Bringing cash flow clarity to SMBs with Relay’s Yoseph West

Episode notes

Small business owners wake up each day focused on two things: their Instagram and their bank account. But what if banking could do more than just show a balance? On this episode, Yoseph West , Co-Founder and CEO of Relay , discusses how banking designed for small businesses can drive cash flow confidence and financial clarity. Key Takeaways: (03:43) Small businesses struggle with financial visibility. (06:52) Relay differentiates itself from traditional business banks. (09:07) Preventing check fraud with authorization controls. (10:53) Small businesses still compare digital banks to traditional ones. (14:41) Attracting new customers and driving organic growth. (18:55) Three key factors matter when choosing fintech partners. (24:17) Small businesses demand more from their financial institutions. (28:19) Building deep relationships with customers is essential for success. Resources Mentioned: Yoseph West - Relay LinkedIn - Relay Website - Coalition for Financial Ecosystem Standards - Any specific guest you’d like to hear on the show? Leave your suggestions at . Thanks for listening to “ SMB Tech Innovators,” powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API .

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