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The Importance of Health & Wellbeing in Entrepreneurship to Avoid Burnout with Cass UK

SuperConnector Show · 2026-07-13 · 59 min

0:00--:--

Key moments - from our scoring

Substance score

22 / 100

Five dimensions, 20 points each

Insight Density4 / 20
Originality3 / 20
Guest Caliber7 / 20
Specificity & Evidence5 / 20
Conversational Craft3 / 20

Cass UK built Delicious into a six-figure revenue business while working as a nurse, eventually leaving clinical practice full-time after a near-death experience during childbirth. The episode traces her unconventional career path - growing up in Nigeria where her mother ran a maternity clinic, studying nursing in Dominica for ten years, working in London's private and NHS hospitals, and eventually settling in Newcastle. Her motivation stems from witnessing preventable health crises and burnout in clinical settings, leading her to develop Delicious as a holistic wellness brand offering plant-based supplements, skincare, wellness journals, and corporate wellness programs for teams and organizations. Recently, she secured equity funding from Mercia Ventures (a UK-focused early-stage investor with significant northeast presence) after demonstrating strong traction, a clinical differentiator, and founder conviction. The conversation explores her adaptability across geographies, manifestation mindset, and the investor dynamics she navigated - emphasizing the importance of being proactive, having forecasts and business plans ready, and maintaining confident positioning rather than appearing desperate for capital.

Key takeaways

  • →Cass bootstrapped Delicious to six-figure revenue before raising equity, demonstrating early traction and reducing investor risk, which accelerated her funding timeline from potential six months to six to eight weeks.
  • →Near-death experience during childbirth was the catalyst that shifted Cass from part-time side hustle to full-time commitment to Delicious, showing how personal crisis can clarify entrepreneurial priorities.
  • →Clinical nursing background and founder credibility are core differentiators for Delicious in the wellness market, making the brand more compelling to investors than non-clinical competitors.
  • →Proactive communication and consistent follow-up with investors - asking for timelines, offering information, and demonstrating eagerness - significantly accelerates funding processes and positions founders as top-of-mind candidates.
  • →Adaptability, optimism, and focusing on the positive aspects of any environment are critical strengths for entrepreneurs navigating relocation, team building, and growth challenges.

Guests

Cass UK

Topics in this episode

bootstrappingBurnout preventionDelicious wellness brandMercia Venturesequity fundingnurse-led wellnessplant-based supplementscorporate wellness programsclinical nursing backgroundmanifestation and entrepreneurship

Questions this episode answers

What made Cass UK leave nursing to focus on Delicious full-time?

A near-death experience during childbirth two years ago - when she had a blocked artery and nearly lost her life and her baby's life - became her wake-up call that life was too short not to pursue her passion for wellness entrepreneurship full-time.

How long did it take Cass to secure equity funding from Mercia Ventures?

The process took six to eight weeks from application to funds landing in the bank account, significantly faster than the typical six months, because she was proactive with information, had strong revenue traction, and consistently followed up with the investors.

Why did Cass choose to study nursing in Dominica instead of Nigeria or the UK?

Her mother, who was working at a maternity clinic in the Caribbean at the time, called and suggested nursing as a foundation that would allow Cass to help people while keeping future options open, and it would also enable travel and global career opportunities.

What are the main products and services Delicious offers?

Delicious offers plant-based wellness products including supplements, gummies, teas, hair care, lip care, and a wellness journal, plus wellness programs and training for individuals, teams, and organizations focused on preventing burnout and promoting self-care.

What was the key differentiator that helped Cass secure investment from Mercia Ventures?

Her clinical nursing background and founder credibility as a nurse-led wellness brand, combined with already-closed six-figure revenue, demonstrated a differentiated market position and lower investor risk compared to non-clinical competitors.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

4 / 20

The episode is dominated by personal backstory, lengthy technical-difficulty filler, and surface-level wellness platitudes. Actionable, non-obvious insights for a B2B operator are nearly absent, with the closest thing being a passing reference to replacing staff taking 6-9 months and that equity funding can close in 6-8 weeks if you stay proactive.

I'm going to do more filling here Monday morning. It's a technology. If it's going to go wrong, it will
self care is not selfish, it's survival given

Originality

3 / 20

Every idea presented - burnout as a phone battery dying, saying no as self-preservation, companies should invest in staff wellbeing - is a wellness-industry commonplace with no contrarian angle, first-principles reasoning, or novel framing anywhere in the episode.

like your phone or even like your laptop. Sometimes you have the signs it's like, oh, that's not working, and then it's keep on giving you that time, keep ignoring it
self care is not selfish, it's survival

Guest Caliber

7 / 20

Cass UK is a genuine nurse-turned-founder with real clinical credibility and direct operating experience building an early-stage wellness brand; however, the business is pre-scale, bootstrapped until a modest equity round, and she has not operated at the level of depth or scale that would make her a high-caliber B2B practitioner guest.

we also closed in our first day at six figure, so I think this was one of the things they looked at to say yes that we're going to give you that funding
I used to work at a private hospital in London and that's when I said the business along aside working with my NS

Specificity & Evidence

5 / 20

There are a handful of concrete details - Mercia Ventures by name, a six-figure first-day close, a 6-8 week funding timeline, a Royal Mail staff-retention claim - but these are brief and unverified, and the vast majority of the episode is anecdote and abstraction with no data, named clients, or quantified outcomes.

A good example is Real mel Real Meil is losing millions of pounds every year because of staff retention problem
it took up a thinner average like six to eight weeks to be able to get the fund and land in the bank account

Conversational Craft

3 / 20

The interview is severely undermined by repeated technical failures that force the host to fill large stretches alone; when conversation does occur, questions are leading and softball with no pushback, no follow-up on vague claims, and the episode ends with fulsome praise rather than any substantive challenge.

I'm just gonna do more filling here Monday morning
I think you're you're obviously very impressive and very charismatic and doing doing lots of great things

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

back43hear25care20life20saying20body18cass17help17book16london15keep15products14website14wellness13bring13nice12

Episode notes

In this interview, Cass UK (Cassandra Sonma Ukaobi) shares how she went from full-time nurse to investment-backed entrepreneur selling award-winning wellness products & burnout avoidance programmes for individuals, teams & organisations. She also talks about how her positive, optimistic & proactive approach to life has helped her create & manifest opportunities for herself in Nigeria, Dominica & the UK & how she recently attracted investment from Mercia Ventures in the North East of England to help her grow her business further. You can learn more about Tolicious & shop their wellbeing products at & You can also learn more about Cass UK herself at & In addition to being Host of the SuperConnector Show podcast, Paul Lancaster is Founder, Event Producer and Host of the popular, monthly PLATFORM events and 5-day UK Startup and Scaleup Week festivals. He is also Coach and Mentor for busy entrepreneurs, business owners and leaders who want to focus and be more productive. Find out more at &

Full transcript

59 min

Transcribed and scored by The B2B Podcast Index.

Well, hello and welcome to the super Connector show, where I'm delighted to be joined by cass Uk who was the founder and CEO of Delicious, which is an award winning nurse led wellness brand selling a wide range of products and programs for individuals, teams and organizations. So, cass how are you doing? Oh, thank you so much for having me and find Paul I would save on ten ten this morning. I've I've had a well rested weekend at home with the family, so I'm back on this Monday morning ready to take on the way.

How are you? I'm great? Well, do you know what I think? That's obviously very relevant to you and your brand because it is important to take time out to rest and look after yourself and recover, which is what your brand is all about.

Because so many people just on the go all the time, just spending lots of plates and juggling lots of things, which is admirable, but eventually, if you're not careful, your body's going to tell you to slow down, and it's to force you to stop. So do you want to do you want to tell us a bit about Delicious and why you started it? Yeah? Yeah, Well, delicious is it's my baby.

So like four years ago in London, I used to work at a private hospital in London and that's when I said the business along aside working with my NS and one of the I found out was like a lot of people came in at the point of crisis where they're really like they're sick, they're bunt out, there's nothing else can do, and that's when they end up in a hospital and there's not enough information out there to teach people on how to prevent a lot of like you know, health issues and stuff like that.

So that was one of the reasons why I said total issues to be able to tell people that self care is not selfish, it's survival given. In your survival more era, you need to be able to self care for yourself and if you don't, if it jually, your body's gonna slow you down and you're gonna, you know, end up in the hospital bed. And that's why I think that's one of the reasons why we have a lot of people on waiting lists, you know, within the NHS. And that even expanded when I moved into working from the private hospital into NHS, which I did for the last few years in your castle, and I realized it's even much more amplified.

We do not have enough education out there, so and this is the reason why I'm much more focused on totally shows at the moment, so I cam be able to get as much information out there for people. Yeah, I was reading. I was reading that you were a nurse for around about seven years. Like you say, there's a bit of a crossover.

You were doing nursing when you when you first came up with the idea for Delicious, but you've left nursing to go fully focused on the Delicious brand and wellness programs that you're running. Was that was that an easy or difficult to make? It wasn't easy. It wasn't easy.

And I have to think about as well, like the job security, because I've got that job security with working at my full time job. At end of the month, the bills are paid, you know. So it wasn't easy transitioning from that to go into working on my business food, which was my side hustle at the point. But the street for me was when I almost died two years ago, you know, during child birth.

So I had a very good pregnancy. You know, I'm not gonna my abut I had a very good pregnancy, but at the points of delivery, I had a blocked question of me and I almost lost my life and my baby's life, which I was very lucky, you know, that didn't happen. But that was the switch for me when I realized, you know what, life is too short? Why wait, you wanted to you want to do all of these things, You want to help people, you want to be able to you know, why don't you go into that full time?

And see what happened? And I had a mentality leave off as well, and after that, I just went into Tony shows full time and I've never looked back, you know so, and that's been the best decision I've ever met. I've got like hundreds of women that message me every day and they're like, you know what, your product, your message has changed our life and all of this stuff as well. And it wasn't easy, but I just had to do it.

About the work up call for me was that point of me almost dying, and that was it for me. Yeah, well, I'm obviously sorry to hear that happened, but I'm very glad that it wasn't worse than it was. But but definitely something like that's gonna it's a bit of a trigger, isn't it. It's going to make you think, you say, life's too short.

And I've always thought it's worse to regret something that you've not done than something you have done. Yes, at least, if there's something inside you, burn inside you, that you really want to do, then give it a go. And I'm sure if if in the future you wanted to go back to nurse, and I'm sure you could, you know that people always need good nurses with experience and compassion, So why not give it a go. But I'm also definitely I also I think it's good as well to sort of straddle two worlds as well.

You know, I often encourage people to test two things in the spare time and alongside a steady steady way to steady savvy until it gets to a point where you're ready to go all in, because it's it's very difficult to do two things or more than two things alongside each other. At some point you're either going to have to go all in or or just decide it's not going to become a big thing. It might still just be a small thing. Still a valuable thing, but at some point you have to commit, which is what you've done.

Yes, yeah, awesome, Okay, So I'm just gonna let you know it's fine, will keep going. I can hear you perfectly, but your picture has gone off. But that's that's okay unless because the podcast will still go out fine and everyone can listen to it. But your picture has gone off for some reason.

I don't know. So when you could try leaving and then coming back in, or we can just carry on. Can I do that? Can I leave and come back in?

Yeah, try doing that and I'll just yeah, just do a bit of filling until you do that, okay, Yeah, yeah, yeah, so yes, as I was saying, Cass, she's got a wide range of products on her website. Wile worth taking a look at malicious dot com. If you go into the shop, she's got she's got supplements, she's got gummies, she's got tea, she's got hair care products, she's got lip care, she's got a wide range of things. She's got a book, which we're going to talk about in a moment.

She's also got a wellness journal too. But they're all natural, plant plet plant based products that she sells through her website. In addition to that, she's got her wellness programs as well, so she gives training and advice to individuals, but mostly teams and organizations on how they can take better care of themselves and how they can avoid burnout. So so yes, lots of great products.

Encould you take a good look at that and check out on her Instagram Instagram profile as well, which is malicious brand. Okay, whilst we're waiting for Cass to come back in here, I'm just going to mention as well. So she is originally from Nigeria. She grew up in Nigeria where her mother ran the local maternity clinic.

Okay, and that's obviously inspired her to do what she did. And I'm going to bring back in now, Okay, perfect time. And I just finished. I was basically just telling people about your your website and gouge they take a look at the shop on there and list in some of the products that you've got for sale and your wellness programs and then your Instagram handle as well.

I was telling them to take a look at that, and then I'd literally just said how you grew up in Nigeria where your mother ran the local maternity clinic and presumably inspired your influencer to go down the route that you did. So do you want to tell us a bit about that? About not I was gonna say what you saw, but yeah, maybe what you saw and how that inspired you. Yeah, so I from the age of eight, right, I got plugged in into the family business.

So my mom had a local metality in the south is part of y Dura, and then we also had like a like a from asage chemist shop where people come in and buy. But one other things that I realized was like everyone was not that was coming through the dog wasn't just coming to the lver babys. They were also coming in for counseling and all of that. So my mom sort of like she provided that holistic wellness for people, and I think that's where most of my inspiration came from as well.

I'm also like, like I also grasped a lot of about business because from that age as well, I was putting that I can see like how business a run. So all of that did shape the way and you know, my way forward. I remember like after high school, I was just in Nigeria and I was like, you know, what. I don't know what I wanted to do.

I wonder if I should go into business. I don't know what I if I should do law. But my mom called me up one day. She used to live in the Caribbean, right She called me up.

She was working at the maternity in the Caribbean at the moment, and she said, well, there's an opportunity for you to come to Dominica and study nasing. You you can study medicine in Nigeria, you know, but I know you want to do something to help people, and which where you go. When I nursing a medicine, You're gonna end up having this career, be able to help people. And in the future you can decide to do what you want to do.

But this is going to be the fundation for you. I chose after that was going to get me to travel. So that's how I ended up in Dominica. So at the age of nineteen, I was in Dominica and then I lived there.

I did not I almost lived there for ten years as well. But so well, definitely that shape a whole lot of my foundation of like wellness, I'm also my nothing, I'm also my business as well. You know my mom having that metality mania growing up. Yeah amazing.

Well I've never never been in the Caribbean, but I love to love to go and yeah that that's an exciting Why again, why why would you not? Why we do not want to the end of the country and do a bit of traveling and smart as well the fact that your mother was already out there. It's a bit of this soft land and you know, you know, you know you're going to be okay, You're going to have someone that can help you get settled in and introduced some people and so that you're not all on your own completely.

How long were you there? Sorry, I was in the Caribbean for most ten years in Dominica. Wow. Yeah, it's a nice like like nice Shield Island.

It was beautiful and I thought at home, you know, I felt at home so amazing amazing stuff. Went from Nigeria to there, and then you came and then from there did you come straight to did you go to London? Yeah? Yeah, So what happened is like after after I finished nothing, I wanted I'm a girl with a big dream.

I was like, you know, I want to go to bigger country and I want to explo I want to feel something. Because I've been to the UK twice. I had the option to go to the US, but I've been to the UK twice, so it was easier again for me to come back into the UK. So I started looking for companies that are hired nurses and at that point there were loads of them.

They were looking for nurses, you know. So I applied and then work. In a few weeks i was in London working for them. So my first job in the UK was in London.

So I was like a floor manager, like a leader in a care roome. So my pass was again you're coming to a shift. You you have your team that you're managing that they have the residents as well. You communicate to the doctors, to the nutritionists and see what like.

So that was my job. I did that for over a year. Again I realized, you know what, I need a bit of more clinical experience. So from there I moved to a private hospital again in London, which I did for a year and that's that was the period where I started traditions at the private hospital.

And so that happened with an a period again I met my husband in London as well, so and we were, you know, planning our next life. You know we're gonna get married, you know, have kings and all of that. But we didn't want to live in London. We started looking at other cities.

We look at Leicester, Manchester, you know all the places. And one of the ladies at the at my workplace was like, why don't you try a new counsel. Is a beautiful tee people uplock get very nice. I think you should.

You should try it. So that's we took. We took Licharlie. We took the train.

The next week, my husband and I became in a lot of vibes and then we moved. So that's how I ended up in new Castle. But before that, I said again, I look online for for like Newcastle Trust is Haren Nassis. So I book my interview, came and did my interview as well, and I started working with the Newcastle Trust.

So that's that's a little my channel right there. Awesome, awesome, Yeah, I mean I don't know, I always admired, you know, I can't imagine just maybe maybe that's my limitations, self limit and beliefs. Just it's brave, I think, to go to another country and to just start start a new career, but maybe maybe not. It's obviously your personality, you know that you just will let me give things ago and the entrepreneurial spirit and the confidence maybe you've been given growing up presumably as well, and your experiences that you've had.

But how did you how do you find living in London? Because I. Cut off? But we're back on now we're back on.

Yeah, well you're so what I'm going to do if it ever cuts off? All right, we're back on. I think that is the talious website loading and Paul is going to be back in right away from less to him. Yeah, Well, what I was going to say is, if you're you're back on, can you have it?

Yes, you're back on? Your picture keeps. I cannot hear you. I cannot hear you.

M strange. Okay, do you want to I don't know what's going on. I cannot hear you. Oh my gosh, let's cass.

Do you want to come out? You probably have to go out and come back in. Yeah, I think you might need to come back in because if I leave then then we lose. I'm going to put that in there, can he I'm gonna go out and come back in.

Yeah, I'm gonna go out and come back in. Oh dear well, I'm just gonna do more filling here Monday morning. It's a technology. If it's going to go wrong, it will, that's just life.

But never mind, will roll with it. It's not the end of the world. I think she's gonna come back in and see I can. I can hear her perfectly well, but her picture for anyone that's watching on the video, it's it's difficult to see.

So apologies about that. Whilst we're waiting for for casts to come in, I'm just going to mention as well. She has also recently raised investment for her business to help her grow, which is exciting, very exciting. So there's an organization called Mercier Ventures.

They operate across the UK, but they've got a quite a big presence in the northeast of England, which is where Cass is based, and she's just recently obtained some investment from Mercier to help them grow. So help her grow. So, if you are a business owner, business leader, and you've got ambition to grow, and you're either pre revenue or early stage smaller business with ambition to grow. Definitely encouraged to take a look at the Mercier Mercia Ventures website.

And I believe they call it Spark. That's the name that they're calling it, whether informally or formally, the fund that they have set aside for early stage companies to help them grow. But take a look at that. And I'm going to asked Casts in a moment about her experience of raising investment as well.

Okay, third time lucky. I was just saying, technology, it doesn't matter, We'll just roll with it. The audio is perfectly fine. So and even when your video, when your picture is cutting out, we can still hear You're fine.

So anyway, it's it's a Monday morning, the phone signals the they're just struggling a bit with the hot weather I think here in the UK. So yeah, so I was just saying about maybe my self limiting beliefs. But I've only I've worked across the UK and I've traveled a lot with work, but I've never I've never relocated. I've never like lived and worked in another country.

It's something that I think it's my partner would quite like to do. And so what did you think of London? How how what was it like living and working in London. It was nice at first, it was literally nice.

I remember like when I was moving to the UK and the agency that I was going to come in with, I told them I just want to go to London, so I have options to go to other cities. When I was coming and I was like, I just want to go to London. But it's not in a family, it's a different vibe. So I think that was one of the reasons why I was started looking at moving away from London.

And anywhere I go, I call it home. It just becomes home for me. And right now, living in the Nuties for the past four years, I would I would stay here. I would literally live here forever.

I wouldn't I go to London now. But I was like, you know what, I want to go back home. I want to go back to notice that that is home for me. So that's how I see.

I see like adaptability. I'm very very easy to adapt to two places. I think that's why it is for me to travel and stay somewhere. And I tried to tend to look at good things, you know.

So when I moved, I moved to a place I moved to things like for example, when I moved to the Caribbean, and a lot of people that came to the Caribbean they didn't like it was a small country. It's just as well. But the feeling I loved about it was the people. The people were very friendly.

It was like nice. So I focused on that good part of it, and that's what it is. And I think, like every stage of my life as well, I realized, you know what, if that place is gonna it's gonna give me what I'm looking for, then I have to find a way to adapt. That's that's what it is.

Yeah, that's a that's a big strength, you know. And it's surprising, I suppose when you're that way incline, it's well, I'm like that, right, So I'm optimistic. I always say the good in people and good in places, and I'm very I think I'm flexible and adaptable and I always fit in wherever I go. I'll find a way of fitting in and surprising I'm going to be aren't like that or I'm surprised when people aren't like that and they only see them negative in things.

But definitely, but I totally believe that there's a phrase like thoughts become things. To be careful what thoughts you have, because you can you can make things better or worse depending on on what you focus on. And also think when you're an entrepreneur, when you start your own business, you have to almost think things into existence. You have to imagine things and then speak them into existence as well.

You know, so because you've got to convince yourself that this thing is going to happen, and then you have to convince the people around you, and people are drawn to that that's true and that energy definitely. Yeah, it's not so like manifestation, isn't it. It's like you're manifesting something and it also shows It's like if you don't believe in what you're working on and doingle, I'm not going to believe in that. People can see.

People can see that, even like the people that to work with really trying to employ your employees as well. So if you don't have that belief in that business that it is going to grow, it's gonna people I see that, and that that's going to make that business fall faster than you ever think. That's yeah, exactly, yeah, And you know when when something is new there's there's never any guarantees, but like you've still got to believe that that it can happen and that you're going to give it your best shots and you're going to put everything into it.

And definitely whether that's colleagues like that you're going to hire, or partners that you're going to work with, or funders or investors that you're going to get money from as well, that's what they're looking for. They know that your business plan and your financial forecasts might not come true, but but they're looking for, is this person believable? Do we think they've got what it takes to to make it happen? So can you still hear me cast?

Because you have, We'll just we'll just we'll just roll. So I did mention when you went off a bit before how you'd you'd recently got some investment from Mercy Adventures, who they're up all across the UK, but they've got a big presence here in the northeast of England. And I just want to ask about when that came about, how easy or difficult was that process for you? So it was, well, I started Talicious boost trapping it.

So Talicious was boostrapped as a business. So we didn't have like any investors that Dinitia I wouldn't have any free side, but we invested with a lot of money on stock. So we started trying to raise money for marketing and that's when we started looking for funds. So we had different options.

We had like loans and stuff like that, and then miss Aventures came in on board and it was like equity funding, which we were at first it was like, oh, shall we go for Asia. We're not, but we needed that funding to be able to continue growing Toss, so we agreed to that. It took up a thinner average like six to eight weeks to be able to get the fund and land in the bank account. But it was a bitter about like they wanted to know, like get like the forecast, the business plan, you know, what is it that we've sold that, where is the business going and all of that.

Because it wasn't a loan fund, it was an equity funding. They were more investing in the entrepreneur much more than the business. So also it's like with Talicious Plitions the Oness brand, so it has that clinical knowledge and the clinical background which is like which is what amplifies and makes it different from other brands out there. So I think this was one of the stock as well.

Plus we had like stock had stock as well. We also closed in our first day at six figure, so I think this was one of the things they looked at to say yes that we're going to give you that funding. You know. And I was also like, you know, everything to ask of me, I would provide.

I don't I don't waste times like the one that my business and I was like, oh yeah, that's ready. I had it really, I said it out. I was also chasing them. So it's about like you don't want you don't want to go on the bottom of the list.

You want to be on top and content business and ask questions, Okay, when is the fund that going to land? You need any more question, you need any more information from me? It's anything else you need from me and stuff like that. So this is where you know this This actually made the process faster, because sometimes it can take up to six months if you're not getting information faster or not asking a following up consistently to make sure that things are flowing.

Yeah. No, I think that's that makes total sense because obviously you're being proactive, and that shows that you that you're keen. But the fact that you've already got these things in place, they say, you've already got already revenue generating. So you versus a comedy that's just an idea and hasn't he built anything yet or hasn't made any sales, you're going to be more appealing and than they are.

So you've already making six figures that you say, so significant amount of money that you're generating through the business. You've got big growth plans and I know you've got lots of lots in the pipeline. You've got your business plan, you've got everything ready to go. And the fact that you're going, you're coming back to them so encourage them to move move faster as well, which which is good because when you think about it, worked over many many years with a lot of companies over the years of know quite a lot of investors as well.

But I think sometimes it's the balance of powers all wrong, where it's like the business owner leader is going to the investor or the funder sort of cap in hand begging bull well, please please say can you give me some money to do this thing? And that's not really the right way to approach it, because then it's like, well you're very yeah, and if if you're just passively sitting back waiting. For them to come to you, that's not gonna happen. No, And then they're busy, you know, they're busy doing and again if someone else is coming back to them quickly making it easy for them, ye, checking in on them saying you know, this is where I'm at, and you know, come on, let's good.

Yeah, so well well done for doing that. And I think it also shows the investor that you are serious about your business because they're also investing that money into the business to make sure the business grows. So that shows them that you're serious about the business that if they invest that one into your business, you can be able to produce. They're going to be able to be proactive and stuff, and the business generally, you have to be proactive.

That's what it is. You have to keep watching people, you know, you have to keep you have to be on top of things or else it's like people are gonna forget about you and your business. So that's what. Yeah, yeah, I'm sure have you heard.

I'm sure you have heard the phrase shy but is getting out. Yes, So for anyone that doesn't understand that, that's a Northeast phrase. So shy babies get nothing. So definitely you don't ask Yeah, so shy Ben's getting out.

If you don't ask you to guess, so. I can hear you, I have to go in and come back again. Okay, that's fine. Well I'm going to put your LinkedIn profile up so that people can see a picture of you at least when you until you come back on yeah when I So I've lived in majority of grown up in the northeast of England and that expression shy Ben's getting out.

I didn't really understand it until until I started the world of work. But it's totally true. You you can't just sit back and wait for people to come to you and come and save you, or come and give you what you need. You need to put yourself forward.

You need to at least metaphorically put your hand up and say look, I'm here, this is what I'm doing, this is what I need, this is what I want, and I need your help or I need your support or in a positive way. People are people are always looking for people to work with, look for people to buy from, look for people to invest in, looking for people to support. So yeah, don't be don't be shy, don't be afraid to put yourself forward. Pass us back there you are.

Can you hear me now? I still can hear you? Oh my gosh. No, right, I'm going to put your LinkedIn profile up again.

Yeah, most it was Casses do that definitely encouraged you to take a look at the website, So Tulicious t O L I C I O U S dot com. Take a look at the products available on there, and give cast a follow on LinkedIn as well. So Cass UK, she's posted lots of good content on there about not only delicious, but how to start and build a brand and be self employed. So she's got some great great stuff on their Instagram as well.

Follow the brand So Delicious brand and Cass is very reactive on there as well. Cass, can you hear me or not? No, she's gone. I'm going to take her out this time.

Yes, this time. I'm just I'm just feeling here. I'm saying lots of good things about you, you and your website and Instagram and tell people to check you out out there. It's it's just one of those just one of those days.

Sometimes the the LinkedIn lives don't seem to work for some reason. But anyway, we're I think we're getting some good content in here. So the the investment that you've got, So you've you've asked for some investment, You've got some investment. You might or might not be able to go in a detail like what what do you think that's going to help you do?

What's what's the what's the primary reason for that for that investment? Is it to help you go faster? Is it help you to move into a new direction? What?

What is it that you that you've asked for? So the investment was to go into our marketing and PR So that's what what the investment was for because we, like I said, we have stocked and then we've got we have a lot of talk and then we've got stuck at getting budgets. So that's what it's doing for us. We also go on life and life stream as well and expanding into our corporates as well.

So that gave us like Leaway to be able to do that and also be able to hire more people to be able to help us at the back end. So that's that's what that phone has helped us with. So I think that brings us to our corporate. Yeah, as.

You know, so can you still hear me? I can still hear you keep keep the organs. You've got your corporate wellness program, So yes, tell us about that. How does that work?

Well, we actually what we're doing is like we go into our companies and with assess. So first of all assess and then we find out like how we can come in to support them and their staff, and then we bring a plant together and then we come It can be like one to one, it can be like weld being days. It can be like you know, wellbeing events as well, and we're coming with our speech, our products as well, like the events within the last time with our book clatching events at the Crown Plaza.

So that's what we did. We had sound therapy, We had some educationist as well who came in to have a chat. We also had mind Mind is like a charity. We walked through it as well.

They came in to speak to people about the mental well being and all of that. Because the vieing is like a lot of the time. So think you know what, let's just get on with the walk. Let's just power on them.

Companies do not invest a lot of money and time in their employees well being, and this end up costing more in the future because what happened is like if you don't take care of the stuff you're higher and then you lose them, it's gonna take about six to nine months to replace that stuff. And in replacing that stuff, it's gonna cost you money, it's gonna cost you time. So it's much more better if like that stuff has been taken care of, they stay longer. And that means you even have heard your employees and even your customers that can be happy because you have people that are starving your customers who are happier, you know, So it's a three cysty.

We also work with like you know, like we've had like one to one clients who are like the child leaders who has like high pressure, stressful and mature as well. So we do one to one an event with them where we come in and see where we can be able to support them so they can be able to support their staff properly. Amazing, So will this be would there be like a half day event or a full the event or be a program like an ongoing thing. Okay, I'm just wondering.

Yeah, okay, you can hear it. Oh dear, I'm gonna come out. Can you hear me outcasts No, she's uh, she's having difficulty here with a sound. Okay, Okay, I'm gonna take her out and i'm gonna put her back in again.

And while she's doing that, I'm just gonna have another look at I'm gonna bring up her website, do a bit of filling, which is always good. Let's have a look. She's back, she's back, she's back. I was just I was just aboud to bring up your website.

I was just saying about you your wellness programs. Are you ideally would you would you like to do an ongoing thing? Or is it or is it a one off? What can they do?

Either? No, they can be one off. It can be an ongoing thing. Hopefully, we hope it's an ongoing thing, because while nice walk shouldn't be a preck, shouldn't be like you know what, I'm just gonna give you a box of chocolate and that's it.

It should be something that is ongoing because you know, it's about consistency with everything. It's about consistency, and we don't realize we spend a lot more time at work. That's why they don't realize we spend a lot more time at work, and if the place we're spending more time is not conducive, it's not healthy for us. That spills into our private life as well.

Yeah, and this is why most of the times people lose their best employees because they're not happy at work and that spills over they go home, they're not happy at home. And you know, so this is this is very important. So it shouldn't be a one time thing. It should be something that should be continuous.

You know, every month we should have a check in with our our employees, see where we can support them. What is the world being event you can bring into the company and we're happy, we're ready. We're ready to come in and support your company with that, and you know. So awesome.

Yeah, I think I think it's really important, Like it is a holistic approach to wellness. Cause I mean, I don't I know, I don't look at I'm forty nine, might worked for a long time, right, but I think the world has changed or has changed, and there's still some very old fashioned people in who run businesses right, who think, oh, you've got work and you've got your personal life and you don't. They're completely separate. You shouldn't talk about your personal life in work.

It's not professional. They just want to talk about work, just work, work, work, But then you can't separate, like things that are going on outside of work are going to impact your work in life as well. If you've got a lot of stresses in your personal life, you know, if you've got health problems, or you've got you know, maybe issues with your your older people in your family that you haven't to care, or you've got problems with your kids, or even with your relationships. You know that all these things.

We're not robots. We can't just completely switch. Some people can not many people can completely separate the two and vice versa. You know, if you if you've got really really stressful, difficult time at work, that's going to spill over to your personal life as well.

So I think the more sensible and enlightened approach to being a business leader is to take that into account. Yeah, you still want people to be professional, you know, you want there to do a job, not just you're not just there's an adult crash sort of thing. But it makes sense to look after your people. And yes, that's but we look at the statistics.

By the way, Paul, you look at the statistics, like the companies that take care of your staff, they have high staff attention, they save more money. You all, yeah, because it is. Yeah, if you're hiring and firing every day, that has a knock of effect on your business and has another effect on your finances as well. So you don't have that continuity in your business.

So we look at the statistics. A good example is Real mel Real Meil is losing millions of pounds every year because of staff retention problem, and most of them go off sick, they go up, they don't come to work. They have one outs as well. And because of the environment, you also look at all the you know world and other places as well, like in the construction industry.

Construction industry has the highest rate of people you know, literally on a live in themselves because of the environment not being conducive for them. So if we can look at it from that perspective and not look at it as a pex. Okay, you know you're not coming to work to chill, You're coming to work to work. If we look at it from that perspective of, Okay, you know what, we are actually going to make the employees stay longer, We're going to actually save money, we can actually save course as a company, then we're gonna understand like it it's important.

It's important in that aspect. So that's notitely. That's how to look at it. If you are an employee listening to this, you look at it from that perspective.

Now, whatever money you invest in taking care of your staff, it's gonna return, it's gonna return like four to five times. It's gonna ret on. Yeah, yeah, no, totally, totally. I mean I've spent a bit of time working in recruitment, spent a couple of years working in tech recruitment and senior leadership role recruitment.

And you know, you're talking about people who are maybe earning that I was working with. People are earning fifty sixty seventy eighty ninety one hundred thousand pounds a year sometimes more, right, And that's what companies are looking for. Someone that they're going to pay that salary to. But then on top of that, they're paying another fifteen to twenty percent FAE on top of that for finding that person.

So say, yeah, so it can be fifteen twenty twenty thousand plus on top of the salary that people are paying, So you don't want to have to do that very often. That that's a very So if you've made that investment in time and money to find the right person, you want to make sure that you're looking after them to get the best out of them. And definitely the best managers and leaders have ever worked with or there they're not necessarily there well, they're not there to dictate and micro manager there to take problems away so that you can focus on on the job and not worry about the little things that that that might cause some unnecessary stresses.

So it's from just from a purely financial perspective, it's it's good to make a relatively small investment in well being programs for for their staff. So definitely encourage people to to take a look at what you're offering and get in touch with you as well and see you see what you can offer to then yes, just thinking out loud as well here when you think about I don't know if they still do, but some of the biggest, most successful companies in the world provide great food, you know, the gym membership, they do all kinds of stuff to look after the stuff.

Not everyone can afford to do that, but there's a reason why these companies do that, and there's a reason why these companies are hugely successful. Yes, yes, yes, because like we're saying, it's like, if you take care of your staff, your staff is gonna take care of your customers. Simple as that. Simple as we'll talk about the financial as well, we talk about the productivity as well.

The staff is going to take care of your customers and the customers detention is going to go higher. So I'm something that we need to take serious, something that we shouldn't and what we do as well, I want we work with companies is like don't just come into talk the talk. We're bringing our products as well, so to try the product. Like we have our skincare, We even have like you know, like mobile massage.

We work with other companies that provide mobile massage therapy. So it's a holistic package. We'll come in and then we'll deliver this. And you know, there's an event here happening at this space and of July which is next week mon as well, so it's also like in the morning, but this is for the stuff and we're not inviting outside people, so this is for the stuff as well.

But we're gonna bring in our web in services to the staff and the b space in regards to that as well, you know, which is which is fair because this is we're at Big Space and want of extra that our people here as well are also taking care of. So that's part of what we do, so we can bring that as well to other companies. Very good, very good. So if anyone that doesn't know Big Space, I think they've got them all all over the country.

But the one that is engated and so felling gated and I used to work in the same office and it's a great space for full of other small business owners. And do you have many do you have hot desk in there or not? Because they didn't really do that when when I was there. Yeah, yeah, I.

Think they've got some desk downstairs as well, Yes they do, and've got the office rooms and all of that. Yeah, yeah, because because it's got like a big central space with offices all around it. So sometimes I mean when I was there, they would sometimes do events in that central space. But yeah, I always thought they could do more with with that space, and maybe maybe they are now.

Yeah. So did you say this event is just for internal. It's channel, Yes, it's channel. It's the same thing as well bringing in the well being and connecting with people, networking and stuff like that.

So yeah, which is extremely extremely important. Very good. Do you want to do you want to talk a little bit about your book? Yes?

I was about to grab it. Yes, So we've got a tally sious way and not since guide from healing from inside out to talk to your body and live. So this is like a basically it surprises everything I've been speaking about here for the past for the four minutes, but it doesn't be diving on you know, the psychology, the physiology of the body, what happens when you're born out and signs to notice before the bornout comes. So it's all that as well, and it does the beautiful inforntion about my personal life, like what happened to me after postpital healing.

You know, well she's gone off again. Oh dear right, Okay, I'm going to bring up her website and I'm going to show it on here. I'm going to show her book so you can save yourself. What's what she was just about to tell you about?

So the Delicious Way Detox Your Body and Life Wellness book. So it's saying you don't need another cleanse, you need to come back in the Delicious Way of Detoxy Body of Life. Registered nurse and wellness Entrepreeur cass Uk shares a deeply personal journey from burnout to balance and how she creates a simple, holistic rhythm to help women heal from the inside out. Blending science and self love, she invites you to detox beyond the physical release and stress, overthinking emotional weight and the habits that dim your natural glow.

And then it goes on to say, through storytelling, rituals, and real will guidance, you'll learn how to cleanse your body with nourishing, realistic routines, to cleut your mind and set boundaries that protect your peace, rebuild your energy, confidence and connection to your true purpose. Whether you're a busy mum, a caregiver, or a woman on the edge of transformation, this book will remind you that true wellness isn't about perfection, It's about presence and self care. You'll discover that the secret to glowing isn't hidden in a diet, a product, or a plan.

It's already within you, because in the end, you are the detox. Love that. So, yeah, can you get me? Yeah, I can your back.

I was just bringing up your book and I was just reading out the description out there, doing my best to encourage people to love. So yeah, sounds it sounds like a great book. And there's definitely people I know that I think would benefit from from reading this who are maybe struggling and trying to do a lot on their own. I was watching some of your videos the other day and something.

I mean, they're all good, but one that sort of struck a chord. I suppose there's one way you're saying about burnout. It it doesn't just happen like immediately. There's usually a bit of a build up to it.

There's usually your body is usually telling you there's some signs, warning signs along the way that people sort of brush off or ignore because they're too busy and they're doing too many things, until your body is like, right, okay, you didn't you didn't listen to those whispers. Now I'm going to shout in your ear and I'm going to force you to stop. So that is that what you've seen through through your time as a nurse and through the work that you're doing. Now, yeah, right, what is like you know, like your phone or even like your laptop.

Sometimes you have the signs it's like, oh, that's not working, and then it's keep on giving you that time, keep ignoring it. One day you're just gonna wake up and just try to turn that food on and it just shut down. It's completely down. So that's the same mechanism with our body, I know, so before but howt happens we have this sign of like you know, maybe with your tire, just don't feel well, like the the one I'm gonna keep on pushing, you know, we have blood and blood is one of the biggest ones as well.

I'm bloated, as well as the sign of like your body telling you something is off. You know. So if we keep on ignoring that, then it's gonna get to a point whereout of what the crashes and cannot be able to move. And that is I'm speaking from other people and also from my own personal experience, you know.

So the fact that as good as well God's help is very verymportant as well as a sign. It's like if I got if God's not functioning properly, that is also a sign of wornout and also headache. You know, sometimes I just have this head maybe because I haven't slept well. All of that are signs of borout.

We need to also listen to a body when our body is speaking to us, you know, so a whole lot of things. And I speak about I'm gonna open up a page in the in my book anyway, I'm gonna tell you something, because this book is full of information. And when someone asks me, like, what is one thing they could take away from the book, I would usually say, no, I'm gonna just open a random page and I'm gonna read that something. So I'm gonna do that, Okay, Right, I just opened up and the first thing that came to uh that we put up here is the loss is no.

The science of saying no, this is this is very very powerful, you know, because sometimes we are we are two nice We don't want to say no. We just want to keep on giving and keep on giving. Even when we get to the point of you know what, I just can't just keep on giving, and that can also lead to burnout because we're not taking time for from And I've got to think that when you feel like we get that the pressure your body full, this stressful. More so, what happened is like when we keep on saying yes and yes and yes, the things that is not literally snapping us our body keep on, you know, provided heavy.

Yeah, we have discussed which is which rises up and that's what it takes, you know, and that's where are we are getting up what it is set up for one out. So saying no, it's a lot saying no, you know what, I can't do this now, Well maybe next time, maybe this as well. I'm politely declining it's okay. I don't people that cannot say no because they feel bad.

I don't have that person. And that brings us to our motive, which is soft, cares a lot of stuff, and she shouldn't feel bad about taking care out yourself and saying no because that is what getting yourself with your energy and preventing yourself from getting bunts out. Yeah, that's that's good advice. There's definitely I don't think people are taught how to say no, are showing how to say no, especially if because there is that some sort of subservient role when you when you start out in a job or a career where you've got a manager telling you to do something and you it's hard to say no, especially when you're in your career that can carry on where you because you don't sometimes.

I mean, I've definitely been giving this in the past where I've struggled to say no because because I want to help, I want to. Do we are I'm gonna wait for poth to come in. But we're talking about saying no and how important it tastes to say no and how to also politely say no, because you can say no in a different way. It doesn't have to be in a road way where you say no, I'm not gonna do that, but you can say it in a nice way where you're like, you know what I think and the break I think I'm gonna do this, I'm gonna do this.

Well, you just need to give me a bit of time. And that's what it is. Can you stay here me, Paul, I will say it connected, Yeah, I can say talking about the telicious way they talk to your body and life. So this is a book that was launched a few months ago by mecas UK and it focuses on how to be able to put yourself first and be able to take care of yourself and also has that clinical inside and my personal lived experience in there.

Yeah, can you see I was the connected the next episode of Best Site this morning, but we're parently not as well because we've been channel for fifty two minutes and we sharn a lot of content, a lot of insights on how to be able to take care of yourself. And also we talk about when you feel obligated or pressure your body, puting these stressfumans that trigger flight or fight response, even for small commitments. Over time, this lad constned stress leads to fatigue, anxiety, and emotional bone out.

So it's like you need to set boundaries. And when you said boundaries, what it can do is like it can regulate your nevo system and it tells your body, I'm sicked, I love my and that is not selfish, that is self preservation. Yeah. Now, can you hear me?

I think I'm gonna go and come back in. I'm gonna go and come back in. I can hear you? Can you hear me?

Oh, it's gone, I'm going to bring up a book as well. Yeah, I was just I was just sort of saying that sometimes I've definitely been guilty in the past of not being able to say no because it's it's because I don't want it. Well at first, you don't want to upset disappoint people, but also because I do want to do lots of things. But I've learned over the years that it's just not possible.

Can't do everything so much much better than I used to be. It's focus is a really important thing of prioritizing and just narrowing things down, because because if you're you know, you're no good to yourself or anyone around you if you're trying to do too many things all at once, it's much better to do a smaller group of a smaller number of things very very well. And then if if there's something else that you want to do as well, that's not as say you can never do it. It's just you might have to wait weeks, months, or even years to do it.

But we often usually underestimate how long things are going to take and overestimate how much we can do. She's back. She's back. I was just saying I heard everything that you were saying, which is really good there, and I was just saying a little bit about how I've definitely been guilty in the past of find difficult to say though, because I want I want to help, but also there's so much that i want to do, but I've learned over the years that that's just not possible.

Much better to focus on a fewer, smaller number of things and do them very very well. Okay, whilst Cass comes back in, I'm gonna bring up I'm going to bring up her website one last time to take a look at. I'm going to bring all her products. You can have a tip, you can take a look with it.

Oh, she's back. I was just bringing up your website just I was going to show people your products, some great great products on here. We make a nice, nice gift well birthday, any kind of gift Christmas present, but also just a gift for yourself as well. I think gift of health is again probably my age, but I'm realizing more importantly how important health and well being is.

So there's so much I want to do, and I'm I'm only going to be able to do that ever, take good care of myself in the in the weeks and months and years ahead. Okay, yes, Cass, Cass, can you hear me? I can hear you? Now?

Can you hear me? I can hear you? Oh no, right, what I'm going to do? That was a I think we covered a lot of good things in there, and difficult with the picture disappearing and coming back, but most of that the sound was there perfectly, and I think we've still been able to do a great interview with Cass.

So what I'm going to do now, I'm going to end it now, But Cass, I don't know if you can hear me. I was just going to say very much for taking part in that. Can you hear me? Cast on us?

I'm going to take her out? So yes, So what I was gonna say. Hopefully you found that useful. Please do comment like this LinkedIn Live or Facebook Live as well.

If you're watch it on YouTube, post a comment, subscribe to the channel. Really keen to get more people following these videos and so you can see more. I think this is the fifty fourth episode of the Super Connected show. I've done so far, loads of great interviews already under my belt, and lots more to come, so so please do follow, I can subscribe and comment, and I'm just gonna I think Cass is going to come back in very briefly, and then I'm gonna wrap it up.

Okay, there, Yes, I'm here now. Yes, it's great. I was just encouraging people to like and comment and share this. Hopefully the found it useful.

Is there anything else you want to tell people about. I've already mentioned your website and Instagram, but is there anything that you want to tell people to do next or how to follow your journey? Yeah? Well, like what was saying, if you guys want to you know, get into your one as Johnny get onto teles Show's website.

We have products from skincare to Heka, all natural products right there. And if your company and you want to bring in more ben events to your people, you can also book us to come in and deliver that. And if you're high performing personnel, you can also book out one to one and also do speaking engagement where I go into companies as well and I deliver like well being, you know, speech and all of that, So make sure you check us out as well and also cast Keble. Definitely, it was nice having you know, inviting me to come on your show today, Paul and having a chat with you on the podcast and hopefully we can you know, keep this up.

Yeah, no, that was excellent. I think I think you're you're obviously very impressive and very charismatic and doing doing lots of great things. So well done for everything you've achieved so far, and good luck for the for the weeks and months and years ahead, and I'm sure you're going to do very very well. So thank you, Thank you again, Cass.

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