Creating Disruptive Content For Your Social w/ Marley Jaxx

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Speaker B: Hey, my name is Brennan Myers and welcome to the create you experience where we ignite your breakthrough. Create your experience and bring your vision to life.

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Speaker B: Welcome to the create you experience. It's your host, Brennan Myers and today you are in for a treat. And before we get started with the podcast, obviously today's episode is sponsored by mycoachai.com our official partner of the create you experience. Are you a coach or trainer struggling with using WhatsApp for your group messaging, text message for one on one client communication, email for check ins, workout programs on a software like Trainerize, True Coach, Everfit or even Google Sheets Kajabi as a resource center Google Drive to store all of your content and running into the problem of too many systems or a lack of quality with the experience you're providing your client. Well, luckily for you, mycoachai.com is smarter, faster and just simply genius. One platform that consolidates all the systems using streamlined communication and automation to simplify your coaching to provide a better experience for your clients and a place for you to start and or scale your business by working on your business rather than in your business. If this sounds like the One Stop Shop platform for you, then go to www.mycoachai.com to learn more. Now, uh, back to the podcast. So today we are welcomed by Marley Jacks. And you know, sometimes I give an introduction, sometimes I don't. We're going to keep it nice short and sweet. She's an award winning filmmaker and globally recognized expert in video creation, YouTube, growth, content strategy. She has a war. She's got a plaque in the background of her of. You can't see her right now, but she, she, she does some things, she's been some places and I'm super excited for her to be joining us. Welcome to the show.

Speaker D: Hey, thanks for having me.

Speaker B: So Marley, tell us about you. Who are you? What are you doing? What is this prestigious stuff? You got a plaque, you got a lion in the background. I'm guessing you're a lioness. I don't know.

Speaker D: I'm a real live lion for everyone that's not watching on video. That's a real live lion. I love it. Um, my name is Marley Jacks. I uh, I have a, uh, I was going to say a YouTube agency, but really it's evolved from YouTube into really platform agnostic. It's really about hijacking attention, acquisition of attention because really anything that wants to survive needs attention in nature, in business, in relationships. And uh, what we do is we turn people into industry disrupting icons through their content. It started out as a YouTube agency and uh, now what we do is we create content on all platforms. YouTube is my favorite of the platforms because it definitely has longevity and I know you had experience as a, as a YouTuber, grown some big audiences there. And um, yeah, we help people to become the category king or queen, the trusted respected leader in their field and

Speaker B: to work with you guys. I'm just curious, is it expensive or is like an agency one on one? Do you work one on one with them or how are you working with them?

Speaker D: Yeah, so it depends on where the client's at, what they need. We do have one on one. We also have uh, do it yourself done with you. Depending on the investment available, like what they, what they want to invest into their acquisition of attention. Or um, depending on like if they already have a team and they just need consulting to, you know, bring it to the next level to turn into a Listers Disruptors. We can support with wherever they're at.

Speaker B: Beautiful. We might, ah, we might need to, we uh, have a mastermind for Michael Ji Smarter, faster, genius. Yeah, uh, every Friday it's free for all the coaches. Last week I think we had like 67 coaches come on and they just sit there and they, they soak it all in. So we give like updates at the beginning, like 15 minutes about the software, we get their ideas and then we have a guest speaker. I'm going to invite you at the end of this? Because I think, um, being a disruptor would be awesome. So when you talk about disrupting, or not even disrupting, but creating groundbreaking content and really unleashing the beast inside, this is like, I have memories of some of my content now. Unleash, uh, the beast inside to say certain things. Um, how do you create groundbreaking content? What do you do?

Speaker D: Well, first of all, it depends on what the, the. We're always reverse engineering the outcome. Typically I'm working with entrepreneurs that they have something to sell, whether it's a product, a message, a service. And we're also looking at like holistically, what's the offer and how are we making that disruptive? Because most of the time on social media we are. We are seeing the same thing over and over again. And the number one reason why your content might not be getting views or that people aren't clicking on your thumbnails is because your audience can assume and correctly predict what it is that you're going to say. So we also want to build up a reputation for audiences that they know that every time I click on this creator's content, it's going to blow my mind. It's going to, you know, create a strong emotional reaction. That's another piece of it is to be an industry disruptor, we need to go for strong emotional reactions, which means that sometimes people are not going to like you. People are going to disagree with what you have to say. Um, and it doesn't necessarily mean sometimes I'll. People hear from people like, well, I don't want to be rude, I don't want to be mean. Like, being controversial doesn't necessarily mean that you have to go be offensive. Although people are going to be offended by anything you say anyway. You may as well get paid for it and have actually stand up for something you believe in. But you think about some of the biggest disruptors in history. Even people like, oh, I don't know, Jesus, Martin Luther King, Mother Teresa, like, those are people that were disruptive in taking a stand for something that they strongly believed in and, and led, um, led a group towards, you know, their, their kingdom or whatever, whatever it is that they are championing. So we kind of, first we do um, like a dissection of the brand and we do something called content personality syncing so that we're actually creating content synced to your creator. You are, as a person, your ambitions and the outcome that uh, that you want to create in your business or your brand.

Speaker B: How much does it cost? Tell me, come on drip it up.

Speaker D: I mean our do it yourself starts at $1,000 and it goes all the way up to $500,000.

Speaker B: $500,000. Interesting. Are you ready to invest in uh, forward thinking software?

Speaker D: Click uh, the link below.

Speaker B: I'll send you the pitch deck. Um, that's really awesome. That's really, really cool. Congrats. That's. Are you in la?

Speaker D: Uh, I'm actually currently in Boise, Idaho and I came here from Canada so I'm, I'm working my way down.

Speaker B: You're in Boise? I lived in Colorado for, I own a gym there. Um, so I, I, I know the vibes. Boise, Idaho, Idaho is like a really, really good vibe.

Speaker D: It's a really, it is growing really fast. It seems like everyone from California is coming to Boise right now. So maybe we'll get our own Hollywood soon.

Speaker B: Austin, Texas said the same thing. Yeah, everybody's coming out of Austin, Texas I think.

Speaker D: I feel like Boise is Austin five years ago. Uh, like we're like we're growing to become what Austin has turned into now.

Speaker B: So you're the CEO?

Speaker D: Yes.

Speaker B: And how big is your team?

Speaker D: Uh, I mean we have a bunch of contractors, we have a ton of video editors, like more than I can even. We're, we're constantly going through new video editors and growing our team of editors because we edit content for our clients. So that's growing constantly. Um, but Internal team, about 10 people.

Speaker B: Internal team and then contractors, you probably have like 20 that you work with outside of that. Or even more.

Speaker D: Mhm. Maybe even a hundred.

Speaker B: Okay. All right. So you have a big team. You have a big team.

Speaker D: Yeah, because lots, lots of editors.

Speaker B: So to be able to work with people, what are some qualities that you feel you absolutely need? Being a CEO and being a leader?

Speaker D: It's a great question.

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Speaker D: Price and participation may vary. Promotion pricing may be lower than meal pricing. Um, when I work with clients, I want to work with people that are obsessed. I love the word obsessed. Um, people that want to be in that 1% doing what most people are not doing. Like, I love the quote of like, if you want to have what the 1% have, you have to do it. 99% are not willing to do. And that's what it means to be a disruptor, to be an A lister. You have to be willing to do what most couldn't even think of, couldn't even conceive of. And that's why we create this community and this ecosystem where, where you're surrounded by people that are intuitively thinking differently, trying new crazy things. Like we, we did a documentary last year about Cancel Culture where um, it was an experiment to get myself canceled. And that's where we won some awards at film festivals and submitted it recently for an Emmy Award. And um, that was like the beginning of, of teaching disruptive content to do things that are um. And it doesn't necessarily have to be like documentaries or anything that are crazy social experiments, but doing things in ways that people are not doing because most people are, you know, copying what her mosi is doing or doing this, trying to do the same ah, experiments that that Mr. Beast is doing or hiring a videographer to follow them around like Gary Vee. And that's not a strategy to copy someone else. It's that you need to create your own formula.

Speaker B: Very interesting. Yeah. Looking at some of your stuff right now, um, on your page and you do, you do say some, some disruptive things become famous without being weird. Can you explain that?

Speaker D: Without being weird. It's funny, that was uh, one of the headlines that we've been split testing and it's really about orchestrating a breakthrough. Like when you think about all the A listers, all the celebrities, they can usually pinpoint their breakthrough moment. And um, I mean the Cancel Culture documentary is a great example of that was a breakthrough moment. Like that one piece of content that's that anchor that then everything gets built around that. Um, so the without being weird was one that uh, it's a, it's a subject line or a, ah, headline that we've been testing. But the other ones are things about like orchestrating um, that, that break breakaway moment or orchestrating even scandal sometimes in business, like you think Hollywood has scandals going on and oh my gosh, what are they doing? But a lot of it is actually intentional to get people talking, to get people to the movies. Like the Barbie movie poster. Do you hear about that one?

Speaker B: No, what, what happened? I, uh, live in Argentina and I don't. You probably don't know that one, but tell me, tell me. I, I don't see what's going on.

Speaker D: I mean Barbie made a billion dollars worldwide, so I'm sure it hit Argentina. But um, when the Barbie movie came out, there was a movie poster in French. And uh, so the, the slogan of the movie was she's Barbie, he's just Ken. And translated to French, Ken is a slang term for a four letter word that starts with F and rhymes with luck. And uh, so it really translated to she's Barbie. He just knows how to. But and so oh my gosh, the controversy. Can you believe it? How did they do this? Like, how could it go through that many people and it still get printed like that? Obviously it goes through that many people on purpose so that it gets people talking. The Internet goes wild. Same thing with like relationships that, that come up. Like, uh, I think it was about a year ago, people were like, oh, Tom Cruise and Shakira Owen and then in a love triangle with Lewis Hamilton. Or is it just that the new Mission Impossible is coming out? Like they orchestrate scandal to uh, to get people talking. And so when we can create kind of. Not that we have to be always scandalous in our content, but the idea is we want to get these strong emotional reactions.

Speaker B: You're hired. You are hired. So you say Mozart here was controversial and unapologetic, said what he thought fearlessly, even to kings and queens, wasn't scared of challenging the status quo of music and culture, explored new ways of playing classical music. And you say the other side, what, what this means to me is like from my marketing brain, it's like pull people in about not being weird, but let. But really mold them into being themselves, which most likely is weird. Uh, which really scales your, your content, scales your business. I actually, I started a business, little, little fun story with someone I will name her. We ended up scaling her business to a couple million dollars. I was a CEO. I started everything with her. And at first she was afraid to dance. She was afraid to do a lot of things on her social media. I said, look, the more that you are yourself and you do your quirky, funny, hilarious things, look, whenever you posted anything like that, it like, and that's not even close to what you're touching like what you usually do, you really pulled in viewers. And she was at130,000 followers at the time on Instagram. And I, uh, we created a full launch plan. We launched the business. We did a ton of money, like a really small membership price, did a ton of money in the first like 10 minutes. And we utilize and leveraged her herself, like challenging the status quo, doing things that people weren't doing or were afraid to do on social. And she blew up. Now she has 800 or she has a million followers. And so it's one of those things where uh, like that's what's coming up for me. Is that, is that essentially what you're saying here with, with those points?

Speaker D: Yeah, and it's, it's different for everyone. Like we have clients that are um, that are manifestation experts, clients that are weight loss experts, clients that do marketing for churches, clients that are plumbing companies. And like how do we make that disruptive? We have a, a client that actually is um, pitching a TV show to Discovery Channel because of their YouTube channel, which is about plumbing of all things. Like, how do you make that disruptive? Well, they did it through really disruptive content where they're showing some pretty gross stuff that they're homes are pretty outrageous things that they're doing in these homes. And Discovery Network is interested in that content. Because when you create content for social media, you should almost imagine that you're creating it for television instead. And like look at what's happening with television. People are canceling cable and going to YouTube, going to Netflix, going to just scrolling through Instagram. So I think the way to win is to create content as if you were doing it as a television show.

Speaker B: I love this. I love you. This is great in business. I love you. I'd love to marry you in business. And it's very interesting. The icon of the industry. Like I'm, um, I'm just, I'm just reading through some things. Um, so if you don't have experience with this type of content, like how do you even get started? What do you do?

Speaker D: Like you come to us because imagine like any a lister that you look that you watch online, they might have a talent, they might have an expertise, but they still also have a team around them to be like their PR and get them the right connections and you know, say yes to this opportunity. And that's what we want to be for our clients too is we're helping them to build the brand that's worthy of attention and then create the systems around Them to acquire attention and then convert that attention into their leads, their sales, in their business.

Speaker B: So let's take the pastor, for example.

Speaker D: Great example. Yeah.

Speaker B: When everybody thinks of pastor, they think boring. One, one word. Jesus, God, like Bible verses. How do you make it disruptive? What did you do to bring content to life there?

Speaker D: You picked the right one. He is such a cool example. Um, so when I started with him, he was. So he does, um, marketing for churches. And he. He is a pastor, has a background in, in working in churches. And, um, he kept getting his Facebook ads shut down. So he's like, I need to, you know, figure out something else. And this is also during the pandemic when churches were shut down and, like, desperate for. How do we, you know, still keep the doors open and be able to support people while they're, you know, locked in their homes? And, um, so we created a YouTube channel for him, and within three weeks, he made $11,000 from his YouTube channel. And I didn't know this at the time, he invested his last $2,000 to work with us, which, like, I never want to put someone in that position, but he, like, went all in. Um, we created this content for him that he. And like, just his personality, like, he already is so well spoken. He's got this, like this rasp in his voice that, uh, he just. He's a badass. And then also he's like, on the side, he's like, he's kind of. He's a musician, he's a rapper. Like, he. He's got some flow when he speaks. So even just. Even though with him, with syncing his content to his personality, he's great. Just like, simple talking head. Sometimes people aren't really great with, like, face to camera talking head that will be like, okay, let's do interview style. Let's do vlog style. Let's do, um, more short form or even. We have clients that, like, they hate video. So we're like, don't be on video. We'll. We'll kick it on Twitter and LinkedIn. So anyway, for his content, um, he just, like, really leaned into this, like, badass vibe of I'm gonna, you know, support you in serving your churches. And instead of when going through the messaging, we found that a lot of the churches had this, like, aversion to marketing. Like, oh, no, we're not, we're not trying to market. So the tagline became like, it's not marketing, it's ministry, which really is serving people. Um, and so his content, like, within, uh, I mean, it's been two. It's been three years, and he's now made $4 million and his leads come straight from YouTube and he doesn't even have that big of a channel. For a long time he was at like 3,000 subscribers, but making six figures a month. And now he recently hit, I think 15,000 subscribers, which, if you look at it from the outside, people are quick to judge, like, oh, well, it's not that big, but he's making millions of dollars a year and serving churches all over. And the most beautiful part of this, that, uh, like, I tear up every time I talk about this. He, um, he spoke at my event one time and he shared this screenshot from his team that they did some calculations. They do this thing called prayer ads, where, um, they, they will set up ads for these churches and it'll be the pastor's face saying, like, let me pray for you. Like, what, what do you need me to pray for you? And people, a lot of people respond to these ads and they were like, I was looking for a sign to not commit suicide today, and your ad showed up. And so, like, they did the math on this and they're like, these ads have saved over a thousand people's lives. And so all of that coming from a YouTube channel, from a guy who was willing to speak differently about marketing and like niche specifically into marketing for churches, but then change the messaging, that it's not marketing, it's ministry. Um, and he has of course, other, like, proprietary mechanisms. We've labeled things in, uh, in new and unique ways. Instead of know the common things that you hear, like, oh, we'll do these Facebook ads. Like he calls them these prayer ads and these. Anyway, uh, there's different, different terms for what we've wrapped up his offer into to make it disruptive and make it different from what everyone else is offering.

Speaker B: So you're also. Do you also work on the offer itself or do you work just generally on, hey, the content that is going to be pushing to the offer?

Speaker D: It's really all of it. Because, uh, if I make you pretty content, but there's no backend for you to sell into. And we're also reverse engineering from the offer in the sales system. So, like, I really holistically need to know how our content, if we get attention for this, that you can handle it and that we're also going to serve those customers at the highest level.

Speaker B: Interesting. I like this.

Speaker D: Yeah, me too.

Speaker B: Yeah, no, it seems like you're really fluid. Just you really enjoy it. You're relaxed. Usually CEOs are pretty intense. They're very like, go, go, go, focus, boom, finishing this, go to this. Like. And they carry that energy with them. I've met a lot of CEOs, but also I think some of the greatest leaders are not like that. They're actually very calm, um, off the camera and very uh. Yeah, you, you embody that. So tell me about that. In order for you to. I'm assuming that you guys are seven figures and you're scaling and you're helping a lot of different companies. I mean you worked with Damon, uh, John as well. I'm gonna ask you about him. But uh, tell me about your, you being a leader. Like what are the things, characteristics that you take on every day?

Speaker D: No, it's a great question. And um, I think it's, it's grown so much since starting a business. When I first started business, I thought if you want something done right, you gotta do it yourself. And then obviously that's so limiting cause you only have so many hours in the day. And also like, you're not this snowflake unicorn that like there are people that are better than you at these things. Um, so I've, I've certainly grown in uh, bringing on a team and wanting them to be like, when I hire people, I want to hire people that I'm like, you are smarter than me. I'm bringing you in because you are an expert in this and that we can collaborate. But like I want you to own this. And so I, I love now instead of going from know doer when I was a uh, one, one man show to delegator leader and even that like now building systems that I'm not managing, I'm leading, but I have other people in the team that I trust to manage. And we just have the right systems to know here's the goals, here's the targets to get to those goals and here's um, you know, the incentives to, to reach those goals. I think there's a quote, um, it's either Munger or, or Buffett saying, like, show me, show me the incentives. I'll show you the effort. Something to that effect. Like, I want my team to. One of our um, values is like optimize for generosity. I want people to come into our team and be like, I love being here because I get to live my dream inside of this vision. And they're compensated generously and they also have the resources that they can serve our clients in the most generous way that you know, no one can out care or out give what we do.

Speaker B: Have you ever been in a position where you can't generously provide financials to your team, but you still want them around? Have you ever been in that position?

Speaker D: Yeah, definitely. Uh, definitely in the earlier days. And I know that I, I sacrificed my own salary for some time, and there's even times now where, like, I. This might be a money false belief, but, like, I love what I do so much, and as long as I'm taken care of, like, I just feel like it's an investment in the team and the people that's going to continue to grow us. Um, and like, I'm sure there's other CEOs that are just like, no, I got to make this much first. I'm. I. I feel like I'm living my dream and I'm happy to invest back into the company so that we can grow even bigger.

Speaker B: Yeah, I've had a lot of. Because my coach AI. It's, uh, we're about. We're coming on three years or two, you know, something like that. Like, we. Yeah, we. Two and a half years. And, um, all my career, I've made, I would say, a decent amount of money. Even, like 11 years ago, when I was starting or 10 years ago, uh, I was bringing in, like, I don't know, $20,000 a month. And it was. And I, you know, I moved up to, um, my companies and bringing in more than seven figures and seeing all that money come in. And I've never invested in things outside of my company and myself, meaning myself, as in whether it's studying something or a course or something like that. Now at the point of this video, I only make $3,000 a month, and I'm like, it's. I like getting vulnerable. Ah. So hopefully you do too. Um, I feel like to really make a team and to bring a vision to life. Although some of the things that we're attached to are hard to let go, it is also the reward is in that, in the letting go of it. So, like, for me, uh, I was making $6,000 a month, and then I reduced it to $3,000 a month because I wanted to pay other people and like, just to pay them a little bit more for the work that they're doing. Even though it's like, a little bit more comfortable for me and I have a small salary, I don't need as much of a salary because I live in Argentina. That's one of my main reasons why I live here. Yeah, it's, um. It still tugs at you and it's challenging because you want a bigger vision. You want other people to succeed, you want other people to eat. You want, you know, other families to have vacation time. You want them to be able to. But it's also like, hey, we also need that for ourselves. So how do you also manage that? How do you also manage finding time for yourself, being there for yourself, even though you're the CEO, even though you're the owner, paying all these different people, not paying yourself too much, but paying yourself enough to do that, like, how do you manage all of it? How do you balance it well?

Speaker D: And even when it comes to paying, paying yourself, like, I want to be able to create from a place of stability, not create from a place of scarcity and lack. So I think it also, it is really important to make sure that like, you got your six months of savings in the account, you are paying yourself regularly, because otherwise, like, you've built this business to be an expensive hobby. So I think, like, that's, that's a very important baseline that you as the CEO, that you are the, the leader, the captain of the ship, that you are compensated appropriately. Um, when it comes to, like, it sounds like you were asking about, like, how do I make time for myself, how do I take care of myself as a leader? I learned very on from, uh, a mentor. He shared this, um, analogy of like, we as leaders, as CEOs, you are a million dollar racehorse. And if you had a million dollar racehorse that, like, they're on that track and they're making you money and they're like, they're going to win this race every single day. You got to feed it the best, you got to make sure it's getting the best sleep. You got to make sure that you're, you know, spending time with it, making sure the emotional and nurturing, like all those needs are met. And, um, and what good am I to my company if, like, my nervous system is just on overdrive and I'm constantly anxious? So I need to create that like, as if it was my job, because it is. My job is to be a leader. And to be a leader means I have to show up powerfully. How do I have to show up powerfully? Well, I gotta get seven and a half hours of sleep every night. And if I don't, like, am I gonna lose my edge? Is it worth me losing my edge? Um, so it's kind of just, it just becomes part of my. I know people are like, what's your routines and stuff? And I like hesitate to even get into that conversation because it should be different for everyone. But like I have my non negotiable things that I need and if I don't get them, um, then I'm, you know, I'm losing my edge and I got to make up for it.

Speaker B: One of my non negotiables is ice cream.

Speaker D: That's, that's, I mean that works for you.

Speaker B: It's not, it's not a non negotiable. I'm kidding, I'm kidding, I'm kidding. No, I, I appreciate you sharing this stuff because it's uh, it's a mirror and a lot of these. I actually want to share this. Many don't know this about me, but social media is a mirror for me. That's m all it's ever been. Yeah, it's always been. And I, and I've, I've done a lot of really, really cool things. I brought great communities together. Uh, I'm like a community builder and brand builder. That's what I, that's what I really, really am is like I love bringing communities together and seeing them thrive and win. That's like the coolest thing ever to me. And in order for me to do that, I1, I've always been myself, but in, in being myself, it's kind of like being in the mirror. If you're working out and you're seeing, you want to see your, like you're, you're seeing some changes in your physique and like you're proud of what you got. You know, people used to say, oh, it's bad to look at yourself in the mirror and like taking mirror photos and all this stuff. It's like. No, I like, I like seeing my progress. It pumps, um, me up. It gets me excited. Right.

Speaker D: I would argue if you have a problem seeing yourself in the mirror, is there like a self love or self

Speaker B: worth issue or hearing or watching yourself on camera or. Yeah, they're kind of all, all kind of ties in with, with one another.

Speaker D: But if there's no visibility, how can you improve?

Speaker B: Exactly. That's, that's always what I thought. And um, Funny, funny enough and sidetracked one more time. Uh, I used to watch back all of my YouTube videos several times and like I would get joy out of just watching myself. I'm like, this is great. I love this.

Speaker D: You should feel like that about your own content because if you don't, why do you expect your audience to?

Speaker B: Yeah, I, I, and, but it's, you know, it's always been one of those things like oh, this is. But you hear. You hear the outside noise. It's like, oh, but I like listening in my podcasts. I, uh, like hearing. Hearing myself and, and the guest again. And. Because sometimes you. You would learn things from the things that you're saying. You're like, wait a second, I said that? Yeah, but, but what I was saying is social media for me is a mirror. And sometimes I'll be in the shower and, like, my phone's over there. I'll just be like, I get out of the shower, I grab. I go back in the shower and I start writing a post and I'm like, this is how I feel. And I send it. Sometimes I write something out on a story or I write something out or a content idea, and then I delete it right after. And I'm like, no, it was just for me to be able to expand. It's like, uh, the audio. It's like a diary. It's like a diary that I, That I like to write it. And I think that is such a powerful tool when I, When I speak on content creation and really, really owning your voice and owning who you are, it is almost like a mirror for us to, like, uh, even the pastor, you mentioned other things that this pastor is. He's not just a pastor speaking the gospel and speaking about God and Jesus. It is also. He's a rapper. He's also, uh, a little bit of a musician. He's also funny. He's also these type of things, and it's important to really embrace those and share with the world. So, Marley, I'm curious how you did that with Damon John or what you did with Damon John. I've been wanting to ask you this the whole time. What's your experience? Even if it's small. Tell me.

Speaker D: Yeah, Damon John, that was in 2019. So that's been some time. Uh, but we flew out to his offices in, uh, New York and got to spend the day at his office, which was really cool. There were some celebrities in and out of the office for the day. I didn't get to talk to them, but, like, like, there's someone there. It was really cool. Um, amazing to be in, in the big city in New York. Um, but we consulted with his team and, uh, at that time, like, they didn't really have Funne. They had some online courses, and, um, they didn't have, uh, the traffic systems set up for them yet. Like, he, of course, being a public figure and being on Shark Tank, like, had a lot of opportunity. So what we consulted them on was, um, building those acquisition systems through funnels, through different topics for content, and, um, helped him to build more of the brand around it.

Speaker B: Thank you for sharing. And now I want to ask you a question. I have 765,000 subscribers on my YouTube channel and I have barely posted in the last four years. M. And to be very honest, it is just a, a job to me because I have a company to run. I have a very unique personality. I would say I'm pretty interesting, um, because I just speak from my heart and that's it. And I don't really like whatever, you know, it is what it is. I love, I love the things I do. I dance, I like to make music, I like to talk, I like to. I don't know. But I don't like to be very opinionated. That's one thing that I'm not big on. I like to be a very neutral person, see things from both sides. Anyways, long story short, I'm gonna turn this, this, uh, this podcast into a consultation. I'm gonna get a free. I'm good at being. I know what I'm doing. I know what I'm doing. No, no, no, no. But honestly, if you are somebody, and I don't want to make it too much about myself, if you are somebody who maybe has created content in the past or wants to create content, what is your suggestion for them to get started again or to get, to get rolling on day one? What would you say?

Speaker D: I mean, it sounds like you have a pretty cool opportunity. The fact that you have seven, uh, hundred and something thousand subscribers. What was the content that you were creating before that?

Speaker B: All fitness. I kind of went through like different phases. I disappeared. And then it came back and, you know, the views dropped and they came back up a little bit and they

Speaker D: dropped again, abandoned it and relaunched before. So this would kind of just be like you show relaunching again.

Speaker B: Yeah.

Speaker D: Yeah. Well, what sounds interesting to me is you've done this already. You have an audience that has stayed for your relaunch. Um, and I'd be curious to see like, what they were responding to in your content before. Like, what were some of your highest viewed videos and do any of those still correlate to what you're doing today? Because your audience is likely also grown up in that time and if they're watching for fitness stuff or if they're watching for your personality and if that's still a big part of your life, maybe that's a segue into, hey, here's the. Here's The Brendan Myers 2.0 or 3.0, if you've 6.0, I think at this point. Yeah. Um, I mean, it would be very easy to do a relaunch and, um, and to create content that's like, hey, here's the. Here's the Brennan 6.0. Uh, and if you're saying that, like, that you don't really like to maybe be opinionated, that's fine. People also just love lifestyle. The fact that you are an entrepreneur, that you have, I mean, even some of the things you're telling me about, the credibility you have, the, the audiences you've built, the revenue that you've grown, the fact that you don't live in Argentina. Uh, right.

Speaker B: Like m. They don't know I speak Spanish now. I learned Spanish in the last two years. Nobody has no idea what I'm doing.

Speaker D: Yeah. So there's a lot that you could be sharing that is going to show people, like, oh, that's a different kind of lifestyle than maybe I could consider. Here's this guy who's living his dream. Here's this guy who's generously building a company and serving people and, you know, built this big revenue leading his team in this way. Here's why he pays himself this much. Like, there's a lot of stories that you could create there. And then, then I would, you know, what is it leading into? Are you building another community? Are you building an email list? Are you selling something? Ultimately, we want to reverse engineer that too.

Speaker B: Yeah. Marley, I like you. You're awesome. You have a lot of great. And it's very. You're very comfortable to speak with, and I appreciate that. I really, really appreciate that. When I feel like I can get on a. Get on a call or talk to anybody, go for coffee, do whatever, and just feel like, hey, we can just talk about.

Speaker D: Yeah.

Speaker B: And like, there's no opinions attached. There's no, like, hey, you should. We should. I should. It's just, hey, yeah, let's talk about this stuff. I appreciate you greatly. Um, what. So we work with coaches and trainers. Um, I'm from. Someone, a little birdie told me you're connected to other, um, fitness coaching businesses as well, like where they coach other coaches. And I, I think maybe. Or you. You work with coaches as well. Have you ever worked with fitness coaches or anything like that?

Speaker D: Yeah, I mean, I'm speaking at an event in a couple months with, uh, some fitness and nutrition coaches. And a lot of our clients are coaches, consultants. What's up?

Speaker B: What about.

Speaker D: What Event coaching, uh, con.

Speaker B: Who runs that? Who, who's the. Oh, it's Jason. Jason spoke at our Mastermind, actually. Yeah, he's awesome world. So you're so with coaches and trainers. Um, I would like to bring you on the Mastermind and potentially even build a partnership with you because, and obviously you want to learn a little bit more about your company, what you offer and all these things because we have a lot of business owners, like a lot of coaches and business owners that want content that would love to work with someone like yourself, especially the higher up people. And we're going to have thousands and thousands of thousands of coaches coming into our business. So, um, definitely want to talk with you about that. What are some tips that you would give to coaches and trainers, fitness coaches and trainers, on the type of content in 2024? It's quite diluted and there's a lot of coaches and trainers popping. But I also believe that there's still not enough, um, right. Industry, uh, is never fully diluted because there's 7 billion people on this earth. And one thing that I started doing actually, um, I started connecting with a lot of people in the, in Latin America. And I have a good friend, Cale Anders. Have you ever heard of him?

Speaker D: No, I haven't.

Speaker B: So he teaches English to Spanish speakers and he has a seven figure business. And it's like people would think like, oh, this guy from, uh, is he from Switzerland? I think he's from Switzerland. I think so. Or Sweden. And he is a Spanish speaker that teaches Spanish speakers how to speak English. And um, like he has a really, really strong, powerful business. And the content he puts out there, so engaging, so consistent all the time. And he wins big. And he translates a lot of his stuff too. So it's like there's such a big market outside of the market that we're thinking of that is untapped. So what are some tips that you can give some coaches and trainers and then we'll end it here.

Speaker D: Sure. Um, yes, there are coaches in all different industries, but it's like, how do you make it different? I was actually, let me give you an example of. I, uh, was talking to a manifestation coach this morning. You know, there's lots of manifestation, spiritual mindset. Um, and I was giving this exam, I was like, okay, well how do we make this proprietary? How do we create a new term for what it is that you do that? It's not just like I'm, um, a manifestation coach, but like, so is that person, that person, that person? Um, and I gave an Example of another mindset coach that I worked with in the past. Past that instead of just, hey, here's my mindset challenge, we named it the Subconscious Reset Challenge.

Speaker B: Ooh.

Speaker D: Like, that has a little bit of a different feel to it. And his mechanism was the Mental Endgame Activation System. MEGA was the acronym. So instead of just like, mindset, it was Subconscious Reset Mental Endgame Activation System. So that makes you go like, oh, that's branded. That's thoughtful. That's intentional. That's someone that actually has something that it's. It might be similar mechanisms to what Joe Schmo over there is teaching for mindset. But how do we package it in a different way? And like, you. You talk about YouTube or any kind of social media or even Hollywood. Like, it's about packaging. I was. I've been reading, um, a lot of books about Hollywood recently. I just. I'm fascinated by how Hollywood markets their. Their stuff and how we can do that in our online content. And, like, when they're producing movies, they're not just like, okay, we got a script. And like, okay, Leonardo Capper, are you available? Okay, cool. Like, they're packaging the script, the director, the writer, the stars, how they're going to promote it and roll out the red carpet. And they have a whole marketing budget that's, like, as much as the budget to produce it. So when we're talking about, like, launching an A list brand or launching a disruptive brand, like, it's the whole package. It's not just, I made some tweets or I posted some reels. It's like, how are we rolling out the red carpet? What are we leading them to? And how are we labeling it in a way that the audience is going to like. Same thing with Hollywood, too. Like, they don't just make them. They don't just have a script and then film it and then it's done. Like, they're testing audiences.

Speaker C: They.

Speaker D: I mean, Braveheart as an example, Great movie. Um, they tested it. And, like, their first test, the audience was running out of the theater, throwing up because it was too gruely. It was like too. Too much violence. They had to go back and reshoot things. So, anyway, I think I went on a tangent there. But all that to say is, like, your packaging matters, your show format matters, how you name things, how you position yourself, how you visually appear to your audience matters.

Speaker B: I love it.

Speaker D: Thanks.

Speaker B: And that's why I'm inviting you to the mastermind of Michael J. Can you speak in a. Uh, would you be open to Speaking in a few weeks.

Speaker D: I would love to.

Speaker B: We're Friday at 12pm Eastern Standard Time for all the coaches inside. Ah. And you know what's cool about our software? It's $5 a month to get started.

Speaker D: That's a no brainer and it's for

Speaker B: all types of coaches and trainers. It's really, really cool what we're doing. It's like, it's really fascinating. Thank you so much, Marley, for coming on here. Um, I want to chat with you here for just a couple moments before we. Our hour is up. This is my consultation hour with you. See, I talk.

Speaker C: You got it.

Speaker B: I'm kidding. But seriously, thank you so much. Where can people find you? We're going to put it in the show notes.

Speaker D: That'd be great. Um, go check out YouTube.com Marley Jax Instagram Marley Jax and uh, you can check out hijackattention.com where there's a little training on there that explains how we make brands disruptive and turn them into a listers.

Speaker B: You're amazing. Thank you so much, Marley. I really appreciate you. Everybody. Marley Jax, amazing job. From Boise, Idaho, but really from Canada. Or uh, what part of Canada?

Speaker D: Edmonton.

Speaker B: Edmonton. Ah. Uh, you're more, you're like neutral. You're like it. Yeah, I'm from Edmonton.

Speaker D: Uh, yeah, hi.

Speaker B: Uh, how do you, how are you? How are you? Buy my course. Um, thank you so much. Thank you so much. Marley and everybody. Go check her out. You, uh, can look inside of the bio for the two links to the, the hijack and then her, her main website as well. Um, this is the create you experience where we ignite your breakthrough and bring your vision to life. I'm Brennan Myers and don't you forget, you are crazy. You're a crazy person. Honestly, if you're a coach or trainer and you're listening to this right now and you're using any other software except for my coach AI, you've lost your mind. There's something wrong. We need to get you to see a therapist. I don't know which therapist. Probably the uh, the um, training therapist. Because you need to be on this software. It's smarter, faster, genius. I'm kidding. You don't need to go see a therapist. But smarter, faster, genius mycoachi.com if you want to learn more, go to my coach AI as well. Uh, on Instagram. We have a great community we're building together. We're all about community and building a brand and supporting you in your journey. We teach you everything one on one onboarding. Calls to get you in the system, even if you pay five bucks a month. We take you through a full onboarding journey. We want you to win. And that is our official sponsor of the create you experience, where again, we ignite your breakthrough and bring your vision to life. I'm Brendan, this is Marley, and we'll see you on the next one. Ciao.

Speaker C: I got a vision and I know it's about to take flight? I'm dedicated to growth? I keep my mind right? I fell down, got up? I, um? I'm unbreakable? Anything in my way? I'm a breakthrough? Lights, camera, action. Take two. Can't worry about what they do? You gotta create you.