
Hosted by Chad Burmeister
Hosted by renowned author, speaker, and sales transformation leader Chad Burmeister, this podcast explores the powerful intersection of human creativity and artificial intelligence in modern sales. As Dr. Joel Le Bon puts it: “In sales, time kills deals. In AI for Sales, AI kills time.”
270 episodes · publishes weekly · latest 2026-07-01 · ~33 min/episode
Rank
#1763
Substance
68.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1763 of 6182
Substance
Top 29%
outscores 71% of the index
The AI for Sales Podcast ranks #1763 on The B2B Podcast Index with a substance score of 68.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Sunil is a credible practitioner - former Salesforce GM with go-to-market depth, now running a real product company with named enterprise customers - but Tribble is an early-stage 2023 startup, and his commentary stays at a level of generality that doesn't fully leverage his seniority.
Averaged across 1 recently scored episode, with cited evidence.
There are a handful of genuinely useful ideas - responding better vs. faster for RFPs, avoiding bids you can't win, and the autonomous-runtime metric for AI agents - but they're diluted by sponsor reads, filler affirmations, and meandering tangents on space power grids and personal faith. The insight-per-minute rate is modest.
“you don't want to just respond faster. You want to respond better in order to win”
“we got to not bid on the 30% of things that are just going to burn time. The competitor wrote it. It smells like it's someone else's game to win.”
The counterintuitive claim that sales is among the last jobs to be automated is a genuinely interesting inversion, and the alignment lottery-ticket analogy is memorable, but most of the framing - AI augments rather than replaces, human-in-the-loop ethics, just-in-time content - is well-worn territory by 2024.
“If you asked me 10 years ago, what's the first job to go away? I would have thought parts of sales would be easy to automate. It turns out that's probably one of the last jobs that it stays.”
“i've got a lottery ticket that is a winning ticket for a billion dollars in one hand and i've got nothing in the other hand...do i listen to your free will or do i override chad”
Sunil is a credible practitioner - former Salesforce GM with go-to-market depth, now running a real product company with named enterprise customers - but Tribble is an early-stage 2023 startup, and his commentary stays at a level of generality that doesn't fully leverage his seniority.
“when I was at Salesforce, specifically when I was helping go to market teams, everything from enablement to industry expertise, to ultimately running a product as a GM”
“we started the company in 2023”
The episode has real numbers - 600,000 contacts researched in two weeks, 2× response rate, 50% click-through improvement, UiPath avoiding headcount additions inside three months - but the UiPath detail is vague ('a couple of heads') and the SMB story (10→3 employees, +$3M revenue) is unattributed hearsay from a third-party earnings call.
“it researched 600,000 contacts for us in the course of about two weeks”
“Two times better response rate, 50% better click-through rate”
The host rarely follows up on interesting claims, repeatedly responds with 'yeah, yeah, yeah' or pivots to personal anecdotes, and closes the ethics discussion by deferring to faith rather than pressing the guest further; questions are open and soft throughout.
“Yeah, yeah, yeah. Well, and I just think through the RFP process and how painful that is”
“Wow. Well, and I think I missed something in the State of the Union the other night that was brought up to me.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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