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Beyond PCR: Why Sustainable Packaging Can’t Be Reduced to a Single Metric with IPG

Sustainable Design Lab · 2026-08-10 · 21 min

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Topics in this episode

Sustainable packagingsustainable packaging solutionsSustainable packaging innovationpackaging sustainabilityrecycled content packaging

Episode notes

Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability. In this episode, Jay Bolus, Vice President of Sustainability at IPG, shares one of packaging’s most persistent questions: Does more recycled content always mean more sustainable packaging? What You’ll Learn: Why PCR has become a proxy for sustainability when it’s really just one tool in the toolbox How regulations like SB 54 and PPWR are splitting companies into three distinct camps The innovation triangle of cost, performance, and sustainability Why the industry’s biggest breakthroughs may come from what customers don’t yet know they need The overlooked role of automation and process optimization in sustainability Jay Bolus is Vice President of Sustainability at IPG, bringing decades of expertise at the intersection of material science, circularity, and packaging regulations.

Related episodes across the Index

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  • Ben Young: The Frank Green Founder Making Plastic Pallet Wrap ExtinctForward Thinking · on Sustainable packaging84 / 100
  • Episode 074: Pablo Martin, PacksizeEconomics & Strategy Podcast · on Sustainable packaging50 / 100
  • Episode 102: Tepi Naturals is more than skincare - It’s a family story with Brent ThomasFamily Business Today · on Sustainable packaging43 / 100
  • The Natural Mineral That Could Kill Plastic Food Packaging ForeverFood Tech Talk · on Sustainable packaging

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