Sustainable Design Lab · 2026-08-10 · 21 min
Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability. In this episode, Jay Bolus, Vice President of Sustainability at IPG, shares one of packaging’s most persistent questions: Does more recycled content always mean more sustainable packaging? What You’ll Learn: Why PCR has become a proxy for sustainability when it’s really just one tool in the toolbox How regulations like SB 54 and PPWR are splitting companies into three distinct camps The innovation triangle of cost, performance, and sustainability Why the industry’s biggest breakthroughs may come from what customers don’t yet know they need The overlooked role of automation and process optimization in sustainability Jay Bolus is Vice President of Sustainability at IPG, bringing decades of expertise at the intersection of material science, circularity, and packaging regulations.
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