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Breaking the Silence: Men's Mental Health Insights from "The Stealth Bomber" by George Norris

Talking Business with Mark and John · 2025-10-04 · 35 min

0:00--:--

Key moments - from our scoring

Substance score

39 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality6 / 20
Guest Caliber8 / 20
Specificity & Evidence11 / 20
Conversational Craft5 / 20

George Norris explores men's mental health through his newly published book 'The Stealth Bomber,' which uses the metaphor of an invisible threat to describe how mental health problems strike men without warning. Drawing on research from Deloitte and Workplace Intelligence, Norris highlights alarming statistics: over 40% of senior leaders are stressed, 36% exhausted, and 70% considering quitting. He cites a Treasury report showing that SME owners (representing 97% of Australian businesses) lack the self-awareness and confidence to seek help when facing depression, anxiety, and irritability. The book examines root causes including generational conditioning that discourages emotional expression, imposter syndrome affecting high-paid executives and AFL footballers, and media sensationalism that exacerbates male anxiety. Norris advocates understanding the hidden 'why' beneath surface problems - using the iceberg metaphor from the Titanic disaster - and emphasizes that men without peer support and safe spaces to communicate fall into mental health crises. His research-backed approach targets business leaders, entrepreneurs, and athletes struggling silently with self-worth and performance anxiety.

Key takeaways

  • →Men are conditioned from childhood to suppress emotions and avoid seeking help, believing it signals weakness and failure - a paradigm passed down generationally that prevents them from accessing support.
  • →Over 40% of senior leaders experience stress and 70% consider quitting, yet executives struggle to discuss personal struggles with direct reports, creating dangerous isolation at the top.
  • →Imposter syndrome affects high-performing CEOs and athletes earning substantial compensation who internally doubt their worthiness, leading to burnout, underperformance, and early departures from roles.
  • →SME owners representing 97% of Australian businesses lack mental health strategies and self-awareness to seek assistance, with one in five experiencing depression and 44% experiencing anxiety.
  • →The root causes of male mental health crises are hidden beneath surface symptoms - understanding the 'why' rather than attacking visible problems is essential to fixing the issue.

Guests

George Norris

Topics in this episode

Imposter syndromeThe Stealth Bomber (book)Men's mental healthExecutive coaching and mentoringSME mental health and well-beingDeloitte Workplace Intelligence researchGenerational gender roles and male breadwinner paradigmSelf-worth and self-esteem issuesCorporate leadership stress and burnoutMedia sensationalism and news authenticity

Questions this episode answers

Why do men struggle more than women to seek help for mental health problems?

Research shows males fear being judged as weak and failures if they ask for help, a belief rooted in caveman-era gender roles where men were hunters and breadwinners. This paradigm of responsibility and self-sufficiency is passed down generationally through fathers and grandparents, making men reluctant to appear vulnerable.

What statistics show mental health is a crisis for SME owners in Australia?

A Treasury report found that 31% of SME owners consider mental health an immediate concern, yet 30% find it difficult to discuss; one in five interviewed experienced depression in the past year, 44% experienced anxiety, and 61% thought they could do more to relax.

How does imposter syndrome affect high-paid executives and athletes?

Men promoted to high-paying positions often don't believe they deserve the role despite earning substantial salaries, leading them to feel inadequate and guilty. Examples include AFL footballers forfeiting million-dollar contracts due to performance pressure and CEOs with high turnover rates because they lack self-worth for the position.

What role does childhood upbringing play in men's mental health issues?

Parents often tell children to 'shut up,' stay quiet, and speak only when spoken to, without offering positive reinforcement or boundaries. This lack of praise, combined with fewer parents being home due to dual incomes and childcare reliance, erodes self-esteem, confidence, and self-worth from an early age.

How does executive coaching address the 'lonely at the top' problem for senior leaders?

Executive coaching has grown 33% globally from 2015 to 2019 because coaches serve as professional sounding boards, confidants, and mirrors for senior leaders who cannot discuss personal struggles or feelings with direct reports due to perceived vulnerability.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

The episode contains a handful of useful statistics and frameworks (Deloitte/Workplace Intelligence data, Maslow applied to male wellbeing, imposter syndrome taxonomy) but large swaths are consumed by anecdotes, references to song lyrics, and general life observations that yield nothing actionable for a B2B operator. The ratio of novel insight to filler is unfavourable.

More than forty percent of senior leaders are stressed, thirty six percent are exhausted, and almost seventy percent of considering quitting
Ten ces So I'm Not in Love includes lyrics big boys don't Cry, and it goes on and on and on. Well that's so bad, but they're still playing it. Bruno Mars's so grenade. He sings the lyrics I'll stand in front of a train for you

Originality

6 / 20

The episode leans almost entirely on well-worn frameworks - caveman hunter-gatherer psychology, Maslow's hierarchy, imposter syndrome, and the 'lonely at the top' cliché - without adding first-principles analysis or contrarian angles. The 'stealth bomber' metaphor is a colourful label for a very conventional observation.

This attitude can be traced way back to the caveman era, where the male was the hunter and brought back the food for the female
the bottom level of Maslow's hierarchy of was physiological to survive and stay alive

Guest Caliber

8 / 20

George Norris has genuine long-tenure practitioner experience as an executive coach and life coach, supported by 1,500 radio programs researched, six books, and real client work - but he is primarily an author promoting a book and is not a named executive who has run an organisation at scale. His insights come from coaching others rather than operating at the top himself.

I wrote one thousand, five hundred programs full radio, and that set me off with the background and the root cause
my daughter, who's a doctor of psychology, she and I had to do some work and we both found out when we helped to help a couple of clients after COVID

Specificity & Evidence

11 / 20

The guest cites several concrete figures - Deloitte/Workplace Intelligence statistics, Treasury SME data, an executive coaching growth rate, and specific percentages on depression and anxiety - which is above average for a conversational interview. However, sourcing is loose (magazine names rather than report links), many claims are anecdotal and unverifiable, and figures are sometimes garbled in delivery.

executive coaching grew thirty three percent globally from twenty fifteen to twenty nineteen as demand for coaches and mentors as professional listeners and advisors became more critical for senior leaders
SMEs, which represent ninety seven percent of the businesses in Australia might add, and which employ around sixty percent of the workforce and deliver about thirty three percent of private sector productivity

Conversational Craft

5 / 20

The hosts ask exclusively open, soft questions ('Can you tell us a little bit about this book?', 'What would be some of the examples of the why?') and never push back on a single claim. The episode closes with extended praise and a book-purchase plug, making it a promotional segment rather than an interview. The one substantive host contribution is a personal anecdote that validates rather than challenges.

Can you tell us a little bit about this book that you've just written
It makes you really want to just run out and get a copy of that book, George

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

mental27health23help19book16five16male14fact13self13level13life12interesting12part12mark12problem11percent11experience11

Episode notes

"The Stealth Bomber" by Australian author George Norris is a compelling and insightful exploration of men's mental health, delving into the often unspoken struggles men face in confronting emotional vulnerability. Through a powerful narrative, Norris sheds light on the societal pressures and stigmas that lead many men to suppress their feelings, highlighting the importance of opening up and seeking support. The book serves as both a call to action and a source of hope, encouraging men to break free from the silence surrounding mental health and embrace healing and connection. THE STEALTH BOMBER Price (GST exempt): $39.95 Add $10.00 for postage and packing. Order from Ryan Publishing (ABN 80 161 956 287): PO Box 7680, Melbourne, Victoria 3004. Ph: 03 9505 6820, Fax: 03 9505 6821, Email: books@ryanpub.com or order at #leadership #leadershipdevelopment #leadershipskills #leadershipskillstraining #mentalhealth #mentalhealthawareness #mentalhealthmatters #mentalhealthsupport #mensmentalhealth #retirement #business Become a supporter of this podcast: .

Full transcript

35 min

Transcribed and scored by The B2B Podcast Index.

1 - >

Speaker 1: Now we've spoken to you a number of times before, 2 - > and the fact that you're eighty four years old and 3 - > you've just written another book. 4 - >

Speaker 2: How many books as this charge? 5 - >

Speaker 3: Now, well, this is my sixth book and I'm about 6 - > to start a seventh. But it's based on fiction. I've 7 - > invented a detective. So I'm going to get into the 8 - > fiction if i can do it. It's very difficult. 9 - >

Speaker 1: Though, So can you tell us a little bit about 10 - > this book that you've just written. 11 - >

Speaker 3: Yes, I'll hold up the cover for you. It's called 12 - > The Stealth Bomber, and then the front cover says, attacking 13 - > Men's mental health and well being. Mental health problems come 14 - > out of nowhere, that's the problem. And it's knowledge and 15 - > strategies for men in life, business and sport to help 16 - > their mental health and well being in high performance, stressful environments. Now, 17 - > the forward has been absolutely brilliantly written. I'm very humbled 18 - > by AFL Hawthorne, Great Peter Swab, who is also the 19 - > director of Umpiring and in the AFL and senior coach 20 - > at Hawthorne for a long while. It's quite humbling, but 21 - > I'm quite flattered. I realized there was a story. I'll 22 - > tell you, which made me realize two years ago, roughly, 23 - > because it took me about eighty months or two years 24 - > to write it, that men's mental health comes to men 25 - > like a self bomber. They don't know it's arriving. It's unseen, 26 - > it arrives, okay, And it's a big problem in the 27 - > world at the moment because men are and they're not 28 - > easily able to talk to others about it. They seem 29 - > to protect themselves. And so I did a lot of 30 - > research on that. But let me tell you a story. 31 - > I was asked. This is what set me off to 32 - > write it. I was asked some years ago now, back 33 - > in nineteen eighty five, really that a friend of mine's husband, 34 - > she said, had some problems and would I help him? 35 - > And I said, yeah, what sort of problems? She said, 36 - > He's depressed and down on the dumps and not motivated 37 - > and worrying, and you know, he's quite concerned. And this 38 - > is before the words mental health actually became a global phrase. 39 - > So I said, okay, I'd seen him, so we'll call 40 - > him Bill. So I saw Bill, and he came in. 41 - > I said, have a coffee. And at the time I 42 - > was going through issues, he had no idea of so 43 - > I said to him, so, how's how's things built? Jill says, 44 - > you're going through some issues by yes, he said, I'm 45 - > not happy. I'm down the dumpson blah blah blah. And 46 - > he went on and I suppose wailed a bit. And 47 - > I said, well, look, let me ask you some questions. 48 - > Do you still have your business? He said yes. I 49 - > said here, you're still married, yes? Are your children still 50 - > with you? Yes? I said, how is your business going? Okay? Yes? 51 - > Do you still own your car? Yes? Do you still 52 - > have your superannuation yes? I said that's interesting. Well, let 53 - > me tell you about a guy I know who lost 54 - > his wife, his business, his children, his superannuation, his savings, 55 - > his house, his building, and his business all in one month. 56 - > He said, my goodness, is he dead? I said, no, 57 - > you're looking at him. That revved him up so much 58 - > he broke down in front of me. He realized he 59 - > had nothing to worry about, but it helped him to 60 - > pull himself up by his footstraps and he went on. 61 - > They actually moved to Queensland and he became the highest 62 - > performing financial advisor in the southeast of Queensland. And that's 63 - > a story. I'm really proud of. But it told me 64 - > a lot about men that they worry often about nothing. 65 - > Unless they've got support around them, they can actually fall 66 - > into an abyss and start to worry shy at shadows, 67 - > if you want to call it like that. Unless they've 68 - > got support around them, and male support who and they're 69 - > open to talking, they fall into trouble. So he had 70 - > no one really to talk to except me. So that 71 - > opened my eyes quite a bit. And in fact, men 72 - > and it's part of what I've written in my book. 73 - > Part of the issue is that I'll just refer to 74 - > my book. Part of the reason or the reason the 75 - > book is dedicated to men's mental health is that research 76 - > shows that males, unlike females, are more loath to ask 77 - > for help, believing they will be judged as weak and 78 - > a failure in life, business, and sport if they ask 79 - > for help. Now, it's interesting research the attitude. This attitude 80 - > can be traced way back to the caveman era, where 81 - > the male was the hunter and brought back the food 82 - > for the female, who was called the gatherer. I was 83 - > looking after the if you liked the home, whatever the 84 - > home looked like, and children, and this was the creation 85 - > of the male being perceived as the hunter or the 86 - > bread winner, and as such being seen to be accountable 87 - > and responsible for the livelihood of the family. Now that's 88 - > not right or wrong, it just is. It's not sexist. 89 - > Suggest is. The sense of pride and responsibility wrongly are 90 - > rightly self permeates through life today, and it's difficult for males. 91 - > And there's a reason why males are loath to be 92 - > seen to be asking for help, for if they do, 93 - > they will perceive themselves to be weak, vulnerable, and a 94 - > failure in life. Now, the paradigm John and Mark, unfortunately 95 - > is being handed down from generation and generation by fathers 96 - > and grandparents meaning well, but not realizing the ramifications of 97 - > their actions. Now in the research that I've then investigated, 98 - > it's interesting that in an AICD magazine in November twenty 99 - > twenty two by Deloitte and Workplace Intelligence in the Workplace 100 - > Well Being, it showed that this is amazing some of 101 - > these statistics. More than forty percent of senior leaders are stressed, 102 - > thirty six percent are exhausted, and almost seventy percent of 103 - > considering quitting. While high performance earned many leaders their senior role, 104 - > the skills that helped them climb the ladder may not 105 - > guarantee them success at the top, they find they're a loon. 106 - > It's a challenge. They can't talk to their direct reports 107 - > about how they're feeling personally or how they may be 108 - > struggling in their role, so they get loan. That's the 109 - > saying lonely at the top. I guess so the executive 110 - > coach corporate coach has therefore, in many cases become a 111 - > professional sounding board, confidante, and even a magic mirror on 112 - > the wall whose skills have seen arise in demand. In fact, 113 - > leaders are dealing with the impact of COVID nineteen still 114 - > and performance challenges, hybrid work arrangements, and significant staff shortages. 115 - > Interesting executive coaching grew thirty three percent globally from twenty 116 - > fifteen to twenty nineteen as demand for coaches and mentors 117 - > as professional listeners and advisors became more critical for senior leaders. Now, 118 - > another issue here is that in the same magazine in 119 - > July that states that many smaller medium businesses this is 120 - > quite sad. Really, A report from Treasury states that many 121 - > smaller meetium business owners have faced high stress periods for 122 - > a long time before and since COVID nineteen and many 123 - > lack the knowledge, self awareness and confidence to seek assistive 124 - > assistance when they needed. Mental health problems are often shown 125 - > as depression, anxiety, and irridibility, and these issues can affect 126 - > decision making, productivity, leadership, personal relationships, especially with spouse, staff 127 - > and friends, and also affect sleep and appetite, so they found. 128 - > The survey found that mental health was a major issue 129 - > for smemes, which represent ninety seven percent of the businesses 130 - > in Australia might add, and which employ around sixty percent 131 - > of the workforce and deliver about thirty three percent of 132 - > private sector productivity. The report shows that SMEs face mental 133 - > bar is in gaining mental health support and lack of 134 - > the strategies to maintain their mental health in life and business. 135 - > Was also reported that thirty one percent of SME owners 136 - > consider mental health and immediate concern, yet thirty percent find 137 - > it difficult to discuss. The report stated that one in 138 - > five of the one thousand people interviewed stated they had 139 - > experienced depression in the past twelve months, forty four percent 140 - > experienced anxiety, fifty five percent felt responsible for the mental 141 - > health and wellbeing of their staff, and sixty one thought 142 - > they could do more relaxing. The bottom line showed that 143 - > there was a lack of understanding among business owners, especially 144 - > that ultimately their energy and mental health will affect their 145 - > business and by extension, their family friends unless they take 146 - > ownership of the issue and take action to get support 147 - > from experience, qualified people Resilience. It was noted as a 148 - > necessary and critical personal trait and important ingred in and 149 - > overcoming mental health issues. One of the issues that's it's 150 - > so crept in finally interestingly enough to sport. Many people 151 - > don't know about this. I heard Chris Fagan talk about 152 - > this after the Grand Final with Brisbane and Geelong when 153 - > he was interviewed on Monday Night on Fox. It's called 154 - > impost syndrome. Many CEOs, many AFL footballers are being promoted 155 - > beyond the level where they get enormous salaries, but deep 156 - > down it's interesting mark. Deep down they don't think they're 157 - > worthy of it. I won't name names, but there's a 158 - > previous footballer who was got on a ten million dollar contract. 159 - > He forfeited the last five million dollars. He didn't want 160 - > it because he couldn't handle the pressure of not being 161 - > able to perform to that standard and getting ridiculed by supporters, 162 - > et cetera, et cetera, the media. There's others more currently 163 - > that can't play because they don't feel they're worthy. So 164 - > paying people all this money. CEOs as well, Mark and 165 - > John are getting crazy money. Like yesterday two CEOs are 166 - > going to be paid seven point eight million dollars each. 167 - > They're going to have trouble. That's why there's a turnover 168 - > of CEOs that don't last long because deep down they're 169 - > not saying this, but deep down they don't think their 170 - > self worth is worth that, so they feel inadequate, they 171 - > feel guilty. And there's five types without going through the lot, 172 - > there's called the perfectionist, the superhuman, the natural genius, the siloist, 173 - > the expert. Men with imposter syndrome often believe that coaching 174 - > and mentoring will make them vulnerable and transparent, and therefore 175 - > can deny themselves the opportunity of achieving their full potential. 176 - > So many of these top people are hiding. And one 177 - > of the issues that's if I can just sort of 178 - > finish this part, if that's probably the way to sum 179 - > it up, is there's an issue at the moment with 180 - > the media. It's massive. Much of the news is not 181 - > news anymore. It's sensational reporting to fill time and space 182 - > for advertising. Many people have now turning it off. I 183 - > know I don't watch it anymore at all. It's fake 184 - > news in many places AI is being used to write. 185 - > I'll even talked to a senior journalists from Channel nine 186 - > from some years ago. It was Bob Hawk's press secretary 187 - > who used to be on Channel nine. He's lost his friends. 188 - > How about that? He can't talk to his friends because 189 - > most of the news is being written by AI and 190 - > he doesn't see their authenticity anymore, so he can't keep 191 - > finding it hard to handle. So it's interesting. In nineteen 192 - > seventy six, in the film Network, Howard be All, the 193 - > newscaster yelled out and it was played by Peter Finch, 194 - > you might recall, and he yelled at I'm as mad 195 - > as hell, and I'm not going to take it anymore. Well, 196 - > I know people are turning off the news in droves 197 - > and only living in a bubble, very selectively watching their 198 - > phone with digital headlines and not subjecting their family and 199 - > children to machete attacks and home burglaries and whatever whatever whatever, 200 - > which they can't stop anyway. So it's been polluted. The male, 201 - > especially being the perceived by himself to be the breadwinner, 202 - > is now under attack, and in fact, it goes a 203 - > bit further. It's a a bit of fun, I suppose, 204 - > but it goes a bit further because if you remember 205 - > years ago, men were and still happening, men are perceived 206 - > to be the hunter to find the women of their dreams. Okay, 207 - > so they have to do all the pursuing and often 208 - > are rejected quite badly, and they have to cope with that. 209 - > That's not even being even being discussed. There are records 210 - > out and I can say these because they're fact. Ten 211 - > ces So I'm Not in Love includes lyrics big boys 212 - > don't Cry, and it goes on and on and on. 213 - > Well that's so bad, but they're still playing it. Bruno 214 - > Mars's so grenade. He sings the lyrics I'll stand in 215 - > front of a train for you. Can you believe that 216 - > that's true? And they're allowing that to go to air 217 - > that these lyrics are help not helping men's mental health. 218 - > So what I've tried to do is come up with 219 - > some ways to help them. And one of the things 220 - > is the paradigm of the type of the iceberg that 221 - > the Titanic hit is See, the Titanic didn't sink because 222 - > of what it saw and because of what it hits 223 - > above the water. It sank because the iceberg, seven eighths 224 - > of the iceberg under the water cut it open and 225 - > it sank. So what you've got, what we've got to 226 - > do to help men's mental health is is not attack 227 - > what's happening, but why and why is under the water? 228 - > What is above the water? Why is under it? So 229 - > unless you, unless anyone men especially look at themselves in 230 - > the mirror and see why is this happening to me? 231 - > You can't fix it. So part of the book then 232 - > goes on with the manual, and I'll discuss that in 233 - > some issues. If you'd like to ask me some questions. 234 - >

Speaker 2: The why so what would be some of the examples 235 - > of the why that you're in your research charge, that 236 - > you saw and that you needed. 237 - >

Speaker 3: To Okay, Well, some of the reasons are are pretty basic, 238 - > to be quite frank, A lot of the problems are 239 - > to do with their upbringing. You see me included, we're 240 - > told when we're kids, when we're children to shut up 241 - > and stay not perp, shut up, be quiet, stay in 242 - > the corner, speak when you're spoken to, and very few 243 - > parents and now it's getting worse because they're both working. 244 - > Very few parents are saying well done. Very few parents 245 - > are giving the boundaries to children. That's hence there's graffiti everywhere, 246 - > machetes with secret sect. Very few parents are home all 247 - > the time. Very few parents are bringing up their children 248 - > in preschool. They're at preschool places right, childcare centers. So 249 - > there's there's it's unfortunately becoming in a bit of an 250 - > epidemic because therefore the root causes you ask are hidden. 251 - > So one of the biggest root causes is the lack 252 - > of self worth, the lack of self esteem, the lack 253 - > of confidence. And then you can you can have a 254 - > laugh at this if you like Jim's mowing in fact, 255 - > and hire a hobby do everything now, So a male 256 - > is being male is being eroded or attacked for the 257 - > first time in their life by not being needed. So 258 - > a female can even have a child now by going 259 - > to hospital and having artificial insemination. Right, So a male 260 - > is starting to see worldwide that their value and their 261 - > position in life, business, in sport, especially in business, females 262 - > are taking over a lot of men's jobs and I'm 263 - > not saying it's right or wrong. I'm just saying they are. 264 - > And so males are now becoming what they're not biologically 265 - > designed to be. Many of them are becoming house hobbies 266 - > and and doing, and the wife's going after work in 267 - > fact doing a good job. I might add, that's not 268 - > the point. So a lot of men's perceived position in 269 - > life as the breadwinner, which comes from the cave man, 270 - > areas being eroded. So that's part of the issues. In fact, 271 - > I know in some associations, for instance, Mark good Question, 272 - > there's quotas Now for females to be CEOs. Doesn't matter 273 - > how good they are or they're not, there's quotas. I've 274 - > actually canceled my membership of some because of this, because 275 - > I see the male, the male's self worth and position 276 - > being eroded. Now the male can't have children, the female can. 277 - > Biologically that's a fact, right. We can debate that till 278 - > the cows come in, but that's a fact. So the 279 - > males are now being forced in the world to being 280 - > forced to perform a role they're not designed for naturally, 281 - > and females are. So it's a real big issue because 282 - > the men are confused A lot of men are confused. 283 - > I'm hearing this from many, many female people even tonight 284 - > before I came on with you, with some friends saying 285 - > exactly that they're confused. They don't know what to do. 286 - > Their identity is being eroded and so and it's out 287 - > there and it's currently being attacked like never before. So 288 - > what comes with that? The research I told you earlier 289 - > is part of the problem. So men are loathe to 290 - > be seen to be asking for help. So that's one 291 - > of the biggest problems because they perceive they're not supposed to. 292 - > So one of the things we've got to do as 293 - > parents is we've got to be telling We've got to 294 - > be helping their self worth more. That's my opinion. We've 295 - > got to be. I mean, my mother, god lover, I 296 - > loved it dearly started to tell me at about seventy 297 - > that she loved me. Now that's not to say she didn't, 298 - > but I never heard that. She realized that she was 299 - > in her final years, right, And then it got to 300 - > eighty she told me more and more. You can have 301 - > a laugh at this, and she got confused and thought 302 - > I was my brother. But anyway, that doesn't matter. So 303 - > she said, John, I really love her a mum, my 304 - > name is George, and how you get a going We 305 - > had to laugh. The role of the grandparents and the 306 - > role of the especially see in Asia and in America. 307 - > In Asia the grandparents live with the daughter and son 308 - > in Laura the or the son and the daughter in law, 309 - > and they are the school of the air. They educate 310 - > their children in how to be parents. But the Western world, 311 - > especially Australia, they put them in nursing homes where we 312 - > get rid of them. Right, no good. Soon as your 313 - > sixty five, you're on the you're old and sligh moving 314 - > if you like as a product, you like that, Mark, 315 - > But you're a last leader. See you're a last leader. 316 - > We go into marketing terms. So they put you in 317 - > a nursing home because you're not worth to Bob. In fact, 318 - > there's a big issue and you would know this from 319 - > your research on shore of the age person of sixty 320 - > sixty five not being able to get a job. Yet 321 - > they have wisdom beyond the years. So why is this happening? 322 - > And it's eroading men's mental health because a lot of 323 - > men who've been in your positions. I know John and Mark, 324 - > you've had senior positions I know that very well. Well, 325 - > I see them sitting on husband chairs at shopping centers 326 - > while their wives are going off enjoying their shopping adventure 327 - > with their girlfriends. Now, these guys may have had a 328 - > cross section in life from CEO to boilermaker, it doesn't matter. 329 - > They're now nothing and they become puppy dogs sitting on 330 - > a chair. So one of the big issues John, you've 331 - > opened Pandora's box with your question and Mark brilliant is 332 - > males need a project to allow them to increase their wealth, 333 - > their mental health, and their well being especially So let 334 - > me just run something past you for a minute. So, 335 - > the bottom level of Maslow's hierarchy of was physiological to 336 - > survive and stay alive. And if you're down there, you're 337 - > in deep trouble, you're very angry, and eye anxiety is high. 338 - > And that's newborn babies and people in nursing homes and 339 - > people that have been retrenched without a parachute. Okay, nothing 340 - > to come back to the second level when you go 341 - > up is security to feel physically and emotionally safe in 342 - > the president in the future. But that comes with work 343 - > and save If you funnily enough, that's all you do 344 - > go to work. Go on, go to work. Come on, 345 - > you're still suffering some anxiety because there's no Ricky recognition. 346 - > Level three your social recognition to join in and belong 347 - > to groups, communicate and talk. Now, as soon as you 348 - > hit level three, your well being starts to kick in. 349 - > Level four is really interesting and it comes back to 350 - > your question mark. Level four is self esteem, and it's 351 - > an The way he researched that was to respect oneself 352 - > first and receive respect from others second. Not respect, get 353 - > respect from other first, so you respect yourself. So if 354 - > that's how you're thinking, by wanting respect from others, so 355 - > you respect yourself, you've already got a mental health problem. 356 - > And the behavior in that is interesting, and that's to 357 - > display one's ability, skills, knowledge and experience. So that's what's 358 - > slipping down in the workforce. They're not wanting the knowledge 359 - > and experience. They're wanting to display your abilities and skills. 360 - > Many from university or wherever, but they haven't got the 361 - > wisdom you me John have got, So they're missing out 362 - > on the wisdom to mentor people. And so when you 363 - > get to level four, you go up higher in your 364 - > mental health, wellness and well being and level five during 365 - > COVID massive this is what the male needs to have. 366 - > Level five is self actualization to achieve you full potential. 367 - > And your behavior pattern is really interesting. It's imagine, create 368 - > and be self motivated. And when you achieve that level, 369 - > you're at your best level of well being and your 370 - > mental health is the high as possible. So me writing books, 371 - > coming back to the start of our discussion, is a 372 - > project I love and it keeps me active and mental, 373 - > mentally ed mental. I call it mental gymnastics at eighty 374 - > four eighty five in November, so they call me Georgie 375 - > Boy at the era my golf club Georgia book. Can 376 - > you believe that? And two weeks sorry, a month ago, 377 - > I got two new clients. I didn't get them referred 378 - > to me. Why no risk? In other words, when you 379 - > get referrals, they know there's no risk. If I'm going 380 - > to be involved with people, they don't want any risk involved. 381 - > So I've worked out and part of the book is 382 - > about that. Males, especially, if I can this might sound sexist, 383 - > it's certainly not. Males especially seem to be more attuned 384 - > to needing project like painting, building something for their grandchildren, mentoring, 385 - > some people being a corporate coach using their background and 386 - > the experience and no and experience that John and you 387 - > and Mark have both got or building something for an 388 - > age care shelter learning, painting learning. And I've got friend 389 - > eighty eight learning new learning, new languages. One guy eighty one, 390 - > I know he's just helped Tim Wilson to win the 391 - > only seat in the federal election that was held by 392 - > the Tels. He's doing all that right. So you need, 393 - > you really need a project. So many many men who retire, 394 - > I'll sort of finish on this point to your question. 395 - > Many men who retire don't have a project. In fact, 396 - > I know some accounting top four companies I won't name 397 - > them who asked me to help them with their partners 398 - > who they made leave at fifty five and sixty. Can 399 - > you believe I've just said that, Well, the best age 400 - > in the world for people with wisdom and experience is 401 - > fifty five to sixty. So they kick them out so 402 - > they don't know, they don't know. That's a big that's 403 - > a big saying. I use a lot. You've heard that 404 - > they don't know, they don't know what they're doing. So 405 - > I said to this firm top four in Australia. What 406 - > do you do to help these people? Why did you 407 - > want to talk to me? And they say, oh, they 408 - > find they go home and their marriages break up. I say, 409 - > you're kidding, no, because all of a sudden, the male 410 - > or the especially the male, and predominantly in the accounting industry, 411 - > you know, these the older ones are go under and 412 - > get under the feet of their wife. They get into 413 - > earth space. They invader, they invade her space. They say, 414 - > what are we doing today day? And she said, I'm 415 - > going out with my girlfriends. They said, well what am 416 - > I doing to do? So? In other words, if they 417 - > haven't got a plan, they're like a lonely island. So 418 - > I said, what do you do to help them? Oh, 419 - > we have a seminar six months before they leave. What 420 - > a seminar? I said, what happens after the seminar? Nothing? 421 - > Why you see? So part of the problem here we've got, 422 - > and this might sound a bit weird or deep, is 423 - > most accounting and law firms, especially I stay with the 424 - > accounting profession. They're lovely people. You'd want them for your 425 - > son and and your grandfather and your husband, right, no problem, 426 - > but they're left brain task orientated people who are not 427 - > right brain soft, skilled people orientated, so they don't. They 428 - > find it difficult to have relationships. They find it. They don't, 429 - > they find it. They're low in empathy, they're low and 430 - > self awareness, they lower in social skills. Often accountants, I 431 - > know accounts are one to carry business cards. They're scared 432 - > to give them out and talk to people. It's crazy stuff, 433 - > but that's how they're wired in their profession. That's the 434 - > wide from birth. So part of the problem is they leave, 435 - > they retire, and unless they've got a project to motivate 436 - > them or inspire them or engage them in, they slip 437 - > down the slippery slope. And many, many people who retire 438 - > without and I know you two haven't done this. You're 439 - > smart enough to not do it. But many people who have, 440 - > many senior execs and people just generally in life business 441 - > support who retire. Footballers are just the same. Often they 442 - > retire they've got nothing to do, they don't know what 443 - > to do. In fact, there's a big problem for the 444 - > AFL Coaches Association whether people are retiring or getting sacked 445 - > and they don't know what to do. They're critical in life. 446 - > So unless they've got a plan and a project, they 447 - > slip down the slippery slope. And I know many have 448 - > got sick, many have died prematurely because all I can 449 - > think of is the endorphins in the brain turn off 450 - > because they're not they're not using them, and they they 451 - > got It's interesting when you got too much time to think, Guys, 452 - > you ever had it? When you're by yourself, there's too 453 - > much time to think. And when there's too much time 454 - > to think, you start to get depressed. And when you 455 - > get depressed, you get anxious. And you get anxious because 456 - > anxiety kicks in when you lose control of your future. 457 - > And that's what happened in COVID. So you lose control 458 - > of your future. You're not making the decisions. So people 459 - > got anxiety attacks. And the part of that, and the 460 - > key point which I mentioned in my preambled at the book, 461 - > is you need large helpings of resilience now. Unfortunately, my daughter, 462 - > who's a doctor of psychology, she and I had to 463 - > do some work and we both found out when we 464 - > helped to help a couple of clients after COVID, that 465 - > the people we were trying to help and talk to 466 - > had never ever experienced any major war financial problem pandemic. 467 - > Many hadn't achieved, hadn't experienced anything, and as a result, 468 - > they weren't able to flex their resilience muscles. They were letting, 469 - > they were letting the world wash over them, and they 470 - > didn't have the skill set to enable them to cope. 471 - > So what I've tried to write in the book is 472 - > to incorporate a lot of my manual I use when 473 - > I coach people to help them, you know, with these skills. 474 - > So does that give you an overview of the book. 475 - >

Speaker 4: I'll tell you what it makes. 476 - >

Speaker 2: It makes you really want to just run out and 477 - > get a copy of. 478 - >

Speaker 4: That book, George, because that is that covers so much 479 - > of what the world is experiencing today in so many ways, 480 - > dealing with the whole COVID wash through the pre COVID 481 - > post COVID, but also the input from social media and 482 - > the cultural shift that we've had, but also recognizing there's 483 - > the biological fundamentals that go back to cave MAANDAIDS that 484 - > are still very very real emotions that are in the 485 - > two sexes, which are just. 486 - >

Speaker 5: Programmed that way. Yes, there's all the pronouns and all 487 - > that sort of stuff, but funda mentally, it's the there's 488 - > the hardwiring, synaptic pathways that are just there and you've 489 - > got to deal with them. And then, as you say, 490 - > the self bomber can creep up very quickly without realizing. 491 - > And if you don't have that project, and you don't 492 - > have that support network and you're not prepared to ask 493 - > for help, individuals can get in a lot of trouble. 494 - >

Speaker 3: Male and female toddling both sexes. I'm not saying that female. 495 - >

Speaker 2: Has don't absolutely so I think it's a I can't 496 - > wait to get a copy of the book, George, so 497 - > definitely came for that catch up so we can we 498 - > can go through it. John, never you gone of the 499 - > questions for George. 500 - >

Speaker 1: No, I think, George, you make such a good point there. 501 - > And it's crazy that companies let people go. You know, 502 - > we work for a company that once person got to 503 - > fifty eight years old, they cleared them out. 504 - >

Speaker 2: There's a lot of companies, George, John like that. You 505 - > head fifty five public service, You're gone. 506 - >

Speaker 1: Yeah. And these guys have such tremendous experience and coaching 507 - > schools and mentoring schools that they can help develop those 508 - > young managers come up through the system. So you get 509 - > rid of these guys, the guys going into roles who 510 - > probably a little bit too early to be in that role, 511 - > and contum far more money than just having this whole 512 - > ecosystem of developing people all the all the way through. 513 - > It was quite interesting for me because working in the Nordics, 514 - > if you try and retrench someone who's like sixty years old, 515 - > the cost to do that is so big that very 516 - > few companies were actually doing it. And when we moved 517 - > to the Nordics, we had to set this company up 518 - > and we bought we took over three or four companies 519 - > which were morgamated, and in those companies there were four 520 - > or five guys that were over sixty and to retrench 521 - > them would it cost us too much money. So it 522 - > was actually far better for us to work with the 523 - > guys till till they reached sixty five, which was retirement age. 524 - > So no one wanted them in the departments. So for 525 - > some reason they said they need to come work in 526 - > my department. So I inherited these guys and they were 527 - > totally amazing. They had so much experience, they knew, they 528 - > had all the contacts that we achieved so much just 529 - > by using these guys and listening to them and getting 530 - > their guidance because I was quite quite a younger. You know, 531 - > I was early forties at the top. You still are 532 - > joy still mentally, I'm about forties. What was interesting for me? 533 - > Eventually then all the other directors were trying to steal 534 - > these guys off my department. You don't have to fight 535 - > for them and say no, sorry, you can't have it 536 - > discuts online. They weren't for me, and it was amazing. 537 - > So I just can't believe companies actually do that. 538 - >

Speaker 3: You've got to ask you a question, why why, Julius Marmilla? 539 - > That dates me? Why is it so okay? Well, I 540 - > can only come back to that many young people who've 541 - > only been to UNI and haven't had this might send 542 - > pretty terrible, but I don't mean it. The haven't had 543 - > any real world business experience are threatened by us. They 544 - > really are. We've got knowledge and experience where we've been 545 - > enabled equipped because of our experience and background to know 546 - > a lot of things about business, and they haven't. Often 547 - > the accountants who are primed to be the managing partner 548 - > don't want to be it, so the managing partners are 549 - > often those still left standing out the front and now 550 - > others stay take a step backwards. The managing they haven't 551 - > got the right brain people skills to do the job. 552 - > They call it the Peter principle, where you get promoted 553 - > beyond your level of competence to in competence. So the 554 - > accounting fraternity worldwide, I can tell you it's rife with 555 - > this problem. And the managing partners are now as you 556 - > rightly said, just then, Mark, they now lose the ability 557 - > to service their client base like they used to. Secondly, 558 - > they now haven't got the skills that they're not equipped 559 - > to be able to motivate, inspire and lead, which means 560 - > you're ready for this word. The leadership is working on 561 - > the business. Managing is working in the business, and they 562 - > see working on the business as a cost, not an investment, 563 - > so they don't work on it. They love working in it. 564 - > Their practitioners they love doing stuff. So you haven't got 565 - > a leader. They have no idea. They love playing with 566 - > their accounts. 567 - >

Speaker 2: Thank you so much for today. That was a really 568 - > fantastic intro to your book, and I think the book 569 - > is going to be a fantastic read. And I really 570 - > encourage as many of our listeners to get a copy 571 - > of it and reach out to you to get a 572 - > copy of it, because that is a very real world 573 - > and topical issue right now that actually takes lives. And 574 - > that's the sad part. That's a sad truth about it. 575 - > Mental health takes lives. It kills more people than cancer. 576 - > It is a very serious illness and what you're doing 577 - > and your contribution to assist that is fantastic. So definitely 578 - > appreciate you coming on the show. 579 - >

Speaker 3: John Mark. I was very fortunate before you go to 580 - > have a person put me up to be a radio 581 - > presenter for ten years on radio about called the Life Coach. Now. 582 - > To do that very quickly, I had to research a 583 - > heck of a lot. I wrote one thousand, five hundred 584 - > programs full radio, and that set me off with the 585 - > background and the root cause, if you like, like you 586 - > just said, it's an epidemic, this is the problem. It's 587 - > an epidemic. Pandemic was an epidemic of respiratory men's mental 588 - > health is an epidemic of men's longevitysolutely. It's really scary, absolutely, 589 - > and so we need more men to stand up and 590 - > say I need help, I'm over here, can you come 591 - > and talk to me? And many, many times mark. You 592 - > don't have to give them advice. The best the form 593 - > of help is to listen, let them download. I have 594 - > people you might recall in years gone by at your firm. 595 - > I had people downloading to me for an hour and 596 - > a half. Often I wouldn't give them any advice because 597 - > they just wanted to get it off their chest. So 598 - > a lot of people, the higher you go in business, 599 - > the less you people you've got to talk to, and 600 - > so you bottle it up inside and you get sick.

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