How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies · 2025-03-19 · 28 min
Episode notes
Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market. Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles. Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key. Listen to the first part of the interview in the episode #42. Key Highlights : Unexpected success story of a Ukrainian candy maker in Japan. Deal with a major Japanese distributor and placement in 350 stores. Challenges of rigorous testing in Japan. Importance of resilience, adaptability, and quality. Practical tips for SMEs and exporters. Focus on the Japanese market specifically. Building trust and reputation. Joining industry alliances. Speakers LinkedIn Profiles: Dmytro Shvets Olena Tokar Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights. Spotify: Apple podcasts: YouTube: In your browser: Feedback: We value your thoughts.