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#186SMB Tech Innovators, powered by Gusto73.0 / 100Get badge
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SMB Tech Innovators, powered by Gusto

Hosted by Gusto

Listed under Business, Technology

This podcast features in-depth conversations with top business leaders, including technical leaders and developers, product managers, and C-level executives who are looking for new ways to grow profitability.

56 episodes · publishes fortnightly · latest 2025-10-07 · ~30 min/episode

Rank

#186

Substance

73.0

/ 100

Breakdown

Scored 2026-08
Updated monthly

SaaS rank

#17 of 70

Best B2B SaaS Podcasts →

Across the index

#186 of 1070

Substance

Top 17%

outscores 83% of the index

Why it scores where it does

SMB Tech Innovators, powered by Gusto ranks #186 on The B2B Podcast Index with a substance score of 73.0 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and specificity & evidence. Cody Rogers is a legitimate operating executive with 7 years as CPO of a scaled, profitable SaaS company (130+ people, tens of thousands of customers) and has design/product chops from eBay and PayPal. He also runs a side venture, demonstrating real founder experience. However, he is not a household name and the episode does not position him as industry-leading beyond his specific domain; he's a solid practitioner rather than a canonical voice.

The five-dimension breakdown

Averaged across 5 recently scored episodes, with cited evidence.

Insight Density

14.0 / 20

The episode covers genuine operational challenges in distributed workforce management and offers some useful frameworks (three buckets of value, ICP-focused product decisions, integration vs. build philosophy), but much of the content retreads well-known points about remote work trends post-COVID and stays at a relatively high level. The concrete insights - like retention being tied to integration adoption or the decision framework for build-vs-partner - are valuable but scattered among repetitive theme-setting.

“The big one is obviously Covid 2020 the world. It was somewhere around 6% worked remotely. It jumped up to 60 or 70, leveled off after that around 20.”

“we have people that just use one or two in sometimes all three of these buckets. But there is a lot of value if you can get rid of some of these other tools and use Hubstack for all this.”

Originality

12.8 / 20

The guest rehashes familiar narratives: remote work acceleration post-COVID, global hiring trends, transparency-vs-autonomy trade-offs, and the consolidation-vs-best-of-breed SaaS debate. While Cody articulates a coherent product philosophy (ICP-focused, integration-first, saying no), the underlying thinking is not contrarian or novel. The mention of Raft IO adds some originality but remains underdeveloped.

“There's a lot of people who would be a really good fit for this business model that I have.”

“it's easy to try and build everything yourself, especially when you're profitable and you're growing quickly and you want to try something new.”

Guest Caliber

17.8 / 20

Cody Rogers is a legitimate operating executive with 7 years as CPO of a scaled, profitable SaaS company (130+ people, tens of thousands of customers) and has design/product chops from eBay and PayPal. He also runs a side venture, demonstrating real founder experience. However, he is not a household name and the episode does not position him as industry-leading beyond his specific domain; he's a solid practitioner rather than a canonical voice.

“When I started it was I think I was right around number 30 and me and the CEO were just building everything pretty much ourselves.”

“Now we have I think right around 130 people all over the world.”

Specificity & Evidence

14.6 / 20

The episode lacks concrete metrics, customer examples, financial data, and implementation timelines. Cody mentions retention improves with integrations but provides no numbers. He cites COVID remote work jump from 6% to 60-70% but no Hubstaff-specific data. No named customer wins, deal sizes, or measurable outcomes are shared. The discussion remains mostly conceptual and anecdotal.

“It was somewhere around 6% worked remotely. It jumped up to 60 or 70, leveled off after that around 20.”

“we know that retention is much better and if anybody's going to use these tools they're going to stay a lot longer”

Conversational Craft

13.8 / 20

Brian asks solid setup questions and probes into product philosophy (build vs. integrate, ICP framing, configurability challenge), but rarely pushes back or asks for evidence. He follows the natural conversational thread but misses opportunities to challenge claims - e.g., when Cody says retention is 'so much higher' with integrations, Brian doesn't ask for data. The host is competent but relatively soft-touch, allowing Cody to deliver polished talking points without productive friction.

“So Cody, I want to take a small detour or really come back to something you mentioned. When you're describing the three buckets of needs that Hubstaff serves”

“Well, maybe after we stop recording here, I'll ask you how the tool can tell you if you're in too many meetings.”

Standout episodes

  • The challenges of managing a distributed workforce and how to overcome them with Cody Rogers

    2025-03-25

    80
  • Bringing cash flow clarity to SMBs with Relay’s Yoseph West

    2025-03-11

    80
  • Unlocking growth in vertical SaaS and integrated payments with Eric Remer

    2025-04-08

    73

Rank over time

3 periods tracked.

Episodes

5 scored on substance · 56 tracked in total.

  • Expanding access to financial tools that simplify critical business operations with Andrew Kanzer

    2025-10-07 · 24 min

    67 / 100
  • Helping entrepreneurs conquer fear and launch with confidence with Ross Buhrdorf

    2025-04-22 · 33 min

    65 / 100
  • Unlocking growth in vertical SaaS and integrated payments with Eric Remer

    2025-04-08 · 32 min

    73 / 100
  • The challenges of managing a distributed workforce and how to overcome them with Cody Rogers

    2025-03-25 · 27 min

    80 / 100
  • Bringing cash flow clarity to SMBs with Relay’s Yoseph West

    2025-03-11 · 30 min

    80 / 100

Frequently asked

What is SMB Tech Innovators, powered by Gusto's substance score?
SMB Tech Innovators, powered by Gusto scores 73.0 out of 100 for substance and ranks #186 on The B2B Podcast Index. That puts it ahead of 83% of the B2B podcasts we rank and #17 of 70 in SaaS. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is SMB Tech Innovators, powered by Gusto worth listening to?
Yes - SMB Tech Innovators, powered by Gusto outscores 83% of the B2B saas podcasts and shows we rank on substance, so a saas operator is likely to come away with something useful.
Who hosts SMB Tech Innovators, powered by Gusto?
SMB Tech Innovators, powered by Gusto is hosted by Gusto.
How often does SMB Tech Innovators, powered by Gusto publish?
SMB Tech Innovators, powered by Gusto publishes fortnightly, has 56 episodes, released its most recent episode on 2025-10-07.
Which SMB Tech Innovators, powered by Gusto episode should I start with?
Our highest-scoring recent episode is "The challenges of managing a distributed workforce and how to overcome them with Cody Rogers" (80/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Gusto · 4PayPal · 2XeroMelioOpenAISwift FinancialJAXVenmoZenBusinessHomeAwayExpediaQuickBooks1-800 AccountantsTandem ComputersFujitsuHAL Computer SystemsExcite.comEverCommerce

Guests who've appeared

Andrew KanzerRoss BerdorfRoss BuhrdorfEric RemerCody RogersYoseph West

Topics this show covers

The themes that come up most across this show's episodes.

Vertical SaaS · 3embedded finance · 3Gusto · 2XeroPayPalOpenAI partnershipMelio acquisitionJAX (AI tool)Gusto embedded payrollSwift FinancialEmbedded fintechAccounting software ecosystemCash flow lendingBill payproduct-led growthQuickBooksQuickBooks integrationZenBusiness

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