I. One thing that I think is still really important for a lot of people is continuing to try to, at least for my students, choose time over money. And I've always made my decisions from that point of view. Like, I knew when I came online I was like, I know that without time and energy, I'm not gonna be able to build this thing. And so I always made decisions based more on time than on money. And then when you do that, ironically, you end up making more money because you have your time leverages, right? So you can create offers and things that leverage. Um, but to answer your question, when I talk to a lot of my newer students, they're very much like, I just want to make an extra thousand dollars a month. It's not these massive like million dollar business, not even 10k months. They're like, I didn't even, I never thought I would even make six figures. So for them, that's not it. They go, I want to be able to take my family on vacation. I want to be able to contribute financially to the household. I want to be able to not have to, you know, get up and train clients at 6 in the morning. I'll be able to take my kids to school. Like, that's the kind of stuff that most of my students want. And I would say, uh, we have three different business containers or coaching programs. And it's based on proficiency and it's based on goals. So most of my students are in those first couple years of online business and they have the kinds of goals that we were just talking about. Extra thousand dollars a month, a little bit extra time, freedom, take. I want to be able to pay for a family vacation, contribute to my household. They're not single, the only breadwinner in the family for the most part. So, so when it's that, then it's like, what, how do you define success? What does that look like to you? And oftentimes when you get down to it, it's not about the numbers at all. It's not about like, I want to get to 10,000 followers. It's like, 10,000 followers doesn't change your life. It doesn't make you happier. So what does make you happy? Having more time with your kiddos, right? Whether it's fitness, nutrition. It's like, okay, I just want to feel better. Like, I'm over 40. Like, my hormones are going crazy. I actually want to feel good. I'm close to fit. I'm able to walk in my closet and zip anything up anytime. Like, that's really what we're talking about. They don't need a six pack. At least at the level of my clients. They're not, like, trying to get up on stage necessarily. Sure, earlier when I was competing, I attracted a lot of competitors, but now people are just like, I want my clothes to fit. I want to feel good. I want to be able to sleep and not wake up exhausted, at least that kind of thing. And so I think you really have to listen to. Because you might, like you were getting to this point. I think as a professional, you think, don't you want to make a million dollars? And they're like, like, no. So it's not up to you what they decide, right? It's up to them. Now, I do have a mastermind where most of those folks are trying to scale to multiple six and seven figures. That's a smaller group, Right. And we're having different conversations in there. I'm never. And this is just like, for weight loss. I know a lot of professionals don't love pushing weight loss on their clients because they're like, I just don't. You know, it's like, they just feel like, oh, it's. It could be so toxic or whatever. I have a lot of students who are just like, I don't want to talk about weight loss at all. The problem is the clients are coming in and asking for weight loss. So what do you do as a professional? So what I encourage them to do is take on the client. If you can help someone lose weight, they want to work with you, take them on. And then while you're helping them reach their goal, start, like, implanting these other ideas, right? About feeling good and liking your body and, you know, having more time for things and not having to be obsessive with it and, like, mindset shifts and gratitude and all these great things that we know are the ultimate transformation. But if someone comes to me and says, hey, Jill, I want to lose 20 pounds, I'm not going to say, but don't you think you should work on your mindset? Like, it's not up to me, it's up to them. So I'm going to take them on and then as I'm working with them, I'm going to start teaching them about self compassion, about gratitude, and about, you know, all those kind of great things that we know really make a big difference. £20 is £20, right? But when you have that deep change in spine, that's really where we want to get. And so a lot of people do come to us and they say we want to lose 30 pounds, but I only lost 15. And I like myself more than I ever have. And I'm like, that's a huge, a huge win. So I think it really comes down to listening, like you said, and then delivering. And then if there is something that you feel like they need, Trojan horse it, right? Implant it while you're working with them so they can open their eyes to new possibilities.

Speaker A: Listen to your clients. Listen to the person in front of you. That's what they say a lot as psychologists. They talk about, oh, I mean, they just ask you questions and you figure it out yourself. You get down to the nitty gritty. And that's. Yeah, I love, I love what you shared. And uh, Jill, we're running out of time here. But this, I think, uh, the title of this is going to be around energy and how to really ground ourselves in creating what we want, not about what others want, what we're seeing on the Internet. And also, I mean, we can, we can look at this as a consumer or we can look at this as a business owner. As a business owner, you don't need the $10 million business. If you don't want the $10 million business, you can have the $200,000, the $100,000, even this $75,000 a year business,

Speaker C: if that's make a great living.

Speaker A: Exactly. And it's all about what you want and it's okay with what you want. And on the consumer side, it's the exact same thing. If you're okay with having a little bit of, bit more fat on your body and going to the beach and feeling like yourself and drinking a little bit more than other people, then great, like, continue doing what you're doing and love what you're doing and it's fine. So, yeah, like, I, uh, Jill, I really appreciate you coming on here and it gave me a lot of perspective as well and appreciation of where I'm at in my journey. And I've been, I've been in the space for 11 years. I've built and I've coached so many people, 70,000 customers. And there's so many things that we think that we need to do or we even want to do that just don't support the cause. It doesn't help more people. It doesn't do so many. And this stuff has come up with me, come up for me this entire podcast. So I thank you so much and I would love for you to give any closing thoughts at all to anybody listening.

Speaker C: Yeah, I love this and thank you for that. And, uh, the last thing I'll say on this is there's no right or wrong way to do this. Right. I always say there's like a million ways to arrive at success. So really the biggest thing is whatever you choose, just own it. I think that's really the biggest thing is like, cool. You come into the online space and you're just like, you know, I don't. I see people who are like, grow to 10k months or I see people who are get your followers to a hundred thousand or whatever it is. If that's not like, don't take on someone else. Business dream. What's your dream? What does success look like to you? It did not look like a seven figure business to me until a few years ago. I was like, it wasn't that, right? You'll know when you know, if you, if you know to go to the next step. And so I think wherever you're at, I think the fastest way to misery is to look around and wishing you had something that someone else has. Instead, look at what your choices are and really own where you're at and make the most of it and be like, this is great for me. It's exactly what I want. I think that people are attracted to that energy, the energy of ownership, being like, I love what I do. I don't make 10k months. I make like to your point, 50, 60 grand a year. But I walk my kids to school every day. I pick them up after school. I have time on the weekends. I don't work nights. Like, are you kidding me? So I think own it. And that's one of the most powerful displays of confidence that I, that I could see. So I will just do that and then you'll know if and when you're ready to scale up what that looks like.

Speaker A: Exactly. Well, Joe, thank you so much for joining us. In the description, you will be able to join their waiting list for their fitness business accelerator program. And, um, you can check out her podcast. Go check out our Instagram. Where do they find you.

Speaker C: Uh, it's just Jill fit on everything. So Jill fit on social and then Jill fit dot com.

Speaker A: Awesome. Jill, thank you so much again for joining us. This is the create you experience where we ignite your breakthrough and bring your vision to life. Life. And don't forget my coach, AI is officially here and oh yeah, did I forget to tell you that it's half the price of all of our competitors and we don't charge you for anything more that you use in our system. We're here to support you as a coach and for you to scale or start your business and you really can with automation and the processes that we've put in place for you. You're going to really love it once you join and you get a full onboarding journey from head to toe to ensure that you know exactly where to get started and where to go. And you also get a one on one call right when you sign up. Unlike, um. Uh, you know what, I'm not even gonna get into it, but go check it out. Www.mycoachai.com to learn more. I'm Brendan, this is Jill. Thanks so much and we'll see you in the next one. Bye. Bye.

Speaker B: I got a vision and I know it's about to take flight I'm dedicated to growth I keep my mind right I fell down, got up um, I'm unbreakable anything in my way I' ma break through. Lights, camera, action. Take two. Can't worry about what they do you gotta create you.