The Mind of An Entrepreneur w/ Dan Suckling

Speaker A: Hey, my name is Brennan Myers, and welcome to the Create youe Experience where we ignite your breakthrough Create your experience and bring your vision to life.

Speaker B: Uh, I can't sit around and wait till it goes right. Cause I've been hopping over obstacles my whole life. I got a vision and I know it's about to take flight. I'm dedicated to growth. I keep my mind right. I fell down, got up. Um, I'm unbreakable Anything in my way. I'm, um, a breakthrough. Lights, camera, action. Take two. Can't worry about what they do. You gotta create you.

Speaker A: Welcome Create you Experience. It's your host, Brendan Myers. And we're back with yet another powerful, powerful guest, another episode of the Create you Experience. And before we get started with the podcast, today's episode is sponsored by mycoachai.com our official partner of the Create you Experience. Are you a coach or trainer struggling with using WhatsApp for your group messaging, text message for one on one client communication, email for check ins, workout programs on a software like trainerize, True Coach or even Google Sheets Kajabi as a resource center. Google Drive to store all of your content. Running into the problem of, uh, too many systems or a lack of quality with the experience you're providing your client. But luckily for you, mycoachai.com is smarter, faster and just simply genius. One platform that consolidates all of the systems using streamlined communication and automation to simplify your coaching, to provide a better experience for your clients and, and a place for you to start and or scale your business by working on your business rather than in your business. This Sounds like the One Stop Shop platform for you. Then go to www.mycoachai.com to learn more. Now, uh, back to the podcast. All right, ladies and gentlemen, we are welcomed by my friend Dan. He'll introduce himself, but I want to give a little bit of fire the fuel. He's been in the online game since 2016. Two failed online fitness businesses. However, the third generated 1.2 million in 18 months. And not only has he been able to generate, but, uh, through his trials and tribulations, he's become obsessed with the marketing, sales and the mechanics behind getting clients online. He scaled this right now to $3 million per year and has also exited and built a six figure fit pro university which essentially takes coaches to $20,000 months. And I'm so excited for him to be here. Dan, say what's up, my friend.

Speaker C: Thank you so much for having me. And um, it's, it's insane when you reflect on the journey and you know, at the time when you're going through these failures and, and adversities, you kind of don't feel like you can see a way out. And just with putting one foot in front of the other constantly, you will get to the other side and you kind of look back and it's like, man, like, I was meant to go through that to get to this place, you know? Yeah.

Speaker A: And I love, I also love when, when people introduce me, you kind of remember things come up for you in those moments. You're like, damn, man, I've really been through it. Or, man, the hustle was worth it, or the long hours, or this or that. It was all worth it. You have failed many times. Tell us how that felt and then tell me how you feel today.

Speaker C: I think, uh, in the early stages, it was survival mode. I was really driven from a place of pain. Uh, I was working as a furniture, uh, mover for my dad's company on next to minimum wage. And I really hated it. And I had this itch inside of me that I was meant for more inside of my life. And, um, around the same time, my, my mother had passed away. She was 49 years old and she was a world champion bodybuilder. And so, you know, I was a boxer for about eight years. When she passed away, I was like, I want to do a bodybuilding show in memory of my mum. So I stopped boxing. I was a skinny dude. And, uh, spent the next 18 months training for this show. Did quite well. But in that process, I became obsessed about nutrition. So I became a certified sports nutritionist. And, um, and, you know, got a job inside of a gym. And it was really hard for me to get clients because a lot of the personal trainers, they'd give nutrition advice in their packages. And so at the same time, I saw an ad on Facebook from a guy named Lynn Trin. And, um, yeah, jumped on a call with him. He pitched me $8,000. My heart sank. I thought, $8,000. I thought it was gonna be like a grand. I'd never jumped on a call with a, with a coach or anything. And, um, and he asked me a question that stuck with me. He said, what are you going to do day? Because I said, I can't afford it. He goes, what's the alternative? And I sat on that question for about two weeks. And then I got to the point where I said, you know what? Fuck this, I'm ready to go all in. So I sold my lounge room furniture, I sold my TV I rang the bank and got a $6,000 loan and I joined this program and everything changed me from that moment. Um, and it just goes to show, like, you can, you can. Doesn't matter where you are, if you have belief in your ability to pull off some big shit, like you can achieve some insanely massive things in your life. Um, just reflecting on the, on the journey, it's so many ups and downs, so many moments of scarcity. I remember there was a point where the company was doing really well, started to go backwards. I pulled my girlfriend out of a job at the cafe and, um, it's, it's amazing what you can pull off when your back is against the wall. In those moments, you know, have you,

Speaker A: have you seen a difference in, when you first got started in this online game when challenges face you compared to where you are now? And what are those differences that you see when challenges do hit your doorstep?

Speaker C: I think in the early stages when you are, uh, met with problems, I think there's a, a huge battle between the expectations that you have inside of your mind around how the journey should go versus the reality of how the journey, journey actually is. And so in the early stages, you know, being met with adversity and problems and challenges, it's really tough. But I think that your reasons for doing this, it must be greater than the resistance that you're going to inevitably face along the way. And I think every single time you encounter a problem and you overcome it, you kind of forge yourself with this armor where you condition yourself to be able to overcome problems moving forward. Um, so nowadays when I'm met with challenges and problems, I'm like, man, I've already overcome so much inside of my journey. The evidence is there. And so I have so much conviction and certainty within myself to continue going and to continue pulling off some big stuff.

Speaker A: And so when you talk about big stuff, what are you up to now? Tell us a little bit about this journey and, and how you're supporting coaches so much at, ah, large. Yeah.

Speaker C: Before I jump into that, I just do want to say that I had another consulting company, uh, working with online fitness coaches up until last year, where we exited the company for about 950,000 USD. The new owner came in and, um, he turned off the ads. The ads were responsible for 95% of the company's revenue and he wanted to test out some cold LinkedIn outreach strategy, um, to, you know, increase the margins and to cut back on expenses. It didn't work. The revenue was starting to go backwards and, uh, because of that, he stopped paying the team. And he told the team, you know, just give me a couple of months to, to, you know, grow the revenue back up. And uh, the team started to leave one by one. And then as a result of that, the clients weren't being supported. And one day the clients logged in and, you know, he hadn't paid the slack subscription and there was nothing in there. And um, you know, we worked out some kind of payment structure for the, for the sale of the company. Um, he didn't pay out one cent. So I forked out about $30,000 in lawyers fees. He just kept ignoring the demand letters. The lawyer said to me, the next step is litigation. It's going to cost about 200,000. And I said, you will win. But, uh, I said, even if you do win, if his company is tied up inside of trusts or he's got no assets to his name, even though you win, you're not going to get anything out of them. And so that battle went on for about 10 months. M. And I just decided to walk away from it because I was just giving too much time and energy and attention to that and it was affecting my mental state. And so I built six Figure Fit Pro University from the ground up. And right now we have about 180 clients on board. And just what you were saying previously about how do you perceive problems and challenges now compared to in the past, I do think that the, the conviction and the confidence that you have within yourself, um, as you put in the reps on a long enough time horizon, it does get easier. And I think even though, you know, the, the company say, oh, I didn't get paid out for the sale of that company, I think one thing that people can never take away from you, uh, the experiences that you've had over the years and all of the skills that were shaped from those experiences. So it's like every time I build a new company now, I know exactly what to do. I know exactly what to look out for, I know exactly what to expect. Um, and it does get easier, but I think a lot of people don't do the work for long enough in order to experience that breakthrough. And I think it really comes back to expectations and reality just being misaligned.

Speaker A: And when you mention misalignment of expectation of reality, what do you refer to for coaches, for example, or people wanting to, wanting to make money or sell a business or anything?

Speaker C: I think a lot of coaches, they read the Purple Book $100 million offers, and they just start coming out with Offers that they, and promises that they just can't keep. And you know, obviously these coaches have good intentions. They want to get more clients through the door and they know that in order to do that they need to come up with some kind of irresistible offer. And so I think a lot of people come into this industry and work with coaches with these expectations of, you know, hitting $100,000 in the first 90 days, where it's, it's just not realistic. And I think my belief is that you should, you should expect to achieve some big things, but you should also expect problems and challenges and, and come to terms with that reality. Because if there is a misalignment, as soon as you encounter a problem, it's just a shit show. It's a shit show.

Speaker A: Yeah. No, I've experienced many challenges my day. And it's also staying calm under pressure. And have you heard of the archetypes like magician and warrior? And there's different ways that different people show up, but it's the king. That's where we, we must be in order to move mountains, to move the financials, to create a sustainable business real long term. That's what many investors look for is how does this business owner react under pressure and how do they move the needle forward? Even if the needle is shifted to a place that maybe nobody can figure out how to move it forward. So how does it, how do they still get it done? And it all, uh, of what you're talking about in the trials and the tribulations, what really stood out for me is there was a point for you where you said this battle is no longer a battle worth fighting for. Why? What came up for you? And when you are faced with challenges now as a business leader and owner and you're teaching other business owners to succeed, what do you tell them when challenges arise?

Speaker C: What I tell my clients all the time is that the details are inside of the data. And I think emotional intelligence is highly unspoken of in this industry. Emotional awareness. And it might be a little bit controversial, but I think that most coaches, they need to see a therapist before investing into a business coach. They need to have some kind of emotional intelligence before going on this journey. Because a lot of people don't realize how difficult it is to succeed in business. And it's like you need to muster up as much strength and energy to pull this off. And if, if you're not all in, if you're kind of dabbling in it, and if you just want to build a business because it, it seems nice, you, you're not going to push through when times get tough. Um, one thing we talk about a lot inside of the community is what we call the, the Core4Success model, where we have skill sets, beliefs, character traits, and health. Um, where a lot of people come into the industry and they're saying, dan, I'm, I'm not converting on sales calls. How many calls have you done? I've done about 20 since I've started. Try doing 2000. It's like time and repetition is what's going to allow you to become a master inside of the skill sets that requires to be successful. And then the second is, is your beliefs. Like, if you don't believe that you're somebody who is capable or worthy of achieving a high level of success, your actions are going to be influenced by those beliefs. And the third is character traits, you know, discipline, work ethic, consistency showing up even when the results aren't coming right now. And the fourth is health. Just look, understanding that you are your number one asset in this world. And if you're not pouring into yourself the way that you show up to the marketplace, to your clients, to your prospects, it's not, it's not going to be from a, from a place of power. It's going to be from a place of desperation and a place of scarcity. And I think that that has a huge impact on, on the way that a coach shows up and the results that they get to their clients.

Speaker A: So how often do you feel that scarcity plays into being a business owner on, um, whether or not they succeed or don't succeed?

Speaker C: In the early stages, I was definitely operating from scarcity and lack and survival. And then once I got to a point where my basic needs were met, then it shifted from survival. And then I started to be driven by desire. It's like, I've achieved something inside of this online space. What else can I achieve? And then I started to dream of, like, oh, what about this car? I can get this house. And then basically, once you get all of that stuff, it needs to be about the vision for other people. It needs to be about people because once, once you have everything that you, you want and you know, you can pay bills without thinking about, you can go to restaurants without thinking about the bill, it's like, then what? And I think the moment you get comfortable is the moment you take your foot off the gas pedal. And if you take your foot off the gas pedal, you can go backwards very, very quickly. And I've seen it happen so many times with coaches that hit 10k a month, 20k month, whatever that number is for any particular coach where all of their basic needs are met, they're living a pretty good life. If they don't have a vision for the kind of movement, the kind of uh, impact that they want to create, if they're not driven by that, then they start to fall back into scarcity once again because there's nothing else driving them.

Speaker A: So this, you are able to. You seem very, very calm. And also on your social media you seem a little bit like, uh, it's more energy. You have m. Yeah, more intense. Very interesting, right? How we, we create. I don't want to say it's not you because it's you, but we create this Persona as well. That is us, but just in a different light in front of the cameras or in front of different audiences. How important is it to be a chameleon when you are a business owner? And how does it bring more success and a chameleon if people are uh, listening? Uh, a chameleon. What I'm referencing is being able to shift into different identities when different, uh, identities are calling. Being able to shift into different ways of communication when different ways of communication are calling. So being a, being a shape shifter in these moments of stress or not stress, how have you been able to, to utilize that for your success?

Speaker C: I think there are times inside of business where you need to step into a place of power. You need to really app into that, that energy that you have inside of yourself, especially when you're communicating to the marketplace. There is, there are times where I'm looking at my ad account and I'm looking at data and I'm looking at making optimizations based on what the data is telling me. Where I cannot be operating from a place of like, you know, this gamma mindset where I'm just like, hustle, hustle, hustle, hustle. There's going to be a time where you do have to take a step back and just relax and look at things logically. When I'm communicating the message to, to the marketplace, I need to step into a place of power. I need to, to come at, at my message from a place of emotion and being sold on my vision. Um, so I think there are times where obviously, ah, emotion is, is really powerful and being able to um, relay that emotion to your audience. But there's also times where you need to remove the emotion because if you're trying to make big decisions in the business and you're making those decisions from a place of emotion, you know, feelings are fleeting, as they say, and the details are inside of the data. So it's. Everything that I do with the business is all based on numbers and metrics and logic and KPIs and data. There's zero emotion attached to that. But when I'm showing up to my client, to the profit specs, to the marketplace, there's a lot of emotion attached to that. Um, yeah, I think that the balance between logic and emotion, you need to know when to tap into each one of those.

Speaker A: I was on a podcast earlier today and we mentioned belief and how important it is to have a belief and also have other people see this belief inside of you, being the business owner, the person living out the vision. And you just talked about that. You want to show your belief in what you're doing, what you're representing, where you're going. And so I want people to gain a picture inside of the mind of Dan. Right now. Inside of your heart, what do you tell yourself? And it could be as crazy as you want or as non crazy. Look, whatever you want. How do you think about what you believe in inside? Whether it's your business, whether it's achieving a goal? Like, what are you saying to yourself?

Speaker C: This might sound a bit fucked, um, up. But I, when I hear of, of clients that are like, oh, uh, you know, and they're just not doing the work, or they're, they're procrastinating or they're just not executing, and I talk to my team about it and we laugh about it sometimes and I say to myself, like, my brain literally cannot hurt, not do the work. Like, inside of my mind it is like, I will die, but before I, before I fail, like, it's, it's do or die for me. It's like a binary decision inside of my head and it's like, I'm going to succeed or I'm going to die trying. And I know that sounds extreme. Um, when I was younger, I was diagnosed with adhd. I think it's my greatest superpower. I was told when I was younger that it was a deficiency, but I think I've really been able to channel that ADHD inside of like One Direction with impulse control as well. Um, but I think the hardest thing as well is having belief when you've got no evidence of success, when you've got no evidence of results. And so that's why the belief has to come from within you to actually do the work in the early stages. And then as you start to get results, you start to get evidence, and it uh, reinforces that belief to be like, actually I am as good as I think I am, I can actually achieve some big stuff. But the hardest part is believing in yourself. When you've got no results, when no one else believes in you, when you've got no client results, when no one's saying, hey Dan, you've changed my life. That's the hardest part. And that belief, I don't know where it comes from, but you need to get it from somewhere because if you don't have that self belief, every action you take is going to be half assed and you may not push it. Push through the, the pain and the, and the failures for long enough in order to start seeing that evidence to reinforce that belief. So that's, that's the biggest thing with belief. It's like it needs to come from within before you start seeing results.

Speaker A: Yeah. The reason, having a good reason, a powerful reason. Are you, do you have any kids? Do you have a wife, a girlfriend? Um, like from a personal side, where are you? Where, where do you stand in this world?

Speaker C: Yeah, so I've got a, I've got a partner right now. Um, I've got no kids, I've just got my girlfriend and uh, a little French bulldog. And um, you know, I've lived in Bali now for about two years and I think one thing that I definitely do need to work on is my social life. So basically I've lived here for two years, I've got zero friends, I've just got my friends online, I've got my girlfriend, my dog, and all I do is work. I spend my days working. It's what I enjoy doing. So I work, I spend time with my girlfriend, I take my dog to the beach, we travel, um, quite frequently as well. Um, and I quite like my life like that. But I do feel like I need to socialize more. Um, a part of me is like, I don't know if I want to put in the work to socialize here because I want to meet people with similar values that also, um, are genuine people, you know, that don't have an ego. Um, but I do enjoy the people that I do have in my life both online and offline. But um, yeah, I've been here for two years now and the first two months when I moved to Bali, I met an Indonesian girl. I've been with her ever since. But the reason why I moved here is in New Zealand it was like Groundhog Day. It was wake up, coffee, work all day, gym, eat, sleep, shower, and then it's like, wake up and do the same thing again and again. And I said to my best mate one day, I was like, man, I'm so unhappy. I said, something needs to change. I just felt very unfulfilled. And so like, uh, within 24 hours I'm like, hey man, uh, I booked a one way ticket to Bali and I haven't looked back since. And it's been the best decision that I've made. It's so, why so nice?

Speaker A: What do you like there? What do you like about Bali?

Speaker C: Um, I mean it's, it's always sunny, it's cheap. The, the lifestyle here is really good. It's got a lot of beaches, it's got a lot of beach clubs and restaurants, just endless options and it's kind of like organized chaos. And now that I've, I've lived here for two years, I've been back to New Zealand for a holiday and I literally can't stand the place. I can't go there for longer than like a week. I'm like, this is too straight, it's too strict, it's boring, it's expensive, it's cold. And it's kind of like, it's just, it feels like everyone's just trapped in a box. Like, it's weird seeing, seeing it how it is now.

Speaker A: Um, yeah, yeah, I live in, uh, I live in Argentina, so I, I know what you, I know what you mean. And it's just, it's just a, uh, completely different, uh, In a place that you wouldn't really think like Bali as well. It's, it's really far from a lot of things. But also it's kind of not like you can get to a lot of amazing places and it's a huge attraction. It's a huge attraction. So when you, I mean we can talk about success all day, but I want to know about the things that you feel are missing in your life. Like, because I also want people to recognize that hey, we are human and we, although may be very successful in our own right, make a certain amount of money, do X, Y and Z. Like you said, social life, it's something that you are thinking about like, hey, I want this, I want this now. In 2024, what are some other things that you feel like, uh, you struggle with or things that can bring you down to correlate with other people that are listening right now for sure.

Speaker C: In. When I first got started, I remember my mentor, uh, asked me a question and he said, Dan, what would life look like if you hit your first $10,000 a month online. And I said to him, man, that'd be a dream come true. You know, only to get there and then not be happy. Because Now I wanted 20k a month, and then I wanted 40k a month. And I think the hardest financial skill to develop is to get the goal post to stop moving. And one thing I've really struggled with is being grateful and appreciative of where I am, also striving for more, but not constantly feeling like I'm not where I want to be. Because it never ends that that goal post never stops moving. So I think, ah, a big thing is to, like, give yourself permission to be, to be happy, fulfilled, and grateful when you hit a certain target and not continuously moving that goalpost. Because I think that just leads to a, uh, life of unfulfillment where you just. You're trying to hit a bullseye, that it's constantly moving. One thing for me that plays on my mind a lot is sometimes I just think to myself, like, is this it? Like, is there, Is there anything else to life? You know, and life is good. You know, living in Bali, I travel, don't have to worry about bills. Life is good. And a lot of people would love to be in my position, but sometimes I think to myself, like, is this it? Is there more to life? You know? And, um, you know, lately I've been doing some therapy just to, like, get all that stuff out of my head and just try to find some clarity around that. And, you know, I'm driven. I'm driven by the vision. I'm driven to impact people's lives. I'm driven. I'm driven to make my partner happy. But I just feel sometimes that, like, is there more? Is it. Is, uh, there something I'm missing?

Speaker A: You know? Yeah, man. I, uh, I have a couple, couple pieces to add to that. And that's something that I have come across many times. It's like, okay, well, When I was 21, 22, 23, I made a lot of money and never had to think about, uh, anything. And I lived in Santa Monica, California. I had a beautiful car, convertible. Like, I had everything. I had everything. And I was young. That's young to have everything that you want. And now that I live in Argentina, let me tell you, man, it's been something so, so interesting to absorb the culture and the way that they live. They live for friends, they live for experience with each other. They live for each moment. And when I came back to the United States this time, and I've Been out of the United States, living in different countries, uh, Latin American countries for the last two little over two years. And the first thing that I recognize is this like, this coldness. It's like everyone's on the move and everybody's trying to get more and everyone wants the bigger and the best thing and they need to get it. And they, you need to uh, surround yourself with like these powerhouses of people, your networks, your world. That's how you make money. The big house and the big dreams. Right? You know, you know what I'm talking about. And what I recognized beyond anything was that they're in Cordova, they are excited to see you. And they don't stop, let's say partying or they don't stop having the barbecue because they need to go and wake up at a certain time or they have to get X, Y and Z done in order to reach that goal or that bigger goal. It's like I live today and if I were to die tomorrow, would I be happy with that moment, in that moment if I was looking from the outside and would I really, really regret anything? And they're always like, I don't care how much money you make, I don't care what you do for work, I don't care any about this stuff. Are you someone fun to hang around with or not? Are you someone that I can relate to or not? And isn't that interesting how the western world and I would consider Australia, even the western world, like it's all the western thought process and hustle, but. It is a little bit more, um, home energy. Energy in a way. In a way, just a way. Like you have the beach, you have the things that are there. So where do you believe when you're looking at it like, hey, my life, is this like all that it is. Is there anything more When I mention all these other things? What comes up for you? What, what does, what does life mean to you for after that? Like talking about that experience for me,

Speaker C: uh, I mean, and I look at these locals, uh, here in Indonesia and just like what you said, you know, the, the values are different. They, they're driven by different things and they, they seem to be happier. They honestly seem to be a lot happier than most people in, in the western world, yet they have less. And you know, I remember when I first met my girlfriend, um, I went to her house for the first time. She's living in like a 15 meter squared little room with a no bed. It was like a single mattress on the floor, no hot water, you Know, and, and at the time I'm doing like 250k months in the business and I'm stressed about, oh, uh, I need more. Oh, and I'm worried about my problems. And it really, that really gave me perspective that, that moment I felt like a selfish asshole because it's like once again people would kill to be in, to be in our position. And so like recently I started renting a one bedroom. I just moved out of it, but I rented a one bedroom place um, for three months because I wanted to humble myself. I wanted to bring myself back down to earth, um, and recognize that life isn't just about material possessions. It's not just about having more money, but it's about the people that you have and the people that you're surrounded by and the experiences that you have. And I know that, you know, more money equals more options and all that kind of stuff, but there are also a lot of things that you can experience in life where it doesn't require money, you know, meaningful conversations, loving relationships. Um, so those are things that I'm, I'm really trying to focus on as well as well as obviously continuing, uh, to grow in all areas, not just financially, but it's. I think at this point it's more around uh, proving to myself that I can achieve some big things with the evidence that I've accumulated over the years and just being driven to grow, you know, because I just feel like if I stop growing and I just get stagnant, I won't feel fulfilled, I won't feel like I'm fulfilling my, my life's

Speaker A: purpose, you know, something that comes up for me. I just left one of my very close friends and uh, at his house and he has two kids with his wife and they're amazing people. And I'm just like, I was sitting there, I'm just like, man, this is, I'm uh, like, hey man, what do you live for? Like, I live for them too. What I work for and all this stuff. I'm just like, man, I don't have kids, right? And it's like, okay, what are we working for? What are we really trying to accomplish? And I have my purpose, I want to. And it's funny because the create you experience, ignite your breakthrough and bring your vision to life. That's, that's my purpose. It's uh, in complete alignment and I have that. However, the simplicity of life is something that I feel me personally and, and people like, like us that are, that have been in the hustle for so long that have been building things and made money and seen more. It's like we have to unlearn the things that we thought we needed to learn to get to where we need to go. Isn't that interesting?

Speaker C: Yeah.

Speaker A: And now while other people are like, oh, I get to choose if I want to learn how to build a business, we're like, all right, we, uh, need to choose to live a normal life, to be social, you know what I mean? And it's like a trick on the mind. It's like, is there something wrong up here? Or other people can do it. What's your thought on that? Because I hear you saying, like, yeah,

Speaker C: yeah, that's, that's super interesting. And that resonates a lot. It's kind of like the, the, the mindset and the thought process and that the things that we had to commit to, to get to this point, it's kind of like you can keep going with that mindset, but is that going to make you feel fulfilled in the long run? It's kind of like you have to unlearn a few of these, I guess, detrimental qualities that allowed you to get to this point, once you get there, to then feel more fulfilled with, with life. That's really interesting. That was like a, that was an epiphany just right there.

Speaker A: Um, right. It's like, it's like when you, when you see some of the most powerful business leaders or even the most powerful people in this world, they're able to, they don't move the mountain themselves. They can move mountains, but they don't move it themselves. They can be calm and stress free and the mountain is moving through the things that are in place. I think that what being a true leader and business owner is about is how do you get to moving mountains? Whether it's in your business, financially, relationships, whatever, without having to actually put the physical and intense effort into moving that mountain. What's your thoughts on that?

Speaker C: Well, obviously in the, in the early stages, you got to juggle all the plates. And I think that's where a lot of people fail. And that's why I think only 1% of people actually succeed in business. The, the, the number one goal should be to do the work, master every single piece of the process, marketing, sale, everything, and getting the business to a point where you've got enough revenue and you've got enough financial resources to be able to hire a team, to pull yourself out of the tasks that you don't really enjoy doing. But you had to master to get the business to where it is to get the finances to where, to where it got to, to hire those people. And then you could really focus on, in, on your zone of genius. But a lot of people, they fall short on getting to that point on, um, mastering each part of the process. But I think ultimately you have to become a leader that's worth following. You have to become a leader that's worth following whether you want new clients, whether you want great team members, whether you want a great relationship, whether you want great friends, quality friends. I think you have to be a good person and you can't screw people over and step on people, um, on your way to the top, because it's going to come back to bite you. I believe karma is so fricking real. Um, like, you know, I don't necessarily believe in God, but I do believe in a higher power. And I always believe that this higher power is watching my every move. So it's like if you're a shit person and you're doing things behind closed doors that, that aren't, um, in alignment with the person you ultimately want to become, it's going to come back to bite you, man. I believe that wholeheartedly.

Speaker A: Yeah. Don't be, don't be, uh, a. Don't be an asshole. I always say this. Client success, especially with business. If you imagine every person that you talk to, the two eyes that you're setting in on as a million people that you're talking to, your, your action adjusts, uh, significantly the actions in your business, the actions in your relationships with your friends, your family. When you look into those two eyes and know that everything that you're saying is also being spoken to a million people. That's what lessons are. It's like we learn from someone else, but those, those lessons that that person learned were from someone else as well. And we're actually learning things that were not just 10 years old or hundreds of years old, thousands of years old. And we also have to play into that as well and understand that all the things that we do in our businesses, all the things that we do in our lives, when you are teaching as leaders, is going to affect so many more people. And when we start to really take that position. What I've recognized and what I've mentored several, several coaches and business owners myself, when they started to recognize that every person counts, every person, so much shifted for them, so much shifted, they were able to see retention, they were able to see more problems, they were able to see also where they were succeeding. And so what has your experience Been working with so many, you've had so many customers over the years and you've made a great, uh, financial gain in all of this. And also as they have been, uh, on the opposite side. But are you the type of person as well to focus on each individual client that comes through your doors and what does that experience be for you?

Speaker C: Yeah, so I jump on onboarding calls with every single one of my clients, uh, that come on board. And a lot of them are surprising. Like, I'm surprised that you take these calls. And the thing is, what we offer a free seven day trial, right? And then it rolls into like 97 USD per week. the time of, of this podcast, we used to charge 22,000 USD. Um, and the reason why all of that shifted was because, you know, I saw a lot of people coming into a program in a place of scarcity before they even began. And you know, if they don't get a new client in the first week that blame this and all this stuff. I'm like, I want you to have more money for your business instead. More money for ads, more money for team, so that you can start the program in a place of abundance rather than a place of scarcity. And I jump on an onboarding call with every single one of them, even if, even though they haven't paid me a cent. Um, and a lot of them are like, I'm surprised that you haven't got some team member or a virtual assistant to take these calls. And I really do like to build rapport and connect with every single person who comes through because they have put their trust in me and they've, they've given me the time of day to be like, hey, I want to see what this guy's all about. If I can build a relationship with them and just have a conversation with them and show them that, hey, I'm a real human being. I think there's, in the early stages, I remember joining mentorship programs and the guy was the face of the marketing, but I never, ever, ever spoke to him ever through my whole duration of the program. And I never wanted to be that, that person. And um, one thing I teach my clients a lot is just like, these people are human beings. It's not just a prospect and it's not just a lead and it's not just a client. They're human beings and we have to treat them as such. And I always say, like, don't feel like you have to look professional. If you normally swear, then swear. You know, if don't try to Put on a facade because it gets heavy. If you put on a facade because you're, you're scared of, uh, what people will think of you if you show your, your, your true self. Imagine getting to 100 clients and then 200 clients and you're still putting on this facade in, in fear of judgment that weighing on your shoulders will be super heavy. Um, ah, in the early stages, I remember I, with Supermoms Elite, my online fitness business, I never used to swear because I thought that it's going to turn people away. And so I'd bite my tongue for about the first couple of years and I thought to myself, you know what, fuck this. And even on sales calls and inside of the live trainings, I start swearing because it's who I am. And, and these mums love it. These Aussie mums, you know, they, they're wine drinkers and, and they swear and, and I just, I started to really attract the people who really resonate with, with me, the, the true me. And uh, and that's when I came to the realization that like, hey, we just have to be ourselves and we will attract the people that resonate with us and we're also going to repel people that don't. And I understand my marketing might be a little bit intense. Most of the people that come through to Fit Pro University are men and not many of them are women. And so what I've done is I've actually recently paid an actor to film, uh, an ad. She's a woman, to try to bring more, more females, uh, in. And then they're going to see, oh,

Speaker A: it says, I hate to tell you, I like working with females more than I, that I like working with men. Females, they bring in more energy.

Speaker C: Yeah, I do.

Speaker A: Like, I love it. Personally, I love it.

Speaker C: Yeah, I think, uh, a lot of men, they tend to sweep their problems under the rug and not many of them actually like to admit that they're experiencing a problem or they don't like to reach out for help. I think there's a lot of ego attached to it where a lot of women, they're just, you know, they're willing to open up more and I like that,

Speaker A: man. Dan, I, uh, I really love where this conversation has, has gone over the last, I don't know how long we've been talking. Kind of just like just 40 minutes. What if it. Minutes, man. And um, I feel like I've learned a lot about you just from what I thought and observed on social compared to here. Uh, I really appreciate you sharing and getting vulnerable, even mentioning a couple of your own things that you're working on. And it shows that, hey, this is, this is like getting inside of the mind of a business owner. But it's. We're normal. We're normal in a way. Also not normal in other ways, but it's amazing. What, are there any last final words that you'd like to provide for the audience?

Speaker C: First of all, I just want to say thanks so much for having me. We've known each other online for a couple of years. Um, so it's good to finally connect and I've got to discover a lot about yourself as well, which is really, really interesting. I think one thing I'd say to the, to the audience is. Work, but because they're not greater than the resistance that they're going to inevitably face along the way. And it's like if you do want to succeed in business, sink your teeth and work hard. But at the same time don't get caught up in this whole business. Guru stripes, screenshots, gold posts, always moving that you pull yourself so far away from reality that, that you lose yourself. Don't pull yourself so far away from reality that you end up losing who you are, the essence of who you are. You have to enjoy life at the same time because no one's going to get to their deathbed being like, oh, I wish I didn't work that one day. I wish I had not have gone to that, that trip overseas or spent more time with my loved ones. It's not just about business, it's not just about money. It is important, but so is relationships. And that should be equally uh, as high of a priority as getting ahead in life. And I think social media and we fall into this keeping up with the Joneses mentality where we feel like we're never enough and we're always comparing ourselves to others. Don't forget to enjoy life too. There's more to life than just than, than bar scaling facts.

Speaker A: Well, Dan, my uh, man, I really appreciate it and uh, it was an absolute pleasure. Thank you for joining us. Where can they find you? And I believe you have an offer as well.

Speaker C: Yes, you can find me on just add me on Facebook if you want to chat. My name is Dan Suckling and you could also go to um, fitprouniversity.com forward/free-trial and we're basically offering a free seven day trial into our entire mastermind. We just like to prove ourselves to people first so you can experience the whole program without paying me a cent. If you love it and you want to stay, you can stay. If you don't feel like it's you, you can cancel before the trial ends. You won't be charged a cent. Um, and that way I can prove myself to you first. So, um, yeah, don't be shy. Give me a chat. Um, I'm always. I'm always came for a. For a chat. And, uh, yeah, thanks again for having me, man.

Speaker A: Yeah, Dan, um, not many people provide those free trials, and I appreciate that. So respect to what you're doing. Um, you're an outlier, and I think that's a great, great thing that you're doing. So, ladies and gentlemen, uh, hopefully you learn a little bit of the mind of an entrepreneur as one who has been through the trials and tribulations, but has also succeeded in many ways and is supporting our industry of the health and wellness, um, at large. And, uh, we want to give Dan a big thank you and also to you for listening.

Speaker C: Thank you.

Speaker A: We're so excited for your journey. And with the create you experience, we ignite your breakthrough and bring your vision to life. And, uh, we absolutely hope, Dan and I and everyone else in this industry, that you have taken something from not only this podcast, but from other people online and move it into something positive in your life, whether that's business relationships and beyond. So, again, thank you so much for joining us. And, and remember, don't Forget my coach, AI.com if you're looking to consolidate all of your systems and utilize the power of. I'm going to hold that off. Just go to www.michaelj.com to learn more. This is the create you experience where we ignite your breakthrough, bring your vision to life. I'm Brendan, and we'll see you on the next one. Ciao.

Speaker B: I got a vision and I know it's about to take flight I'm dedicated to growth I keep my mind right I fell down, got up I'm unbreakable Anything in my way I' ma break through Lights, camera, action. Take two. Can't worry about what they do you gotta create you.