TCC Podcast #468: Unanticipated Change with Dani Paige

Sometimes you can plan for change, other times you can't, and you have to adjust anyway. This is the Copywriter Club Podcast. One of the strategies we teach at the Copywriter Accelerator and our other programs where we talk about getting things done is planning ahead for when things don't go as planned. It's pretty easy to set goals and expect the future to behave as expected, but the reality almost always turns out differently.

So you might come up with a plan to spend next Friday creating a new product or service, strategizing who it's for, the various things to include to make it valuable and so on. But then Friday arrives and you're not feeling well or a friend from out of town calls and wants to see you. A family emergency ends up taking up a significant chunk of your day. and now you haven't gotten anything done.

What happens then? Planning for the inevitable things that go wrong is a huge part of success over the long term. Thinking through the options before they happen can help you get on top of things. But you can't plan for everything.

A lot of copywriters we had on the podcast have shared that a career they planned on pursuing turned out to be less than they expected and they made an unplanned switch to writing copy But there are other ways that life throws you a curveball and you need to quickly adjust expectations and behaviors to make things work. My guest on the podcast today is copywriter and copy coach, Dani Page. Dani started out in a corporate career that didn't go as planned and found copywriting as a result.

She's changed the services that she offers more than once. She's tried new things that she thought would work, and they actually failed. More recently, she made changes in her business to prepare for maternity leave. Everything was ready to support her new family situation, but once again, things turned out differently than she had planned.

So, how do we as copywriters adjust on the fly when things don't turn out the way we expect them to? That's a big part of what we talked about on today's episode. Dani and I also talked about her journey into copywriting and how she learned to write sales pages and launch copy. If you want to write these kinds of projects, you can learn a lot from Dani and her approach to learning those skills.

And what Dani says about community and connection is a theme that has come up several times in the last few months here on the podcast. If you're not building connections and participating in communities, you are not building a skill that is critical for your future success There a lot of good stuff in this episode so stick around Before we get to my discussion with Danny Page this episode is brought to you by Research Mastery I been talking about this for a while now Research Mastery is the one program or course that will change your writing for the better.

Instead of just organizing words, you'll have the tools and strategies you need to truly understand your customers so they relate to your offer and buy more often. Research Mastery digs into the four critical areas of research. If you miss one of them, your research just isn't complete, and it includes the AI tools that you need to do research faster, more effectively, and more profitably. You can learn more about this unique program at thecopywriterclub.

com forward slash research mastery. And now my interview with Danny Page. Danny, welcome to the podcast. This has been years in the making.

And I know we tried to schedule a couple times over the last year or two. Lots of good reasons that we haven't made it happen, but I'm so stoked that you're finally here. So yeah, that's the first thing. And second of all, how did you get here?

Right? Oh, oh my gosh. Yeah. Rob, I'm so grateful for finally being here.

I did not need to make it so like dramatic that it took me so long to finally say yes and get on the podcast but thank you for your patience And yeah so pumped to be here So yeah let talk about like how you got your start as a copywriter And I mean, what you're doing now is, you know, I know you're not writing for as many clients as you used to, you know, your business has shifted, but how did you even get started? Yeah, I have gotten like super picky with my clients. I do still write one on one, just I feel like it's super important to still stay in the one-on-one world so I know what the heck is going on and so I feel comfortable teaching it.

But yeah, I have been here. So thinking about my journey, I've been in this world for almost 10 years. I feel slightly nauseous saying a decade because it feels like forever. But yeah, I've been online for quite a while now.

I was playing hockey, actually pro overseas in Europe for a while and went back to the corporate world for barely a year and was like, this is not for me. How the heck do I get out of it? I know so many people can relate to that. And I started just seeing this word copywriting.

I'm like, I need to do something in the writing world. And my first job was a $35 blog post and I was still working corporate. And I was like, okay, one person has paid me. I know other people will.

And that was all I needed. I took the jump.