The importance of PR & Sales with Michael Grahamslaw (Northern Insight Magazine)

1 00:00:01,280 --> 00:00:04,559 Speaker 1: Well, hello and welcome to the super Connector Show, where 2 00:00:04,599 --> 00:00:08,679 I'm delighted to be joined by Michael Grahams Law who 3 00:00:08,839 --> 00:00:12,800 is the founder and managing director of Northern Insight Magazine. 4 00:00:12,960 --> 00:00:16,640 Speaker 2: How you doing, Michael, I'm good, Paul and many thanks 5 00:00:16,640 --> 00:00:18,399 for the invitation to join our show. 6 00:00:18,559 --> 00:00:21,960 Speaker 3: I'm very flatid to be asked. So all right. 7 00:00:21,879 --> 00:00:23,960 Speaker 1: Well, you deserve to be here because of all the 8 00:00:24,000 --> 00:00:26,320 things that you've done over the years. So I'll just 9 00:00:26,399 --> 00:00:29,920 quickly rattle through some of it. So you founded Northern 10 00:00:29,920 --> 00:00:34,119 Insight Magazine in twenty fifteen, so yeah, a couple eleven 11 00:00:34,159 --> 00:00:37,439 years ago, and it's one of the Northeast of England's 12 00:00:37,520 --> 00:00:45,880 leading publications where you cover business, property, media, technology, education, motors, 13 00:00:46,240 --> 00:00:52,159 arts and leisure among other things. It is a very 14 00:00:52,159 --> 00:00:55,359 popular and it's an important publication I think for the region. 15 00:00:56,399 --> 00:00:59,200 But before but as well as that, you've spent about 16 00:00:59,200 --> 00:01:03,359 thirty years working in some of the readings leading magazine 17 00:01:03,359 --> 00:01:05,159 and newspaper titles as well. 18 00:01:05,560 --> 00:01:09,480 Speaker 2: Yeah, I mean I'm thirty six years now in the 19 00:01:10,000 --> 00:01:15,319 in the wonderful world of media, which I can't quite believe. 20 00:01:15,400 --> 00:01:18,840 Speaker 4: I don't quite believe. 21 00:01:18,680 --> 00:01:23,079 Speaker 2: I've long since lost me doll care but I know 22 00:01:23,439 --> 00:01:26,439 I was very fortunate I started, you know, I did 23 00:01:26,480 --> 00:01:30,680 A levels, had a place to go to Birmingham University 24 00:01:30,719 --> 00:01:33,920 to study English and drama, and I decided to take 25 00:01:33,959 --> 00:01:38,239 a year out. I saw a job advertised in the 26 00:01:38,359 --> 00:01:41,359 job set. That's how long ago it was what was 27 00:01:41,400 --> 00:01:45,359 new Castle Chronicle and Journal, and I'm all I started 28 00:01:45,359 --> 00:01:47,359 there about two or three weeks after I left school, 29 00:01:47,640 --> 00:01:53,519 and and I found that newspapers and magazines were were 30 00:01:53,560 --> 00:01:57,359 just something that I just loved from day one really 31 00:01:58,239 --> 00:02:01,000 and a few ups and downs along the way. But 32 00:02:01,079 --> 00:02:03,920 here I am in thirty sixty year out. It's fair 33 00:02:03,959 --> 00:02:06,120 to say I've never went back to university. 34 00:02:08,120 --> 00:02:12,960 Speaker 1: The University of Life, School of Life. Yeah, it's back 35 00:02:13,000 --> 00:02:15,439 at the beginning then, So when when would that have been? 36 00:02:15,520 --> 00:02:17,560 Roughly what, yeah, would that have been? 37 00:02:18,120 --> 00:02:21,719 Speaker 2: It was let me think about this. So I've finished 38 00:02:21,759 --> 00:02:27,759 my A levels in early late late June nineteen ninety. 39 00:02:29,360 --> 00:02:32,159 Speaker 3: And what happened was that I say I saw a job. 40 00:02:32,280 --> 00:02:36,439 Speaker 2: I saw a job basically advertised for in the telephone 41 00:02:36,520 --> 00:02:40,159 sales department as I see the Chronicle in Journal now. 42 00:02:40,439 --> 00:02:46,000 At the time they had a motus magazine called Orto Weekly, 43 00:02:46,840 --> 00:02:51,240 which was very much the the direct competitor at the 44 00:02:51,240 --> 00:02:56,479 time to order trailer. So the initial job that I 45 00:02:56,560 --> 00:03:03,840 got was was basically selling, asking people to to advertise 46 00:03:03,879 --> 00:03:06,879 their road and private cause for for sale within the magazine. 47 00:03:07,599 --> 00:03:11,919 And it was very low like basic, I will you 48 00:03:12,039 --> 00:03:15,039 rate and you made most of your money on commission. 49 00:03:16,599 --> 00:03:21,000 So what happened was that the initial office that I 50 00:03:21,080 --> 00:03:23,719 was based in was in Shieldfield where the biscuit factory 51 00:03:23,840 --> 00:03:25,919 is now the current of the sales office over there, 52 00:03:26,759 --> 00:03:29,039 and every night you stuff to log in and and 53 00:03:29,199 --> 00:03:31,240 put your name on the board and you log all 54 00:03:31,280 --> 00:03:35,599 your sales, and that was really the start of it. 55 00:03:35,599 --> 00:03:40,520 And what happened was I was one evening so that's 56 00:03:40,759 --> 00:03:42,560 I mean. First boss was a guy called David Stones. 57 00:03:42,599 --> 00:03:45,080 It was it was a fantastic man. So David ran 58 00:03:45,199 --> 00:03:48,159 basically ran the whole magazine. But obviously through the day 59 00:03:48,560 --> 00:03:50,599 you had the trade stuff, the people wh would sell 60 00:03:50,719 --> 00:03:54,879 the garages. They were they were all full full time employed, 61 00:03:54,879 --> 00:03:56,319 and I worked in the evenings. Anyway, there was one 62 00:03:56,439 --> 00:03:59,199 night David. It was a real curry come back in 63 00:03:59,280 --> 00:04:00,879 the obviously was all is the type to go for 64 00:04:01,039 --> 00:04:04,599 a beer or two after work, and this particular evening 65 00:04:04,639 --> 00:04:07,840 he says, who's Mike, and can like stand up? And 66 00:04:07,960 --> 00:04:10,639 that was me And then about two and off hours 67 00:04:11,240 --> 00:04:13,080 I registered some like thirty eight. 68 00:04:13,000 --> 00:04:14,879 Speaker 3: Sales, which at the type was like a bit of 69 00:04:14,879 --> 00:04:15,360 a record. 70 00:04:16,120 --> 00:04:18,560 Speaker 2: I don't know where it came from really, but so 71 00:04:18,600 --> 00:04:22,680 what what happened was David he said, I think you 72 00:04:22,680 --> 00:04:24,079 should come on a chat with us, and then so 73 00:04:24,160 --> 00:04:26,079 I went to say that a couple of days after 74 00:04:26,160 --> 00:04:28,680 and he offered me a job with a trade team, 75 00:04:28,759 --> 00:04:31,240 then obviously then working with the garages, and and. 76 00:04:32,759 --> 00:04:34,800 Speaker 3: Again on a tele I couldn't drive, then. 77 00:04:36,240 --> 00:04:39,399 Speaker 2: On a telephone sales basis, and I found that I 78 00:04:39,439 --> 00:04:41,560 took to that as well, and that was that was 79 00:04:41,639 --> 00:04:42,879 really the start of the journey. 80 00:04:44,680 --> 00:04:48,720 Speaker 3: And I was there for only about. 81 00:04:48,279 --> 00:04:51,519 Speaker 2: Just under three years, but there was three of the 82 00:04:51,560 --> 00:04:53,360 most enjoyable I know, it was right at the store 83 00:04:53,399 --> 00:04:55,000 of my career, but there were three of the most 84 00:04:55,240 --> 00:04:59,879 enjoyable years of me working life because I worked with 85 00:04:59,879 --> 00:05:03,800 a great, great area of characters. 86 00:05:04,800 --> 00:05:07,720 Speaker 3: When I was there, and and obviously I was only young. 87 00:05:07,759 --> 00:05:11,000 Speaker 2: I was, you know, I was eighteen, and I met 88 00:05:11,000 --> 00:05:13,720 some great people there, a couple of who mustles you 89 00:05:13,759 --> 00:05:17,199 know want in particular sills to the odd time to 90 00:05:17,279 --> 00:05:20,920 this day, and that was that was the start of 91 00:05:20,959 --> 00:05:21,439 the journey. 92 00:05:22,600 --> 00:05:24,759 Speaker 3: And I'm not kidd you it seems like yesterday. 93 00:05:25,160 --> 00:05:25,360 Speaker 4: Yeah. 94 00:05:27,000 --> 00:05:30,000 Speaker 1: That's good because because a lot of people the first job, 95 00:05:30,040 --> 00:05:34,680 it's not necessarily a great experience. But to find somewhere 96 00:05:34,680 --> 00:05:37,519 where it sounds like you hit the ground running and 97 00:05:37,560 --> 00:05:40,480 you did, you drived in that environment and have someone 98 00:05:40,519 --> 00:05:42,439 that maybe took you under their wing as well and 99 00:05:42,480 --> 00:05:44,800 saw the potential and you and encourage you. But also 100 00:05:45,399 --> 00:05:47,360 it's a nice feeling, isn't it if you if you're 101 00:05:47,360 --> 00:05:49,759 successful and and you're making money as well from this. 102 00:05:51,399 --> 00:05:54,240 Speaker 2: Well, David was an amazing guy. I mean, he was 103 00:05:54,240 --> 00:05:57,600 a maverick David, you know he you know you love 104 00:05:57,680 --> 00:06:02,600 to drink, you love garmber a bet, but he was. 105 00:06:02,720 --> 00:06:05,680 He was a great, great guy. I always always had 106 00:06:05,959 --> 00:06:09,759 a lot of time for you and I and I remember, obviously, 107 00:06:09,800 --> 00:06:12,279 as I say, we were the direct directly opposite the 108 00:06:12,360 --> 00:06:16,000 Order trailer. It was a huge magazine in its day, 109 00:06:17,199 --> 00:06:20,920 and the holy grail was to get at the time 110 00:06:21,000 --> 00:06:25,040 was getting Benfield Motors to to advertise and Order and 111 00:06:25,120 --> 00:06:28,279 they would in touch with because they're all, you know, steeped. 112 00:06:28,319 --> 00:06:31,639 As I said, that in the order trailer. Anyway, somehow 113 00:06:31,680 --> 00:06:34,439 I managed to get a meeting with the guy at 114 00:06:34,480 --> 00:06:37,399 the time, it was the marketing director there, and I'll 115 00:06:37,399 --> 00:06:41,920 always remember David my boss said, you know, this is 116 00:06:41,920 --> 00:06:44,639 the wrong way you come to the meeting, but I'll 117 00:06:44,639 --> 00:06:47,519 front it. And that was the first time in my 118 00:06:47,600 --> 00:06:49,720 life I really felt I was in the presence of it. 119 00:06:49,879 --> 00:06:52,399 Like obviously I'm from the world of sales. He was. 120 00:06:52,519 --> 00:06:55,519 Speaker 3: David was a wonderful salesman and he just he. 121 00:06:55,560 --> 00:06:58,000 Speaker 2: Made the when the up getting Binfield into the magazine 122 00:06:58,000 --> 00:07:01,560 that became long term advertisers with those times there and 123 00:07:02,639 --> 00:07:05,639 but the have an influence with me a lot, you know, 124 00:07:05,720 --> 00:07:08,160 when I look back, because as I said, when he 125 00:07:08,319 --> 00:07:11,399 was just he was just brilliant with people, brilliant. So yes, 126 00:07:11,439 --> 00:07:14,399 I learned a lot when I was there, and some 127 00:07:14,439 --> 00:07:16,000 good stories along the way, you know. 128 00:07:16,680 --> 00:07:20,959 Speaker 1: Yeah, so you've had you've had a few different commercial 129 00:07:21,040 --> 00:07:23,160 roles and then and then the magazine that you've got. 130 00:07:23,160 --> 00:07:26,519 Now you're well, you're the managing director. But a lot 131 00:07:26,560 --> 00:07:30,319 of what you're doing is not only sourcing the stories 132 00:07:30,360 --> 00:07:34,120 and doing the interviews and meeting the clients or the 133 00:07:34,360 --> 00:07:36,439 the people who've got the stories to tell. But you're 134 00:07:36,439 --> 00:07:39,480 also on the commercial side as well, so you're selling 135 00:07:39,519 --> 00:07:40,519 advertising as well. 136 00:07:40,560 --> 00:07:41,399 Speaker 4: So it's a lot. 137 00:07:41,519 --> 00:07:43,279 Speaker 1: You're spending a lot of plates and you're doing a 138 00:07:43,319 --> 00:07:47,279 lot of what it sounds like you love it all, 139 00:07:47,319 --> 00:07:49,480 but like what you enjoyed the most out of what 140 00:07:49,519 --> 00:07:49,800 you do. 141 00:07:50,519 --> 00:07:53,279 Speaker 3: I still I still enjoy more than ever. 142 00:07:55,160 --> 00:07:58,079 Speaker 2: Going out to sea. People like nothing more than than 143 00:07:58,120 --> 00:08:02,079 a face first meeting m as you know, Paul I was. 144 00:08:02,240 --> 00:08:05,120 You know, I really like events as well. You know, 145 00:08:05,519 --> 00:08:10,360 you know recent platform comments which was absolutely superb. I 146 00:08:10,480 --> 00:08:12,399 like nothing better than that. I mean, I did find 147 00:08:13,439 --> 00:08:15,639 as all of us did. You know. COVID was a 148 00:08:15,759 --> 00:08:18,120 very it was a very difficult period. And then I 149 00:08:18,120 --> 00:08:22,360 think the the aftermath of COVID for probably eighteen months 150 00:08:22,360 --> 00:08:24,600 to two years with with remote working, I think it 151 00:08:25,000 --> 00:08:28,199 you know, people lost, some people lost the more Joe, 152 00:08:28,240 --> 00:08:31,600 and then some got into a bit of a road 153 00:08:31,600 --> 00:08:33,480 to a bit of a come to and and people well, 154 00:08:33,840 --> 00:08:35,480 well less lately they want to say, ye, there was 155 00:08:35,519 --> 00:08:37,600 a lot of you know, a lot of teams meeting 156 00:08:37,679 --> 00:08:39,759 zoom meetings and they're just not the same. 157 00:08:39,799 --> 00:08:41,720 Speaker 3: And I actually went I don't mind sharing this. 158 00:08:41,799 --> 00:08:47,240 Speaker 2: I went through a period probably last year where without 159 00:08:47,279 --> 00:08:49,399 it just crept up on me really when I started 160 00:08:49,399 --> 00:08:50,639 to just feel a little bit stale. 161 00:08:51,440 --> 00:08:53,919 Speaker 3: And we still had a reasonable year with the magazine. 162 00:08:53,919 --> 00:08:57,840 Speaker 2: But what I got the Christmas and I sent me 163 00:08:57,919 --> 00:09:00,919 why right, I had a long break over Christmas because 164 00:09:00,919 --> 00:09:03,200 I don't do with January issue. It's the one decent 165 00:09:03,279 --> 00:09:05,200 break I get over the year, and I st in 166 00:09:05,240 --> 00:09:06,879 the new year, I'm going to get myself back out 167 00:09:06,879 --> 00:09:08,679 there and there as many meetings. 168 00:09:08,360 --> 00:09:10,840 Speaker 3: As I can. And there's nothing's changed really. 169 00:09:10,840 --> 00:09:13,000 Speaker 2: We've got all the technology in the world, but ultimately, 170 00:09:13,159 --> 00:09:16,000 in my opinion, nothing is changed in the respect of 171 00:09:16,120 --> 00:09:18,840 you know, there's nothing beats going to see somebody, because 172 00:09:19,360 --> 00:09:22,080 if you don't do that, you have no chance of 173 00:09:22,200 --> 00:09:25,639 engendering any good will and long term relationships which you 174 00:09:25,799 --> 00:09:27,559 need to keep any business going. 175 00:09:27,799 --> 00:09:30,840 Speaker 4: You know, Yeah, no, I agree, Well, do you know. 176 00:09:30,879 --> 00:09:33,519 Speaker 1: Obviously I've run a lot of events, but I go 177 00:09:33,600 --> 00:09:37,399 to other people's events and I enjoy doing that and 178 00:09:37,559 --> 00:09:39,399 have lots of face to face meetings. I use a 179 00:09:39,399 --> 00:09:42,840 lot of technology as well, but nothing, nothing beats like 180 00:09:42,919 --> 00:09:45,879 meeting someone in person, and definitely not the energy that 181 00:09:45,960 --> 00:09:48,200 you can get from other people, and you can give 182 00:09:48,240 --> 00:09:50,559 to other people, and when you build some rapport with 183 00:09:50,600 --> 00:09:53,519 them and you head it off and then you might 184 00:09:53,559 --> 00:09:55,480 not see them again for months, but like you know 185 00:09:55,559 --> 00:09:59,519 that you've got that connected. Like me and you, right 186 00:10:00,039 --> 00:10:04,120 don't see each other a lot, but I really liked you, 187 00:10:04,320 --> 00:10:06,440 and we built a bit of a report, I think, 188 00:10:06,480 --> 00:10:08,360 and then with whatever we see each other, I always 189 00:10:08,360 --> 00:10:10,559 feel good when I taught you, Yeah. 190 00:10:10,320 --> 00:10:13,799 Speaker 2: Well it was funny because obviously it's a plug for yourself, 191 00:10:13,840 --> 00:10:16,120 but I mean it's sincerely when last month, when you 192 00:10:16,159 --> 00:10:20,960 had your recent platform conference, that particular idea was I 193 00:10:21,000 --> 00:10:24,200 think from memory about two days before the deadline for 194 00:10:24,320 --> 00:10:26,000 my I think what I think was the day of 195 00:10:26,000 --> 00:10:29,919 the me issue. I think it was with the June edition, 196 00:10:30,000 --> 00:10:34,279 and and on the day itself, I thought I can 197 00:10:34,519 --> 00:10:37,320 I really didn't feel I could spare the time committed, 198 00:10:39,279 --> 00:10:41,399 but I've never lit like like I let people down. 199 00:10:41,679 --> 00:10:44,279 And the minute I got to the event and saw 200 00:10:44,399 --> 00:10:47,519 people that some people that I knew, and then and 201 00:10:47,559 --> 00:10:50,840 then listening to the various speaker stories, and I came 202 00:10:50,879 --> 00:10:55,039 away re energized, you know, and ultimately all I had 203 00:10:55,039 --> 00:10:56,720 to do was just work a little bit. Later that 204 00:10:56,799 --> 00:11:00,679 evening I had to be able to share experience with 205 00:11:00,720 --> 00:11:03,320 lots of really good, like minded people, which which I 206 00:11:03,360 --> 00:11:04,080 really enjoyed. 207 00:11:04,240 --> 00:11:06,120 Speaker 4: You know, yeah, I appreciate that. 208 00:11:06,279 --> 00:11:08,080 Speaker 1: I'm glad and when I'm glad you were there because 209 00:11:08,200 --> 00:11:10,279 but I know how it is, like, especially if you've 210 00:11:10,279 --> 00:11:13,840 got loads on, like there's it like there was an 211 00:11:13,840 --> 00:11:16,559 event yesterday which which was great, but I could. 212 00:11:16,320 --> 00:11:18,080 Speaker 4: Only be there in the in the morning. 213 00:11:18,200 --> 00:11:22,480 Speaker 1: But yeah, I had other things I really could have gone, 214 00:11:24,000 --> 00:11:28,000 but I'm glad I went. And and yeah, I'm the same. 215 00:11:28,039 --> 00:11:31,840 I always, I always feel I was. I never regret 216 00:11:31,960 --> 00:11:35,639 going to an event, always with something, whether it is 217 00:11:35,720 --> 00:11:38,679 just a new idea, a great conversation. 218 00:11:40,879 --> 00:11:43,799 Speaker 2: It's like exercise, really, isn't it. You think we never 219 00:11:43,840 --> 00:11:45,840 regret it's something hard to do it, but then when 220 00:11:45,840 --> 00:11:51,240 you've done exercise, I tried some of the most ard afterwards. 221 00:11:51,279 --> 00:11:52,080 Never regret. 222 00:11:52,759 --> 00:11:55,759 Speaker 1: No, and and and you're right, definitely because of COVID 223 00:11:56,360 --> 00:11:59,320 and coming out of COVID, I think people forgot the 224 00:11:59,440 --> 00:12:03,080 value of face to face meetings. I'll going to events 225 00:12:03,200 --> 00:12:06,600 and maybe that maybe some people have still forgotten it 226 00:12:06,679 --> 00:12:10,000 or they've never experienced it. But there's definitely took a 227 00:12:10,000 --> 00:12:14,480 couple of years to get get back into the being 228 00:12:14,480 --> 00:12:16,080 a demand for it, which which is why I didn't 229 00:12:16,080 --> 00:12:18,279 do any in person events for two years. I actually 230 00:12:18,360 --> 00:12:22,200 went back into employment for two years working in tech 231 00:12:22,240 --> 00:12:26,200 recruitment until until I felt like the time was right 232 00:12:26,320 --> 00:12:29,000 to do events again and also I got my mojo 233 00:12:29,120 --> 00:12:31,559 back as well, I wanted to do well. 234 00:12:31,600 --> 00:12:35,559 Speaker 2: I think I think what I probably underestimated in the 235 00:12:35,600 --> 00:12:38,399 early stage, you know, then proaor of COVID. You know, 236 00:12:38,480 --> 00:12:41,320 I was obviously it was established in the brand, establishing 237 00:12:41,360 --> 00:12:44,480 the magazine. But then as time goes on, you know, 238 00:12:45,360 --> 00:12:47,840 you've still got to keep challenging yourself, you know, all 239 00:12:47,879 --> 00:12:49,399 of the time, and you've got to get out there 240 00:12:49,399 --> 00:12:57,720 and get new business and new and you can also 241 00:12:57,840 --> 00:13:00,879 you don't do it deliberately. The job and quite isolating 242 00:13:00,919 --> 00:13:04,440 sometimes and it's only but particularly let's see, you have 243 00:13:04,440 --> 00:13:08,879 a tough period which happens with everybody that you then 244 00:13:09,039 --> 00:13:10,840 think that you're the only person in the world that's 245 00:13:10,879 --> 00:13:13,840 having that those sort of challenges, and it's only by 246 00:13:13,919 --> 00:13:17,000 going to events and also meetings face to face, like 247 00:13:17,240 --> 00:13:20,559 like you learn that everybody else's experienced on the same journey. 248 00:13:20,720 --> 00:13:25,080 Speaker 1: You know, yeah, yeah, definitely, I know that just personally, 249 00:13:25,080 --> 00:13:27,039 I've learned over the edge of like, if I'm feeling 250 00:13:27,080 --> 00:13:30,679 really stressed or like I've got a lot on, I 251 00:13:30,759 --> 00:13:34,360 tend to go inward and I tend to like stop 252 00:13:34,399 --> 00:13:38,480 them talking to people, Like but actually the best thing 253 00:13:38,519 --> 00:13:40,600 for me to do in that situation is to actually 254 00:13:40,720 --> 00:13:44,240 get out and talk to people. But it's it's because 255 00:13:44,279 --> 00:13:46,279 I'm like, I've just got so much going on, and 256 00:13:46,320 --> 00:13:49,559 I'm like, I've got I've got to focus on this, and. 257 00:13:48,279 --> 00:13:50,600 Speaker 4: I can't spare the time to get away from me. 258 00:13:51,639 --> 00:13:53,679 Speaker 1: The best thing is to get out out of the 259 00:13:53,679 --> 00:13:55,799 house and meet people and then and then I'm back 260 00:13:55,879 --> 00:14:01,320 and up like right again. Yeah, we've just had the 261 00:14:01,399 --> 00:14:05,919 King of Event organized event hosts Alfie Joey's just commented 262 00:14:05,919 --> 00:14:08,120 the saying, always good to see you both at any event. 263 00:14:11,399 --> 00:14:13,919 Speaker 4: You always feel always feel good when you see him in. 264 00:14:13,919 --> 00:14:18,200 Speaker 2: The event or no question, and Alphie makes things look 265 00:14:18,240 --> 00:14:20,879 because we all know these things aren't easy, but he 266 00:14:20,960 --> 00:14:22,759 makes it look easy, you know what. I've seen him 267 00:14:22,759 --> 00:14:26,480 presenting the Differings super Guy out of the Region. 268 00:14:26,320 --> 00:14:27,600 Speaker 4: So yeah, you know it's amazing. 269 00:14:28,360 --> 00:14:32,000 Speaker 1: So tell us a bit more about the magazine and 270 00:14:32,000 --> 00:14:35,600 why you started it, Like what what was what was 271 00:14:35,639 --> 00:14:36,320 the run up to that? 272 00:14:37,600 --> 00:14:41,240 Speaker 2: Well, I mean I obviously had you know, a lot 273 00:14:41,279 --> 00:14:43,399 of time of the you know story careers I see 274 00:14:43,399 --> 00:14:47,240 the Chroniclin Journal, and then I had the best part 275 00:14:47,279 --> 00:14:50,919 of or twenty twenty three years, I mean I worked 276 00:14:50,960 --> 00:14:54,960 for I worked for it, you know as well know 277 00:14:55,000 --> 00:14:57,600 when I worked for all these Times magazine through the nineties. 278 00:15:00,240 --> 00:15:03,600 With with that, that was an interesting because when I went 279 00:15:03,600 --> 00:15:06,399 from the Chronicle obviously where I was, I ended up 280 00:15:06,399 --> 00:15:08,679 being a more as rep you know. But when I went, 281 00:15:08,919 --> 00:15:10,360 when I went and all these Times, I was then 282 00:15:10,399 --> 00:15:16,600 dealing with a much so many more different types of businesses. 283 00:15:18,559 --> 00:15:20,279 And at the time I was, I. 284 00:15:20,200 --> 00:15:22,480 Speaker 3: Was only that I had only been twenty one twenty two. 285 00:15:22,320 --> 00:15:24,960 Speaker 2: When I started there, and I went from quite a 286 00:15:24,960 --> 00:15:28,159 big team the Chronicle to. 287 00:15:29,679 --> 00:15:31,279 Speaker 3: Know these things was family owned. 288 00:15:33,320 --> 00:15:38,440 Speaker 2: So I was really all of a sudden like quite 289 00:15:38,639 --> 00:15:40,799 quite a big fish, you know, and like a little 290 00:15:40,840 --> 00:15:43,799 pond as it were. And the boss I had at 291 00:15:43,799 --> 00:15:51,320 the time, hey, he suffered with bipolar disorder, and so 292 00:15:51,559 --> 00:15:54,320 I hadn't been there very long and he took me 293 00:15:54,480 --> 00:15:56,559 and he was off for like quite a long period. 294 00:15:57,519 --> 00:16:01,759 And whilst that was very difficult when I look back 295 00:16:02,039 --> 00:16:04,200 in some degrees that was that was the making of us, 296 00:16:04,240 --> 00:16:06,799 you know, because I was then dealing with all of 297 00:16:06,840 --> 00:16:10,919 the big accounts that the that the magazine had, as 298 00:16:10,960 --> 00:16:16,399 well as established and new accounts myself, so so that 299 00:16:16,399 --> 00:16:17,879 that would be be in class at the time is 300 00:16:17,960 --> 00:16:19,720 like what was known as like a county magazine. So 301 00:16:19,879 --> 00:16:21,840 I kind of cutk me teeth. That was when I 302 00:16:21,840 --> 00:16:24,039 went the monthly publication. That's where that's when I like 303 00:16:24,120 --> 00:16:26,799 cook me teeth. And then from there I had a 304 00:16:26,879 --> 00:16:31,440 fourteen year period with what was Accent magazines where you know, 305 00:16:31,480 --> 00:16:36,600 I had, you know, some good times, you know, some great, good, 306 00:16:36,639 --> 00:16:43,240 good memories along the way, but I had always Harbard 307 00:16:43,440 --> 00:16:48,399 ambitions to to work for myself, you know that. So 308 00:16:48,919 --> 00:16:51,039 I got to the age of I lost both my 309 00:16:51,159 --> 00:16:53,840 parents in twenty fourteen, which I think that was quite 310 00:16:54,399 --> 00:16:58,440 a big moment in my life, and the following year 311 00:16:59,519 --> 00:17:03,039 I thought, I if I don't go alone now, I'm 312 00:17:03,080 --> 00:17:05,680 never going to do it. I was turning forty three, 313 00:17:05,720 --> 00:17:09,480 i think then, and I had always felt that that 314 00:17:09,680 --> 00:17:15,599 was the gap. Obviously there's a good magazines, great magazines 315 00:17:15,599 --> 00:17:17,440 out there, but I had genuinely thought that was a 316 00:17:17,480 --> 00:17:22,119 gap for like a, you know, a really good quality 317 00:17:22,160 --> 00:17:26,960 business and leisure magazine for the Northeast region. So it's 318 00:17:26,960 --> 00:17:29,880 funny because when I look back, I didn't have any 319 00:17:29,960 --> 00:17:34,480 grand business plan. I'm afraid to say I could tell 320 00:17:34,519 --> 00:17:37,160 you that I had. I had had the working title 321 00:17:37,200 --> 00:17:43,440 of Northern Insights. And what I did was I literally 322 00:17:43,960 --> 00:17:49,480 approached all of the many, many contacts that I that 323 00:17:49,519 --> 00:17:52,039 I'd made over the years and said, look, this is 324 00:17:52,160 --> 00:17:55,240 what I'm going to do. I'm going to make it 325 00:17:55,279 --> 00:17:58,039 a really high quality magazine for the Northeast region. We're 326 00:17:58,039 --> 00:18:02,519 trying it at the best places. Would you would you 327 00:18:02,559 --> 00:18:04,480 be interested in like coming on board? You know, because 328 00:18:04,480 --> 00:18:06,359 obviously I had to get the commercial sides up and 329 00:18:06,440 --> 00:18:10,559 running first and foremost the way, and I thought of me, 330 00:18:10,640 --> 00:18:12,559 so I'm going to said, I'm never simulate the team. 331 00:18:12,559 --> 00:18:14,720 I know very early on whether whether this will work. 332 00:18:15,640 --> 00:18:21,519 And from the first meeting to getting the first magazine 333 00:18:21,519 --> 00:18:24,359 published was a period of about including weekends, about forty 334 00:18:24,400 --> 00:18:27,319 eight years, and I did. I did something like one 335 00:18:27,400 --> 00:18:31,519 hundred face to face meetings in that period and converted 336 00:18:31,559 --> 00:18:34,960 most of them in some shape or form, and that 337 00:18:35,039 --> 00:18:36,680 was that I was off and running. So the first 338 00:18:36,680 --> 00:18:41,839 issue was July twenty fifteen, and now we're coming up 339 00:18:41,920 --> 00:18:42,960 to one hundred. 340 00:18:42,720 --> 00:18:43,759 Speaker 3: And twenty fifth edition. 341 00:18:45,960 --> 00:18:48,519 Speaker 2: It was funny though, because when I look back, out 342 00:18:48,519 --> 00:18:52,440 of all of those, all of those issues. 343 00:18:52,319 --> 00:18:55,680 Speaker 3: Probably the hardest one we ever did was Issue Too because. 344 00:18:58,680 --> 00:19:02,279 Speaker 2: Dally what it was like, it was it was building 345 00:19:02,359 --> 00:19:04,079 up to get to get this thing out and then 346 00:19:04,119 --> 00:19:07,799 obviously got it launched, and you know what creates a 347 00:19:07,880 --> 00:19:12,240 launch party in town and wonderful feedback and then of course. 348 00:19:13,000 --> 00:19:16,359 Speaker 3: Once we hung over together but Baker. 349 00:19:21,240 --> 00:19:25,319 Speaker 2: Uh so, but it's that that's where it started. 350 00:19:25,920 --> 00:19:28,359 Speaker 1: Well done, well done, Well well done for getting started, 351 00:19:28,400 --> 00:19:31,519 because like lots of people think about doing things and 352 00:19:31,279 --> 00:19:32,799 then and they never get around to doing it. 353 00:19:32,839 --> 00:19:36,640 Speaker 4: That's like people maybe underestimate how difficult that is. 354 00:19:36,680 --> 00:19:40,440 Speaker 1: But then yeah, to keep going for for that long 355 00:19:40,440 --> 00:19:43,200 and that many issues, it's it's not easy because you're 356 00:19:43,440 --> 00:19:44,839 you're spinning a lot of plates. 357 00:19:44,880 --> 00:19:47,480 Speaker 4: You know, it's said, it's people. 358 00:19:48,079 --> 00:19:51,759 Speaker 1: If you've not worked in any sort of publication, whether 359 00:19:51,759 --> 00:19:55,319 it's print or online, people have got no idea what 360 00:19:55,319 --> 00:19:58,440 what goes into it. And all the different people that 361 00:19:58,440 --> 00:20:02,799 you're dealing with, I don't know what sort of spreadsheet 362 00:20:02,839 --> 00:20:05,599 you have or what the systems you have, or it's 363 00:20:05,599 --> 00:20:07,680 all in your head or it's all in your inbox, but. 364 00:20:08,079 --> 00:20:10,680 Speaker 2: Probably of everything really, But I mean, the best if 365 00:20:10,680 --> 00:20:12,759 people ask me, what if people if there was one 366 00:20:12,799 --> 00:20:15,559 we could describe put what we're putting a monthly magazine 367 00:20:15,960 --> 00:20:19,079 together as like it's a kind of doing like a 368 00:20:19,160 --> 00:20:21,839 ten thousand piece jigsaw puzzle. That's how it feels. But 369 00:20:22,200 --> 00:20:24,720 you've got a twenty months Yeah, that's how it feels. 370 00:20:24,720 --> 00:20:27,519 But I mean it's and of course there's times where 371 00:20:27,519 --> 00:20:30,359 you where you're you're tearing your your hair out to 372 00:20:30,559 --> 00:20:33,920 doing it, and you know, but then things start a 373 00:20:34,000 --> 00:20:36,759 click and it's and it's to this to this. 374 00:20:36,720 --> 00:20:38,359 Speaker 3: Day, I still got a huge buzz. 375 00:20:39,000 --> 00:20:40,920 Speaker 2: You know. I think I've done one hundred and twenty 376 00:20:40,920 --> 00:20:44,319 four counting Northern Insights all of the other magazines in 377 00:20:44,359 --> 00:20:48,559 the twenty or twenty five years before then, and I 378 00:20:48,640 --> 00:20:50,759 still get a huge buzz when the when the product 379 00:20:50,799 --> 00:20:54,400 comes out. But it's interesting one because once I'm finished 380 00:20:54,440 --> 00:20:56,920 the magazine and it's at the printers, and then when 381 00:20:56,920 --> 00:20:59,759 the new issue comes out, obviously you hope, you know 382 00:20:59,839 --> 00:21:02,079 you and we'll get some nice positive feedback. Or my 383 00:21:02,480 --> 00:21:06,440 current mard looks great, and it's sometimes I have to 384 00:21:06,480 --> 00:21:09,039 stop because in my own head that's that's in the 385 00:21:09,079 --> 00:21:12,960 rear view mirror, because I'm on the next one. So 386 00:21:13,000 --> 00:21:15,279 it's it's and it is important to stop. I'm reflecting 387 00:21:15,279 --> 00:21:19,519 and improving. But that's the best way to describe putting 388 00:21:19,519 --> 00:21:23,039 it putting it together pools. But I still got a 389 00:21:23,119 --> 00:21:26,160 huge buzz from it. And despite its frustrations, and don't 390 00:21:26,160 --> 00:21:28,559 get me wrong, there are very that there were a 391 00:21:28,599 --> 00:21:32,680 lot of them. Sometimes I feel very blessed that I'm 392 00:21:32,759 --> 00:21:34,880 able to say that because a lot of people wake 393 00:21:34,960 --> 00:21:37,160 up in the morning that you know, they they know 394 00:21:37,200 --> 00:21:38,359 what the day is good the next day, and I 395 00:21:38,400 --> 00:21:40,680 was the day is going to bring My day is 396 00:21:40,720 --> 00:21:44,400 never like that. You know, good bad, and just rare 397 00:21:44,440 --> 00:21:45,920 on the side of good as much as you can. 398 00:21:49,720 --> 00:21:53,200 Speaker 1: So what's so do you when it goes to print? 399 00:21:53,200 --> 00:21:54,559 Do you take a bit of time out? Do you 400 00:21:54,559 --> 00:21:56,519 take like your day I t off or you straight 401 00:21:56,559 --> 00:21:57,599 back onto the next one? 402 00:21:58,119 --> 00:22:01,240 Speaker 2: No? I try to what I didn't used to do this, 403 00:22:01,400 --> 00:22:04,480 but we always try and work with print slot now. 404 00:22:04,559 --> 00:22:09,200 So it goes to press on a Friday, and ordinarily 405 00:22:09,240 --> 00:22:12,680 by that last day, and really my work is done. 406 00:22:12,680 --> 00:22:15,640 I've normally signed the job off with Loo my design 407 00:22:15,720 --> 00:22:18,799 of the day before, so that last day. 408 00:22:18,960 --> 00:22:22,400 Speaker 3: Quite often now I'm trying to a whole hour around 409 00:22:22,440 --> 00:22:23,000 the golf. 410 00:22:22,799 --> 00:22:23,400 Speaker 2: For go out. 411 00:22:23,559 --> 00:22:26,319 Speaker 4: You know, it's important to do that, I think. 412 00:22:26,759 --> 00:22:29,440 Speaker 2: Yeah, and I've and I've learned as i've as I've 413 00:22:29,440 --> 00:22:32,559 went along. You have to take your breaks. You know. 414 00:22:32,680 --> 00:22:35,960 It's it's futile just to just keep working and work. 415 00:22:36,440 --> 00:22:38,200 You do need to try and switch off it. But 416 00:22:38,440 --> 00:22:40,720 again that's when it's your own You'll know this port 417 00:22:40,720 --> 00:22:41,519 it's not always easy. 418 00:22:44,039 --> 00:22:47,799 Speaker 1: Yeah, I've definitely that's one bit of advice I'll give 419 00:22:47,839 --> 00:22:50,319 anyone start their own business, I'll running their own businesses. 420 00:22:50,400 --> 00:22:54,319 Take your holidays and don't don't feel bad about or 421 00:22:54,359 --> 00:22:57,720 guilty about taking time off, even if it's like midweek 422 00:22:57,920 --> 00:23:01,079 or even just in the middle of the day or whatever. 423 00:23:01,319 --> 00:23:03,759 If you need that time to a bit of a break, 424 00:23:03,799 --> 00:23:07,839 it's it's important to do it because the stuff. There's 425 00:23:07,920 --> 00:23:10,480 some days where I wake up and I'm not really 426 00:23:10,519 --> 00:23:11,799 in the mood for doing any work. 427 00:23:12,240 --> 00:23:18,319 Speaker 4: But like, but but I'm always one, I am always 428 00:23:18,400 --> 00:23:19,720 on the go, I'm always doing stuff. 429 00:23:19,759 --> 00:23:21,960 Speaker 1: But ei there's some days where I'm not really feeling 430 00:23:22,039 --> 00:23:24,880 like this, so I'll maybe walk the dog or go 431 00:23:25,039 --> 00:23:29,319 I'll do something different or but then then I'm in 432 00:23:29,400 --> 00:23:31,960 the mood for it. And then once I get going, 433 00:23:32,119 --> 00:23:33,160 I find it hard to stop. 434 00:23:33,279 --> 00:23:33,759 Speaker 4: Sometimes. 435 00:23:34,240 --> 00:23:37,240 Speaker 3: Yeah, So like I might not get in the zone, 436 00:23:37,240 --> 00:23:37,519 don't you. 437 00:23:37,759 --> 00:23:39,079 Speaker 1: Yeah, yeah, I might not be in the mood to 438 00:23:39,119 --> 00:23:42,960 start at eight o'clock or nine o'clock or maybe ten o'clock, 439 00:23:43,000 --> 00:23:46,440 eleven o'clock. But then yeah, as long as it doesn't 440 00:23:46,440 --> 00:23:49,640 interfere too much with the family. I'm like, sometimes I'm 441 00:23:49,680 --> 00:23:52,400 working till seven or eight o'clock at night, but the 442 00:23:52,519 --> 00:23:53,759 next day I might not. 443 00:23:54,880 --> 00:23:58,720 Speaker 2: And I get things, and I've often wondered, if you know, 444 00:23:58,799 --> 00:24:00,240 we want to get to take this, and I'm suther 445 00:24:00,319 --> 00:24:05,680 do I get at times where perhaps don't want to 446 00:24:05,720 --> 00:24:08,160 pick the let's see, let's see looking for new business. 447 00:24:08,319 --> 00:24:10,839 You know, the way I was trained obviously was going 448 00:24:10,880 --> 00:24:13,400 to pick the telephone up and speak to people. And 449 00:24:13,759 --> 00:24:16,079 I got days where that's the last thing I want 450 00:24:16,119 --> 00:24:19,079 to do, you know, And then you make two or 451 00:24:19,119 --> 00:24:22,160 three calls. You may make a good call, and then 452 00:24:22,200 --> 00:24:23,640 you're back in the mix, and then you know, but 453 00:24:24,640 --> 00:24:27,720 people that would surprise people after all thirty six years that, 454 00:24:28,240 --> 00:24:31,480 but I still get those fears regularly, think, God, I 455 00:24:31,519 --> 00:24:33,519 don't I don't really, I'm not don't feel up the 456 00:24:33,599 --> 00:24:35,799 tone of people, and I just want to work on 457 00:24:36,119 --> 00:24:38,440 a email and that's and I hate working. That's really, 458 00:24:38,559 --> 00:24:43,759 you know, that's it's bizarre really when you know, you think, 459 00:24:43,799 --> 00:24:47,759 why do I go through these emotions? But but you do, 460 00:24:47,880 --> 00:24:49,720 and I think probably it's quite a good thing because 461 00:24:49,720 --> 00:24:51,680 it keeps you grounded and it keeps you on your toes. 462 00:24:53,200 --> 00:24:55,799 Speaker 1: Have you got any advice for people on that then, 463 00:24:55,839 --> 00:24:59,240 because there's a lot of people who hate sales, I'll 464 00:24:59,240 --> 00:25:01,440 say they hate ital else are they're uncomfortable doing it 465 00:25:01,640 --> 00:25:04,480 or they don't like picking up the phone. And but 466 00:25:04,599 --> 00:25:07,839 then you have you have to make Every business has 467 00:25:07,920 --> 00:25:10,319 to make sales. You've got to sell, and you've got 468 00:25:10,839 --> 00:25:13,720 the lifebload of any business. And yes, you can use 469 00:25:13,799 --> 00:25:15,480 technology and you can try and know what I meate 470 00:25:15,640 --> 00:25:17,160 and but at some point you're gonna have to talk 471 00:25:17,200 --> 00:25:21,039 to someone. But so, have you got any tips or 472 00:25:21,119 --> 00:25:25,720 things that get you, like, keep you motivated, or get 473 00:25:25,759 --> 00:25:27,480 you going to pick up the phone? 474 00:25:29,799 --> 00:25:29,960 Speaker 2: Well? 475 00:25:30,000 --> 00:25:32,559 Speaker 3: I was something quite recently that I was at an 476 00:25:32,599 --> 00:25:37,480 event and somebody said, I think it. 477 00:25:37,559 --> 00:25:41,599 Speaker 2: Was possibly a North Business Form event. See if if 478 00:25:42,079 --> 00:25:45,079 have a fooler on your computer and if somebody could 479 00:25:45,200 --> 00:25:48,400 like share you know, you do something good, save your 480 00:25:48,440 --> 00:25:51,799 email and that folder, so you're like like a fuller 481 00:25:51,880 --> 00:25:53,000 of positivity if you like. 482 00:25:53,680 --> 00:25:55,359 Speaker 3: So if you're feeling a bit flattening thing, I kind 483 00:25:55,359 --> 00:25:56,920 of do this. In my case, I kind of do 484 00:25:57,000 --> 00:25:58,920 this job anymore, just. 485 00:25:59,000 --> 00:26:01,720 Speaker 2: Try and look back. It's sometimes we think, well, you've 486 00:26:01,720 --> 00:26:04,359 been given a bit of prayers somewhere. When it was 487 00:26:04,400 --> 00:26:06,759 our one hundredth edition, I got, you know, I got 488 00:26:07,640 --> 00:26:15,039 some wonderful testimonials about the magazine. And so I actually 489 00:26:15,079 --> 00:26:18,119 have that on hundredth issue next to me desk. And 490 00:26:18,240 --> 00:26:21,839 it's not for vanity purposes. It's just sometimes picking it 491 00:26:21,960 --> 00:26:23,599 up and think, well, somewhere along the line, I must 492 00:26:23,640 --> 00:26:25,960 have got something right. So I find that that puts 493 00:26:26,039 --> 00:26:28,599 me then normally in a more of a positive frame 494 00:26:28,680 --> 00:26:34,160 of mind. So really, you've you've just got to just 495 00:26:34,200 --> 00:26:36,359 try and get stuck in, you know. And but I 496 00:26:37,000 --> 00:26:41,400 love you know, I love podcasts, I love listen. 497 00:26:41,480 --> 00:26:44,160 Speaker 3: I love reading and listen you know, anything that can 498 00:26:44,359 --> 00:26:45,359 just give you that push. 499 00:26:46,839 --> 00:26:49,000 Speaker 2: I find it helps for me, you know, so it 500 00:26:49,160 --> 00:26:51,880 be difficult to pick out one particular thing or a 501 00:26:51,880 --> 00:26:56,759 bit of advice, but you know, try and remember when 502 00:26:56,799 --> 00:27:00,839 you've done things right, you know, in what the process 503 00:27:00,880 --> 00:27:03,279 has been, and try and also think of when you've 504 00:27:03,319 --> 00:27:05,920 been at your best. You know, it's I tend to 505 00:27:05,960 --> 00:27:07,960 find with them with things with the magazine and and 506 00:27:11,359 --> 00:27:14,559 it's this has never changed in thirty plus years. When 507 00:27:14,559 --> 00:27:16,599 I finished an edition, obviously you've worked with that. 508 00:27:17,680 --> 00:27:19,759 Speaker 3: Like a big deadline. You get it to the printers 509 00:27:19,759 --> 00:27:21,480 and it just breathing a enormous sigh of. 510 00:27:21,480 --> 00:27:25,559 Speaker 2: Relief, and then you get like a feeling of anti 511 00:27:25,599 --> 00:27:27,759 climax almost for a couple of days, and you think, 512 00:27:28,640 --> 00:27:31,559 to do this again. That feeling has never left me 513 00:27:31,640 --> 00:27:35,759 in thirty years. But what I tend to find is 514 00:27:35,839 --> 00:27:38,200 is the month goes on, it's almost like I can 515 00:27:38,480 --> 00:27:41,519 bestride It's it's it's quite difficult to explain, really, you know, 516 00:27:42,880 --> 00:27:46,640 it's definitely like a process. You know, yeah, and you 517 00:27:46,799 --> 00:27:50,839 can't be And I've also learned as much as frustration, 518 00:27:51,279 --> 00:27:54,400 you can't be it that maximum all of the time. 519 00:27:54,599 --> 00:27:58,640 Speaker 1: You know, there is a process you've got well, you've 520 00:27:58,640 --> 00:28:01,920 gotta trust the process and you've got comes with experience, 521 00:28:02,000 --> 00:28:04,480 you like, you know, you've been there through that before, 522 00:28:04,519 --> 00:28:08,559 and it's you can't you can't force it to be different. 523 00:28:08,599 --> 00:28:10,680 Speaker 4: You've got to You've got to go throughs. So I 524 00:28:10,680 --> 00:28:11,400 always remember the. 525 00:28:11,759 --> 00:28:14,799 Speaker 1: Very first big event I did, the Newcastle Start at 526 00:28:14,799 --> 00:28:18,200 Week Festival, the first time I did that five day, 527 00:28:18,440 --> 00:28:21,920 monthly venue, city wide event over six hundred people. 528 00:28:24,599 --> 00:28:28,000 Speaker 4: Twenty seventeen. And do you know, I'm sure you do. 529 00:28:28,200 --> 00:28:33,440 Speaker 1: Gim Moudesley, Yes, famous event organizer and promoter, used to 530 00:28:33,480 --> 00:28:37,440 be involved in Shindig and did the Evolution Festival and 531 00:28:38,240 --> 00:28:42,599 he's now head of bigger, big events at Newcastle City 532 00:28:42,640 --> 00:28:46,000 Council or the North of Time and he's doing like 533 00:28:46,359 --> 00:28:48,720 mobiles and Mercury Awards and all this sort of stuff. 534 00:28:50,000 --> 00:28:52,880 He said to us after the first event, have you 535 00:28:52,960 --> 00:28:55,519 had event crash yet? And I was like I have, 536 00:28:56,160 --> 00:28:59,720 because he's like, yeah, every time you do a big event, Yeah, 537 00:29:00,079 --> 00:29:07,640 you get going and you're building up momentum, isn't it. 538 00:29:07,720 --> 00:29:10,039 You're winding up and then it's exciting, things are clicking 539 00:29:10,079 --> 00:29:12,319 in the gear and then you put on this amazing thing. 540 00:29:12,359 --> 00:29:18,200 And then the first event I remember, brilliant five days, 541 00:29:18,559 --> 00:29:22,720 such a boze. Everything's great, packing on the bat. That's 542 00:29:22,720 --> 00:29:24,880 not why I did it, but you know, it was 543 00:29:24,960 --> 00:29:26,160 just great. Everyone was happy. 544 00:29:26,519 --> 00:29:27,920 Speaker 4: And then the next morning I woke up and it 545 00:29:28,000 --> 00:29:31,240 was just like there's nothing to do. It's just silent. 546 00:29:31,400 --> 00:29:32,039 It's quiet. 547 00:29:32,359 --> 00:29:35,200 Speaker 2: It's like, well, I remember when I was at school. 548 00:29:35,200 --> 00:29:38,039 Speaker 3: I probably first experienced it then because I did a 549 00:29:38,119 --> 00:29:38,400 lot of. 550 00:29:40,279 --> 00:29:41,799 Speaker 2: I Love drama when I was at school and that 551 00:29:41,880 --> 00:29:44,359 probably helped us and the job ended up going into 552 00:29:44,519 --> 00:29:47,599 But I remember doing like a big school show and 553 00:29:47,640 --> 00:29:50,079 I had the leading the show, and we prepared for 554 00:29:50,160 --> 00:29:54,279 it for about six months and six months for what 555 00:29:54,519 --> 00:29:58,799 was I think like three nights worth of performances, and 556 00:29:59,119 --> 00:30:01,160 I remember after the a third night, you know, was 557 00:30:01,319 --> 00:30:04,880 obviously still on on a real high. In the next morning, 558 00:30:05,200 --> 00:30:07,839 I woke up and I remember it like it was yesterday. 559 00:30:07,839 --> 00:30:11,039 I felt absolutely bereft, you know, And that was the 560 00:30:11,079 --> 00:30:14,599 first time I experienced it, and I have experienced similar 561 00:30:14,640 --> 00:30:17,880 with the magazine. It's it's it's you know, but and 562 00:30:18,200 --> 00:30:20,559 I try to think, you know, try and think, well, 563 00:30:20,599 --> 00:30:24,160 this is what's coming, but it's, you know, it's I 564 00:30:24,319 --> 00:30:25,920 just kind of help, but it's just it's just something 565 00:30:25,960 --> 00:30:29,119 that's there you know, yeah, don't worry about it because 566 00:30:29,119 --> 00:30:31,480 I think, well again you've just you've just when you 567 00:30:31,519 --> 00:30:34,039 said trust the process that well, this is what happens, 568 00:30:34,599 --> 00:30:38,359 start against you know, and but it just didn't wresting really, 569 00:30:38,440 --> 00:30:40,680 you know, go matter what you said earlier about the 570 00:30:41,519 --> 00:30:45,799 about about the world of sales, I would always be 571 00:30:45,880 --> 00:30:48,920 a pains to say it's a very underestimated career sales 572 00:30:48,960 --> 00:30:51,720 because there's so much that that goes into it. So 573 00:30:53,319 --> 00:30:57,079 if anybody, if anybody wanted to work in sales, you 574 00:30:57,279 --> 00:30:59,720 just get some great sales training from it, you know, 575 00:30:59,799 --> 00:31:04,160 some you know, some wonderful like you know books to 576 00:31:04,279 --> 00:31:06,640 start on your way. You know that the outwind friends 577 00:31:06,640 --> 00:31:09,880 and influence people deal Corney a very famous book about 578 00:31:09,920 --> 00:31:13,119 dealing with people, which is you know, a multi probably 579 00:31:13,720 --> 00:31:18,519 million sellers. People still used to this day referred to, 580 00:31:18,799 --> 00:31:23,759 you know, because it's it's it's such a nuanced profession 581 00:31:23,799 --> 00:31:26,519 because you have to deal with so many different people 582 00:31:26,640 --> 00:31:30,240 in different characters, and you've almost got to be our 583 00:31:30,279 --> 00:31:33,519 feel at times, like have been a psychologist, because everybody 584 00:31:34,640 --> 00:31:36,119 human beings at the end of the day, you know. 585 00:31:36,400 --> 00:31:39,880 Speaker 1: And there's so much psychology involved in in sales and selling, 586 00:31:40,640 --> 00:31:45,279 and it's definitely something I've tried. Well, I'm still trying 587 00:31:45,319 --> 00:31:48,480 to get better at sales because my inclination is to 588 00:31:48,599 --> 00:31:54,240 be more marketing, communication, messaging, community. 589 00:31:53,839 --> 00:31:56,920 Speaker 4: Engagement, building, awareness sort of thing. 590 00:31:57,000 --> 00:32:00,720 Speaker 1: But I've been in teams in the past, someone else 591 00:32:00,880 --> 00:32:02,599 it's been their job to do the sales, Like my 592 00:32:02,720 --> 00:32:05,200 job has been to do the marketing and get people 593 00:32:05,279 --> 00:32:07,319 interested in what we're doing. But then someone else has 594 00:32:07,400 --> 00:32:10,960 been it's their job to do the conversion and get 595 00:32:11,000 --> 00:32:13,640 the sale over the line. But then when you've got 596 00:32:13,680 --> 00:32:15,680 your own business, you have to you have to do that. 597 00:32:16,400 --> 00:32:20,480 And and I'm much more I'm like soft sell. I'm 598 00:32:20,640 --> 00:32:24,400 you know, I'm oh yeah, yeah, And I can sell, 599 00:32:24,640 --> 00:32:28,599 and I clearly can sell, but I'm my inclination is 600 00:32:28,720 --> 00:32:32,599 to not sell. It's to be more marketing. And I've 601 00:32:32,640 --> 00:32:36,599 got to remind myself regularly to to actually ask for 602 00:32:36,680 --> 00:32:39,200 the sale and they do the conversion. 603 00:32:39,799 --> 00:32:43,279 Speaker 2: Well, I would prefer to think of myself. Some others 604 00:32:43,359 --> 00:32:45,359 might see it different, but I prefer to think of 605 00:32:45,440 --> 00:32:48,240 myself like that. It's a conversation, you know, it's a 606 00:32:48,359 --> 00:32:51,279 conversational style of selling and getting to know people. That 607 00:32:51,359 --> 00:32:52,799 that's what I enjoy you know. 608 00:32:53,079 --> 00:32:58,079 Speaker 4: Yeah, yeah, it's what is it going to say? 609 00:32:59,000 --> 00:33:04,599 Speaker 1: There's a good there's a good book called the Joelt Effect, right, yeah, 610 00:33:04,920 --> 00:33:09,319 I've read that about a year ago and basically the 611 00:33:09,640 --> 00:33:12,599 ve analyzed like millions of sales calls to work out 612 00:33:12,640 --> 00:33:17,359 what what success looks like. And yeah, what they're saying 613 00:33:17,559 --> 00:33:23,480 now in the modern day, like I'm teaching you how 614 00:33:23,519 --> 00:33:28,039 to suck like I'm not con the the old, classic, 615 00:33:28,799 --> 00:33:32,640 old style of sales is like pain in this future vision, 616 00:33:32,720 --> 00:33:35,279 this utopia, come with those and evidence is gonna be great. 617 00:33:35,400 --> 00:33:38,000 You know, we're gonna solve all your problems, right, and 618 00:33:38,160 --> 00:33:41,519 that that might be true, But now people are even 619 00:33:41,599 --> 00:33:44,960 if they know that they want this thing, people are 620 00:33:45,039 --> 00:33:47,480 so scared of messing up and making the wrong decision 621 00:33:47,519 --> 00:33:50,599 that they just don't make any decision, right. Yeah, And 622 00:33:51,119 --> 00:33:53,079 they say, now, it's not the fear of missing out, 623 00:33:53,119 --> 00:33:54,200 it's the fear of messing up. 624 00:33:54,880 --> 00:33:59,160 Speaker 4: Yeah. So yeah, they say, this joint effect is like it's. 625 00:33:59,200 --> 00:34:01,680 Speaker 1: Really really import now that not only to do the 626 00:34:01,920 --> 00:34:05,039 sales they're selling, but it's you have to spend a 627 00:34:05,119 --> 00:34:07,480 lot of time reassuring people that everything's going to be 628 00:34:07,519 --> 00:34:09,840 all right once they've made that decision and what's going 629 00:34:09,920 --> 00:34:12,000 to happen after they've bought something. 630 00:34:11,760 --> 00:34:15,400 Speaker 4: And what's the after care going to be like? And yeah, yeah, 631 00:34:16,079 --> 00:34:18,760 and that's why a lot of people don't know that. 632 00:34:18,960 --> 00:34:21,519 They don't realize that that's what people are working on this. 633 00:34:21,800 --> 00:34:26,840 Speaker 1: Yeah, and sometimes people are like, I know this is 634 00:34:26,880 --> 00:34:29,440 the right thing, but I'm not confident my colleagues are 635 00:34:29,480 --> 00:34:30,800 going to do a good job of this. 636 00:34:31,719 --> 00:34:34,840 Speaker 4: So it's really really interesting. 637 00:34:35,440 --> 00:34:38,239 Speaker 2: When I worked at the Evening Chronicle, people gon't believe 638 00:34:38,280 --> 00:34:41,119 it when when I tell them this. But when I 639 00:34:41,159 --> 00:34:44,159 worked on the telephones, when this was the same. When 640 00:34:44,159 --> 00:34:46,719 I moved to the trade team, I had to make 641 00:34:46,840 --> 00:34:49,360 thirty five calls of authority a day, so that was 642 00:34:49,400 --> 00:34:52,639 to thirty five. Well, I worked with the motors, so 643 00:34:52,800 --> 00:34:59,119 obviously initially thirty five garage ronas or motive franchisers or 644 00:34:59,280 --> 00:35:03,360 Bardi agents. And obviously this was long before technology, so 645 00:35:03,400 --> 00:35:07,119 it was all manual. In your calls used to get 646 00:35:07,199 --> 00:35:09,280 back checked, so, you know, because people used to make 647 00:35:09,320 --> 00:35:14,039 them up. And but that discipline of picking up the 648 00:35:14,079 --> 00:35:17,239 phone sometimes even now, I don't sit down and I'm 649 00:35:17,239 --> 00:35:22,159 going to make thirty five calls, but I do, right, 650 00:35:22,159 --> 00:35:24,280 I'm gonna have a morning if they just I'm on 651 00:35:24,360 --> 00:35:28,519 the phone this morning. It's if you have in the 652 00:35:28,599 --> 00:35:31,800 right in the right zone, as it were, it's it's 653 00:35:31,920 --> 00:35:33,239 it's really stimulating. 654 00:35:33,840 --> 00:35:36,840 Speaker 4: Yeah, yeah once once you get going, but not the hardest. 655 00:35:37,000 --> 00:35:41,000 Speaker 2: It is just it yeah, yeah, no question. Yeah. Is it? 656 00:35:41,199 --> 00:35:43,039 Speaker 1: Is it certain days, are certain times of the week 657 00:35:43,079 --> 00:35:45,159 that you that you do that, or is it just 658 00:35:45,400 --> 00:35:47,039 whenever the week? 659 00:35:47,719 --> 00:35:51,679 Speaker 2: Well, it's funny because this hasn't been delivered on on 660 00:35:52,320 --> 00:35:56,199 on on my part. But I think what I've realized 661 00:35:56,280 --> 00:35:58,199 is is that is I've went along through the journeys. 662 00:35:58,760 --> 00:36:00,800 You know, I'm definitely I'd love to do with some 663 00:36:00,920 --> 00:36:03,159 kind of study on this. I'm definitely better in the 664 00:36:03,199 --> 00:36:06,119 first half of the week. You know. I always try 665 00:36:06,199 --> 00:36:10,920 to do me key work Monday at Thursday lunchtime, shall 666 00:36:10,960 --> 00:36:15,559 we say. I find on a Friday, I don't know 667 00:36:15,599 --> 00:36:17,639 whether it's just just a mental thing as much as 668 00:36:17,639 --> 00:36:20,480 I that's by a Friday. I've always done this, like 669 00:36:20,559 --> 00:36:23,159 I've was lot of the administrative stuff I try to 670 00:36:23,199 --> 00:36:25,039 do on a Friday if I've got to like right 671 00:36:25,119 --> 00:36:27,239 right in the articles, So do a lot to be 672 00:36:27,320 --> 00:36:32,199 planning on a Friday afternoon because so I find like, 673 00:36:33,039 --> 00:36:34,719 so answer your question, if I'm going to do like, 674 00:36:34,800 --> 00:36:36,079 let's see a lot of cans, and I'll do like 675 00:36:36,159 --> 00:36:39,519 on a Monday or Tuesday, you know, so attend just 676 00:36:39,599 --> 00:36:42,360 the way things that time has gone on. I tend 677 00:36:42,400 --> 00:36:44,760 to work long days on a Monday and Tuesday, really 678 00:36:44,840 --> 00:36:46,280 trying and break the back of the week, you. 679 00:36:46,320 --> 00:36:48,440 Speaker 1: Know, yeah, when you've got a bit more energy and 680 00:36:48,519 --> 00:36:51,760 your yeah, yeah, yeah, well it makes sense, isn't it 681 00:36:51,800 --> 00:36:55,079 if you if you've had the weekend, I'm not working, 682 00:36:55,159 --> 00:36:56,639 and then you've got more energy and you're a bit 683 00:36:56,719 --> 00:36:59,519 more fired up, and yeah, will willing to put it 684 00:36:59,559 --> 00:37:02,679 depicts in And then as the time goes on, you yeah, 685 00:37:03,239 --> 00:37:06,239 you're given a lot on you so you're yeah, you're 686 00:37:06,239 --> 00:37:09,320 not going to have as much watch fuel in the tank. 687 00:37:10,679 --> 00:37:12,440 Speaker 3: Then I've definitely found that, you know. I remember a 688 00:37:12,519 --> 00:37:14,639 client his long time. 689 00:37:14,920 --> 00:37:17,840 Speaker 2: It was a big climbing for many many years, and 690 00:37:18,480 --> 00:37:20,760 I mean being he's probably could be in his seventies now. 691 00:37:20,800 --> 00:37:24,320 I still say him sporadically, and any one said to me, 692 00:37:24,400 --> 00:37:26,239 he's just says, you know, I remember one saying just 693 00:37:26,480 --> 00:37:29,239 you know, as he was approaching retirement, he says, you know, 694 00:37:29,480 --> 00:37:32,119 you know, Mike, I get tired now, you know, and 695 00:37:32,320 --> 00:37:33,920 I think I have to try and I don't know 696 00:37:34,039 --> 00:37:36,440 by the way, I don't always manage it, but I 697 00:37:36,519 --> 00:37:38,480 think I have to manage my own energy better now, 698 00:37:38,840 --> 00:37:41,519 if that makes sense. We've only got a finite amount 699 00:37:41,559 --> 00:37:46,039 of it and we can all spread without realizing it. 700 00:37:46,119 --> 00:37:49,360 We can all spread ourselves too. Thingly, you know, I 701 00:37:49,800 --> 00:37:53,000 have to be aware of you know. Yeah, I mean 702 00:37:53,079 --> 00:37:55,559 burnout is everywhere. We'll say it all of the time. 703 00:37:56,360 --> 00:37:59,800 The there's articles in the magazine every single month from 704 00:37:59,840 --> 00:38:03,760 some the coach as well combating burnout and recognizing the signs. 705 00:38:04,519 --> 00:38:07,960 Speaker 3: I went with a great seminar in relation on the 706 00:38:08,000 --> 00:38:10,760 turn of the other the Entrepreneurs Forum run m HM, 707 00:38:11,519 --> 00:38:13,760 and it was it was a really fascinating, like round 708 00:38:13,840 --> 00:38:16,920 table discussion. And I think it's business owners that it's 709 00:38:16,960 --> 00:38:19,360 something that we have to be extremely mindful of, you know. 710 00:38:20,280 --> 00:38:21,840 There there's so many polls on my time now with 711 00:38:21,960 --> 00:38:23,280 with technology. 712 00:38:22,840 --> 00:38:23,360 Speaker 2: You know, so. 713 00:38:25,559 --> 00:38:28,280 Speaker 1: Because you can especially if it's something that you like doing. 714 00:38:28,360 --> 00:38:31,159 But if if you it is hard to switch off 715 00:38:31,360 --> 00:38:35,679 like you can just there's always more that you can do. Yeah, 716 00:38:36,519 --> 00:38:39,400 there's definitely some some nights or even on a Friday. 717 00:38:39,480 --> 00:38:42,199 Sometimes I don't want to stop. I want to keep 718 00:38:42,239 --> 00:38:44,360 going because like there's there's more that I want to do. 719 00:38:44,519 --> 00:38:47,599 But like, but I don't like I usually don't do 720 00:38:47,840 --> 00:38:51,280 any work on a on a weekend, or even if 721 00:38:51,320 --> 00:38:54,239 I do, if there's like a really pressing deadline, I'll 722 00:38:54,320 --> 00:38:57,239 do a little bit and I'll yeah, do it when 723 00:38:57,239 --> 00:38:59,280 you when people are still in bed, when the family 724 00:38:59,360 --> 00:39:02,960 is still in bed, and because I like getting early. 725 00:39:04,920 --> 00:39:08,599 So just northern inside, right, You're you're you've been in 726 00:39:08,760 --> 00:39:11,840 this quite privileged position, I suppose, and that you get 727 00:39:11,880 --> 00:39:14,519 to hear about meet so many amazing things and hear 728 00:39:14,639 --> 00:39:16,119 so many great. 729 00:39:16,000 --> 00:39:16,719 Speaker 4: Stories and stuff. 730 00:39:16,840 --> 00:39:20,320 Speaker 1: Just what's your take on I know you're going to 731 00:39:20,360 --> 00:39:22,519 say it's amazing, but what what's your take on the 732 00:39:22,599 --> 00:39:29,239 Northeast region? Like, what what's its strength and what's its weaknesses? 733 00:39:29,400 --> 00:39:30,719 I'm going to put you on the spot here. 734 00:39:33,880 --> 00:39:36,000 Speaker 2: Well, I mean that's a great question, Paula. Obviously you 735 00:39:36,079 --> 00:39:40,159 know I'm born, born and Britain region that I think 736 00:39:40,199 --> 00:39:47,559 the the strength, Oh, it's I think a lot of people, 737 00:39:47,559 --> 00:39:50,840 which is to me the strength if the Northeast is 738 00:39:50,880 --> 00:39:55,400 it's people. You know, I think we have a you 739 00:39:55,480 --> 00:39:59,519 know what, tremendously positive. 740 00:39:59,639 --> 00:40:01,199 Speaker 3: What think we're very resilient. 741 00:40:03,360 --> 00:40:09,599 Speaker 2: When I said, when I set Northern Insight up, as. 742 00:40:08,119 --> 00:40:11,159 Speaker 3: I said earlier, I wasn't sure. 743 00:40:11,639 --> 00:40:13,679 Speaker 2: I wasn't sure how it would go, whether I get 744 00:40:13,719 --> 00:40:17,679 it off the ground, and the support that I had 745 00:40:17,760 --> 00:40:22,199 from you know, many many people was was unbelievable in 746 00:40:22,360 --> 00:40:22,760 something that. 747 00:40:24,239 --> 00:40:25,440 Speaker 3: You know, I'll never forget. 748 00:40:25,519 --> 00:40:28,559 Speaker 2: And I think we've got some some really really smart, 749 00:40:29,119 --> 00:40:32,360 intelligent people in the region running some fantastic We've got 750 00:40:32,440 --> 00:40:37,119 some fantastic businesses. And it is a privileged it's a 751 00:40:37,159 --> 00:40:39,840 magazine and I and I remember alluding to this when 752 00:40:39,840 --> 00:40:43,719 we did our one hundredth edition, because there's always something 753 00:40:43,880 --> 00:40:45,599 new happening in the region. 754 00:40:45,639 --> 00:40:47,360 Speaker 3: There's always something new to report on. 755 00:40:47,599 --> 00:40:49,880 Speaker 2: As you know, I went to the opening of the 756 00:40:49,960 --> 00:40:52,000 new Freight Island bar at Alton Square. 757 00:40:53,280 --> 00:40:54,880 Speaker 4: I think I'm due to go there next week. 758 00:40:55,480 --> 00:40:59,960 Speaker 2: Absolutely stunning addition to the leisure scene and in in Newcastle, 759 00:41:00,159 --> 00:41:05,960 you know. So the strength would would be the people 760 00:41:06,039 --> 00:41:09,119 here and then the resilience and and and and I 761 00:41:09,159 --> 00:41:13,480 think that we're tremendously hard working. Mm hmm. I think 762 00:41:14,000 --> 00:41:14,480 one of the. 763 00:41:16,880 --> 00:41:17,679 Speaker 3: Probably the only. 764 00:41:17,559 --> 00:41:24,079 Speaker 2: Weakness is that I don't. I think there's people talented, 765 00:41:24,079 --> 00:41:27,039 people appeal you can prove up against anybody in the country. 766 00:41:27,440 --> 00:41:30,480 And I don't think we're always I think the songs 767 00:41:30,519 --> 00:41:35,000 to be guilty, you're not talking ourselves up enough, you know. 768 00:41:35,079 --> 00:41:38,280 That's whether that's just something that's in the regional day 769 00:41:38,320 --> 00:41:39,880 an air. I think that sings a little bit chy 770 00:41:40,400 --> 00:41:44,679 to shout from the rooftops for successes. I do think 771 00:41:44,679 --> 00:41:49,639 we're getting better, you know. Yeah, it's funny because, like 772 00:41:50,079 --> 00:41:53,480 you know, in terms of running the magazine. You know, 773 00:41:53,480 --> 00:41:56,800 obviously I spend my life promoting everybody else's businesses, and 774 00:41:57,039 --> 00:41:59,360 when I came to Landmarks a wave hard like one 775 00:41:59,400 --> 00:42:02,280 hundred issue had to be coaxed to go on the 776 00:42:02,360 --> 00:42:05,960 cover of that one, you know. And it is because 777 00:42:06,000 --> 00:42:08,280 I didn't want to shout about what we've done, you know, 778 00:42:09,440 --> 00:42:12,239 because I thought, well, what a platform for other people 779 00:42:12,280 --> 00:42:14,239 to promote themselves. That's how I look at it, first 780 00:42:14,239 --> 00:42:16,960 and foremost, Well, so I think I think what I 781 00:42:17,000 --> 00:42:18,559 think as a region, we're gonna be guilty of that. 782 00:42:18,679 --> 00:42:23,480 Speaker 1: Sometimes I agree, well, well that's that what you are, 783 00:42:23,679 --> 00:42:26,000 that you deserve that platform. So that that's one of 784 00:42:26,039 --> 00:42:27,559 the reasons why I wanted to do this with you 785 00:42:27,960 --> 00:42:32,559 today because I think I really appreciate like what you 786 00:42:32,679 --> 00:42:35,719 do and what their media titles do. I think it's 787 00:42:35,760 --> 00:42:39,920 really important for people to to say and hear about 788 00:42:39,920 --> 00:42:42,199 all the great things going on in the region. And 789 00:42:42,400 --> 00:42:45,159 and sometimes it's hard to coax that information out out 790 00:42:45,199 --> 00:42:47,559 of businesses and organizers. Is like to say, whether they 791 00:42:47,559 --> 00:42:50,039 don't want to put themselves forward, or they don't necessarily 792 00:42:50,119 --> 00:42:53,880 see the the value or the importance of of getting 793 00:42:54,119 --> 00:42:58,159 getting information out about them, not only to the wider world, 794 00:42:58,320 --> 00:43:01,440 but for their own leagues as well. It's it's they 795 00:43:01,679 --> 00:43:04,519 like saying and reading about them in print. And there's 796 00:43:04,960 --> 00:43:08,559 this in this increasingly digital world. I think there's nothing 797 00:43:08,719 --> 00:43:10,000 like being in print. 798 00:43:10,320 --> 00:43:11,400 Speaker 2: I love it. I love it. 799 00:43:11,480 --> 00:43:14,000 Speaker 1: If we get a piece of positive media coverage in 800 00:43:14,039 --> 00:43:17,239 a magazine or or a newspaper, it's it's. 801 00:43:17,320 --> 00:43:19,559 Speaker 4: I've got all the press cuttings that we've ever had. 802 00:43:19,639 --> 00:43:21,880 I'm really proud when I when I say it. 803 00:43:22,480 --> 00:43:24,360 Speaker 2: Well, well, obviously it's an obvious thing that I get 804 00:43:24,400 --> 00:43:26,360 asked all of the time as a magazine or and 805 00:43:26,559 --> 00:43:29,840 what you know, what is the future of printing generally 806 00:43:29,880 --> 00:43:33,639 and magazines in particular, And you only have to look 807 00:43:33,679 --> 00:43:37,599 at the proliferation of magazine titles that are out there 808 00:43:37,639 --> 00:43:39,840 and are still opening and launching. 809 00:43:41,960 --> 00:43:45,920 Speaker 3: You know, I'm very confident that that magazines will continue. 810 00:43:45,519 --> 00:43:49,320 Speaker 2: To evolve in prosperous we go forward. Things like in 811 00:43:49,440 --> 00:43:51,559 terms of my own magazine. You know, when we come 812 00:43:51,599 --> 00:43:56,440 out like society events like charity balls and and you 813 00:43:57,000 --> 00:44:01,039 fundraisers and stuff like that. People of this day they 814 00:44:01,119 --> 00:44:08,119 still love to get that picture in. Yeah, you'll getttle 815 00:44:08,199 --> 00:44:11,119 extra copies for the family. And you know, it's and 816 00:44:11,559 --> 00:44:13,960 obviously the you know, the digital as its place, but 817 00:44:14,159 --> 00:44:16,679 I think it's that's a lot more like almost transactional. 818 00:44:16,719 --> 00:44:17,920 Speaker 3: It's see the day gone tomorrow. 819 00:44:18,159 --> 00:44:20,159 Speaker 2: Yeah, whereas you know, a magazine is something you can 820 00:44:20,239 --> 00:44:26,480 you can hold on the in covered, you know, yeahing 821 00:44:26,480 --> 00:44:27,000 around the night. 822 00:44:29,480 --> 00:44:32,320 Speaker 1: There's there's definitely times when if I've gone to a 823 00:44:32,440 --> 00:44:36,519 meeting with a new client or maybe new sponsor or 824 00:44:36,519 --> 00:44:40,039 partner for our events, I've I've taken magazines with me 825 00:44:40,599 --> 00:44:42,960 to show them and they're always impressed. 826 00:44:43,519 --> 00:44:44,679 Speaker 4: The more impressed by that. 827 00:44:44,800 --> 00:44:48,960 Speaker 1: I think than me showing the website or or something online. 828 00:44:50,239 --> 00:44:54,320 So it is it is important. Here's here's a thought. 829 00:44:54,400 --> 00:44:55,760 This is just popped in in my head, right, But 830 00:44:56,679 --> 00:44:59,559 I think regionally, yeah, maybe a bit shy or like 831 00:45:00,159 --> 00:45:03,159 do a bit more about talking about our successes and 832 00:45:03,239 --> 00:45:05,400 celebrating Like regionally. 833 00:45:05,960 --> 00:45:08,480 Speaker 4: I'm wondering if you might already do this, but if. 834 00:45:10,159 --> 00:45:12,760 Speaker 1: I'm wondering if some of some of your magazines could 835 00:45:12,880 --> 00:45:15,320 be or should be shared with people outside of the 836 00:45:15,400 --> 00:45:16,440 region as well. 837 00:45:17,440 --> 00:45:19,840 Speaker 2: But no doubt, Paul, I mean to be honest with you, 838 00:45:20,000 --> 00:45:23,440 that's something that we don't do enough of. But it's 839 00:45:23,480 --> 00:45:27,639 certainly something I would look at definitely. You know, my 840 00:45:27,960 --> 00:45:31,000 my when I when I originally working all these times 841 00:45:31,039 --> 00:45:33,480 in the nineties, my old boss used to send a 842 00:45:33,519 --> 00:45:36,480 magazine a month to the Queen, you know, right, yeah, good, 843 00:45:38,400 --> 00:45:40,440 And I think you sent one a Downing Street as well. 844 00:45:40,519 --> 00:45:42,639 It's it's not I have to say, it's not something 845 00:45:42,639 --> 00:45:44,519 I've ever done, which is probably remiss of me. 846 00:45:44,719 --> 00:45:47,800 Speaker 4: You know, it might be might be worth worth doing. 847 00:45:48,079 --> 00:45:49,119 I don't know, because. 848 00:45:51,880 --> 00:45:53,760 Speaker 1: In the in the past, right, So I think about 849 00:45:53,800 --> 00:45:56,840 this a lot, right, So like my business in particular, 850 00:45:56,920 --> 00:45:59,960 it's just like yours. It's about celebrating and promoting and 851 00:46:00,159 --> 00:46:02,199 shine the light on great things going on in the 852 00:46:02,280 --> 00:46:05,360 Northeast right, But I do share a lot online and 853 00:46:05,679 --> 00:46:08,400 I have people follow me all over the UK and overseas, 854 00:46:08,400 --> 00:46:09,559 so I'm always. 855 00:46:10,800 --> 00:46:12,000 Speaker 4: Like people do pick up on it. 856 00:46:12,119 --> 00:46:12,239 Speaker 2: Right. 857 00:46:12,800 --> 00:46:15,400 Speaker 4: But in the past I used to do a job. 858 00:46:15,639 --> 00:46:18,920 Speaker 1: There was an organization called Tech North, which is an 859 00:46:19,000 --> 00:46:22,280 organization set up to promote the North of England. There's 860 00:46:22,280 --> 00:46:24,320 a great place to start and go to tech business. Right, 861 00:46:24,760 --> 00:46:32,079 So every week I was in Manchester, Liverpool, Leeds, Sheffield Hole, Sunderland, Newcastle. 862 00:46:32,159 --> 00:46:35,599 That was my patch, right, So I was always in 863 00:46:35,639 --> 00:46:39,119 Manchester every Monday, and then usually the other places or 864 00:46:39,599 --> 00:46:41,000 or at least I would be taking to people in 865 00:46:41,079 --> 00:46:42,039 those different locations. 866 00:46:42,119 --> 00:46:42,239 Speaker 4: Right. 867 00:46:43,320 --> 00:46:46,480 Speaker 1: And there is a difference that there is something called 868 00:46:46,639 --> 00:46:49,559 like the mank Union swagger, right the monks are really 869 00:46:50,039 --> 00:46:53,480 confident and happy to talk about how great they are 870 00:46:53,559 --> 00:46:54,480 and sell themselves. 871 00:46:54,599 --> 00:46:57,039 Speaker 4: And you know, think about Oasis. 872 00:46:57,400 --> 00:47:01,199 Speaker 1: You know you've got Happy Mondays, You've got all these 873 00:47:01,320 --> 00:47:05,840 like big characters from from the Northwest too, or very 874 00:47:06,280 --> 00:47:11,480 Manchester United, you know Manchester City that there's there's a 875 00:47:11,559 --> 00:47:13,960 confidence and a swagger about the Northwest. 876 00:47:14,360 --> 00:47:18,159 Speaker 4: Northeast doesn't necessarily have, right. But then even. 877 00:47:19,480 --> 00:47:22,280 Speaker 1: Because I was in Manchester a lot I would say 878 00:47:22,280 --> 00:47:25,159 to people, what, what's Manchester got the other reason I'm 879 00:47:25,159 --> 00:47:27,320 got and there would they would say, particularly the political 880 00:47:27,440 --> 00:47:32,559 leadership that would regularly en mass send people down to London. Yeah, 881 00:47:33,079 --> 00:47:35,639 and I don't think the Northeast has done that very 882 00:47:35,679 --> 00:47:39,239 well in the past. It Yeah, well, maybe doing it 883 00:47:39,320 --> 00:47:42,360 a bit more now with like Kim McGuinness and people around. 884 00:47:43,280 --> 00:47:46,960 But I'm talking about not just Kim McGinness in her team. 885 00:47:47,000 --> 00:47:52,480 I'm talking about as business leaders, people who can go 886 00:47:52,599 --> 00:47:57,440 and represent the region positively on a regular basis. 887 00:47:58,119 --> 00:48:01,079 Speaker 4: Maybe your magazines could just be part of that. 888 00:48:01,559 --> 00:48:06,239 Speaker 2: Well, we did run a story that was you probably 889 00:48:06,280 --> 00:48:08,679 so a month or two ago. I think there was 890 00:48:09,079 --> 00:48:12,199 fifty female founders went with CAM down to Downing Street, 891 00:48:12,840 --> 00:48:15,320 some of whom are clients, which I was great. 892 00:48:16,079 --> 00:48:16,280 Speaker 4: Yeah. 893 00:48:16,320 --> 00:48:19,320 Speaker 2: The more we're gonna encourage and develop links like that, 894 00:48:19,440 --> 00:48:20,159 the better, you know. 895 00:48:21,400 --> 00:48:25,440 Speaker 1: Yeah, definitely, But I think I'm going to make a 896 00:48:25,519 --> 00:48:27,800 note to do this a bit more, like take copies 897 00:48:27,800 --> 00:48:28,599 of your magazine. 898 00:48:28,760 --> 00:48:29,280 Speaker 2: If I go to. 899 00:48:29,320 --> 00:48:31,639 Speaker 1: London, ORF, I'll go outside the region and give them 900 00:48:31,679 --> 00:48:35,440 the people because there's there's people do want to know 901 00:48:35,559 --> 00:48:38,400 what's going on and they've got no idea and I 902 00:48:38,559 --> 00:48:41,960 often get people saying to me, or we want to 903 00:48:42,000 --> 00:48:43,920 do something in the Northeast, but we're done a where 904 00:48:43,960 --> 00:48:46,639 to start, or like we've heard that you're connected or 905 00:48:46,679 --> 00:48:49,239 you know what's going on and I'll give them advice 906 00:48:49,440 --> 00:48:54,079 or whatever. But people aren't just going to on a win, 907 00:48:55,000 --> 00:48:56,760 get on the train or getting a plane into the 908 00:48:57,440 --> 00:49:01,400 Newcastle or Sunderland or or where over in the north Northeast. 909 00:49:02,039 --> 00:49:06,079 But if they're regularly seeing news and positive stories. 910 00:49:05,719 --> 00:49:09,800 Speaker 4: About the region, yeah, then encourage the Yeah. 911 00:49:10,559 --> 00:49:13,360 Speaker 1: So I think Kim McGinnis and her team shouldn't have 912 00:49:13,480 --> 00:49:14,480 copies of yours. 913 00:49:14,199 --> 00:49:18,800 Speaker 2: Everywhere to go easily organize that came. 914 00:49:18,840 --> 00:49:19,519 Speaker 4: Have you watching this. 915 00:49:21,199 --> 00:49:25,599 Speaker 1: Once one you haven't presenting k Storm or Andy Burnham 916 00:49:25,679 --> 00:49:28,960 or whoever is going to be the Prime Minister handing 917 00:49:29,000 --> 00:49:31,320 him a copy of the Northern Insight next time you 918 00:49:31,400 --> 00:49:42,760 see them to what's is anything Well, you've said free Island. 919 00:49:42,880 --> 00:49:45,159 Is anything else coming up that you that you're excited 920 00:49:45,199 --> 00:49:46,480 about in the in the region. 921 00:49:49,239 --> 00:49:52,079 Speaker 2: Well, it's obviously the Lockhead Morton involvement with with the 922 00:49:52,239 --> 00:49:56,639 the space sites. I think it's really heads that I 923 00:49:56,719 --> 00:49:59,519 went to a conference stated recently down at Judgment Deal. 924 00:50:01,719 --> 00:50:06,920 Well you put us on the spot there, Paul, I'm 925 00:50:06,960 --> 00:50:08,280 sure I've got you know, as as soon as the 926 00:50:08,320 --> 00:50:08,960 finishing this school. 927 00:50:09,000 --> 00:50:10,480 Speaker 3: I think the lords that I could have said. 928 00:50:12,119 --> 00:50:15,760 Speaker 4: I tell you a couple of times. 929 00:50:15,840 --> 00:50:19,480 Speaker 1: Yeah, but I'll tell you when I'm sat in Sundon, right. 930 00:50:19,480 --> 00:50:24,920 I'm originally from gates Head and I've always done stuff 931 00:50:24,920 --> 00:50:26,920 across the whole of the North Is but I've mostly 932 00:50:27,360 --> 00:50:30,719 worked in Newcastle and gates Heads, but I've like visited 933 00:50:30,800 --> 00:50:33,360 Sundron a lot over the years, gone to meetings or events. 934 00:50:33,440 --> 00:50:36,000 But but I've been living in Sundon for the last 935 00:50:36,039 --> 00:50:38,000 two and a half years, right, and this there is 936 00:50:38,280 --> 00:50:42,079 so much going on in the city. It's really genuinely 937 00:50:42,159 --> 00:50:46,400 exciting place to be. And I think there's still a 938 00:50:46,440 --> 00:50:48,559 lot of people who are on from Sudon who don't 939 00:50:48,599 --> 00:50:51,800 believe it, or like that they haven't they're not paying 940 00:50:52,000 --> 00:50:55,320 enough attention, or football rivalry is still a big thing, 941 00:50:55,400 --> 00:50:57,960 you know. They don't want to accept that Sundon's got 942 00:50:58,039 --> 00:51:01,599 so much going on. But and even people from Sunland, 943 00:51:02,480 --> 00:51:04,760 a lot of people live on the edges the outskirts 944 00:51:04,800 --> 00:51:06,639 of Sunlond But then and they don't go into the 945 00:51:06,719 --> 00:51:10,000 city center where a lot of the developments are happening, 946 00:51:10,079 --> 00:51:15,320 but I was I'm saying it firsthand in this today. 947 00:51:15,480 --> 00:51:18,360 Speaker 4: I was. I was at the Justice Office in the 948 00:51:18,440 --> 00:51:19,920 city center, which is amazing. 949 00:51:20,679 --> 00:51:25,199 Speaker 1: They're doing like world class innovations a global business, but 950 00:51:25,400 --> 00:51:29,559 the like innovation's happening right here in Sunland. You've got 951 00:51:29,599 --> 00:51:33,280 the new Culture House opening in Sondon, which is going 952 00:51:33,320 --> 00:51:34,119 to be amazing. 953 00:51:35,039 --> 00:51:38,679 Speaker 3: Well, I went recently the Sutherland Bid. 954 00:51:39,960 --> 00:51:44,960 Speaker 2: Lunch at the client of the magazine and I went 955 00:51:45,000 --> 00:51:47,039 as their guest to a lunch that had a son 956 00:51:47,199 --> 00:51:51,320 in college and the one of the main speakers was 957 00:51:51,360 --> 00:51:52,920 the lady behind Culture. I was there. 958 00:51:53,079 --> 00:51:54,320 Speaker 4: Yeah, that's the curse. 959 00:51:55,199 --> 00:51:55,880 Speaker 3: Yeah, and it was. 960 00:51:56,039 --> 00:51:59,480 Speaker 2: It was fantastic. And I've probably spent this year. I've 961 00:51:59,480 --> 00:52:02,360 got loads clients in the right. There's there's lots going 962 00:52:02,400 --> 00:52:05,119 on down there, and I've probably spent more time in 963 00:52:05,159 --> 00:52:07,039 the last six months down there that probably did the 964 00:52:07,079 --> 00:52:11,079 whole of last year going on. It's fantastic. You know, 965 00:52:11,320 --> 00:52:13,360 obviously it's been open a wild house sheep fools. I mean, 966 00:52:13,400 --> 00:52:14,800 that's been a great city. 967 00:52:14,920 --> 00:52:18,000 Speaker 4: So yeah, and I think it's it's the think. 968 00:52:18,119 --> 00:52:20,159 Speaker 1: The thing is it's all happening all at once, you know, 969 00:52:20,280 --> 00:52:23,280 it's like there's lots going on, Like even just one 970 00:52:23,320 --> 00:52:25,480 of these new developments would be exciting, but there's like 971 00:52:26,320 --> 00:52:29,280 about twenty of them all happening all at once, you know, 972 00:52:30,800 --> 00:52:33,440 and it's all part of a big master plan for 973 00:52:33,519 --> 00:52:37,280 the Riverside development. And when you say it all coming together, 974 00:52:37,719 --> 00:52:41,840 it's it's really the cancer deserves a lot of credit 975 00:52:41,960 --> 00:52:44,480 for Yeah, the Joe Joe, I've. 976 00:52:44,360 --> 00:52:46,079 Speaker 2: Got a lot. I've got a lot of positive news 977 00:52:46,159 --> 00:52:48,199 stories like sending me all the time, you know, and 978 00:52:48,280 --> 00:52:52,239 as I got a lot of clients down there, it's great. 979 00:52:52,320 --> 00:52:53,719 You know, that's what we want for the whole of 980 00:52:53,760 --> 00:52:55,559 the region, one positively everywhere. 981 00:52:56,079 --> 00:52:56,239 Speaker 4: You know. 982 00:52:56,360 --> 00:52:58,760 Speaker 3: It's yeah, the more of the better. 983 00:52:59,320 --> 00:53:01,400 Speaker 1: Yeah, I'll tell you what I also was it last 984 00:53:01,440 --> 00:53:04,119 week I was up in Anne because we're looking at 985 00:53:04,159 --> 00:53:06,840 doing some platform events up there, and I was at 986 00:53:06,880 --> 00:53:09,159 the Anne Playhouse and and then that was to say, 987 00:53:09,159 --> 00:53:12,239 I've never been to the house. I've always been a 988 00:53:12,679 --> 00:53:17,320 gardens and a castle, the tree house, little Dory, border books. 989 00:53:17,360 --> 00:53:21,239 Speaker 4: But what an amazing venue that is an a playhouse? 990 00:53:22,039 --> 00:53:23,000 Speaker 2: Who are you singing up there? 991 00:53:24,280 --> 00:53:26,119 Speaker 1: It was it was one of the guys who's just 992 00:53:27,519 --> 00:53:30,159 showed me around. But we're going to do a platform 993 00:53:30,199 --> 00:53:33,880 event there. But then after that I went to the Tempest. 994 00:53:34,559 --> 00:53:35,559 Have you heard of the Tempest? 995 00:53:35,679 --> 00:53:41,320 Speaker 2: So yeah, yeah it's by is it? There's a chalten 996 00:53:41,440 --> 00:53:43,400 form I think I've forgot there's one of the venues. 997 00:53:43,679 --> 00:53:50,039 Speaker 1: Yeah to Hall and Hall in Oxford Barns but Burns. 998 00:53:50,079 --> 00:53:54,559 Yeah what a what a beautiful hotel and in places 999 00:53:54,639 --> 00:53:55,360 to stay up there. 1000 00:53:55,599 --> 00:53:59,000 Speaker 2: So well it was another I mean, I mean that's 1001 00:53:59,039 --> 00:54:02,559 that's all of the you know, the the leisure of 1002 00:54:02,599 --> 00:54:07,119 a hospitality sector has obviously been so a tough period, 1003 00:54:07,239 --> 00:54:08,400 but there still in it. 1004 00:54:08,480 --> 00:54:11,639 Speaker 3: There's some fantastic venues like opening all the time. 1005 00:54:12,039 --> 00:54:14,800 Speaker 2: We mentioned in Annik. I did some work last year 1006 00:54:14,840 --> 00:54:19,320 with the new bailiff Gate Hotel which is next to 1007 00:54:19,360 --> 00:54:22,320 Anna Gordon. It's it's actually run by like an old parliamente. 1008 00:54:22,480 --> 00:54:23,239 It's what used to be the. 1009 00:54:23,239 --> 00:54:24,199 Speaker 3: School I think was King. 1010 00:54:27,400 --> 00:54:27,960 Speaker 2: Edwards School. 1011 00:54:27,960 --> 00:54:30,920 Speaker 3: I think it's unbelievable. So next thing, check that one out, 1012 00:54:30,960 --> 00:54:31,159 you know. 1013 00:54:32,000 --> 00:54:36,320 Speaker 4: Yeah, not being but yeah, that's but that's another strand, 1014 00:54:36,400 --> 00:54:40,440 isn't it. The readion of the the leisure and hospitality 1015 00:54:40,679 --> 00:54:42,119 is unbelievable. 1016 00:54:42,639 --> 00:54:45,400 Speaker 2: I mean this year this year I've been doing quite 1017 00:54:45,599 --> 00:54:48,320 a piece for the magazine on the new Gotham Hotel 1018 00:54:48,400 --> 00:54:51,360 in Newcastle. I've started using that if I'm in the 1019 00:54:51,400 --> 00:54:54,840 city center for meetings. Obviously the old fire station and 1020 00:54:55,119 --> 00:54:57,480 they're now I think the second half the there that 1021 00:54:57,639 --> 00:54:59,880 that there opening and what was the old police station 1022 00:55:00,079 --> 00:55:01,880 not extending there. 1023 00:55:02,159 --> 00:55:04,800 Speaker 3: If you haven't been there, anybody listening, but I highly. 1024 00:55:04,639 --> 00:55:08,239 Speaker 4: Recommend that I've not been yet. That's the thing. 1025 00:55:08,280 --> 00:55:11,239 Speaker 1: I used to be in Newcastle every day, but because 1026 00:55:11,280 --> 00:55:15,159 I'm living and working, I work from home a lot, 1027 00:55:15,239 --> 00:55:16,960 but I'm out and about all over the region. But 1028 00:55:17,159 --> 00:55:19,920 I haven't been to the Gotham Hotel yet. 1029 00:55:20,519 --> 00:55:22,280 Speaker 2: I mean, what what we what we need now? And 1030 00:55:22,400 --> 00:55:25,639 I know it's in the pipeline. We need a world 1031 00:55:25,760 --> 00:55:30,440 class like concert and conferencing venue. You know, it's obviously 1032 00:55:30,440 --> 00:55:37,440 been taught about. Yeah, the Glasshouse because that as a 1033 00:55:37,559 --> 00:55:40,480 music fan, I'm sadden sometimes now the arena is still 1034 00:55:40,800 --> 00:55:44,000 a very good arena. We all getting bypassed sometimes for 1035 00:55:44,079 --> 00:55:46,000 some of the you know what people might think with 1036 00:55:46,079 --> 00:55:49,199 some of the bigger racks to Leeds and I think 1037 00:55:49,239 --> 00:55:51,119 that would be that would be a huge addition to this, 1038 00:55:51,719 --> 00:55:51,920 to the. 1039 00:55:52,880 --> 00:55:55,519 Speaker 1: You know, definitely, I know, I mean it's I'm not 1040 00:55:55,679 --> 00:55:58,159 just here to talk about Sundland, but like sounding does 1041 00:55:58,199 --> 00:56:01,760 get big acts playing at the Stadium of Light, you know. 1042 00:56:02,199 --> 00:56:04,599 Speaker 2: Yeah, I mean I saw Bruce Springsteen down there two 1043 00:56:04,719 --> 00:56:06,480 years ago and it was fantastic, you know. 1044 00:56:07,360 --> 00:56:11,159 Speaker 4: But definitely it would be great not just for music 1045 00:56:11,239 --> 00:56:13,559 but conferences, so that that's a big thing. 1046 00:56:13,679 --> 00:56:18,559 Speaker 1: Isn't like the party political political parties conferences. 1047 00:56:18,599 --> 00:56:20,320 Speaker 4: They're usually in Brighten or. 1048 00:56:20,679 --> 00:56:26,719 Speaker 1: Birmingham have big conferences at the minute. They don't have 1049 00:56:26,840 --> 00:56:34,599 the capacity in your castle. Yeah, yeah, tell you touched 1050 00:56:34,639 --> 00:56:36,400 on music, they're going just stay quickly. 1051 00:56:36,480 --> 00:56:37,639 Speaker 4: What's what's the music? 1052 00:56:37,679 --> 00:56:46,079 Speaker 2: Do you do? You like? Yeah? 1053 00:56:46,159 --> 00:56:48,559 Speaker 3: And it's funny because if ever I need to pick 1054 00:56:48,639 --> 00:56:49,800 up when I'm working, you know. 1055 00:56:54,079 --> 00:56:59,960 Speaker 1: Yeah, music, music's really really, really powerful and totally change 1056 00:57:00,400 --> 00:57:09,840 your mood in your emotional state. Oh going your back, 1057 00:57:10,079 --> 00:57:11,760 go and tell and tell us about your music. 1058 00:57:14,440 --> 00:57:18,119 Speaker 2: So nothing picks me up but better than music. Mm hmm. 1059 00:57:18,480 --> 00:57:25,400 So obviously a huge Beatles fan first and foremost Liverpool 1060 00:57:27,440 --> 00:57:31,840 music lovers would be Queen and I was very fortunate 1061 00:57:31,920 --> 00:57:35,880 to meet the heroes of mine about ten eleven years 1062 00:57:35,880 --> 00:57:37,599 ago when they were staying at the hotel Lovan. 1063 00:57:37,679 --> 00:57:40,519 Speaker 3: I had an office next door and there are too 1064 00:57:40,599 --> 00:57:41,280 super guys. 1065 00:57:41,519 --> 00:57:48,400 Speaker 2: So yeah, sad. Yeah, I think I picked playing the 1066 00:57:48,440 --> 00:57:51,760 triangle when I was at school. But my son is 1067 00:57:51,760 --> 00:57:55,880 a very good guitar player. But but I just I 1068 00:57:55,960 --> 00:57:58,519 love music. I love the arts generally, you know. 1069 00:57:58,760 --> 00:57:59,920 Speaker 4: So uhm. 1070 00:58:00,079 --> 00:58:04,079 Speaker 3: And we've got some fantastic you know, new within the regions. 1071 00:58:05,360 --> 00:58:05,679 Speaker 2: Uh huh. 1072 00:58:06,360 --> 00:58:07,920 Speaker 4: Yeah. My son's. 1073 00:58:09,079 --> 00:58:14,039 Speaker 1: Turned seventeen this this Friday, and but he's he's a 1074 00:58:14,079 --> 00:58:17,760 college near Castle College, but his social life just exploded 1075 00:58:17,800 --> 00:58:21,280 and he's going to loads of gigs. And like him, 1076 00:58:21,280 --> 00:58:25,480 and I've always like played lots, like very diverse types 1077 00:58:25,519 --> 00:58:26,159 of music. 1078 00:58:25,960 --> 00:58:26,840 Speaker 4: And got them interested. 1079 00:58:27,480 --> 00:58:30,000 Speaker 2: I mean when I want to. When I was in 1080 00:58:30,039 --> 00:58:33,280 the music as well, when I I used to love 1081 00:58:33,320 --> 00:58:36,679 the Mayfair and Newcastle used to regularly o there go 1082 00:58:36,800 --> 00:58:40,119 to gigs imber seeing it. Michael Richards was still alive 1083 00:58:40,199 --> 00:58:44,519 and years ago that was an excess. 1084 00:58:44,679 --> 00:58:45,920 Speaker 4: Did he go and see an excess. 1085 00:58:46,440 --> 00:58:52,360 Speaker 3: In excess that the Mayfair? Yeah, saw some great saw 1086 00:58:52,440 --> 00:58:56,679 some great gigs there, you know. And I love there. 1087 00:58:56,719 --> 00:59:00,719 The City Hall brilliant. I mean, Southerland's got. 1088 00:59:02,440 --> 00:59:04,440 Speaker 2: And they've got a great venue of the fire Station 1089 00:59:05,639 --> 00:59:09,119 which is next to the Empire fabulous to getting some 1090 00:59:09,199 --> 00:59:12,800 good good actually so yeah, yeah. 1091 00:59:14,639 --> 00:59:20,000 Speaker 4: The media world, well yeah, it's it's all corrected. 1092 00:59:20,119 --> 00:59:23,280 Speaker 1: I think if you into media and the arts and culture, 1093 00:59:23,360 --> 00:59:27,519 it's you're gonna you're gonna like music and as well 1094 00:59:27,880 --> 00:59:29,679 and film as well. 1095 00:59:29,920 --> 00:59:35,920 Speaker 2: So I really you know, and some of my heroes, 1096 00:59:36,000 --> 00:59:38,800 you know, a lot many of them all musicians. You 1097 00:59:38,880 --> 00:59:41,800 see these guys, I mean, you know, McCartney just bringing 1098 00:59:41,800 --> 00:59:44,519 out the number one album at the age of really 1099 00:59:44,599 --> 00:59:47,000 really good album. I've had it on wallers every day 1100 00:59:47,280 --> 00:59:53,719 since it's been released. These guys are just like absolutely unbelievable. 1101 00:59:53,880 --> 00:59:54,039 You know. 1102 00:59:54,320 --> 00:59:54,519 Speaker 4: Yeah. 1103 00:59:55,760 --> 00:59:58,280 Speaker 1: Have you seen the documentary I think it's on Amazon 1104 00:59:58,719 --> 01:00:02,159 Prime about Paul McCartney after when he left the Beatles? 1105 01:00:03,840 --> 01:00:07,519 After what sorry, when Paul McCartney left the Beatles. There's 1106 01:00:07,519 --> 01:00:10,639 a there's a documentary. Have you seen a Man on 1107 01:00:10,719 --> 01:00:11,000 the Run. 1108 01:00:11,960 --> 01:00:12,480 Speaker 2: I've seen it. 1109 01:00:12,639 --> 01:00:13,800 Speaker 3: Yeah, Well it's really good. 1110 01:00:14,760 --> 01:00:17,760 Speaker 1: Yeah, because he was he was like totally lost, like 1111 01:00:17,880 --> 01:00:21,280 literally I didn't know what to do, and he was 1112 01:00:21,320 --> 01:00:25,000 getting panned for people saying, oh, well, we know he 1113 01:00:25,199 --> 01:00:28,000 was like who he wasn't the he wasn't the main 1114 01:00:28,119 --> 01:00:31,559 talent because his first album wasn't wasn't considered very good. 1115 01:00:31,639 --> 01:00:36,199 Speaker 2: But but then he's it wasn't considered a big commercial, 1116 01:00:36,239 --> 01:00:37,480 but it's no concerned. 1117 01:00:37,679 --> 01:00:39,079 Speaker 4: A classic now, isn't it. Yeah? 1118 01:00:39,119 --> 01:00:41,119 Speaker 1: And the Wings obviously, and he and he hit his 1119 01:00:41,159 --> 01:00:46,320 stride with with wings and yeah, I love that love 1120 01:00:46,400 --> 01:00:48,679 documentaries about musicians and artists. 1121 01:00:49,599 --> 01:00:52,440 Speaker 2: Well, we saw McCartney live in Liverpool. It was it 1122 01:00:52,639 --> 01:00:57,320 was just before the Northern and Sits back in twenty fifteen. 1123 01:00:57,360 --> 01:00:59,639 I went with my wife and my son and daughter 1124 01:00:59,760 --> 01:01:04,599 and we were in the eighth rower at Liverpool Arena 1125 01:01:06,440 --> 01:01:09,320 and he played for three and a quarter hours, never 1126 01:01:09,400 --> 01:01:12,480 left the stage at any time. So yeah, so then 1127 01:01:12,519 --> 01:01:16,280 he he's seventy three, seventy four then and he's still going, 1128 01:01:16,480 --> 01:01:16,679 you know. 1129 01:01:16,920 --> 01:01:19,559 Speaker 4: Amazing, such a such a talent. 1130 01:01:22,039 --> 01:01:27,440 Speaker 1: Cool, right, Well, Mike, if anyone wants to enjoy Yeah, no, 1131 01:01:27,679 --> 01:01:28,559 I love love Ton. 1132 01:01:28,719 --> 01:01:29,800 Speaker 4: I always enjoyed torn here. 1133 01:01:29,920 --> 01:01:31,480 Speaker 1: So what I'm going to do, I'm gonna put loads 1134 01:01:31,480 --> 01:01:34,960 of links underneath your top find out about your magazine. 1135 01:01:35,360 --> 01:01:38,239 But your magazine is usually available all over the region, 1136 01:01:38,280 --> 01:01:40,440 isn't it like people can pick it up. 1137 01:01:40,639 --> 01:01:45,000 Speaker 3: Pick it up, k business, hotel pleasure through the. 1138 01:01:45,679 --> 01:01:49,400 Speaker 4: Yeah, hotels, cafes, restaurants sometimes Yeah. 1139 01:01:49,639 --> 01:01:55,599 Speaker 2: Shops anybody. Yeah, I any if anybody wants to know 1140 01:01:55,639 --> 01:01:59,000 any more about the mark, obviously they can all the 1141 01:01:59,079 --> 01:02:04,480 knife and inside of code at UK. Yeah, and I'll 1142 01:02:04,519 --> 01:02:07,079 be sending a magazine out of Downing Street on your recommendation. 1143 01:02:09,119 --> 01:02:11,639 Speaker 1: Maybe maybe Hea, do your best, send one to kir 1144 01:02:11,719 --> 01:02:17,000 Starmer and Andy Burnham I think, But but. 1145 01:02:17,119 --> 01:02:19,599 Speaker 2: Paul, can I just say well done to you. I 1146 01:02:19,679 --> 01:02:22,559 know you've got your award the other week of your 1147 01:02:22,639 --> 01:02:25,679 Platform conference for all your services to the region and 1148 01:02:25,960 --> 01:02:30,239 well deserved platforms like this where we're able to talk 1149 01:02:30,800 --> 01:02:35,639 absolutely brilliant, and I think your platform business that you 1150 01:02:35,719 --> 01:02:38,000 have now your events business brilliant. And you know, I'm 1151 01:02:38,039 --> 01:02:41,159 sure you're going to go from strict So thank you. 1152 01:02:41,639 --> 01:02:44,679 Speaker 4: I really appreciate it, all right, love that, Okay, cheers, 1153 01:02:44,719 --> 01:02:48,199 Michael leave it there, so. 1154 01:02:48,960 --> 01:02:51,280 Speaker 3: Great stuff, Okay, thanks both. Thanks Byte