
Hosted by Gael Breton & Mark Webster - Full Stack Online Marketers
The Authority Hacker Podcast has been a trusted resource in online business since 2016 - voted #1 Marketing Podcast by Ahrefs and downloaded over 3.5 million times by marketers and entrepreneurs in 120+ countries.
407 episodes · publishes fortnightly · latest 2026-06-10 · ~59 min/episode
Rank
#275
Substance
79.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#275 of 6183
Substance
Top 4%
outscores 96% of the index
Authority Hacker Podcast ranks #275 on The B2B Podcast Index with a substance score of 79.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both hosts are genuine practitioners running a real membership business and are demonstrably building and using these systems themselves - not recycling secondhand frameworks. The credibility is real but the scale is modest (small online course/community business), so this sits comfortably above average without reaching elite operator territory.
Averaged across 1 recently scored episode, with cited evidence.
The episode delivers a genuine, behind-the-scenes look at five real automations with operational details most practitioners would find useful - especially the subscription-vs-API cost arbitrage and the prompt-injection security architecture. However, significant stretches are occupied by conversational padding, tool name-dropping without depth, and a webinar plug.
“it runs on codecs CLI, which runs on the subscription, which means this basically runs like this whole thing runs on 20 bucks per month subscription...if we paid API prices, we'd probably pay hundreds of dollars”
“I've worked quite a lot on protecting it from prompt injection and things like that. So, for example, uh, it does not have many tools. It can only do web search”
A few genuinely non-obvious angles emerge - using a flat-rate LLM subscription to run autonomous bots instead of paying API rates, and using a short survey cross-referenced with a live customer database rather than reading survey results in isolation - but the overall message ('automate the boring stuff, keep humans in content') is a well-worn take at this point.
“Sam Altman came out and if you pay for subscription, you can use it however you want and they're fine with programmatic use”
“you don't just take the survey output, you just actually can weight it for how much revenue that is for you and which segment you should optimize for”
Both hosts are genuine practitioners running a real membership business and are demonstrably building and using these systems themselves - not recycling secondhand frameworks. The credibility is real but the scale is modest (small online course/community business), so this sits comfortably above average without reaching elite operator territory.
“most of this customer support bot I built on my phone, I built on the Codex app by just talking to it like a walkie talkie while walking my dog”
“there are 14 memberships expiring this week and I can tell one that is expiring. So they already canceled”
The episode is notably concrete for its genre: named tools throughout (Supabase, Cloudflare, DigitalOcean, Circle, Stripe, Bento, Help Scout), real monthly costs, actual benchmark figures for model pricing, and specific timelines. The headline '7 figures' claim from the episode title is never substantiated in the transcript, which is a meaningful gap.
“Cloudflare, we pay $5 per month. Supabase, we pay $25 per month”
“GPT 5.5 medium did the same test for $1199 and low did it for $500”
The co-host format produces some natural and useful follow-ups ('Is that kind of kosher?', 'Is that basically because the model is so good now?') and Mark occasionally surfaces a real clarifying question, but there is no genuine pushback, no challenging of unsubstantiated claims, and the dynamic is largely cooperative show-and-tell rather than rigorous interrogation.
“Is that kind of kosher or is that a bit.”
“Is that basically because the model is Claude code and the model is so good now, or what's the reason it's able to pull this off?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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