From Local to Global: Candy Export Success. A story of a brave Ukrainian sweets producer.
Start Global Insights: Global Sales, Local's Expertise, Actionable Case Studies · 2025-01-29 · 26 min
Episode notes
This episode features Olena Tokar, CEO of Lol & Pop, a Ukrainian candy company that successfully expanded globally. Olena shares her inspiring entrepreneurial journey, from starting the company inspired by Martha Stewart to overcoming the challenges of franchising and exporting. Learn how she navigated quality control issues, invested in learning about exporting, and ultimately broke into the US market during the COVID-19 pandemic. Discover the importance of adaptability, perseverance, and believing in your idea, even when faced with obstacles. Episode Highlights: From YouTube Inspiration to Global Expansion: Discover how Olena's entrepreneurial spirit led her to build a successful international candy business. Overcoming Franchise Challenges: Learn how Olena navigated quality control and other obstacles to find global success. Breaking into the US Market During a Pandemic: Uncover the unexpected opportunities and strategies that propelled Lol & Pop into the competitive US market. The Key Ingredients for Global Expansion: Find out the essential elements of adaptability, perseverance, and self-belief that are crucial for any entrepreneur aiming for international growth.