What is a business coach & when do you need one with Ian Kinnery (aka The Scale-Up Coach)
SuperConnector Show - entrepreneurs, startups & business growth stories · 2026-06-22 · 58 min
Substance score
35 / 100
Five dimensions, 20 points each
What our scoring noted
Our reviewer’s read on each dimension, with quotes from the episode.
Insight Density
A handful of genuinely useful frameworks emerge (the Wins Diary for retraining negativity bias, the triple bottom line of supplier/investment/employer of choice, and the pre-holiday-productivity insight), but the episode is padded with long personal digressions about dogs, Keir Starmer's resignation, and the host's own business history. Useful ideas per minute is low for a 58-minute runtime.
if I'm not the employer of choice at very best, I'm the employer of second choice, but I'm probably the employer of last choice, which means that instead of getting the cream of the jobs market, I'm getting the dregs
that Wind's diary is a way of training the brain to notice all the things that we've done well that day, and over time it changes the way our brain's wired
Originality
The episode leans heavily on third-party frameworks cited by name—Carol Dweck's growth mindset, Peter Drucker's bottleneck, Brian Tracy's Golden Hour, Robin Sharma's morning ritual—with very little first-principles thinking. The Wins Diary is the most distinctive concept but is essentially a structured gratitude journal.
Carol Dweck, I think Stafford professor came up with the concept of a fixed mindset or a learning mindset, growth mindset
when they zig, we should zag because if we just follow the crowd would be no better than average
Guest Caliber
Ian Kinnery is a genuine 21-year SME coaching practitioner, not a career thought-leader, and his no-contract retention model and self-reported four-year average client tenure suggest real credibility. However, he appears to operate at a regional/modest scale with no named client transformations or high-profile work cited in the transcript.
there's never a contract when I work with somebody hasn't been for twenty one years. I promised to give the client more value than the paying for.
my average retention the last time I worked it out is something like four years, and I believe in this industry it's more like three months
Specificity & Evidence
The self-reported retention statistic (four years vs. a claimed three-month industry norm) is the episode's only concrete data point, and it is unverified. Client references are entirely anonymous and vague, with no named companies, revenue figures, or before/after outcomes anywhere in the transcript.
my average retention the last time I worked it out is something like four years, and I believe in this industry it's more like three months
just this morning that the person I was coaching at nine o'clock has been running this business of his for which is quite a big business for I think seven years now
Conversational Craft
The host openly declares himself a 'fan boy,' lavishes praise throughout, and repeatedly redirects the conversation to his own business story, dog, and personal habits rather than probing the guest's expertise. There is no pushback, no challenging of unverified claims, and a substantial portion of the episode is consumed by a Keir Starmer political tangent.
I wasn't I wasn't expecting to had some free coaching, but I do appreciate it
I've been watching all your content and all your videos and listening to your podcasts, and I'm really benefiting from it
Conversation analysis
Computed from the transcript - who did the talking, and the verbal tics along the way.
Filler words
Episode notes
What is a business coach & do you need one? Ian Kinnery has spent 20yrs+ building & scaling businesses & coaching leaders because the toughest part isn’t strategy, it’s thinking clearly so you can focus on delivering what matters. After delivering a brilliant keynote at our recent PLATFORM Conference , Ian shared his insights & advice in this podcast! Learn more at In addition to being Host of the SuperConnector Show podcast, Paul Lancaster is Founder, Event Producer and Host of the popular, monthly PLATFORM events and 5-day UK Startup and Scaleup Week festivals. He is also Coach and Mentor for busy entrepreneurs, business owners and leaders who want to focus and be more productive. Find out more at &
Full transcript
58 minTranscribed and scored by The B2B Podcast Index.
1 00:00:01,800 --> 00:00:04,879 Speaker 1: Well, hello and welcome to the super Connector Show, where 2 00:00:04,960 --> 00:00:08,759 I'm delighted to be joined by Ian Kinnery. Also known 3 00:00:08,800 --> 00:00:12,320 as the Scale Up Coach. He is a scale up 4 00:00:12,320 --> 00:00:15,759 and business coach for ambitious founders and leaders. He's had 5 00:00:15,800 --> 00:00:21,679 over twenty one years of building, coaching and scaling businesses. Hi, Ian, 6 00:00:21,760 --> 00:00:22,239 how you doing. 7 00:00:22,839 --> 00:00:23,480 Speaker 2: I'm excellent? 8 00:00:23,480 --> 00:00:26,160 Speaker 1: Thanks. I like that. I like it when you say 9 00:00:26,199 --> 00:00:30,239 you're excellent. Yeah something, I'm all right, yeah, not bad, 10 00:00:30,320 --> 00:00:31,960 but you're excellent. That's good. 11 00:00:32,000 --> 00:00:35,079 Speaker 2: If somebody says they're all right, I say, is that good? 12 00:00:36,000 --> 00:00:37,880 Yes it is. I knew it was. Why didn't you 13 00:00:37,960 --> 00:00:38,439 say good? 14 00:00:38,719 --> 00:00:41,439 Speaker 1: Yeah? Yeah, that's good. Good? And I like your teacher 15 00:00:41,520 --> 00:00:44,159 as well. So is it scaling scaling up coaches? 16 00:00:44,600 --> 00:00:45,920 Speaker 2: I thought, just to remind me. 17 00:00:46,679 --> 00:00:52,719 Speaker 1: Yeah, yeah. So for anyone that doesn't know what a 18 00:00:52,759 --> 00:00:55,479 business coach is and does can you can you start 19 00:00:55,520 --> 00:00:56,320 by explaining? 20 00:00:57,479 --> 00:01:02,119 Speaker 2: Yeah? Sure. Peter Rucker once said that the bottleneck is 21 00:01:02,159 --> 00:01:05,640 always at the top of the bottle, which means that 22 00:01:05,680 --> 00:01:08,079 if you're at the top of your business, you're probably 23 00:01:08,159 --> 00:01:13,159 the bottleneck. And you know, it's a phrase I use 24 00:01:13,200 --> 00:01:15,159 a lot. You'll have heard me, is it a lot? 25 00:01:15,400 --> 00:01:17,719 We know what we know, but we don't know what 26 00:01:17,760 --> 00:01:21,439 we don't know, and it's what we don't know the 27 00:01:21,599 --> 00:01:26,680 costs us. So, as a business coach, I grow the 28 00:01:26,760 --> 00:01:30,920 business leader, to grow the business, to stop them being 29 00:01:30,959 --> 00:01:35,719 the bottleneck, to help them develop that go some way 30 00:01:35,760 --> 00:01:36,640 to explain. 31 00:01:36,359 --> 00:01:39,480 Speaker 1: It, Yeah, I mean it does. I mean, I know, 32 00:01:39,799 --> 00:01:42,239 I know what that is. Yeah, And I'm sure yeah, 33 00:01:42,400 --> 00:01:45,000 anyone listening to this will what this will will know 34 00:01:45,079 --> 00:01:49,920 as well. But I've definitely seen that over the years 35 00:01:49,959 --> 00:01:52,680 a lot of times where people have started the business, 36 00:01:52,719 --> 00:01:56,879 got those certain points, they're doing well, but that people 37 00:01:56,920 --> 00:01:59,640 are still relying on them to make the decisions, and 38 00:02:00,480 --> 00:02:04,280 like everyone goes to them for the answers, and it 39 00:02:04,319 --> 00:02:06,719 does create a bit of a dependency on that on 40 00:02:06,760 --> 00:02:08,280 that senior person. 41 00:02:08,039 --> 00:02:09,680 Speaker 2: And it's definitely a bottleneck. 42 00:02:10,039 --> 00:02:13,879 Speaker 1: Yeah, definitely a bottle neck. But also they're not always 43 00:02:14,400 --> 00:02:17,400 they often don't have someone that they can talk to either. 44 00:02:17,560 --> 00:02:20,879 Maybe if they're the most senior person, everyone's coming to 45 00:02:20,919 --> 00:02:23,439 them for help and advice, But who do they go 46 00:02:23,560 --> 00:02:26,000 to for help and advice or who can they share 47 00:02:26,039 --> 00:02:29,759 the challenges or the problems with. Sometimes they can't talk 48 00:02:29,800 --> 00:02:32,479 to their colleagues or they they might not have it. 49 00:02:32,560 --> 00:02:34,319 Even if they have a board, they might not be 50 00:02:34,319 --> 00:02:36,560 able to share openly with them. 51 00:02:37,960 --> 00:02:44,000 Speaker 2: They probably won't because entrepreneurs are that type where typically 52 00:02:44,000 --> 00:02:48,800 they just make stuff happen. They don't consult, They just 53 00:02:48,840 --> 00:02:52,280 make stuff happen, which is great until you get to 54 00:02:52,360 --> 00:02:54,199 the limit of your experience. 55 00:02:54,840 --> 00:02:59,280 Speaker 1: Yeah, totally. And you've got loads Well, you've got loads 56 00:02:59,280 --> 00:03:02,080 of good stuff on your website Kinnery dot co dot 57 00:03:02,159 --> 00:03:06,639 uk and LinkedIn. You're sharing some great content on them. 58 00:03:06,800 --> 00:03:10,240 Really enjoying your videos, and I would encourage anyone to 59 00:03:10,439 --> 00:03:11,879 take a look your website as well as You've got 60 00:03:11,879 --> 00:03:14,800 this five day productivity challenge where you can sign up. 61 00:03:14,800 --> 00:03:17,879 We get free email with videos in there, which which 62 00:03:17,879 --> 00:03:24,360 are excellent. I've done that as well. But who do 63 00:03:24,400 --> 00:03:27,479 you normally work with? Like who at the moment, who 64 00:03:27,520 --> 00:03:29,520 are you working with or who do you think benefits 65 00:03:29,560 --> 00:03:30,599 most from working with you? 66 00:03:34,159 --> 00:03:36,680 Speaker 2: As I said on my website, it says I grow 67 00:03:36,800 --> 00:03:40,080 the business leader to grow the business. So I don't 68 00:03:40,120 --> 00:03:45,039 do anything in corporations. I don't understand them, and I 69 00:03:45,280 --> 00:03:49,879 like working with the boss. So I typically work with 70 00:03:50,879 --> 00:03:54,800 ambitious business owners, business owners that want to grow the business, 71 00:03:57,840 --> 00:04:02,159 and they tend to be in the SMA small and 72 00:04:02,280 --> 00:04:07,199 medium sized enterprise sector, so you know, and I've been 73 00:04:07,240 --> 00:04:12,680 doing this now for twenty one years, so an awful 74 00:04:12,719 --> 00:04:15,520 lot of businesses in the Northeast. My model used to 75 00:04:15,560 --> 00:04:20,279 be all face to face before lockdown. Now it's mainly 76 00:04:20,600 --> 00:04:25,360 on zoon, so geography is less of a restriction. But 77 00:04:27,279 --> 00:04:31,399 any business that wants to grow and needs to grow 78 00:04:31,959 --> 00:04:36,680 and being remarkably successful doing that. 79 00:04:37,279 --> 00:04:41,319 Speaker 1: Yeah, you've been doing it over twenty one years, and 80 00:04:42,279 --> 00:04:44,319 I've heard a lot of good things about you, and 81 00:04:44,680 --> 00:04:46,800 I mean, I've been following what you've been doing, but 82 00:04:46,839 --> 00:04:50,560 it's it's really only in the last six six months 83 00:04:50,560 --> 00:04:52,439 twelve months that I've got to know you better and 84 00:04:52,560 --> 00:04:55,120 senior in action as well, and I'm really really impressed 85 00:04:55,399 --> 00:04:57,759 I've seen before went live. I feel like a super 86 00:04:57,759 --> 00:04:59,600 fun a bit of a fan boy because I've been there. 87 00:05:01,800 --> 00:05:04,120 I've been watching all your content and all your videos 88 00:05:04,120 --> 00:05:06,319 and listening to your podcasts, and I'm really benefiting from 89 00:05:07,120 --> 00:05:10,560 it because I'm I'm I would say I'm at that 90 00:05:10,600 --> 00:05:14,399 point as well where and I am aware that I've 91 00:05:14,439 --> 00:05:17,600 been in business for ten years, but the business is 92 00:05:17,759 --> 00:05:21,439 basically me like bring people in as and when I 93 00:05:21,480 --> 00:05:24,439 need them, but it's pretty much me doing all the 94 00:05:24,519 --> 00:05:26,839 day to day. I do have a business partner now, 95 00:05:26,959 --> 00:05:31,000 and I did join forces with Neil, my business partner, 96 00:05:33,000 --> 00:05:35,199 about a year and a half ago, because I was 97 00:05:35,240 --> 00:05:37,920 aware that I wanted someone else to work alongside me. 98 00:05:37,959 --> 00:05:40,600 And he's like he's a co founder, but he's kind 99 00:05:40,600 --> 00:05:44,040 of like a mentor coach as well, helping me think 100 00:05:44,120 --> 00:05:47,040 bigger and definitely have a bit more of a commercial 101 00:05:47,439 --> 00:05:51,040 focus in to what I do. But that was me 102 00:05:51,279 --> 00:05:56,720 being aware that despite having lots of successful years and 103 00:05:56,959 --> 00:05:59,319 loving what I'm doing, if I just keep doing the 104 00:05:59,319 --> 00:06:02,079 same thing, then I'm not going to grow the business. 105 00:06:02,800 --> 00:06:07,199 And you, yeah, and I want to take it to 106 00:06:07,240 --> 00:06:07,839 the next level. 107 00:06:07,879 --> 00:06:12,560 Speaker 2: Now, there's nothing wrong with the business being you. I mean, 108 00:06:12,600 --> 00:06:16,399 this business is me. Where it becomes a problem is 109 00:06:17,759 --> 00:06:21,639 when that's not what you want. Yeah, but that's the 110 00:06:21,680 --> 00:06:25,120 way you're running it. Then it's a problem, and it's 111 00:06:25,160 --> 00:06:28,199 how do you break away from that and change it 112 00:06:28,319 --> 00:06:32,120 from a if you like, a micro business to a 113 00:06:33,040 --> 00:06:34,279 fully fledged business? 114 00:06:35,800 --> 00:06:37,480 Speaker 1: Yeah, Because if it's. 115 00:06:37,360 --> 00:06:42,600 Speaker 2: All about you, you can't easily take holidays. Everything revolves 116 00:06:42,600 --> 00:06:47,560 around you, and after a while that becomes untenable for 117 00:06:47,680 --> 00:06:48,319 most people. 118 00:06:48,839 --> 00:06:52,920 Speaker 1: Yeah, definitely we'll have Then I think what I think 119 00:06:52,959 --> 00:06:55,800 what I've done a good job of is like i 120 00:06:55,800 --> 00:06:58,399 think I'm quite good at building sort of brands. So 121 00:06:58,439 --> 00:07:01,480 I've got like there's what it's me as a brand 122 00:07:01,560 --> 00:07:03,879 as most personal brands, right, and what I what I 123 00:07:04,000 --> 00:07:06,319 do and what I'm known for, right. But then there's 124 00:07:06,360 --> 00:07:10,160 the platform events. So yes I'm the host, but it 125 00:07:10,199 --> 00:07:12,560 doesn't actually need me to be the host it like 126 00:07:12,839 --> 00:07:16,319 the format works. Other people could potentially do that and 127 00:07:16,560 --> 00:07:19,199 we could scale that out if we're bringing other people 128 00:07:19,240 --> 00:07:22,560 in to do that. The Startup scale Up Week it 129 00:07:22,680 --> 00:07:24,600 used to be in Newcastle's Startup Week but it became 130 00:07:25,079 --> 00:07:28,800 UK Startup and Scale Now that's a purely online resource 131 00:07:28,879 --> 00:07:32,120 of blogs and videos and podcasts and guides. Again, that 132 00:07:32,120 --> 00:07:35,399 doesn't need to be me running that. So I've created 133 00:07:35,399 --> 00:07:41,160 these assets and these brands with a view to me 134 00:07:41,360 --> 00:07:43,439 taking a step back. But at the minute it's still 135 00:07:43,519 --> 00:07:47,879 very relyingt on me powering these things and making things happen. 136 00:07:48,639 --> 00:07:53,079 That but that is the loose plan is to is 137 00:07:53,120 --> 00:07:56,519 to bring in other people or maybe to you never know, 138 00:07:56,639 --> 00:07:59,519 someone else might want to take them on away away 139 00:07:59,519 --> 00:08:03,000 from us. But I've I've done a good job of 140 00:08:03,040 --> 00:08:07,240 creating certain things. I've got good systems and technology behind it. 141 00:08:07,319 --> 00:08:10,680 But yeah, I think I do we need a we 142 00:08:10,720 --> 00:08:12,720 need a team, We need a bigger team of people 143 00:08:12,800 --> 00:08:14,160 to to grow it. 144 00:08:15,079 --> 00:08:17,920 Speaker 2: Well, it depends what you want. If if I was 145 00:08:17,959 --> 00:08:21,120 your coach, I'd be saying, Okay, so when you're going 146 00:08:21,160 --> 00:08:24,959 to do that, m what needs to be in place 147 00:08:25,000 --> 00:08:28,439 to allow you to do that? And when he committing 148 00:08:28,519 --> 00:08:32,840 to having it done by Yeah, because we've all got 149 00:08:34,039 --> 00:08:40,960 loose plans, but really you lose vague vague goals lead 150 00:08:41,000 --> 00:08:46,399 the vague plans lead the vague actions. Yeah, and you 151 00:08:46,440 --> 00:08:48,320 know the man at the top of the mountain didn't 152 00:08:48,360 --> 00:08:51,399 fall there. You have the plan to get there and 153 00:08:51,480 --> 00:08:56,639 the timeline to get there and the mission to get there. Yeah. 154 00:08:56,759 --> 00:08:59,200 Speaker 1: No, that's good. No, thank you. I wasn't I wasn't 155 00:08:59,440 --> 00:09:02,159 expecting to had some free coaching, but I do appreciate it. 156 00:09:04,720 --> 00:09:08,000 But now you're right, you're right, because I think definitely 157 00:09:08,080 --> 00:09:10,559 in the early days, it was just kind of kind 158 00:09:10,559 --> 00:09:12,320 of start my own business, kind of kind of get 159 00:09:12,320 --> 00:09:14,559 this thing up and going up and running, and can 160 00:09:14,639 --> 00:09:16,679 I keep going? And then as I kind of make 161 00:09:16,679 --> 00:09:19,000 it a bit bigger and can we make more successful 162 00:09:19,039 --> 00:09:24,960 And then what happened just briefly with me, because it 163 00:09:25,080 --> 00:09:27,240 was very much me and bringing people in as and 164 00:09:27,279 --> 00:09:30,480 when I needed to. But when lockdown happened, I couldn't 165 00:09:30,519 --> 00:09:33,600 run events. Most of the income was coming from events, 166 00:09:34,120 --> 00:09:37,519 so the income fell off a cliff. Move things online. 167 00:09:38,759 --> 00:09:42,159 That was going okay, but then but then I had 168 00:09:42,159 --> 00:09:44,200 to go back into employment for a couple of years 169 00:09:44,279 --> 00:09:46,720 just to steady steady things and get a bit of 170 00:09:47,320 --> 00:09:50,360 regular income and sort of take a bit of pressure off, 171 00:09:51,480 --> 00:09:53,480 which I didn't want to do, but it was exactly 172 00:09:53,559 --> 00:09:56,840 what I needed to do, and actually I learned a 173 00:09:56,840 --> 00:09:59,559 lot from that. But I've come back. I picked up 174 00:09:59,600 --> 00:10:02,039 exactly what I left off, but with a much more 175 00:10:02,080 --> 00:10:05,320 of a commercial focus, and I don't want to be 176 00:10:05,399 --> 00:10:08,080 in that situation again. So that's one of the reasons 177 00:10:08,080 --> 00:10:10,759 why I joined forces with Neil, because it was out 178 00:10:10,799 --> 00:10:13,120 look again, if I just keep doing what I was 179 00:10:13,159 --> 00:10:16,080 doing before, I'm vulnerable and there's a risk that that 180 00:10:16,159 --> 00:10:20,759 might happen again. So yeah, to talk about that was 181 00:10:20,799 --> 00:10:24,279 a trigger for me to So do you tend to 182 00:10:24,279 --> 00:10:28,919 find there's there's triggers, negative triggers, positive, triggers for people 183 00:10:28,960 --> 00:10:29,600 wanting to coach. 184 00:10:31,240 --> 00:10:37,200 Speaker 2: Yeah, I think. I think people either take on a 185 00:10:37,240 --> 00:10:44,360 coach because they're not getting there fast enough or what 186 00:10:44,480 --> 00:10:47,240 they're doing at the minute then know isn't working, and 187 00:10:47,279 --> 00:10:51,759 that usually shows up in terms of stress. I used 188 00:10:51,799 --> 00:10:54,399 to use when I was doing a lot of seminars. 189 00:10:54,440 --> 00:10:58,440 I used to use two photographs, and one was of 190 00:10:58,519 --> 00:11:02,960 a yacht, and if you imagine the yacht, the sails 191 00:11:03,000 --> 00:11:06,000 were full of wind, the crew were all lined up 192 00:11:06,039 --> 00:11:10,600 along the railing of the yacht. It was making clear 193 00:11:10,720 --> 00:11:15,039 and steady progress to its destination which could be seen, 194 00:11:15,840 --> 00:11:18,240 and the sun was on the back and it was 195 00:11:18,240 --> 00:11:23,559 a nice picture. And I think that picture typifies the 196 00:11:23,639 --> 00:11:27,720 image that we have when we go into business, but 197 00:11:27,759 --> 00:11:31,440 the reality often turns out to be something different. And 198 00:11:33,159 --> 00:11:37,480 I have a photograph of a guy in a loincloth 199 00:11:39,320 --> 00:11:43,480 dragging an anchor, and of course every step the anchor 200 00:11:43,519 --> 00:11:47,799 digs deeper and deeper and is becoming more and more 201 00:11:47,879 --> 00:11:51,679 tired and more and more frustrated. So we get the 202 00:11:51,759 --> 00:11:55,279 image of what we think we're going into and then 203 00:11:55,320 --> 00:12:00,519 a totally different image of what reality too often turns 204 00:12:00,559 --> 00:12:03,840 out to be like. And if we're dragging the anchor. 205 00:12:04,360 --> 00:12:09,200 That's a sure sign that something isn't working mhm. And 206 00:12:09,320 --> 00:12:12,480 if something isn't working, then we've got to change, and 207 00:12:13,200 --> 00:12:17,600 change is hard mhm. And that's what the coach is 208 00:12:17,639 --> 00:12:18,159 all about. 209 00:12:19,120 --> 00:12:23,240 Speaker 1: Yeah, so you're right. So people maybe they'll know that 210 00:12:23,440 --> 00:12:25,639 something's not working or then maybe you need to make 211 00:12:25,679 --> 00:12:28,159 a change, but they just don't know how to do that, 212 00:12:28,200 --> 00:12:29,559 and then that's. 213 00:12:29,559 --> 00:12:32,519 Speaker 2: It's not working. But they'll be feeling the stress, feeling 214 00:12:32,600 --> 00:12:35,279 the lack of enjoyment. 215 00:12:35,960 --> 00:12:40,039 Speaker 1: Yeah. Yeah, and it's I bet you get people come 216 00:12:40,120 --> 00:12:44,320 to you where it's already the burnout or close to burnout, 217 00:12:44,399 --> 00:12:46,919 or maybe after burnout, but the idea that you want 218 00:12:46,919 --> 00:12:49,080 to speak to them before that only, Oh. 219 00:12:49,080 --> 00:12:53,159 Speaker 2: Yeah, absolutely, because if you're dragging the anchor, you are 220 00:12:53,240 --> 00:12:56,039 going to collapse sooner or later. 221 00:12:56,639 --> 00:13:01,200 Speaker 1: Yeah. And it's a a friend of mine who talks 222 00:13:01,200 --> 00:13:04,600 about how you're it's very difficult to make good decisions 223 00:13:04,639 --> 00:13:07,519 when you when you're stressed out and overwhelmed. 224 00:13:08,639 --> 00:13:12,559 Speaker 2: And I don't think we realize that, you know, And 225 00:13:12,639 --> 00:13:18,519 typically entrepreneurs will work, we'll spend every hour because we 226 00:13:18,919 --> 00:13:23,159 kind of enjoy it, but we don't realize that. That's 227 00:13:23,159 --> 00:13:26,159 why I use the spiral. You know, we don't realize 228 00:13:26,159 --> 00:13:29,120 that we're spiraling down all the time. I know at 229 00:13:29,120 --> 00:13:32,639 the minute, I'm going on holiday for the weekend on Thursday, 230 00:13:33,360 --> 00:13:36,679 because I know I'm tired. I know I'm not as 231 00:13:38,879 --> 00:13:45,080 decisive as I am when I'm less tired. You know, 232 00:13:46,000 --> 00:13:50,960 you wouldn't race a race horse every weekend. You know, 233 00:13:51,440 --> 00:13:56,080 a prime athlete, well, they stopped competing six months before 234 00:13:56,120 --> 00:14:01,960 the Olympics. And yet as entrepreneurs, it's head down, backside 235 00:14:02,039 --> 00:14:04,720 up and plow on and on and on, And particularly 236 00:14:04,759 --> 00:14:13,080 for blocks, there's something distinctly and wise about that. 237 00:14:13,639 --> 00:14:20,440 Speaker 1: Yeah, yeah, I'm I know. There's there's times when you 238 00:14:20,799 --> 00:14:23,000 just have to work. You have to know nose to 239 00:14:23,039 --> 00:14:26,360 the grindstone. You just have to work long hours and 240 00:14:26,480 --> 00:14:28,960 really really hard. But it's but you've got to take 241 00:14:29,000 --> 00:14:31,639 some time out after that busy period, or you've got 242 00:14:31,679 --> 00:14:34,679 to you've got to carve out some rest time in between. 243 00:14:34,759 --> 00:14:37,879 And even even made at a small level, there'll be 244 00:14:37,879 --> 00:14:40,960 some days where I'm just or even particularly in the 245 00:14:41,000 --> 00:14:43,720 build up to a big event, well I'm just working 246 00:14:43,840 --> 00:14:46,440 crazy hours, but I just know it needs to be done. 247 00:14:47,759 --> 00:14:49,840 But I also know that as soon as it's over, 248 00:14:49,960 --> 00:14:53,600 I'm going to probably take the next week off, maybe longer. 249 00:14:54,559 --> 00:14:59,879 Speaker 2: Well, as long as you do. We we don't rely 250 00:15:00,080 --> 00:15:04,639 lies how we start to lose cognitive power, we start 251 00:15:04,720 --> 00:15:09,759 to lose energy, and that can be if we're not 252 00:15:09,879 --> 00:15:12,399 careful the beginning of the end. 253 00:15:13,120 --> 00:15:18,519 Speaker 1: Yeah, but even even just there's some days I'll work 254 00:15:18,679 --> 00:15:20,879 later than the next day. I will take it easy, 255 00:15:21,000 --> 00:15:27,360 or I'll clean me diary because because I don't and no, 256 00:15:27,440 --> 00:15:30,360 I think it's good. I'm a bit jealous that you're 257 00:15:30,360 --> 00:15:32,759 going on holdly this this this weekend, but I think 258 00:15:32,799 --> 00:15:36,480 it's well. I know you do, I know you do. 259 00:15:36,960 --> 00:15:40,679 I think there's one thing I would recommend anyone running 260 00:15:40,679 --> 00:15:44,639 the businesses to take your holidays, Like definitely book your 261 00:15:44,639 --> 00:15:48,399 holidays and take your time out and force yourself if 262 00:15:48,399 --> 00:15:51,240 you have to, to switch. 263 00:15:50,960 --> 00:15:55,360 Speaker 2: Off and get some hobbies. Yeah, get some more peace. 264 00:15:56,559 --> 00:15:59,039 Well yeah, that's you know. When I take on a 265 00:15:59,080 --> 00:16:02,480 new client, of the things that I tell them is 266 00:16:02,519 --> 00:16:05,960 to get some new hobbits. Because as entrepreneurs, what we 267 00:16:06,120 --> 00:16:09,960 tend to do is we stretch the day out. You know, 268 00:16:10,200 --> 00:16:13,039 it was five o'clock, everybody else is going home, but 269 00:16:13,480 --> 00:16:18,519 I haven't finished. I'll do an extra hour and that perpetuates. 270 00:16:19,679 --> 00:16:22,200 Whereas if you had a new puppy or a new 271 00:16:23,879 --> 00:16:26,720 motorbike or something that you have to be home for, 272 00:16:27,360 --> 00:16:30,720 you would do it. And of course if we contain 273 00:16:30,840 --> 00:16:35,679 the day, we're actually more productive. You're never as productive 274 00:16:36,399 --> 00:16:39,240 as you are the day before you go on holiday. 275 00:16:40,279 --> 00:16:44,039 You know, on Thursday, I'll be ruthless with my time 276 00:16:44,919 --> 00:16:48,720 because if I missed the plane, I don't get a 277 00:16:48,759 --> 00:16:52,720 second chance. So on the day before we go on holiday, 278 00:16:53,559 --> 00:16:57,320 we are ruthless. But most of the time we're not. 279 00:16:57,840 --> 00:16:59,840 Oh I just do a bit more. I'll just work 280 00:16:59,840 --> 00:17:03,879 an of the hour and we're started. 281 00:17:03,759 --> 00:17:08,400 Speaker 1: Slowly, especially if a lot of people work from home 282 00:17:08,440 --> 00:17:11,079 as well doing this, so it's it's it's not such 283 00:17:11,079 --> 00:17:16,799 a clear mark between the the job or the day 284 00:17:17,279 --> 00:17:20,119 daily work in the in the home life if they're 285 00:17:20,119 --> 00:17:22,200 working from them. One of one of the best things 286 00:17:22,240 --> 00:17:28,880 I've done recently we got a dog. We got a puppy. 287 00:17:30,880 --> 00:17:33,039 Oh yeah, Katie, my partner, But I think she told 288 00:17:33,039 --> 00:17:35,960 you about so I didn't think I was a dog person, 289 00:17:36,559 --> 00:17:38,519 so I've never had a dog. I've always grone up 290 00:17:38,519 --> 00:17:42,119 with cats. And she is a dog person and really 291 00:17:42,119 --> 00:17:44,200 wanted a dog, but she's not had one for a 292 00:17:44,240 --> 00:17:48,240 long time, and I really really didn't want a dog. 293 00:17:48,519 --> 00:17:51,119 And then we were on holiday last summer and her 294 00:17:51,160 --> 00:17:54,000 and the youngest daughter were like pitching to me basically 295 00:17:54,200 --> 00:17:57,039 the benefits of having a dog and showed me photos 296 00:17:57,079 --> 00:18:00,920 and like narrowing it down. But and then it's the 297 00:18:00,960 --> 00:18:04,720 best thing ever. I absolutely love dore this dog. And 298 00:18:05,160 --> 00:18:08,039 I'm I Meansha loves Katie as well, but I'm her person. 299 00:18:08,160 --> 00:18:10,000 She just wants to be with me all the time, right, 300 00:18:10,839 --> 00:18:14,319 and that does. I love taking her for a walk, 301 00:18:14,599 --> 00:18:18,599 like I like walking anyway, but I love it that 302 00:18:17,720 --> 00:18:22,160 I that I have to take that for at least 303 00:18:22,200 --> 00:18:25,839 two usually three walks a day, breaks up the day, 304 00:18:26,160 --> 00:18:30,440 gives me space to think, and it's yeah, it's it's 305 00:18:30,480 --> 00:18:32,559 one of the best things ever, as well as the 306 00:18:32,759 --> 00:18:35,119 emotional you know, you you feel good when. 307 00:18:37,640 --> 00:18:39,759 Speaker 2: Yeah, I couldn't I couldn't be without my dog. 308 00:18:40,359 --> 00:18:43,480 Speaker 1: Yeah, I know, definitely. Well I heard yet, what kind 309 00:18:43,480 --> 00:18:44,200 of dog have you got? 310 00:18:44,720 --> 00:18:51,440 Speaker 2: It's a bordered Terrier. It's called Edwin. It's just brilliant. 311 00:18:52,960 --> 00:18:55,119 Speaker 1: I've seen a photo of Edwin. I haven't got, Like, 312 00:18:55,359 --> 00:18:57,079 don't you put them in funny hats and. 313 00:18:58,079 --> 00:19:02,079 Speaker 2: Uh yeah, well probably his birthday photograph, but. 314 00:19:03,920 --> 00:19:10,119 Speaker 1: Excellent, excellent. So when I saw something you posted something 315 00:19:10,160 --> 00:19:12,920 about how this is one of your recent videos, which 316 00:19:12,920 --> 00:19:15,680 I thought was excellent. You do post some really good 317 00:19:15,759 --> 00:19:19,599 videos on LinkedIn about how you're sure you can work. 318 00:19:20,160 --> 00:19:22,920 You can work with every business, like every business can 319 00:19:22,920 --> 00:19:26,400 be helped, but not every business or our leader can 320 00:19:26,519 --> 00:19:33,000 be helped because people don't. Some people just don't take 321 00:19:33,039 --> 00:19:35,640 advice and they're closed minded. So do you want to 322 00:19:35,720 --> 00:19:36,599 say a bit about that? 323 00:19:37,559 --> 00:19:43,119 Speaker 2: Yeah, I think you know. Carol Dweck, I think Stafford 324 00:19:43,160 --> 00:19:51,960 professor came up with the concept of a fixed mindset 325 00:19:52,319 --> 00:20:01,279 or a learning mindset, growth mindset, she called it, and 326 00:20:01,319 --> 00:20:05,119 to me, that's one of particularly in the twenty first century, 327 00:20:05,680 --> 00:20:09,279 that's one of the most most important things. If we 328 00:20:09,319 --> 00:20:13,160 haven't got a growth mindset, we're never going to learn 329 00:20:13,240 --> 00:20:16,279 what we need to learn. If we have got a 330 00:20:16,319 --> 00:20:22,240 growth mindset, we will learn, and we'll be prepared to 331 00:20:22,319 --> 00:20:27,559 face the discomfort of doing something new and with a 332 00:20:27,599 --> 00:20:31,119 world that's changing as quickly as ours is. You know, 333 00:20:31,279 --> 00:20:37,079 if you only if you only ever do what you've 334 00:20:37,079 --> 00:20:40,319 always done, you'll always get what you've always got. I 335 00:20:40,359 --> 00:20:43,079 think it was Peter Drucker again that said, and I 336 00:20:43,119 --> 00:20:47,440 can't remember the dates, but he said his family were 337 00:20:47,519 --> 00:20:56,880 printers from fifteen seventy till sixteen fifty and they didn't 338 00:20:56,920 --> 00:21:02,839 need to learn anything new. In twenty twenty six, you 339 00:21:02,920 --> 00:21:07,880 can't get through a day without learning something new. So 340 00:21:09,880 --> 00:21:15,279 but if somebody's got a fixed mindset, fundamentally, what they're 341 00:21:15,279 --> 00:21:18,359 saying is I know what I know and it's never 342 00:21:18,440 --> 00:21:22,519 going to change. Well, actually, if it's never going to change, 343 00:21:22,519 --> 00:21:26,039 you might as well give up now because the world 344 00:21:26,279 --> 00:21:30,720 after this podcast, the world outside will be different in 345 00:21:30,839 --> 00:21:36,160 some way big or small, and if I can't adapt 346 00:21:36,200 --> 00:21:39,720 to that, I'll be redundant. 347 00:21:40,960 --> 00:21:44,200 Speaker 1: Yeah, now, I love that. I mean I like to 348 00:21:44,240 --> 00:21:48,519 think of got it when I have got a growth mindset. 349 00:21:48,519 --> 00:21:50,359 I know I have and one of my I've got 350 00:21:50,400 --> 00:21:53,000 like a person might always like stay curious, because I 351 00:21:53,359 --> 00:21:56,400 just love learning and I'm always open to new ideas 352 00:21:56,400 --> 00:21:59,000 and new ways of thinking. And I put myself in 353 00:21:59,079 --> 00:22:05,480 situations where that are uncomfortable and stretch me and try 354 00:22:05,519 --> 00:22:07,680 things out for the first time. At the same time, 355 00:22:08,039 --> 00:22:11,359 I know there are certain areas where I am resistant 356 00:22:11,519 --> 00:22:14,799 to try because I'm I've not done them before. And 357 00:22:14,880 --> 00:22:20,720 I'm a that I can't do it, but but I've 358 00:22:20,720 --> 00:22:25,039 got a track record of doing making things happen just 359 00:22:25,079 --> 00:22:29,279 by putting myself in those situations. So I think once, yeah, 360 00:22:29,359 --> 00:22:32,079 once you've got that experience in that track record behind you, 361 00:22:32,079 --> 00:22:33,880 you you're more willing to do it. 362 00:22:35,319 --> 00:22:40,440 Speaker 2: I agree. But I think curiosity is a superpower. You 363 00:22:40,519 --> 00:22:44,319 know that the more curious we are, the less we assume, 364 00:22:44,880 --> 00:22:47,839 the more we need to learn and ask and listen 365 00:22:48,200 --> 00:22:53,359 rather than tell mm hmmm. And again, listening is a superpower. 366 00:22:54,000 --> 00:22:59,599 Speaker 1: Yeah, I believe. No, I agree, Well, I think there's 367 00:22:59,599 --> 00:23:01,559 so much and then you can never you can never 368 00:23:01,599 --> 00:23:05,799 know it all? Can you like this? And but also 369 00:23:08,000 --> 00:23:11,960 well now when you you already had, I mean, everything's 370 00:23:12,000 --> 00:23:14,960 on YouTube, isn't it. Everything's on Google? And now even 371 00:23:15,640 --> 00:23:17,279 with a I. I know you're not a massive fan 372 00:23:17,400 --> 00:23:19,920 of a I, and I'm a bit like in the 373 00:23:19,920 --> 00:23:23,559 middle about AI, but like, it's all there isn't it. 374 00:23:23,759 --> 00:23:26,039 But it's you've got to know what questions to ask 375 00:23:26,240 --> 00:23:26,920 to get the right. 376 00:23:27,519 --> 00:23:32,599 Speaker 2: You've got to have some some way of assessing whether 377 00:23:32,680 --> 00:23:37,480 it's as or the truth. And that's the problem with 378 00:23:37,960 --> 00:23:43,000 anything on social media. There's no it's one of its attractions. 379 00:23:43,000 --> 00:23:46,400 There's there's no policing of it. 380 00:23:47,039 --> 00:23:48,359 Speaker 1: Yeah, yeah, but. 381 00:23:50,000 --> 00:23:52,400 Speaker 2: Yeah, I mean that's which is why I tend to 382 00:23:52,440 --> 00:24:03,160 stick to books, because books have typically the particularly older ones, 383 00:24:03,240 --> 00:24:08,160 has been more more scrutiny. Yeah, you know, And it's interesting. 384 00:24:08,200 --> 00:24:11,400 I've got over two thousand books in my library now, 385 00:24:12,440 --> 00:24:17,880 and still in my reading room there's a stack of 386 00:24:17,920 --> 00:24:25,200 books on the table next to me, and I ended 387 00:24:25,279 --> 00:24:28,359 up having to select two or three to take away 388 00:24:28,440 --> 00:24:33,559 this weekend. Yeah, constantly learning, constantly read it. 389 00:24:34,000 --> 00:24:37,160 Speaker 1: Oh yeah, you know, it never stopped learning. And I 390 00:24:37,200 --> 00:24:38,759 love books as well. I mean, I've got a bunch 391 00:24:38,799 --> 00:24:42,319 of books on my desk here. I've read most of them, 392 00:24:42,319 --> 00:24:44,880 but like there's there's a couple I've still got on 393 00:24:44,880 --> 00:24:48,480 the goal or just about to start. But you say, 394 00:24:48,519 --> 00:24:50,839 there's there's a lot that have stood the test of time. 395 00:24:51,160 --> 00:24:53,880 Others maybe the world has moved on and they're not 396 00:24:53,920 --> 00:24:58,640 as relevant anymore. But there's but there's a reason why. 397 00:24:58,680 --> 00:25:02,119 Some of these are classics and people regularly refer to 398 00:25:02,160 --> 00:25:07,319 them and talk about them. So what is there. I 399 00:25:07,319 --> 00:25:10,440 know you mentioned a couple of people earlier. Is there 400 00:25:10,480 --> 00:25:14,680 any in particular that you regularly recommend to clients to 401 00:25:14,720 --> 00:25:15,920 read books. 402 00:25:16,519 --> 00:25:21,640 Speaker 2: Yes, yeah, always, but it really it depends on the client. 403 00:25:21,799 --> 00:25:29,079 It depends what where their focus of attention is. But yeah, 404 00:25:29,160 --> 00:25:32,640 I encourage all clients to read because if they read, 405 00:25:33,240 --> 00:25:36,559 they're getting the base level of knowledge. I mean, I've 406 00:25:36,599 --> 00:25:42,559 got no problem helping people with that. But it's far 407 00:25:42,599 --> 00:25:46,519 more productive if you understand something and then we can 408 00:25:46,559 --> 00:25:50,200 talk about the application of it, rather than going from 409 00:25:50,559 --> 00:25:56,680 from a base of zero knowledge. So, and what I 410 00:25:56,759 --> 00:26:00,599 find is that, in fact, the client that I saw 411 00:26:00,640 --> 00:26:03,799 this morning has never read as many books as he 412 00:26:03,880 --> 00:26:07,759 has in the last few months he's been working. And 413 00:26:08,319 --> 00:26:14,839 generally people really enjoy it and it becomes a habit 414 00:26:16,400 --> 00:26:23,640 for life after that. So continuous learning, I would suggest. 415 00:26:23,839 --> 00:26:28,119 Speaker 1: Yeah, so what's go and give us a put me 416 00:26:28,160 --> 00:26:30,240 on the spot. Here is a one book in particular 417 00:26:30,319 --> 00:26:33,319 that you that you think they think I should read, 418 00:26:33,599 --> 00:26:38,079 or that, or that you regularly recommend to people. 419 00:26:38,160 --> 00:26:40,960 Speaker 2: What's well? Funnily enough, as I said, I've got two 420 00:26:40,960 --> 00:26:46,079 thousand books. I've got about probably thirty or forty in 421 00:26:46,400 --> 00:26:51,200 the bookshelf here in the office, and I've got someone 422 00:26:51,240 --> 00:26:54,160 with desk here which I'm constantly referring to the one 423 00:26:54,200 --> 00:26:58,359 that I'm particularly entransferring and it is designed loving by 424 00:26:58,440 --> 00:27:06,319 Marcus Buckingham and what he's talking about and I absolutely 425 00:27:06,359 --> 00:27:11,720 get this is how transactional the world has become. And 426 00:27:11,799 --> 00:27:17,400 of course AI makes it even more transactional. But fundamentally, 427 00:27:19,279 --> 00:27:23,839 people need to love what they're doing, and we keep 428 00:27:23,920 --> 00:27:31,160 building places of work that just not fulfilling they do, 429 00:27:31,720 --> 00:27:35,759 they don't lift the spirit, and it should, you know, 430 00:27:35,839 --> 00:27:41,759 because if we're just going into work as a transactional arrangement, 431 00:27:42,000 --> 00:27:47,640 that's an awful way to spend your time. So it's 432 00:27:47,720 --> 00:27:51,519 really about how do we make the workplace more human 433 00:27:51,640 --> 00:27:55,599 because the workplace isn't working for so many people at 434 00:27:55,599 --> 00:28:00,480 the minute, and I think that's really important. One of 435 00:28:00,480 --> 00:28:03,480 the reasons that I do what I do is that 436 00:28:05,519 --> 00:28:10,279 And every Christmas I'll just take a mental note of 437 00:28:10,400 --> 00:28:17,599 how many lives have impacted because I'm working with their business. 438 00:28:18,160 --> 00:28:20,799 And this started a few years ago, you know, when 439 00:28:20,799 --> 00:28:23,920 we were in yet another recession, and one Christmas I 440 00:28:23,960 --> 00:28:26,519 was thinking, well, all of these people are going home 441 00:28:26,599 --> 00:28:32,319 for Christmas way more confident about next year because of 442 00:28:32,359 --> 00:28:40,720 the work that I'm doing with their business. I fundamentally 443 00:28:40,720 --> 00:28:45,839 believe that a business that's well run benefits everybody. It 444 00:28:45,960 --> 00:28:51,359 benefits the team, it benefits the owners, it benefits the stakeholders, 445 00:28:51,759 --> 00:28:57,160 it benefits the customers. But a business has badly run 446 00:28:58,279 --> 00:28:59,720 hardly benefits anybody. 447 00:29:00,160 --> 00:29:00,839 Speaker 1: No. 448 00:29:01,039 --> 00:29:05,519 Speaker 2: So you know, regularly, as I say, every year around 449 00:29:05,720 --> 00:29:10,960 I take stock and try and estimate the impact that 450 00:29:11,039 --> 00:29:15,279 I've had. Yeah, and just this morning that the person 451 00:29:15,319 --> 00:29:19,160 I was coaching at nine o'clock has been running this 452 00:29:19,319 --> 00:29:21,920 business of his for which is quite a big business 453 00:29:21,960 --> 00:29:27,039 for I think seven years now, and he said, I've 454 00:29:27,119 --> 00:29:30,839 never been as happy and contented doing what I'm doing 455 00:29:31,640 --> 00:29:34,119 that I have this last few weeks. Now. I'm not 456 00:29:34,200 --> 00:29:36,759 saying that was down to me, but that's not the 457 00:29:36,799 --> 00:29:38,000 first time I've heard that. 458 00:29:38,440 --> 00:29:42,920 Speaker 1: Yeah, I love that. I think it is well. I've 459 00:29:43,039 --> 00:29:47,920 no doubt you do have a positive impact on the 460 00:29:47,920 --> 00:29:51,000 clients in their and their businesses and the colleagues. And 461 00:29:52,119 --> 00:29:54,920 I think your business will probably bound to see this 462 00:29:54,920 --> 00:29:57,799 because we're business orders. But I think business is a 463 00:29:57,799 --> 00:30:00,559 force for good, Like you know, it's good for society 464 00:30:00,599 --> 00:30:05,759 and it's good for community to have strong, successful, well 465 00:30:05,839 --> 00:30:09,880 run businesses of happy, fulfilled people. 466 00:30:10,640 --> 00:30:17,119 Speaker 2: Yeah. Yeah, And there's a whole school of I suppose 467 00:30:17,160 --> 00:30:21,559 we would call it philosophy about business being a force 468 00:30:21,640 --> 00:30:26,480 for good conscious capitalism. It's often called and you know, 469 00:30:27,240 --> 00:30:32,160 I think a well run business is exactly that, And 470 00:30:32,359 --> 00:30:36,759 why would you not want a well run business when, 471 00:30:36,799 --> 00:30:40,640 of course, of well run business by definition means that 472 00:30:40,680 --> 00:30:42,400 it looks after it it's people. 473 00:30:43,000 --> 00:30:46,920 Speaker 1: Yeah, yeah, yeah, And I always think I always think 474 00:30:46,920 --> 00:30:51,559 it's odd when I can't get the words, I can't 475 00:30:51,599 --> 00:30:56,079 remember the correct terminology. But like the the legal definition 476 00:30:56,759 --> 00:31:01,480 or responsibility of a director of businesses, it's just to 477 00:31:01,680 --> 00:31:06,799 make money, like the legal definition or a director is 478 00:31:06,839 --> 00:31:09,559 to But business isn't just that. 479 00:31:09,920 --> 00:31:13,319 Speaker 2: It's much more now, and that came from and I 480 00:31:13,359 --> 00:31:18,839 forget the guy's name, but there's an American who about 481 00:31:19,079 --> 00:31:22,920 twenty thirty years ago argued that the main function of 482 00:31:22,960 --> 00:31:26,039 the business was to maximize shareholder value. 483 00:31:26,319 --> 00:31:27,960 Speaker 1: Yeah, that's it, And. 484 00:31:27,880 --> 00:31:36,000 Speaker 2: That's that's saying held sway for a long long time. 485 00:31:37,240 --> 00:31:39,759 It tends not to now people are a bit more 486 00:31:40,039 --> 00:31:44,960 worldly wise, but still that's the impression that a lot 487 00:31:45,000 --> 00:31:49,119 of people have. But it can't be about that, you know, 488 00:31:49,640 --> 00:31:53,960 I talk about the triple bottom line. You know, we 489 00:31:54,079 --> 00:31:57,480 need to be the supplier of choice. Everybody gets that 490 00:31:58,359 --> 00:32:01,799 we want to be as busy and so owners the 491 00:32:01,839 --> 00:32:06,279 place that people come to first. But we also need 492 00:32:06,319 --> 00:32:10,279 to be the investment of choice. You know, if our 493 00:32:10,400 --> 00:32:14,519 investment in our business isn't providing a better yield, then 494 00:32:14,720 --> 00:32:17,440 will do somewhere else? Then why are we doing it? 495 00:32:18,680 --> 00:32:22,279 But the third of the triple bottom line is the 496 00:32:22,319 --> 00:32:27,880 employer of choice, because if you think about it, if 497 00:32:27,920 --> 00:32:31,799 I'm not the employer of choice at very best, I'm 498 00:32:31,799 --> 00:32:36,640 the employer of second choice, but I'm probably the employer 499 00:32:36,720 --> 00:32:40,200 of last choice, which means that instead of getting the 500 00:32:40,279 --> 00:32:45,440 cream of the jobs market, I'm getting the dregs. So 501 00:32:46,200 --> 00:32:51,160 being the employer of choice, it's a really important concept 502 00:32:51,799 --> 00:32:58,880 and that will only happen if we're providing value to 503 00:32:58,960 --> 00:33:04,240 the team. M hm. However, we described that and it's 504 00:33:04,279 --> 00:33:06,799 it's about way more than what we pay people. 505 00:33:07,319 --> 00:33:10,640 Speaker 1: Mm hmm. Totally. Yeah, people are wise to that on 506 00:33:10,720 --> 00:33:13,279 them and definitely it's it's not just young people, but 507 00:33:13,359 --> 00:33:16,160 young people in particular or the research ors like that, 508 00:33:16,279 --> 00:33:17,319 that's what they're looking for. 509 00:33:18,279 --> 00:33:23,359 Speaker 2: In a different world, you know, not the age of 510 00:33:25,119 --> 00:33:32,519 I mean, my parents grew up in the warriors, you know, 511 00:33:32,720 --> 00:33:38,200 so so there their needs were more about survival than 512 00:33:38,319 --> 00:33:43,640 the choice. We're in a different era now, but yeah, 513 00:33:43,680 --> 00:33:48,319 if we you know, if we if we aren't looking 514 00:33:48,359 --> 00:33:52,720 after the people that work for us, well we'll probably 515 00:33:52,759 --> 00:33:54,519 deserve everything we've got coming. 516 00:33:54,720 --> 00:34:02,279 Speaker 1: Mm hmm, yeah, totally. We're talking about before went live. 517 00:34:02,319 --> 00:34:06,359 And I'm not going to go political as in like, yeah, 518 00:34:06,640 --> 00:34:12,159 but Keir Starmer has resigned today about an hour ago, 519 00:34:12,320 --> 00:34:17,119 an hour and a bit ago us the world change, Yeah, exactly. 520 00:34:17,199 --> 00:34:21,960 And so you see this a lot in politics and 521 00:34:22,039 --> 00:34:26,039 in sport right where if things aren't going well, everyone 522 00:34:26,119 --> 00:34:29,320 calls for the head to go, like, oh, they should 523 00:34:29,360 --> 00:34:32,800 resign and get rid of them. And maybe it makes 524 00:34:32,840 --> 00:34:35,920 people feel better in the short term to just get 525 00:34:36,000 --> 00:34:38,440 rid of someone, but that doesn't seem to be much 526 00:34:38,480 --> 00:34:42,280 thought about what next or even how do we make 527 00:34:42,320 --> 00:34:47,760 the current head perform better? So I don't know, that's 528 00:34:47,800 --> 00:34:50,280 just come to be head. It's spun to be mind 529 00:34:50,320 --> 00:34:53,480 now about like he probably was a good prime minister, 530 00:34:54,159 --> 00:34:58,159 but for whatever reason he lost the support of the 531 00:34:58,159 --> 00:35:03,239 people around him. People turned again public sentiment. Was apparently 532 00:35:03,639 --> 00:35:07,800 the least popular prime minister since Poland began in nineteen 533 00:35:07,800 --> 00:35:14,559 seventy seven, but they won with a lionslide victory two 534 00:35:14,679 --> 00:35:17,800 years ago. So like he was obviously the right man 535 00:35:17,920 --> 00:35:21,280 to wait to get labor back into power. But something 536 00:35:22,000 --> 00:35:24,960 once he's in power, it sounds like he's not had 537 00:35:24,960 --> 00:35:30,599 the right people around him advising him or coaching him. 538 00:35:30,880 --> 00:35:35,039 Speaker 2: I think so. I mean, you know, politics is as 539 00:35:35,119 --> 00:35:42,800 a peculiar environment, sports funnily enough, but you know that 540 00:35:44,880 --> 00:35:48,920 my I mean, I've got to say, I think he's 541 00:35:48,960 --> 00:35:53,519 been a dreadful prime minister or this last two years 542 00:35:53,559 --> 00:36:03,119 have been awful. But what what surprised me is that 543 00:36:05,840 --> 00:36:10,639 I'm not sure that there's been anybody in his camp 544 00:36:11,639 --> 00:36:17,519 that has been trading in the truth with him. When 545 00:36:17,559 --> 00:36:22,519 Tiger Woods was asked why have so many coaches, his 546 00:36:22,719 --> 00:36:26,519 answer was, well, I can't see my own swing, and 547 00:36:26,559 --> 00:36:30,119 we all need people around us that are going to 548 00:36:30,159 --> 00:36:35,039 trade in the truth with us. And of course, the 549 00:36:35,039 --> 00:36:39,559 more powerful we are, or the more powerful the position, 550 00:36:40,159 --> 00:36:43,840 the less likely people are to trade in the truth. 551 00:36:45,079 --> 00:36:50,400 Very often, that's why somebody does employ a coach, because 552 00:36:50,599 --> 00:36:53,559 that's my job. My job isn't the flat of the client. 553 00:36:54,280 --> 00:36:57,119 It's not to tickle him or her with a feather, 554 00:36:58,280 --> 00:37:00,960 it's to trade in the truth. Often say, you know, 555 00:37:01,440 --> 00:37:04,000 if your child's ugly. It's my job to tell you, 556 00:37:05,679 --> 00:37:11,599 and that's the understanding that we have. So I've paid 557 00:37:11,679 --> 00:37:14,360 the trade in the truth. I don't know if anybody 558 00:37:16,280 --> 00:37:22,480 had they the courage or the wherewithal to do that, 559 00:37:23,719 --> 00:37:27,599 or whether Stelma didn't think he needed it, But we 560 00:37:27,639 --> 00:37:31,159 all need somebody in our corner that's gonna tell us 561 00:37:31,199 --> 00:37:32,320 when we've been an idiot. 562 00:37:32,880 --> 00:37:34,960 Speaker 1: Yeah, yeah, we. 563 00:37:34,960 --> 00:37:36,159 Speaker 2: Can't say our own sway. 564 00:37:36,760 --> 00:37:40,159 Speaker 1: No politics in particular, it must be really difficult because 565 00:37:40,320 --> 00:37:44,119 you just it's who do you trust? Right, You probably 566 00:37:44,360 --> 00:37:47,159 felt like you didn't have anyone maybe adgent of congression, 567 00:37:47,199 --> 00:37:49,440 maybe maybe didn't feel like you had anyone around him you. 568 00:37:49,440 --> 00:37:54,199 Speaker 2: Could trust it. It's going to be a Ford model, really, 569 00:37:54,280 --> 00:38:00,599 hasn't it, Because for me, a good leader is somebody 570 00:38:00,639 --> 00:38:05,440 that that deals in the truth, that confronts the brutal 571 00:38:05,519 --> 00:38:10,639 realities of the situation. But of course, in politics, they 572 00:38:10,679 --> 00:38:17,039 need to be re elected. And it's a really difficult 573 00:38:17,519 --> 00:38:21,800 line to tread being honest and open and facing the 574 00:38:21,840 --> 00:38:26,079 brutal realities and still doing it in such a way 575 00:38:26,159 --> 00:38:31,960 that we remain popular enough to be re elected. Yeah, 576 00:38:33,960 --> 00:38:36,000 I mean, I think I think it. I think it 577 00:38:36,039 --> 00:38:38,639 can be done, but I'm not sure that it has 578 00:38:38,719 --> 00:38:43,559 been done in this country for quite a number of years. 579 00:38:44,960 --> 00:38:47,360 Speaker 1: And everything, so everything is still public now as well, 580 00:38:47,400 --> 00:38:47,639 isn't it. 581 00:38:49,440 --> 00:38:53,039 Speaker 2: You've got social media, you've got everybody's got a voice now, 582 00:38:53,800 --> 00:38:59,159 so it's very easy to for that to get out 583 00:38:59,199 --> 00:39:02,719 of hand and over well. You know, we've seen football 584 00:39:02,760 --> 00:39:07,320 managers that have lost the dressing room. This is very 585 00:39:07,400 --> 00:39:10,920 much the same, you know, has lost the confidence of 586 00:39:10,960 --> 00:39:17,440 his of his people. Yeah, it's a it's a difficult situation, 587 00:39:17,760 --> 00:39:23,320 but of course the downstream consequence of it is that 588 00:39:23,360 --> 00:39:30,559 the country's going to be in turmoil again. And you'll 589 00:39:30,599 --> 00:39:34,519 know as a businessman that what businesses need is some 590 00:39:34,679 --> 00:39:40,199 degree of stability because it's you know, running a business 591 00:39:40,280 --> 00:39:43,239 is difficult enough. When you're trying to do it on 592 00:39:43,320 --> 00:39:47,760 shifting sound, it's nigh on impossible. 593 00:39:48,320 --> 00:39:53,320 Speaker 1: Yeah, no, definitely I saw that, but I spent a 594 00:39:53,360 --> 00:39:57,840 bit of time working recruitment when we was that. That 595 00:39:58,000 --> 00:40:02,440 was in twenty two to twenty twenty two and twenty three, 596 00:40:02,679 --> 00:40:04,719 so I totally I had my own business for ten years, 597 00:40:04,800 --> 00:40:06,840 but I went back into employment for a couple of years, 598 00:40:07,119 --> 00:40:09,559 kept my business going in the background, but went back 599 00:40:09,599 --> 00:40:11,920 into employment, and then picked up where I left off 600 00:40:12,239 --> 00:40:15,360 in January twenty twenty four. But the reason I mentioned recruitment, 601 00:40:15,800 --> 00:40:22,239 it was fascinating to me how political events, global events 602 00:40:23,280 --> 00:40:29,440 would collectively affect people's decision making. So like in the lockdown, 603 00:40:30,559 --> 00:40:35,039 companies were hiring loads of people, like particularly tech developers, 604 00:40:35,039 --> 00:40:37,320 you know, techies, and then they got to the point 605 00:40:37,320 --> 00:40:40,239 where they basically overhired. There was spending too much money 606 00:40:40,239 --> 00:40:43,679 on these people, so it slowed right down. But then 607 00:40:43,840 --> 00:40:48,159 whenever there was some major political event or some war 608 00:40:48,400 --> 00:40:54,360 or waring Ukraine, whatever oil crisis, people just stop making 609 00:40:54,360 --> 00:40:58,159 a decision. And it was it wasn't just one or two, 610 00:40:58,239 --> 00:41:01,599 it was like everybody. And then the media, whatever the 611 00:41:01,639 --> 00:41:04,679 media was talking about, they had a role to play there. 612 00:41:04,719 --> 00:41:08,079 They were making things worse by still steering things up. 613 00:41:08,119 --> 00:41:10,800 So you've got all this going on, and when your 614 00:41:10,840 --> 00:41:13,000 business owner business, you know, it's so hard to know 615 00:41:13,119 --> 00:41:16,320 what to do for them, what's the right thing to 616 00:41:16,360 --> 00:41:20,559 do to get that clarity of thought. So that's why 617 00:41:20,559 --> 00:41:22,199 you do need external expertise. 618 00:41:22,239 --> 00:41:28,199 Speaker 2: I think that without a doubt, and I think you 619 00:41:28,239 --> 00:41:33,000 know that type of thing. I believe bigger companies, international 620 00:41:33,079 --> 00:41:43,119 companies and more are often more reactive, and unnecessarily so, 621 00:41:44,079 --> 00:41:49,639 because it's a so big and be so distant, you know. 622 00:41:49,679 --> 00:41:52,519 And if the Edict comes down. I've worked for big 623 00:41:52,559 --> 00:41:57,079 companies as well. And if the Egypt comes down from America, 624 00:41:57,280 --> 00:42:00,960 let's say that you need to reduce your head by fifteen. 625 00:42:03,400 --> 00:42:06,440 No amount of arguing it's going to change that. You're 626 00:42:06,519 --> 00:42:10,199 just got to get on and do it or increase 627 00:42:10,239 --> 00:42:16,360 your headcamp. Smaller businesses don't have such a problem. But 628 00:42:17,000 --> 00:42:19,679 you're right what you say. They are influenced by all 629 00:42:19,719 --> 00:42:22,960 the stuff that's on social media, all the stuff that's 630 00:42:23,000 --> 00:42:33,360 on YouTube, and not necessarily in a good way. You know. 631 00:42:34,639 --> 00:42:40,480 Lockdown was quite typical all of my clients, and I 632 00:42:40,519 --> 00:42:42,719 said to all of them at the beginning, I'm going 633 00:42:42,719 --> 00:42:46,840 to carry on coaching it, but we're going online. I'm 634 00:42:46,880 --> 00:42:49,519 going to carry on invoicing you. If you can pay, 635 00:42:49,559 --> 00:42:53,199 please pay. If you can't, just let me know. But 636 00:42:53,400 --> 00:42:56,800 every one of them came out of COVID stronger than 637 00:42:56,840 --> 00:43:05,000 they went in, probably because they weren't doing what everybody 638 00:43:05,039 --> 00:43:07,840 else was doing, which was just battening down the hatchets 639 00:43:07,960 --> 00:43:14,000 and hoping that life would get better. So it's it's 640 00:43:14,079 --> 00:43:19,360 quite interesting, But I think I think smaller businesses should 641 00:43:19,400 --> 00:43:24,719 be more agile, should be able to weather the storm 642 00:43:24,840 --> 00:43:34,119 better than a big business oftentimes. But the real important 643 00:43:34,159 --> 00:43:38,199 thing is the clarity of thought, the thought process that's 644 00:43:38,159 --> 00:43:42,920 supplied to making these decisions. M You know, very often 645 00:43:43,920 --> 00:43:47,719 when they zig, we should zag because if we just 646 00:43:47,840 --> 00:43:53,320 follow the crowd would be no better than average. Yeah, 647 00:43:54,119 --> 00:43:55,760 average isn't very good. 648 00:43:56,320 --> 00:43:59,360 Speaker 1: No, well, I'm sure your clients that's not what they want. 649 00:43:59,440 --> 00:44:02,800 They don't want to average. They want to be above average. 650 00:44:02,840 --> 00:44:05,719 They want to be high performers. They want to be. 651 00:44:05,800 --> 00:44:12,079 Speaker 2: Well, they're ambitious and as I said that the mountain, 652 00:44:12,159 --> 00:44:15,760 top of the mountain didn't fall there, wanted to get there. 653 00:44:16,320 --> 00:44:20,000 Speaker 1: Yeah. Yeah, I think what you said there as well. 654 00:44:20,199 --> 00:44:23,280 I love that about clarity of thought as well, and 655 00:44:23,639 --> 00:44:26,800 focus as well, staying focused and getting really clear on 656 00:44:26,880 --> 00:44:30,440 what you want. And so that's what you can definitely 657 00:44:30,440 --> 00:44:34,880 help with through your coaching sessions. And sometimes it is 658 00:44:35,119 --> 00:44:38,119 you just need someone to talk to you already. Often 659 00:44:38,239 --> 00:44:41,480 people already know the answers, they just need someone to 660 00:44:41,559 --> 00:44:46,199 keep them on track and stop getting distracted by other 661 00:44:46,239 --> 00:44:50,800 things and fill around the fill around the noise. Do 662 00:44:50,880 --> 00:44:54,000 you I know you do talk a bit about journaling 663 00:44:54,039 --> 00:44:58,480 and diaries, and is that something that you encourage your 664 00:44:58,480 --> 00:44:59,760 clients to do or many of you. 665 00:44:59,800 --> 00:45:03,400 Speaker 2: Can, depending on the client. I mean, one of the 666 00:45:03,440 --> 00:45:05,960 reasons I do a blog every week is that's my 667 00:45:06,159 --> 00:45:11,039 version of journaling. Yeah, you know, because an idea it's 668 00:45:11,079 --> 00:45:14,960 really difficult to pressure test it and sense check it. 669 00:45:15,440 --> 00:45:18,239 But the minute you write it out, you can stot 670 00:45:18,400 --> 00:45:22,199 see the flaws in the argument. So that's what I do. 671 00:45:22,280 --> 00:45:26,760 I encourage do our journal Yes I do, but not 672 00:45:26,880 --> 00:45:31,719 as consistently as I should or as I could do. 673 00:45:31,800 --> 00:45:37,639 I encourage clients to do it absolutely. The one thing 674 00:45:37,760 --> 00:45:42,280 that I am a big fan of Paul is and 675 00:45:42,320 --> 00:45:47,199 I call it the Wind's Diary. And that's, like so 676 00:45:47,320 --> 00:45:50,159 many other things, it's a ritual. I'm just looking to 677 00:45:50,159 --> 00:45:56,719 see if minds around here, and it simply involves taking 678 00:45:57,159 --> 00:46:02,199 a notebook electronic or paper and setting up a ritual 679 00:46:02,960 --> 00:46:05,519 every day or twice a day. I mean, I know 680 00:46:05,639 --> 00:46:09,840 that you read the same stuff every morning. That's a ritual, 681 00:46:10,000 --> 00:46:15,880 and rituals work. But this ritual is, let's say, once 682 00:46:15,920 --> 00:46:21,000 a day, at the end of the day, jotting down 683 00:46:21,880 --> 00:46:24,280 five wins. It might be three wins. It might be 684 00:46:24,320 --> 00:46:28,320 seven wins, but five wins, Now, what's a win? A 685 00:46:28,440 --> 00:46:33,000 win is anything you wanted to be. So I'm a diabetic, 686 00:46:33,239 --> 00:46:36,079 the fact that I've been in for a couple of 687 00:46:36,079 --> 00:46:39,559 hours and I've only eaten two biscuits could be a win. 688 00:46:40,320 --> 00:46:44,639 So I'll write it down. And what the benefit of 689 00:46:44,719 --> 00:46:49,559 doing that? And it's particularly good for somebody that lacks confidence? 690 00:46:51,360 --> 00:46:56,000 Is that? And the human brain is hardwired. Most of 691 00:46:56,039 --> 00:47:02,719 our emotions are about negative thing. We're hard wired to 692 00:47:02,880 --> 00:47:06,880 notice the bad stuff rather than the good stuff. So 693 00:47:07,199 --> 00:47:09,960 you know, if if you've got children, if one of 694 00:47:10,000 --> 00:47:15,039 the children came home with the scorecard from school and 695 00:47:15,079 --> 00:47:19,320 they had seven a's and one F, it would be 696 00:47:19,400 --> 00:47:25,039 the F that attracts all the attention and negativity biased. 697 00:47:25,079 --> 00:47:31,679 That's hardwired within human beings. Most of our emotions, it's argue, 698 00:47:32,559 --> 00:47:35,559 they're about spotting the bad stuff. So we don't eat 699 00:47:35,639 --> 00:47:43,800 rotten meat, we don't drink stale, stagnant water, so they're 700 00:47:43,840 --> 00:47:49,400 all the majority of them are negative biased. That keeps 701 00:47:49,480 --> 00:47:53,320 us safe. That's how we've evolved. But the danger is 702 00:47:53,760 --> 00:47:58,800 that sometimes all we can see is the negative stuff. 703 00:48:00,480 --> 00:48:04,400 So that Wind's diary is a way of training the 704 00:48:04,440 --> 00:48:09,199 brain to notice all the things that we've done well 705 00:48:10,199 --> 00:48:14,960 that day, and over time it changes the way our 706 00:48:15,000 --> 00:48:20,920 brain's wired, so and it builds up our confidence. Because 707 00:48:20,960 --> 00:48:23,119 the other thing is when we're filing a bit down, 708 00:48:23,519 --> 00:48:27,840 We've now got a notebook full of five winds for 709 00:48:28,000 --> 00:48:31,599 every day for the last year and a half. And 710 00:48:31,639 --> 00:48:36,280 that's incredibly powerful because it's when it's when you're being 711 00:48:36,360 --> 00:48:41,840 knocked off balance that you need to be able to 712 00:48:41,880 --> 00:48:47,039 grasp something like that. Yeah, and because of the way 713 00:48:47,079 --> 00:48:50,159 the brain works, it's very difficult to see the winds 714 00:48:50,920 --> 00:48:55,119 when we've just been knocked flattened our back. So you 715 00:48:55,159 --> 00:48:59,840 know that Wind's diary is a very very simple mechanism 716 00:49:00,280 --> 00:49:04,400 that anybody can use, and I recommend everybody does use. 717 00:49:04,920 --> 00:49:07,760 Speaker 1: Yeah. I love that. I'm gonna I'm gonna start doing 718 00:49:07,760 --> 00:49:11,800 that because Yeah, I love going from survive to thrive 719 00:49:12,199 --> 00:49:17,079 because you say, like, you're avoiding the negative to stay 720 00:49:17,119 --> 00:49:20,159 alive and keep going. But then if you focus on 721 00:49:20,199 --> 00:49:22,480 the positives, it can push you on to be more 722 00:49:22,760 --> 00:49:25,480 successful and more positive with your with your approach. 723 00:49:26,039 --> 00:49:28,320 Speaker 2: And that's that's why when you asked me how I was, 724 00:49:28,400 --> 00:49:33,199 that said excellent. Yeah, I love that yeah, why would 725 00:49:33,199 --> 00:49:34,880 I say, all right, I know. 726 00:49:35,000 --> 00:49:37,519 Speaker 1: Yeah, you're right, but a lot of people do like, 727 00:49:37,559 --> 00:49:46,519 oh yeah, I'm surviving. I'm ga. But on the just 728 00:49:46,639 --> 00:49:52,159 quickly on on journal like because in the past, I've 729 00:49:52,159 --> 00:49:54,960 tried journaling and I've not really known what to do, 730 00:49:55,119 --> 00:49:58,199 whether I do it in the morning, in the afternoon, evening, whatever. 731 00:49:58,760 --> 00:50:01,480 And I tried it a while ago, a few years ago, 732 00:50:02,480 --> 00:50:04,599 and I found I was just having a bit of 733 00:50:04,639 --> 00:50:06,880 a moon. I was being I was dwelling on things 734 00:50:06,880 --> 00:50:09,840 that weren't going right or that I was frustrated with. 735 00:50:10,679 --> 00:50:13,480 So I stopped doing it right because I found out 736 00:50:13,480 --> 00:50:16,280 when it was just blank pages, that's what I was doing. 737 00:50:17,039 --> 00:50:20,719 But there's a couple that I got one given one 738 00:50:20,719 --> 00:50:24,719 as a Christmas present and another one recently. This I'll 739 00:50:24,760 --> 00:50:29,760 just quickly show you this one, The Reset. It's a 740 00:50:29,840 --> 00:50:34,360 guy called Mike Bell who's based in Stockton, so he's 741 00:50:34,360 --> 00:50:37,000 a He created this. But what I really like about 742 00:50:37,079 --> 00:50:40,320 is it's really simple, but it's structured and it's all 743 00:50:40,440 --> 00:50:47,079 about positivity and focused on forward momentum. It guides you 744 00:50:47,239 --> 00:50:50,039 to only talk about what you're going to do to 745 00:50:50,079 --> 00:50:51,599 get you closer to where you want to be. 746 00:50:52,320 --> 00:50:53,440 Speaker 2: Yeah, that's so. 747 00:50:53,719 --> 00:50:57,119 Speaker 1: I was. It's a ninety day things. I've just literally 748 00:50:57,159 --> 00:50:58,840 just finished that actually. 749 00:50:58,440 --> 00:51:00,559 Speaker 2: But so we've got another one. 750 00:51:00,920 --> 00:51:04,280 Speaker 1: I've got another one waiting, yeah, have you so. But 751 00:51:04,400 --> 00:51:09,239 the practice of doing that on a morning, sitting with 752 00:51:09,239 --> 00:51:11,519 a cup of coffee before everyone else wakes up, I've 753 00:51:11,519 --> 00:51:13,199 got I've usually got about half an hour all of 754 00:51:13,280 --> 00:51:16,639 myself before the before the house wakes up, and having 755 00:51:16,679 --> 00:51:19,880 that quiet time to just sit and think and get 756 00:51:19,920 --> 00:51:22,679 clear on what I'm going to do that day. And 757 00:51:22,719 --> 00:51:25,039 then also, you know a lot of people have to 758 00:51:25,039 --> 00:51:28,559 do lists, but that's really been beneficial to me to 759 00:51:28,559 --> 00:51:31,280 to really plan what I'm going to do that day 760 00:51:31,400 --> 00:51:35,000 and get really clear that day. That gets me closer 761 00:51:35,000 --> 00:51:37,840 to where I want to be. And I didn't do 762 00:51:37,920 --> 00:51:38,599 that in the past. 763 00:51:39,320 --> 00:51:44,840 Speaker 2: And there's there's a lot of people that Brian Tracey's 764 00:51:45,880 --> 00:51:49,760 Brian Tracy calls at the Golden Hour that the first 765 00:51:49,880 --> 00:51:52,440 hour or so of waking up and having a ritual. 766 00:51:56,119 --> 00:51:59,599 Robin Sharma talks about that. I think he calls it 767 00:51:59,719 --> 00:52:02,760 the form club, but it's a similar thing. It's having 768 00:52:02,800 --> 00:52:05,840 that ritual first thing in the morning. For me, for 769 00:52:05,880 --> 00:52:10,559 a long time, I would get up early, go downstairs, 770 00:52:10,679 --> 00:52:13,159 get a cup of tea, get the dog, sit and 771 00:52:13,159 --> 00:52:17,639 read for thirty minutes, then go for a walk. That 772 00:52:17,800 --> 00:52:20,920 was a very very effective ritual. Funnily enough, I did 773 00:52:21,159 --> 00:52:24,639 exactly the same thing this morning. I'm not doing it 774 00:52:24,719 --> 00:52:27,400 as frequently now as I used to do it. But 775 00:52:27,559 --> 00:52:30,599 how we start the day is critical to how the 776 00:52:30,679 --> 00:52:34,000 day is going to go. You know, if we start 777 00:52:34,079 --> 00:52:39,760 the day doom and gloom, well it becomes a self 778 00:52:39,760 --> 00:52:40,760 fulfilling prophecy. 779 00:52:41,320 --> 00:52:46,039 Speaker 1: Yeah, no, toy, I totally believe that about protecting protecting 780 00:52:46,079 --> 00:52:52,280 your time, and particularly in the morning. Yeah, So I 781 00:52:52,400 --> 00:52:54,679 usually don't look at my phone for the first hour 782 00:52:54,800 --> 00:52:58,760 when I'm awake, and on an evening, I don't have 783 00:52:58,840 --> 00:53:01,079 my phone next to my bed. I just have like 784 00:53:01,119 --> 00:53:04,039 a little it's like at all it's just a little 785 00:53:04,039 --> 00:53:06,599 travel alarm clock, but that's my alarm for waking up, 786 00:53:06,599 --> 00:53:11,239 and I don't look when I go to bed, and 787 00:53:11,880 --> 00:53:15,760 that really helps stay because otherwise, if you're looking at 788 00:53:15,880 --> 00:53:17,719 if you're going on the news or you're going on 789 00:53:17,760 --> 00:53:21,599 the social media, and it's other people's thoughts and other ideas, 790 00:53:21,599 --> 00:53:25,079 put it in your brain. And yeah, I think that's 791 00:53:25,119 --> 00:53:27,880 really important to protect your time and get that cloudy 792 00:53:27,880 --> 00:53:30,440 your thought and focus on on what you want to 793 00:53:30,480 --> 00:53:31,840 do first thing in the morning. 794 00:53:32,360 --> 00:53:34,480 Speaker 2: And I think it was Gandhi that said I won't 795 00:53:34,559 --> 00:53:38,960 let people walk through my mind with their dirty boots. Yeah, 796 00:53:39,199 --> 00:53:46,159 you know, that's why I do very little TV, do 797 00:53:46,440 --> 00:53:52,519 very little news because there's very little of it that's 798 00:53:52,559 --> 00:53:55,119 either inspiring or good news. 799 00:53:55,599 --> 00:53:59,239 Speaker 1: No, definitely, the news, a lot of it. It's usually 800 00:53:59,280 --> 00:53:59,840 quite negative. 801 00:54:00,159 --> 00:54:05,559 Speaker 2: It's usually always yeah, always, So why would I let 802 00:54:05,599 --> 00:54:08,960 that into my mind if I don't have to? 803 00:54:09,519 --> 00:54:14,159 Speaker 1: M hm m hm. So if people want to find 804 00:54:14,159 --> 00:54:15,920 out more, they want to work with you, is the 805 00:54:15,920 --> 00:54:22,199 best place to go, obviously, it's kinnery dot your website. 806 00:54:22,360 --> 00:54:25,920 Speaker 2: Yeah, just google me. There's only that's the song goes, 807 00:54:25,960 --> 00:54:32,800 there's only one. I'm sort of fortunate in having a 808 00:54:32,920 --> 00:54:39,840 very unique surname. But yeah, website LinkedIn, but there's only 809 00:54:39,880 --> 00:54:43,199 one to make and then contact me either email me 810 00:54:43,760 --> 00:54:46,519 or phone me. The phone numbers on the website, it's 811 00:54:46,559 --> 00:54:51,559 also on LinkedIn. Chances are I won't pick up the 812 00:54:51,639 --> 00:54:56,320 phone because more often than not coaching and they can't 813 00:54:56,320 --> 00:54:59,960 be disturbed. But I'll always get back mm hmmm hmm. 814 00:55:00,480 --> 00:55:03,119 Speaker 1: Yeah, And I would encourage people to go on your 815 00:55:03,119 --> 00:55:05,360 website because you have got some very good resources on 816 00:55:05,440 --> 00:55:10,519 their good, good advice, good things to read. Definitely the 817 00:55:10,559 --> 00:55:13,679 email the five day productivity challenge. I think that's on 818 00:55:13,800 --> 00:55:16,559 every page on your website, either halfway down or at 819 00:55:16,559 --> 00:55:20,519 the bottom of the page. And yeah, you get an 820 00:55:20,559 --> 00:55:25,800 email every day for five days with some insights on there. 821 00:55:25,840 --> 00:55:28,760 But there's also usually a little fact sheet or something 822 00:55:28,800 --> 00:55:30,920 to download in a video as well, which I think 823 00:55:30,960 --> 00:55:31,559 is very good. 824 00:55:33,440 --> 00:55:37,400 Speaker 2: And I've been blogging for probably ten years now, so 825 00:55:38,280 --> 00:55:44,199 the best majority of those are on the website as well. Yeah, 826 00:55:44,239 --> 00:55:46,960 and I do that because it gets my mind clear 827 00:55:47,599 --> 00:55:50,079 and people value them. 828 00:55:50,320 --> 00:55:53,320 Speaker 1: Yeah. Great, And have you got are you looking for 829 00:55:53,400 --> 00:55:56,199 any more clients? Have you got room for any more 830 00:55:56,239 --> 00:55:56,719 at the moment? 831 00:55:57,280 --> 00:56:02,719 Speaker 2: Well, I would say always, to be honest, i'd be 832 00:56:03,199 --> 00:56:05,920 right now, I'd be struggling. One of the things that 833 00:56:08,679 --> 00:56:13,079 I think makes me different from other coaches is that 834 00:56:13,880 --> 00:56:18,079 there's never a contract when I work with somebody hasn't 835 00:56:18,119 --> 00:56:22,320 been for twenty one years. I promised to give the 836 00:56:22,440 --> 00:56:25,880 client more value than the paying for. If they don't 837 00:56:25,960 --> 00:56:29,280 think that I am, they can sack me at any time. 838 00:56:29,360 --> 00:56:31,400 They don't need to give me notice they don't need 839 00:56:31,440 --> 00:56:34,159 to give me an explanation. Even they can sack me 840 00:56:34,199 --> 00:56:38,920 at any time, which means that, you know, we're halfway 841 00:56:39,079 --> 00:56:41,840 through two firsts of the way through the month, so 842 00:56:42,039 --> 00:56:45,800 in ten days, all my clients get to decide whether 843 00:56:45,840 --> 00:56:51,880 the rejoining or the walking away. And you know, my 844 00:56:52,000 --> 00:56:54,679 average retention the last time I worked it out is 845 00:56:54,719 --> 00:56:58,960 something like four years, and I believe in this industry 846 00:56:59,000 --> 00:57:03,400 it's more like three months. So I don't tend to 847 00:57:03,440 --> 00:57:11,639 lose clients very frequently. But yeah, there's always room for 848 00:57:11,639 --> 00:57:17,360 for ambitious business owners to develop. 849 00:57:17,920 --> 00:57:20,639 Speaker 1: Right Yeah. Well, well I'm sure there'll be some people 850 00:57:20,840 --> 00:57:24,320 watching this or listening to this who you will get 851 00:57:24,320 --> 00:57:27,239 in touch or if they don't, they should get in 852 00:57:27,280 --> 00:57:30,760 touch with and I'll be encouraged. Well, if they've got 853 00:57:30,760 --> 00:57:33,760 to the end, they've definitely been into what you've been 854 00:57:33,800 --> 00:57:36,920 saying and what we've been talking about. So and there's 855 00:57:36,920 --> 00:57:39,360 a few people I've got in mind now I'm encouraging 856 00:57:39,400 --> 00:57:42,199 them to to get in touch and work with you 857 00:57:42,280 --> 00:57:42,679 as well. 858 00:57:43,199 --> 00:57:46,159 Speaker 2: Thank you. And you know it doesn't cost anything to 859 00:57:46,239 --> 00:57:47,119 have a chat. 860 00:57:49,360 --> 00:57:53,440 Speaker 1: Amazing, right, Ian, I somebody enjoyed that always like talking 861 00:57:53,559 --> 00:57:56,639 and always listening. To keep doing what you're doing. And 862 00:57:56,960 --> 00:57:59,760 if I don't see your speaking beforehand, have it. Have 863 00:57:59,840 --> 00:58:02,320 a lovely holiday in Spain. 864 00:58:02,920 --> 00:58:05,119 Speaker 2: Speak very much. I'll try my best. 865 00:58:05,360 --> 00:58:08,079 Speaker 1: I'm sure you will, all right, Okay, thank you Jesus. 866 00:58:08,800 --> 00:58:11,320 Speaker 2: Bye bye,